Som Distilleries & Breweries Ltd.

Ticker
507514

Exchange
Bombay Stock Exchange

Industry
Breweries & Distilleries

ISIN
INE480C01012

CIN
L74899DL1993PLC052787

Address
Zee Plaza, 1 - A Kamal Cinema Road Arjun Nagar, Safdarjung Enclave, New Delhi, Delhi, 110029

Phone
011-2616990926169712

Fax
011-26195897

Email
sombreweries@gmail.com
Leadership
J K Arora (Chairman And Compliance Officer)

Mayank Singh Bhadauria (Company Secretary)

Nisha Arora (Director)

Rajesh Dubey (Chief Financial Officer)

Surjeet Lal (Managing Director)

Source: http://www.everipedia.com/som-distilleries-breweries-ltd/#ixzz4JBcehmFF

With over 05 beer brands in our portfolio, ours is the largest Indian single location
brewery. Since 1996, when the company went public, we've taken pride in brewing beers
that have become iconic, cherished brands. These are brands that promote regional pride
and express common bonds amongst people all over the country.
Being the beer of your choice is a great privilege, which is why we deliver nothing less
than award-winning taste and quality. This also has been recognized by Monde Selection
where our Hunter Beer has been awarded with the silver award.
The unrushed culture with its traditional values influences the way we make our beer. We
give undivided attention to each stage of the brewing process to ensure that our beer
reaches you in perfect condition.
We are listed on the two premier stock exchanges of the country. Detailed financial
information can be found about us in the INVESTORS section.

Manufacturing Facilities
The plant is located on an area admeasuring 25 acres at Rojrachak village which is at a
distance of 25 kilometers from Bhopal amidst sylvan surroundings. The plant is well
equipped with Distillation, Storage and Maturation facilities. We are the first modern
brewery in Central India where entire process (Brew House) is operated through a MIMIC
panel & Central Control Panel Facility to monitor and control the operating temperature of
fermentors, maturation, bright beer tank and yeast vessels using Programme Logic
Control (PLC) system.
We are one among the first breweries in India who introduced a new process concept of
Unitank Technology in which both Fermentation & Maturation of Brewing is carried out in
the same process tank. This process concept is totally imported from Germany and
successfully implemented, the entire facility designed to have minimum or no oxygen pick
up with bottling of beer in glass bottles, cans, draught beer Kegs and IMFL bottling
facility.
We have an annual manufacturing capacity of 12.5 Million cases and an IMFL capacity of
1.7 million cases per annum.

Sustainability
We are committed to protecting the environment and continue to look for ways to
minimize waste, increase recycling, and maximize the effective use of natural resources

throughout our operations. We routinely conduct assessments of our breweries and other
facilities to ensure compliance with applicable environmental regulations and best
practices. Our employees are a key component of these environmental and sustainability
initiatives as well, so we invest in training, education, and awareness programs to
support those efforts.
As a company, we recycle and reuse many of our materials. We work with our distributors
to collect, clean, and refill the glass bottles. All scrap glass generated from our bottling
operations is sent to a glass recycler. We recycle packaging materials, including old or
defective corrugated paper packaging containers, plastic shrink-wrap and plastic banding,
which we send to local recycling facilities.
Additionally, we also aggressively recycle our brewing byproduct -- our spent grain and
yeast is sent to local dairy farmers for use as animal feed or soil fertilizers.
We have "Green Teams" at our breweries where we focus on reducing, re-using, and
recycling

materials,

as

well

as

promoting

environmental

awareness

through

communications and events.

Latest News

SOM Group is now ISO 9001:2008 certified

SOM Distilleries and breweries ltd, SOM Distilleries Pvt ltd Now ISO 9001:2008
Certified... READ MORE

Renowned HUNTER Beer Appreciated by the connoisseurs

Delhi based Ophthalmologist Dr. Kamal Bandhu Kapoor shared his enjoyable experience
with Hunter on a social networking site! READ MORE


HUNTER Pints refreshed Amity Polo Cup
HUNTER Pints were showcased and served at Amity Polo Cup to make the event more
refreshing. READ MORE

Som Group shines at Indspirit 2016 Awards

Som Group bagged three awards for outstanding achievement and performance at the
INDSPIRIT 2016 Awards at Leela Ambience, Gurgaon. READ MORE

White Fox Refresh RTD makes a refreshing start

SOM Group recently launched White Fox Refresh an RTD concept in a new packaging
design with vodka and natural extracts. READ MORE

Blending Into the Indian Market

Som Group has launched the new avatar of its Legend Premium Whisky, a blend of
imported Scotch and Indian Malt Spirits. READ MORE
Earnings Presentation : Q3 Financial Year 2016

SOM Group of Companies has always been firm on providing the best quality
products & services to its prestigious consumers.

ISO 9001:2008 Certified

Som Distilleries & Breweries is ISO 9001:2008 certified by for Manufacturing and Supply of Beer ,
IMFL (Indian Made Foreign Liquor) And RTD (Ready To Drink). Also, ISO 9001:2008 certified for
Manufacturing And Supply of Alcohol (Rectified Spirit and Ena), Indian Made Foreign Liquor and
Country Liquor by LMS Certifications Private Ltd.

The group provides high quality assurance by:

Setting international standards & specifications for its products

Continuous research and development for enhancing the quality of the products

New product development to meet the ongoing and changing requirements of the
market

State of the art laboratory to monitor the quality of the product reaching the market

Building quality and long lasting relationships with our customers, employees,
suppliers communities and shareholders
SOM group will work to provide products and services that always meet or exceed
expectations. Management will commit resources and creating an environment in which
each employee can contribute skills, talent, and ideas to a never-ending process of
improvement and innovation in all aspects of our business.

