TECHNICAL &

FINANCIAL
PROPOSAL
1/21/2016

Baseline Survey of Knowledge Attitude

& Practice (KAP) of Citizens Voting
Behaviour

Submitted from
GfK MODE Private Limited

15, Mayfair Road, Kolkata-700 019, Tel.:+91 (0) 33 2287 2637

Fax: +91 (0) 33 2287 0910, M: +919748421225
Email: baisakhi.banerjee@gfk.com

Date: 21st January , 2016

TECHNICAL & FINANCIAL

PROPOSAL
BA S E L I N E S U RV E Y O F K N O W L E D G E AT T I T U D E & P RAC T I C E ( K A P )
O F C I T I Z E N S V O T I N G B E H AV I O U R

Technical Proposal
BACKGROUND
A baseline survey is envisaged to understand citizens knowledge, attitude and practice regarding
voting behaviour. The study is being conducted in all districts and this proposal pertains to Jadavpur
Assembly Constituency (AC)and Metiaburuz Assembly Constituency(AC) in South 24 Pargana . The
importance of the survey lies in devising strategies for the WBLA elections 2016.

OBJECTIVE OF THE STUDY

A. To look unto the reasons, broadly of
Low Turn out
Low enrolment in relation to gender and 18-19 age electors
B. To identify pockets of areas having still left out people and section of community , if anay, who
are still outside electoral registration and participation
C. To pre-test the efficacy of the campaign materials
D. To analyse the role of delivery system : contributing factors and handicaps
a. Electors experience towards a smooth and hassle free registration
b. Voters experience at the polling station
E. To examine the extent of participation of PWDs (person with disabilities) in the election processes
including electoral registration and
F. To provide suggestion on improving peoples participation through enrolment and turn out

TARGET GROUP
The KAP survey will be administered broadly to registered voters in the age group of 18-60
years .However, special focus is attributed to

Youth in age group of 18-19 years

Urban youth
Women
Migrant labour
Persons with Disabilities

METHODOLOGY
Sampling
Selection of AC
The ACs were selected in a district so that they were representative in terms of following criterion

Lowest Turnout AC in the district

Highest Turn out Ac in the district
Lowest enrolment AC in the district in terms of women /18-19 age electors

Selection of Parts

From a random , every 10th part will be selected , totalling 3 in an Assembly Constituency

Selection of households

Every alternate household

Sample Size Quantitative

Number of
districts
1

Number of ACs in No of parts in an Number of

a district
AC
households in a
part
2
3
25

Total number of
samples
150

Sample Size Qualitative

Target Group
Youth in the age group
of 18-19 years
Urban Youth
Women
Migrant Labour
Persons with
Disabilities(PWDs)

Method
In depth Interview

Numbers in an AC
1

Total Sample
2

In depth Interview
In depth Interview
In depth Interview
In depth Interview

1
1
1
1

2
2
2
2

Total
Mens Group

Focus Group
Discussion
Focus Group
Discussion

Womens Group

10
2

Total

Analyses
Data entry will be done and data will be provided in SPSS . Excel tables will also be provided which
would be inserted in the reports

TIMELINE
Activities

21st
January

22nd
January

23rd Jan 26th Jan

27th Jan

28th Jan

29th -30th
Jan

Signing of
Contract
Questionnaire
Translation
and Field
Briefing
Field Data
collection
Scrutiny
Coding and
data entry
Data analyses
Report
Writing
NB: The date mentioned above is subject to the date of signing of Contract

PAST RELEVANT EXPERIENCE

Apart from several studies conducted in this area we would like to draw your attention to the 3 recent
studies conducted for

Baseline Study on Knowledge Attitude Practice of Voters Behaviour in West Bengal . Sample
Size -10000, 2009, Chief Election Office , West Bengal
Midline Survey on Knowledge Attitude Practice of Voters Behaviour in West Bengal . Sample
Size -10000, 2011, Chief Election Office , West Bengal
Endline Survey on Knowledge Attitude Practice of Voters Behaviour in West Bengal . Sample
Size -10000, 2012, Chief Election Office , West Bengal

