E

Marketing proposal for RTU

This E-Marketing proposal designed by RTU students from College of

Business major in Marketing Management. It is exclusively created for better
improvement of the said University.

1. EXECUTIVE SUMMARY
The following E-Marketing proposal presented the result of extensive
analysis, study of market trends, and application of specific unique to RTU.
We believe that our proposal provides a complete marketing strategy which
will culminate in highly successful results for the School.

2. CREDETIALS
Our groups have been inroads of marketing world for three consecutive
years. Even though we are currently studying, and dont have vital
experience in the field of marketing, this practice could build mortar ideas for
continuous growing as future Marketers.

3. SITUATIONAL ANALYSIS
a. Market Trends
According to our research, current trend of Rizal Technological University
shows the following;

RTU was under ISO 9001-2008 certified.

Theyve been in the top 100 list over 224 colleges and universities
established nationwide.

The University is tasked to: provide highly professional, scientific,

technological and special instructions in the fields of engineering and
technology, education, business and entrepreneurial technology, and
the programs; and promote research, extension and advance studies in
its areas of specialization.

Through its Cooperative Education Program, it shall continue to lead in

the provision of work- integrated learning through partnership with
industry and involvement of students in civic activities.

We feel this trend is significant in that they demonstrate the following;

Universities like RTU should embrace the changes happening in the

market. Since, DepEd proclaim a new curriculum effective on 2018,
RTU must create a new program which could follow such changes
for a better result.

Analyzing current situation of each colleges that will embrace

changes.

SWOT Analysis
The only constant in this world is changes. As such, we need to
measure the idea behind such changes, before it occur, we must know how
to control and balance it. The SWOT analysis could help this study to
elaborate such reasons. And since RTU have different colleges, they have
different issues and implemented strategies.

College of Business in Entrepreneurial Technology

(CBET)
STRENGTH

Highly-skilled Professors with Master degree.

Convenient Class Scheduled (Subject scheduled was available from
7;30 in the morning up to 9:00 in the evening. By this scheduled
students can extent their time to study and as well as some students
who are working.)
Zero based grading system ( From this students expect to do more or
to aim higher as they could to meet the expectations of their
professors, mainly because, they want to achieve higher grade.
Flexible enough in Core Curriculum. RTU provides all its
undergraduate students the advantages of a broad core curriculum,
consistent with the requirement of the Commission of Higher education
(CHED) that accredited institutions include a significant general
education component degree programs. The core curriculum, reviewed
and updated from time to time, instills a broad foundation of

knowledge and skills equipping individuals to manage their lives in

todays complex civilization and to be flexible in the face of changes in
the future.
Small volume of staff which result to lower cost.
Updated in the economic changes

WEAKNESSES

Lack in facilities and equipment

Graduation Rate (Zero Based Grading System)
(Some of the professor are old enough to share their knowledge)

Curriculum too stretched for additional activity.

Small volume of staff which result to technicalities or quality management.

Online organizations doesnt perform

OPPORTUNITIES

In demand course than other colleges

Greater career opportunities
High level of students can facilitated
High revenue than other courses

THREATS

Over populated students (some of the students cannot absorb their

lectures.)
They cannot nourish their chosen course/degree.
Cannot master their field
Expect for new entrants. ( new knowledge, new ideas, and new
professor)
High level of competition

College of Education Department (CED)

STRENGTH

High level of LET Board passers

Zero Based grading system
Highly-skilled Professors with Master degree

Small volume of staff which result to lower cost.

Motivated on their career path or highly oriented on their career
Practice teaching required in one particular school.

WEAKNESSES

Lack in equipment
Graduation Rate (Zero Based Grading System, transfers, drop)

Curriculum too stretched for additional activity.

Small volume of staff which result to technicalities or quality management

Some of the professor are old enough to share their knowledge

OPPORTUNITIES

Greater career opportunities (Important role in the economy)

High level of students can facilitated ( there is no limit.in terms of
teachers needed for the year 2018 and above)
Master in their degree

Threats

High level of Expectation on the employer

Expected to be a role model among other courses

Potential competition from larger, well established competitors.

College of Engineering and Industrial Technology (CEIT)

STRENGTH

High level of Board passers

Highly-skilled and specialize Professors with Master degree
Motivated on their career path or highly oriented on their career
Effective equipment that could help their studies
Zero Based grading system
Updated in the economic changes

WEAKNESSES

Insufficient in equipment and facilities

Graduation Rate (Zero Based Grading System, transfers, drop)
High cost in facilities and facilitating students

OPPORTUNITIES

Greater career opportunities (Important role in the economy)

Master in their degree
Courses offered for male
High level of Students can facilitate
Important role in economic changes

THREATS

High level of Expectation on the employer

Expect for new entrants. ( new knowledge, new ideas, and new
professor)
High level of competition
Excellent in their field of courses.
Potential competition from larger, well established competitors.

College of

4. E- Marketing Strategic Planning

A. SEGMENTATION

Geographic

The immediate geographic target is the Metro Manila and

other provincial neighbors, like Rizal.

Demographic

51%:49% male: female. For CBET and CAS

30%: 70%female: male. For CEIT and CED

The individual income range is come from lower class and
middle class.
Ages 17 to 18 and above

B.TARGETING
Senior high School graduated
59% in academic track
39% in technical and vocational livelihood track
1.5% in arts and design track
1% in sports track
C.DIFFERENTIATION
D. POSITIONING

Keys to Success
Corporate Fitness' keys to success are:

Marketing services to companies and individuals.

Recruitment of experienced managerial talent.

Dedication and hard work of the founders.

Raising productivity.

Lowering overall costs.

Critical Issues
Corporate Fitness faces several critical issues:

Sign up a sufficient number of medium-sized companies. It is more

cost effective for them to service a couple medium-sized companies than
many small companies.

Continue to drive down the costs associated with serving a customer.

Here are planning implications of the foregoing report of strengths, weaknesses,
opportunities, and threats:

Each strength must be protected and built upon.

The university needs to redouble its efforts to improve student retention and
graduation ratesbecause of the state interest in more four-year college
graduates
and because a comparison with peer institutions suggests this institution should do

better.
The university should redouble its own efforts and also work with other

universities
to develop well-based measures of learning outcomes.
The university should increase the number of student scholarships and honors
courses and programs in order to attract larger numbers of well-prepared entering

students.
The university should focus more attention on opening the door of higher

education to Latino students.

The university should expand cooperative relationships with Pulaski Technical

College to enable both to be more successful in meeting the needs of students and
the state.
The university should recognize and pursue a university interest in the
revitalization of the area of the city around the campus