Project Management

<13.1 Plan
Stakeholder Management>
Project Management
Michael A. Smith
Georgia Tech Scheller College of Business

Plan Stakeholder Management what is it?

Stakeholders are the experts in what needs to be
done and how it needs to be done. As PM, you
need to determine their
Identify
Requirements
Expectations
Influence

You need to building and maintain positive

relationships with these people
Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

Project Management

Plan Stakeholder Management what is it?

Stakeholders must be involved and the PM must
manage that involvement to the support of the
project.

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

Plan Stakeholder Management where it fits

Inputs
Outputs

Responses

http://www.professionaltreasure.com/wp-content/uploads/2013/04/Project-Management-Process_FifthEdition1.png

Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

Project Management

Plan Stakeholder Management inputs, tools &

techniques, and outputs
Inputs

Process

Outputs

Project Mgmt Plan

Stakeholder Register
Enterprise Env. Factors
Org. Process Assets

Plan
Stakeholder
Management

Stakeholder Mgmt Plan

Project Document Updates

Tools & Techniques

Expert Judgment
Meetings
Analytical Techniques

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

Project Management

Inputs

Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

Plan Stakeholder Management Inputs

Information from the Project Management Plan used for the
development of the stakeholder management plan includes,
but is not limited to:
Life cycle selected for the project and the processes that will be
applied to each phase
Description of how work will be executed to accomplish the project
objectives
Description of how human resources requirements will be met and
how roles and responsibilities, reporting relationships, and staffing
management will be addressed and structured for the project
Change management plan that documents how changes will be
monitored and controlled
Need and techniques for communication among stakeholders

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

Plan Stakeholder Management Inputs

Stakeholder Register provides the information
needed to plan appropriate ways to engage
project stakeholders.
All Enterprise Environmental Factors are used as
inputs to his process because the management
of stakeholders should be adapted to the project
environment. The most important are:
Organizational Culture
Organizational Political Climate
Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

Project Management

Plan Stakeholder Management Inputs

All Organizational Process Assets are used as
inputs this process. The most important are:
Historical information and lessons-learned
database

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

Tools and Techniques

Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

10

Project Management

Plan Stakeholder Management Tools and

techniques

Expert Judgement should be used to decide the level of engagement required

at each stage of the project from each stakeholder, which might change during
the project. This information should be sought from groups or individuals with
specialized training or subject matter expertise or insights into the
relationships within the organization, such as:

Senior management
Project team leaders
Other units or individuals within the organization
Identified key stakeholders
Project managers who have worked on projects in the same area (directly or
through lessons learned)
Subject mater experts in business or project area
Industry groups or consultants
Professional and technical associations, regulatory bodies, and nongovernmental
organizations (NGOs)

Expert judgment can be gotten through individual consultations or through a

panel/group format.
Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

11

Plan Stakeholder Management Tools and

Techniques
During meetings, the project manager, sponsor,
selected team members, selected stakeholders,
anyone with responsibility for any of the
Stakeholder management processes, and others
might develop the Stakeholder management
plan.

Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

12

Project Management

Plan Stakeholder Management Tools and

Techniques
Analytical Techniques are used to compare the
engagement levels of stakeholders to planned levels.
The engagement level can be categorized as:
Unaware of the project and potential impacts
Resistant to change
Neutral: aware of project but neither supportive or
resistant
Supportive: aware of project and potential impacts and
supportive of change
Leading: aware of project and potential impacts and
actively engaged in ensuring project success
Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

13

Plan Stakeholder Management Tools and

Techniques
A stakeholders engagement assessment matrix
illustrates (C)urrent involvement and (D)esired
involvement for the current phase, identifying
gaps that need to be addressed through expert
judgment.

Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

14

Project Management

Outputs

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

15

Plan Stakeholder Management Outputs

Stakeholder Management Plan, a component of
the Project Management Plan, identifies the
management strategies required to effectively
engage stakeholders.
The plan can be formal/informal, broad or
detailed, depending on the needs of the project.

Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

16

Project Management

Plan Stakeholder Management Outputs

Stakeholder Management Plan includes data
gathered in the stakeholder register. As well it
ofent include:
Desired and current engagement levels of
stakeholders
Scope and impact of change to stakeholders
Identified interrelationships and potential overlap
between stakeholders
Stakeholder communication requirements for the
current project phase
Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

17

Plan Stakeholder Management Outputs

Stakeholder Management Plan includes data
gathered in the stakeholder register. As well it ofent
include:
Information to be distributed to stakeholders, including
language, format, content, and level of detail
Reason for the distribution of that information and
expected impact to stakeholder engagement
Time frame and frequency for the distribution of required
information to stakeholders
Method for updating and refining the stakeholder
management plan as the project progresses and develops
Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

18

Project Management

Plan Stakeholder Management Outputs

Project Documents Updates include but are not
limited to
Project schedule
Stakeholder register

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

19

Project Management

20

Important tips

Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

10

Project Management

Important Tips

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

21

Plan Stakeholder Management important tips

Many PMs fail to consider the breadth of
potential stakeholders. Anybody who might be
positively or negatively affected by the project is
a potential stakeholder.
Its important to identify them up front because
eventually they will emerge (perhaps in ways that
might hurt the project.)

Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

22

11

Project Management

Plan Stakeholder Management important tips

A stakeholder register is an important tool for
helping plan how to manage stakeholders

http://image.slidesharecdn.com

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

23

Plan Stakeholder Management important tips

The closer you are to the stakeholders the more
comfortable they are with coming to you with
projects and concerns and the easier it will be for
you to pick up on the cues that indicate problems.
The stakeholder management plan covers why
stakeholders are to receive certain communications.
The communications management plan covers how
they will receive them.
Be careful about sharing stakeholder management
information with stakeholders.
Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

Project Management

24

12

Project Management

<End>
Project Management
Michael A. Smith
Georgia Tech Scheller College of Business

Michael A. Smith
Georgia Tech Scheller College of Business

13