ORGANISATION CAPABILITY
Background
MODE was established in 1981 and in the past 30 years, MODE has had different technical and
financial tie-up with different international organizations. The parent organization has got
amalgamated with GfK group, the fourth largest research organization in the world as GfK Mode
Pvt. Ltd in 2008. Considered as having the best national data collection infrastructure, state-of-the-art
Business Process Outsourcing set up, wide experience spanning 21 sectors and an international
product portfolio, GfK Mode is the choice of the leading organizations in both the consumer and social
segments. GfK MODE has 5 full-fledged offices with professionals in Delhi, Chennai, Mumbai, Kolkata
and Bangalore. In addition there are 15 field operations support offices across India, each with at
least one permanent Operations Manager in place. These are in Ahmedabad, Assam, Bangalore,
Bhubaneswar, Chennai, Cochin, Delhi, Hyderabad, Kolkata, Lucknow, Ludhiana, Madurai, Mumbai,
Nagpur and Patna. Operation in North East is undertaken from the Assam Office
Social Research Division:
GfK Mode can claim participation of specialists from diverse disciplinesDevelopment Sciences, Rural
Development, Population, Health, HIV/AIDS, Nutrition, Water & Sanitation, Environment, Education,
Resettlement & Rehabilitation, Social Communication, Fund Management and Land Management.
Research, both quantitative and qualitative is our forte. While our researchers have long experience
of handling large scale surveys in the tune of over 50,000 households, with expertise in sampling
methodology and operations research, we are equally competent in handling qualitative research,
especially conducting Focus Group Discussions (FGDs), In-depth Interviews (IDIs), and employing
Participatory Rural Appraisal (PRA) and Participatory Learning and Action techniques, simulated client
approach etc. Collectively the team has worked on over 500 assignments. The team is totally
committed to the quality of data, focussed reporting, and practical, pragmatic and programmatic
recommendations. Since many of our professionals have had long associations with developmental
programmes both in public and non-profit sectors, they are familiar with the core issues of these
sectors.
Over the years GfK MODEs Social Division has gained experience and expertise in varied fields and
issues and in handling large-scale quantitative studies and in-depth qualitative assessments. Some of
our key clients include

Ministry of Health and Family Ministry of

Ministry of Rural Development
Tourism
Ministry of Panchayati Raj
World Bank, UNICEF, UNFPA, DFID
Ministry of Consumer Affairs
FHI360, NACO, PHFI, CARE India etc.
Welfare
GfK Mode has also conducted a number of household surveys/ monitoring and evaluation studies and
has expertise and experience in the following areas:
Reproductive Child and Health
ORS / ORT
Immunization
Self Help Schemes
Nutrition
Sustainable Livelihood
Condom & Oral Contraception
Family Welfare

 Vitamin A Strategy
Street Children
Education & Literacy
Rural Development
Labor & Trade Union
Child Labour
Petroleum Conservation
Tribal Development
Women and Child Care
Backward Area Issue
Water & Sanitation
ICDS
Iodine Deficiency
Urban System
HIV / AIDS
GfK MODE has expertise in varied practices and types of research. Some of the relevant ones are
depicted below

Monitoring & Evaluation of Programmes

Longitudinal Tracking Study/Concurrent
Evaluation
Communication & Advocacy
Formative Research

We have worked for the following clients

Action Aid
AIDS Prevention and Control Project
Andhra Pradesh State AIDS Control
Society
BBC World Service Trust
CARE India
Controller and Auditor General (GOI)
DANIDA
DFID
European Union
Family Health International (USA)
Futures Group (USA)
Government of India
Government of Netherlands
GTZ (Germany)
HLFPPT
IDRC (Canada)
ICICI Foundation
Janani India
KFW (Germany)
National Highways Authority of India

