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countries and fan pages of different individuals. The thesis of this research is based on only
one fan page and an online questionnaire which leaves the research incomplete.
Ques 6 Are there any issues that have not been addressed fully that need further research ?
Ans: Further research should consider different types of fan pages from different countries
and it should not be dependent on online questionnaire. It should explore the intention and
response of fans towards posts and different pages and then analyse accordingly.
Ques 7 What are the practical implications of the research findings ?
Ans:
The popularity of the post can persuade both high and low elaboration groups so
managers should use famous individuals with connections to the topic to promote
marketing.
Results show that usefulness of posts effects fan behaviours so managers should post
useful information and share their thoughts and arrange online activities.
Marketing managers should plan out the way of their marketing according to the
profile of their fans.
They should make their posts admirable and appealing in order to attract more fans