Introduction to thetopic

Customer satisfaction
Meaning:
Customer satisfaction means taking proper care of customer by giving them
proper knowledge about the product and given the full information of that
product.
Customer satisfaction is the end result of your interaction with the customer.
By giving the best customer service and making sure that the customer was
given the best solution of the call, then we can say that the customer is
satisfied even its not verbally said.

According to me customers are those who pay .customer satisfaction is the

key to hold the customer for future business. Complete knowledge must be
given; each and every query must be clarified by the shopkeeper. If a
customer remembers you for future business then we can say that customer
is satisfied.

About the company

Objective of the company

OBJECTIVES OF THE STUDY

1. To study product of HERBAL
2. To study the customer satisfaction measures by HERBAL
3. To Evaluate the Satisfactory level of Customers towards with special reference to
HERBAL
4. To analyze the performance of HERBAL
5. To Study about the factors influencing the selection of HERBAL
RESEARCH METHODOLOGY

DATA COLLECTION
There may be different types of information and data, some of the
information may be unpublished, some is complete and some is incomplete,
some is reliable data and some is based, it is necessary for researcher to
know the information which is usually employed in marketing research work
and the types of sources from which it is generally collected. The research
problem decides the nature of the sources of data. They may be ,
1. Primary data
2. Secondary data

METHODS OF DATA COLLECTION

There are two methods of data collection.
1. Internal sources
2. External sources

INTRNAL SOURCES

Internal sources are all the companies own records, registers,

documents, etc.

EXTERNAL SOURCES
All other sources of information are external sources of data. Another
was of classifying the sources of information.
1. Primary data
2. Secondary data
3.

1. PRIMARY DATA
Primary data is being collected during the course of asking questions
by performing surveys. Primary data is obtained either through respondent,
either through questionnaire or through personal interview.
I have collected the data through both personal interview and questionnaire.

2. SECONDARY DATA
Secondary data are the data already available in the form of print
material, website, journals, etc; I have used some magazines, news papers,
websites and course materials for that purpose.

RESEARCH TOOL
I have used the structured questionnaire in my research process which
has carefully designed keeping the entire objective in mind.

SAMPLING PLAN
The process of collecting observation from the elements of a large
population may be expensive, time consuming and difficult. It will be cheaper
and quicker to collect information from a sample plan of the population.

A sample is a subset of population through a valid statistical procedure

so that it can be regarded as representative of the entire population. The
valid statistical procedure of drawing sample from the population is called
sampling. Sampling plan consists of the following elements:

SAMPLE UNITS
My sample units were,

Dealers
Service center
Customers

SAMPLE FRAME
The entire list of sample unit is known as sample frame. In this project
my sample frame was Mathura

SAMPLE SIZE
In this project being aware of time and cost constraints sample size
was limited to 2 dealers and 50 customers.

SAMPLE METHOD
In my research I have used Convenient Sampling.

CONTACT METHOD
Contact method used in this project is personal interview. The methods
of collecting information through personal interviews are usually carried out
in a structured way.

FINDINGS
1.

The study shows that out of 50 respondents the majority of respondents belong to the
age group between 24-30 while the rest are between 16-20, 20-24 and 30 and above

respectively.
2. It is shown that the majority of respondents are from Semi-Urban regions while 36%
were from Urban and 4% Rural similarly.
3. The survey shows that out of 50 respondents 46% of them are aware about the product
4.
5.
6.
7.

while 6% are unaware.

The table shows that 60% of the respondents have knowledge about HERBAL.
The rproject states the satisfaction level of customers are high toward HERBAL
The study shows that the majority of customers prefer HERBAL.
The survey shows that most of the respondents shows interest in preferring HERBAL

CONCLUSION
After the completion of project I have seen the different aspects of this
project in herbal market. Also I have gained some knowledge and new
experiences about the consumer research in herbal market. While
surveying I have met a large number of people, with different
perceptions, with different nature, and as a result of this I have learnt a
lot of things like how to talk with different people with different behavior
in herbal market.