Social Impact Assessment-Baseline, midline,

end-line
Diagnostic Studies
Customer satisfaction
Qualitative Research
Rapid Assessment
Population Council (USA)
PSI
PSS (Marie Stopes)
PHFI
Save the Children
Several State Governments (Different
Ministries)
SHRC
SIDA (Sweden)
SIFPSA
State Government
Tamil Nadu State AIDS Control Society
Tamil Nadu AIDS Initiative
UNFPA
UNICEF
University of Kobe (Japan)
Urban Institute (USA)
USAID
World Bank,
World Vision,
Water Aid

Field and Analysis Support: GfK MODE has one of the largest contingents of highly experienced field control
personnel in the industry today. It operates on a multi-tiered field control system in all territories and is subject
to stringent audit. The Field Division rests on 4 General Managers who directly report to the Vice President,
Field and Tabulation Organization. It has over 55 permanent Executives, 218 Supervisors and more than
2200 trained Investigators based across the country. GfK MODE has a systematized control system, followed
at each stage of briefing and data collection. Quality assurance by rigorous checks is mandatory in GfK
MODE set up. It is the first company to initiate a system of field controls. GfK MODE field staff has long years
of experience. They also have experience of working in an ISO certified environment. GfK MODE has its
independent data processing unit, staffed by specialists in information technology, software, survey data
analysis, and statistics. They are fully conversant with intricacies of data entry, data scrutiny, data validation
and data analysis. Apart from full time staff, in-house advisors specialized in bio-statistics, demography, and
advanced statistics, provide technical support for detailed and inferential analysis. MODE uses custom made
software in Fortran, as well as SPSS, Merlin and Quantum (specialized software packages from Merlinco, UK
and SPSS plc respectively, designed for survey work). We are accustomed to work in software like C Pro and
Strata.
GfK MODE has 5 full-fledged offices with professionals in Delhi, Chennai, Mumbai, Kolkata and Bangalore
(Qualifications of our professional staff are shown in table below. All the following staffs are full time
employees of Gfk MODE
Name

Designation

Qualifications, Degree

Location

1.

Dr. P.P.Talwar

Chairman

Delhi

2.

Dr. R.B. Gupta

Director (Social)

Delhi

36

4.

Hannah Nirmala
Stephen
Urmil Dosajh

Member-Management
Board, Social
Sr. Research Director

Ph. D.; Statistics,

Demography
Ph. D.; Statistics,
Demography
M. Ed

Experience
in the field
37

Chennai

17

Delhi

30

Dr. (Ms) Udita

Ghosh Sarkar
Baisakhi Banerjee
Leo James Sengo
Priyanka Thakur

Research Director

Kolkata

20

Kolkata
Mumbai
Delhi

24
17
7

Sr. Research Manager

Delhi

15.

Dr. Piyusha
Majumdar
Prerna Sanga

M.A; Economics,
Statistics
Ph. D.; Sociology, Rural
Development
M. Sc , Economics
M.A. Social Work
Master ; Geography ,
GIS
Ph. D.; Anthropology

Mumbai

16.

O.P.Goel

Sr. Consultant

M.A.; Development
Studies
M.A. Mathematical
Statistics

Delhi

35

5.
6.
7
8.
9.
10.

Research Director
Dy. Research Director
Sr. Research Manager

Research Associate

TECHNICAL & FINANCIAL PROPOSAL

Some of the important projects handled by the agency are as

HEALTH AND FAMILY WELFARE

DLHS 4: District Level Household Survey under Reproductive and Child Health (RCH) Project, World Bank
/ MOHFW / IIPS (2012-13) Andhra Pradesh. Andaman & Nicobar Islands and Mizoram (ongoing)

Microfinance Programs as a means for delivery Family Planning information and services Baseline and
Endline Survey, Family Health International, 2011 (Ongoing

Annual Health Survey, Office of the Registrar General, India & Census Commissioner, 2010 (ongoing)

Concurrent Evaluation of NRHM As a field agency in the state of Mizoram & Assam, Ministry of Health &
Family Welfare, 2008

Concurrent Evaluation of NRHM As a Zonal Agency in Western Zone, Ministry of Health & Family
Welfare, 2008

