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Survey
The survey method is appropriate when we need to get a lot of information
quickly. Relatively easy to design and administer, questionnaires / surveys have
benefits of being:
Interview
Interviews help us gain some more depth and
insight - to really understand how the project is
affecting end users or how they feel about it.
Here we get both range of information - we can
cover a lot of issues - as well as depth. We can
respond immediately and investigate deeper any
responses, while developing a relationship with
the respondent.
However, interviews take time. While the interview may be structured (i.e. the
same questions are asked to all respondents), their flexible nature means that
analysis and cross- comparison may be difficult: after all, everyone has a
different story. There is also the danger that the questioner may bias the
responses, or that the respondent may give face- saving answers.
Desk Study
Reviewing secondary documentation is a
good way to find out how a project is
doing without actually interrupting the
process. This is from a review of reports
and other project documents.
In the best scenario, we have access to a
huge amount of information without
having to interrupt the programme's
operations. However, it can be timeconsuming; we need to know what we are looking for or can get lost. Sometimes
the information is incomplete or cannot be verified. It's also inflexible: you can
only use what already exists.
Observation
Observation - for example, through
visits to project sites - lets us get
verifiable, first-hand information about
how things are actually done. It is very
useful for observing processes as they
happen - for example, observing a
User Group Meeting.
Despite being time consuming, a big advantage is that we can respond
immediately. We can ask questions to gain further understanding of what we see,
and instead of asking 'what if?' can actually take action and see 'what happens'.
However, understanding what we see isn't always easy to interpret, and
categorising the information collected can be tricky. Another drawback of
observation is that our presence can influence others' behaviour, and what we
see may not be typical of what happens when we are not present.
Case Study