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CASE SOLVING TEMPLATE

A.

List of Actors / Stake Holders / Related Organizations


Sr.#

Name

Position/ Designation

Relationship with
Organization

1.

Advent Corporation

Incorporated Company

Self

2.

Mr. Kloss

CEO

CEO of Advent Corporation

3.

Mr. Stan Pressman

Marketing Vice President

Employee

4.

Dealers

Service Providers

Contractors

5.

Customers

Customers

Customers

B.

Identification of Issues
Sr.#

Issues

Immediate

1.

Centralised management system

2.

Lack of market study

3.

Lack of proper business plan and business

Basic

strategy
4.

Hesitation in inventing things while having

the knowledge of them


5.

Lack of capital

6.

Lack of resource management

C.

Urgency / Importance Matrix


Low Importance (Basic)

High Importance (Basic)


1. Lack of proper business plan

Low

and business strategy

Urgency

2. Lack of capital

(Less
Immediate)
High

1. Lack of market study

Urgency

2. Lack of resource management

1. Centralised Management
system
2. Hesitation in inventing things

(Most

while having the knowledge of

Immediate)

them

D.

Analysis
1.

Mr. Klose has taken most of the things in his own hand i.e the centralized
management system due to which he could not pay sufficient attention to other
departments.

2.

Reliance on experience and intuition about product sales rather than on market
research. Many things were assumed i.e. customer response for T.V etc.

3.

There was lack of proper well documented business plan stating the design strategy,
production strategy, distribution strategy and marketing strategy.

4.

Mr. Klose was hesitant of inventing new products until someone else invent its
basics, while having ideas and knowledge about the thing himself.

5.

Advent Corporation has lack of capital.

6.

There was no documented plan for resource management (Human, Raw Material,
R&D etc.)

7.

Dependency on dealer network to sell the products.

8.

Absence of advertising and promotional strategy.

E.

Alternatives
1.

Understand the whole concept of enterprise management and then implement it.
This will be a revolution in the organization

2.

Select an organization that is at the top and most successful of the time and study
its management and apply it.

F.

Decision Criteria
1.

The alternative should be preferably tested and foolproof.

2.

The alternative should not be so much abrupt that organization might not sustain its
negative effects that are not taken into consideration

G.

Preferred Alternative

Preferred alternative would be selecting an organization that is at the top and most successful of
the time and study its management, then list the personal limitations and modify the management
structure of that organization according to personal constraints and implement it step by step.
H.

Action Plan with Milestones


Sr.#
1.

2.

Category
Who

What

Action

Milestone / Timings

CEO, Directors, Operation and

Hold regular in-house

Production Managers

meetings

a. Study the management model

a. To assess the major

b. Hire a team for administrating


different departments and for
R&D

and minor issues and


make a business plan
b. Select suitable
individual for the job

3.

When

As soon as possible

As the problem arise

4.

Where

In the Corporation

In different departments

5.

How

a. By linking the market strategy

a. By taking all

with R&D efforts in different


departments of the organization

stakeholders on board

b. Enacting daily management


policies

b. By allowing more
time to CEO to focus
on production control
/ product innovation

I.

Missing Information

In the case study, no concrete step or evidence has been highlighted for solving the issues related
to division / segregation of innovation process within the corporation and management of
production and R&D matters for which few options have been considered and the preferred one
has been recommended based on the defined decision criteria.
J.

Assumptions

For the sake of recommending different alternatives / options to address the issue and choosing
the preferred one based on the defined decision criteria, following assumptions have been made:1.

Market survey and competitive analysis based on different quality management


techniques have been carried out.

2.
K.

All stakeholders have been taken on board on the proposed changes.

Fall Out Effect

1. Major fall out effect will be the resistance to change of employees and stake holders.
2. Other fall out effect as a result of adopting the preferred option is hiring of additional workforce
for management of production and R&D matters; however, this effect is acceptable as it is
essential to handle the needs of the growing corporation in a befitting manner.

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