Survey on Nutrition and Newborn Care in selected districts of Uttar Pradesh and Jharkhand, Intra Health,
2008

Household Health and Nutrition Survey, IKP Centre for Technologies in Public Health, 2008

ORT/ Zinc utilization and compliance for the management of childhood diarrhoea, UNICEF, 2008

DLHS 3: District Level Household Survey under Reproductive and Child Health (RCH) Project, World Bank
/ MOHFW / IIPS (2007-08)

Home Based Management of New born Infants-Mid Term Survey, ICMR, 2006-08

First Annual Survey in Phasing out Blocks under INHP-III, Care India, 2007-08

Impact assessment of UNICEF inputs on ICDS outreach in 12 Tsunami affected districts of Tamil Nadu,
UNICEF, 2006-07

Coverage of maternal care and immunization Evaluation Survey, UNICEF, 2005 - 06

National Family Health Survey, NFHS / IIPS, 2005-06

o National Health Family Survey (NFHS-3) for Meghalaya for Phase I
o National Health Family Survey (NFHS-3) for Mizoram for Phase II
o Child Health Survey in Urban Slums of Indore City of Madhya Pradesh, Environmental Health
Project, 2006 -07

RCH District Level Household Survey Uttar Pradesh, Orissa and West Bengal, World Bank /MOHFW, IIPS,
2006

Long term follow-up of Standard Days Method (SDM) users, Georgetown University CEDPA, CASP, KGVK)

HIV/AIDS

Page 1

TECHNICAL & FINANCIAL PROPOSAL

Baseline (2011) and Midline (2012) Survey: Strengthen community institutions and systems for MSM, Hijra
and Transgender communities to increase reach and quality of services, HIV/AIDS Alliance in India
(Alliance India)

Study on Evaluation of SMO Performance under Condom Social Marketing Programme, 2012, TSG
Condom Promotion, NACO

A baseline study of health and other service indicators among Children affected by HIV/AIDS in 10
selected districts in India, Family Health International, 2010

Behavioural Tracking Survey (BTS) in Mumbai and Thane districts of Maharashtra State under Aastha
Phase II, Family Health International, 2010

A study on understanding the barriers and triggers to condom use during sex with female sex workers,
APSACS, 2010

Behavioural Surveillance Survey in the state of Andhra Pradesh & Uttar Pradesh, Public Health Foundation
of India and Family Health International, 2009

State wide study on ICTCs functionality and their role in halting the programme of HIV/AIDS growth in
Madhya Pradesh, IPE Options, 2009

Baseline Assessment in Nagaland and Manipur on Knowledge, Attitude and practice with regard to
HIV/AIDS related stigma and discrimination, BBC Wst, 2008

Monitoring of Condom and Perceived Availability of Products and Services along the National Highways
Number 1 to 9, Population Services International, Funded by Bill & Melinda Gates Foundation, 2005-06

Mapping of High Risk Population Groups vulnerable to HIV/AIDS in 12 Districts of Maharashtra, Avert,
2005-06

Behaviour Surveillance Survey, Delhi, CARE India, 2003-2004

Mapping of population groups vulnerable to HIV/AIDS in Kerala, Andhra Pradesh and West Bengal (55
districts in 3 states), 2003 04

Comprehensive Situational Assessment of HIV/AIDS and Responses in Tamil Nadu Family Health
International, 2004

Operations Research on Condom, DFID, Delhi

(2005-06)

EDUCATION

Evaluation of Education Programme among Rural Children, ACTION AID (1994-95)

Neo literates, National Institute of Adult Education (1994-95)

Effectiveness of Population Education Project in Increasing Family Planning Adoption, NCERT (1995 -96)

Population Education, NCERT (1995-96)

Page 2

TECHNICAL & FINANCIAL PROPOSAL

Final Evaluation of USAID Food assisted Health and Education sector programmes of CRS (2001-02)

Pre Post Evaluation of Remedial Teaching in Primary Schools of Uttar Pradesh, State Institute of
Educational Management & Training (SIEMAT), U.P, Allahabad, 2004-05

Study of the factors responsible for low enrolment, retention and achievement with special reference to
community Participation, Students Attendance and Teachers Absenteeism, Rajasthan Council of Primary
Education, 2005-06

An exploratory study of the status of primary education of children with special needs (CWSN), Rajasthan
Council of Primary Education, 2005-06

Problems of CWSN in respect of their enrolment & retention in the school, Jharkhand Education Project
Council, Jharkhand, 2006-07

Study of students Attendance in Primary and Upper Primary Schools of Madhya Pradesh, Edcil, 20062007

Evaluation of CRS/West Bengal life skills education project, CRS, 2007- 08

Study of teachers absenteeism and students attendance in primary and upper primary schools of
Uttaranchal, USKLSP, 2008-09

Study of Achievement level of students studying in Class 5 in the subjects Language Hindi, Maths and of
Class 8 in subjects Language Hindi, Maths, Science and Social Science. (2009-10)

RURAL DEVELOPMENT

Household and SHG Surveys for the Impact Evaluation Study of the Tamil Nadu Pudhu Vaazhvu Project
(TNPVP), 2012

Sustained Nutrition, Education, Health and Livelihood Program (SNEHAL) Impact Evaluation Study, 2009

End Term Evaluation of Sustainable Tribal Empowerment Project, 2008

Concurrent Assessment of Janani Suraksha Yojana in Madhya Pradesh & Bihar, 2008

Concurrent Assessment of Chiranjeevi Yojana in Gujarat, 2008

COMMUNICATION

Pre and Post State Level Communication Campaign Dhillu Dura (2009)

Evaluation of Kalyani Program in Bihar, Uttrakhand, Madhya Pradesh, Chhattisgarh, Orissa and Assam
(2008-09)

Pre and Post Evaluation of DLCC MSM Campaign in Tamil Nadu (2009)

Development and Implementation of Behaviour Change Communication (BCC) In Tamil Nadu (2007-08)

Communication Campaign Impact Evaluation (16 states of India)

Page 3

TECHNICAL & FINANCIAL PROPOSAL

Behavioural Change Impact Survey- Round 1 (BCIS), Population Services International

Pre testing and Impact Evaluation of Community Media Campaign for Promoting awareness on
HIV/AIDS in 7 Media Dark Villages of Uttar Pradesh. (For BBC WST Baltimore and India) (2003 04)

Communication Needs Assessment for HIV/AIDS in West Bengal, 2002

WATER AND SANITATION

Baseline Water Sanitation and Health (WASH) Survey in 170 Gram Panchayats of three Integrated
Project districts of Chandrapur, Latur and Nandurbar (2010)

Situational Assessment of PWDs in relation to WATSAN (Nav Bharat Jagriti Kendra WaterAid India)
2010

Programme Review of Behavior change communication for improved water, sanitation and hygiene
project implemented by SVYM in HD Kote Taluk of Mysore district of Karnataka (2009)

Impact Evaluation of Rural Sanitation Baseline and Follow-up Surveys in Madhya Pradesh & Himachal
Pradesh 2009

Faridabad Municipal Corporation Pilot Project for Improving Water Billing and Collection 2007

Baseline Survey for Measurement and Evaluation of IEC Activities and Sources and Management of Safe
Drinking Water to Prevent Contamination2005

Study for Developing Sanitation and Hygiene Promotion Strategy for Uttaranchal 2005

Willingness of Community to Pay for Differential Water Quality- 2005

District Level Monitoring Of Total Sanitation Campaign and Swajaldhara Programme - 2005

TRANSPORT

2nd Road Users Satisfaction Survey on the completed stretches of the Golden Quadrilateral, (2009)

Socio-Economic Impact Assessment and Road Users Satisfaction Survey of Pradhan Mantri Gram Sadak
Yojana (PMGSY)

Preparation of Resettlement of Action Plan for East-West Corridor of Kolkata Metro Rail Project (2008)

Socio-economic Study of Dr. Ambedkar Nagar- Delhi Gate Corridor of High Capacity Bus System under
BRT System (2007)

Origin Destination Survey at Indira Gandhi International Airport (2006)

Commuters Survey between Delhi-Gurgaon and Gurgaon-Delhi (2006)

CHILD LABOUR/ ORPHANS

Child labour in Cotton Industry in two states Maharashtra and Gujarat (2008-09)

Page 4

TECHNICAL & FINANCIAL PROPOSAL

Baseline Census Survey on Working Children 6-18 Years of Age in Target Slum Areas of ADP (2007)

Study on Orphans in Jammu and Kashmir (2009)

TOURISM

Study to Ascertain the Infrastructure Gaps in Tourism Sector at the Identified Tourist Destinations/ Circuits/
Locations based on the Perceptions of Tourists (2009)

Research to plan promotion of Thailand as a tourist destination to Indians (2003)

Identification and infrastructure planning for potential tourism spots in West Bengal (2002)

OTHERS

Climate Resilience through Risk Transfer (RES-RISK) Baseline household survey in Ahmednagar and
Vaishali, 2012, Micro Insurance Academy

Research Study to understand Smallholder Participation in Dairy Value Chain, 2011

Global Adult Tobacco Survey 2009

Evaluation of Projects sanctioned under Consumer Welfare Fund 2007-09

Management of Innovative Challenge Fund 2007-08

Economic Evaluation of crops supported by NHB 2007-08

End line Survey for the Charca project in Udaipur, Rajasthan, 2007-08

Preparation of District Action Plans under National Rural Health Mission For Rajasthan & Himachal
Pradesh

International presence and assignments

GfK has a very strong International presence and is one of the largest market research companies in the
world. The Group has a staff complement of 10,000+ employees working in 150 operating companies
covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our
clients need for their decisions
Management Competence
Quality Assurance Systems
Research Design & Tools Development: The questionnaires once developed are reviewed in the internal team
to check the content, flow, instruction to investigators, filters and skips. We resort to back translation as a norm
for large scale studies. Expert advice is sought from specialists while developing the research design and
research tools.
Data Collection: Empanelled and experienced investigators and supervisors having successfully completed
projects for Gfk Mode are recruited. Quality practices followed are a) back-check of 20 percent of the data
on daily basis by supervisors, b) scrutiny of the filled-in data and 5% back check by the field executives of

Page 5

TECHNICAL & FINANCIAL PROPOSAL

GfK Mode and c) researchers to go for mandatory field visits, observe and scrutinize the filled-in data,
review quality of data collection, survey procedures and provide necessary clarifications. Training receives
our utmost emphasis. The tenure of training depends on the size and number of tools and also as per clients
requirements. Training is conducted through class room teaching, mock interviews and field practice. The filledin schedules are scrutinized carefully to identify gaps at this stage. The teams are briefed on the gaps and
resent to the field to fill-in a few more questionnaires. We have a practice to get all the data of the first
week of survey to the headquarters. Data received is carefully scrutinized before it is up loaded for data
entry. The analysis helps to understand the quality of data collected by different persons. .GfK Mode collects
data as per the data collection norms of ISO 2000.This ensures adherence to international norms and
standards vis--vis training and briefing, interviewing quality, back checks, scrutiny etc. Moderators and in
depth interviewers are selected through a rigorous quality procedure. The recruitment of respondents is as per
criteria and selection of venue is as per specifics laid down. The interviews are digitally recorded and
marked.
A.

Data Entry and Analysis: The custom made data entry software is developed or it is entered in SPSS.
Ten percent of the questionnaires, randomly selected are physically verified for data entry errors. A
system exists for conducting data entry twice and inconsistencies are identified and rectified. The data
is also checked for all out of range entries and if identified rectified on the computerized data sheet.
Analysis plan is prepared and approved by the client and data analysis is done as per the plan.
Experienced Coders are deployed for coding the open ended questions. Content analysis is done
for qualitative FGDs/interviews.

B.

Ethical Consideration GfK Mode follows standard protocols for seeking consent, ensuring
confidentiality, and minimizing risk to the respondent. Enumerators are trained to conduct the interview
and speak in a manner that does not hurt the respondents feelings. Proposal are approved by
Institutional Review Board(IRB- IRB Number:IRB00006230) for appropriateness of the
methodology with secure informed consent, rights and welfare of respondents and potential benefits
of the projects GfK MODE is a member of the European Society for Opinion and Marketing Research
(ESOMAR) and has international binding for adhering to their ethical research norms.

Reporting & Interaction with Clients: Progress reports are collected from each region and report prepared
and shared with the client weekly by the concerned researchers. The inception report, draft report and the
final reports are internally reviewed by experts and feedbacks are properly incorporated.
The client interaction is key to existing processes. Our systems ensure that approval is sought at different
stages of the project, such as approval of study tools, analysis and report. Apart from these stages, we
encourage Clients participation in training of investigators and while field work is taking place as well as
during the analysis. We appreciate feedback from the client and take necessary and prompt action as
advised by the client.
Erstwhile MODEs Field division was ISO certified.

Page 6

TECHNICAL & FINANCIAL PROPOSAL

Details

1 Name of the Firm/Organization:

2 Act under which the Firm/Organization is
registered, if any:

3 Registration Number & Date of

Registration, if any:

4 Date of commencement of operations:

5 Permanent Account Number (For Indian
Firms only If not available then state the
reason)
6 Service Tax Registration/VAT Number, if
applicable
7 Address with email and phone/fax
numbers:

8 Contact Person:

9 Companys total annual turnover in INR for

the last three financial years*
2011-122010-112009-10(* Include audited financial statements for last
three years as Annex 1)

GfK-Mode Pvt Limited ,erstwhile ,Mode Services

Pvt Limited
Mode Services Pvt Ltd -Registered Under
Companies Act 1956 (No. 1 of 1956)
GfK Mode Pvt Ltd,-Registered under Ministry
of Company Affairs , West Bengal,
Government of India as Changed name of
Consumer Touch Pvt Limited incorporated on
4th August 2004 , registered Under
Companies Act 1956 (No. 1 of 1956)
Mode Services Pvt Ltd -Registration No.
34173 on 1st October 1981: At Kolkata
GfK Mode Pvt Ltd-Corporate Identity No:
U72900WB2004PTC099330 registered on
19th January 2007 as changed name of
Consumer Touch Pvt Limited, no U72900 WB
2004 PTC 0 99330, dated 04/08/2004.
By an order dated 6th March , 2008 of
Honourable Calcutta High Court , Mode
Services Pvt Ltd , has been amalgamated with
GfK Mode Private Limited.
st
1 October 1981
AACCC4509M
AACCC4509MST002
15, Mayfair Road, Kolkata- 700019,
www.gfk.com.
T:+91 33 22872637
T:+91 33 22902869
Fax:+91 33 22870910
Baisakhi Banerjee, Research Director, GfK
Mode,15 Mayfair Road, Kolkata-00019.
M:+919748421225,
email:baisakhi.banerjee@gfk.com
Year
2014-15
2013-14
2012-13

Turnover in INR
96,24,34,175
93,76,95,149
73,16,28,000

Audited statements could be provided if asked

for

Page 7

TECHNICAL & FINANCIAL PROPOSAL

FINANCIAL PROPOSAL
FEES
INR 75, 000 only + service tax (14.5%) (in words Seventy five thousand excluding the service tax of 14.5%
Total : INR 85,875 Including tax (INR eighty five thousand eight hundred and seventy five only )

TERMS OF PAYMENT
Condition of payment

Proportion

Amount

On submission of inception of report 30%

after conducting the training and
launch of field work

25763 (INR twenty five

thousand seven hundred and
sixty three only )

On submission of data and final

report

60113( INR sixty thousand one

hundred and thirteen only )

Page 8

70%