Leadership Team
JK Arora - CMD

JK A ror a
CMD

The prime visionary and the torchbearer of the Som Group. His leadership qualities
extend into planning & strategizing the future growth of the group. He is also the driving
force behind sales, marketing and financial operations of the Som group.

JK Arora
CMD
SOM Group of Companies

Ajay Arora - DMD

An exceptional technocrat and executioner with complete control over the commercials
and purchase processes which provide the company its competitive advantage in terms of
costs & efficiency.

AK Arora
DMD
SOM Group of Companies

A jay A ror a
DMD

Deepak Arora - CEO

D eepak A ro r a
CEO

Responsible for managing and streamlining operations, planning and launching new
products. Leading initiatives in exploring new business opportunities by organic and
inorganic growth. Previously worked with Vodafone and SDBL.

Deepak Arora
CEO
SOM Group of Companies

Alok Arora - Director

Previously worked for Rolls Royce, Barclays Bank in London and SOM Distilleries Private
Limited. He is also CEO of Aryavrat Housing & Construction Pvt. Ltd. (AHCPL). Has
experience in Layout planning, start-up formalities & execution, planning and a Graduate
from the Imperial College, London.

Alok Arora
Director
SOM Group of Companies

A lo k A ro r a
Director

Surjeet Lal - MD

Sur j eet Lal

MD

A seasoned professional associated with the company since its inception. Prior to SOM, he
was associated with Liaisons Breweries and has successfully launched their premium
brand "Khajuraho". He is a graduate in Science, Food, and a Fermentation Technologist.

Surjeet Lal
MD
Som Distilleries and Breweries Limited

Raju Vaziraney - President-Sales

Over 30 years of experience across Beer & Spirit Division. Worked with Companies like
Jagatjit Industries, Radico Khaitan Ltd., Diageo Radico Distilleries Pvt. Ltd. Major
Specialization and experience in sales & marketing.

Raju Vaziraney
President-Sales & Marketing
Som Distilleries and Breweries Limited

Ra j u Va z i r a n e y
President-Sales & Marketing

Nakul Sethi - Head-Finance & Strategy

Nakul Sethi
Head-Finance & Strategy

Nakul Sethi
Head-Finance & Strategy
SOM Group of Companies

BK Goel - Vice President

Operating Profit gives an indication of the current operational profitability of the business and
allows a comparison of profitability between different companies after removing out expenses that
can obscure how the company is really performing.

Interest cost depends on the management's choice of financing, tax can vary widely depending on
acquisitions and losses in prior years, and depreciation and amortization policies may differ from
company to company.

Source : Dion Global Solutions Limited

EBITDA is an acronym for Earnings Before Interest, Taxes, Depreciation, and Amortization. PBT
stands for Profit Before Tax, and PAT stands for Profit After Tax.
The graph visually shows how the net profit of the company stand reduced due to the impact of
Interest, Depreciation, and Tax.

Net Sales
Sales is the total amount of products or services sold by the company.

We have presence in different countries & continents across the world. Given below are
the list of countries we export to.

Niger, Mozambique, Republic of Dominica, Dubai, Oman, Japan, South Korea, Singapore,
Malaysia, Vietnam, Australia, New Zealand, Nigeria, Angola, Congo, Sudan, Tanzania,
Uganda, Norway, Sweden, UK, Haiti, Panama, Zambia, Cambodia, UAE, Kenya and US.

Contact Us

HEAD OFFICE
SOM HOUSE
23, Zone II, Maharana Pratap Nagar, Bhopal- 462011 (Madhya Pradesh) India
Tel.:+91-755-4278827, 4271271
Fax: +91-755-2557470
E-mail: info@somindia.in

OTHER OFFICES
Delhi
1-A, Zee Plaza, Arjun nagar, Safdarganj Enclave, Kamal Cinema Road
Tel.:011-26169909, 26169712

Mumbai
203, Landmark Building, Opp. Adlab City mall, Link Road, Andheri West, Mumbai-400061

JK Arora

AK Arora

Deepak Arora

CMD
SOM Group of
Companies
Ajay Arora - DMD

An exceptional technocrat and executioner with complete

control over the commercials and purchase processes which
provide the company its competitive advantage in terms of
costs & efficiency

DMD
SOM Group of
Companies
CEO
SOM Group of
Companies
Ajay Arora - DMD

Responsible for managing and streamlining operations,

planning and launching new products. Leading
initiatives in exploring new business opportunities by
organic and inorganic growth. Previously worked with
Vodafone and SDBL.

Director
SOM Group of
Companies

Previously worked for Rolls Royce, Barclays Bank in London

and SOM Distilleries Private Limited. He is also CEO of
Aryavrat Housing & Construction Pvt. Ltd. (AHCPL). Has
experience in Layout planning, start-up formalities &
execution, planning and a Graduate from the Imperial
College, London.

Surjeet Lal

MD
SOM Group of
Companies

A seasoned professional associated with the company

since its inception. Prior to SOM, he was associated with
Liaisons Breweries and has successfully launched their
premium brand "Khajuraho". He is a graduate in
Science, Food, and a Fermentation Technologist.

Raju
Vaziraney

President-Sales &
Marketing
Som Distilleries and
Breweries Limited

Over 30 years of experience across Beer & Spirit

Division. Worked with Companies like Jagatjit Industries,
Radico Khaitan Ltd., Diageo Radico Distilleries Pvt. Ltd.
Major Specialization and experience in sales &
marketing.

Nakul Sethi

Head-Finance &
Strategy
SOM Group of
Companies

Responsible for finance, accounts and strategic initiatives of

the SOM Group. Has over 15 years of experience in India,
Middle East and Asia Pacific and associated with reputed
firms like Alfardan Group, Yes Bank, Kotak Bank and
Knights Insolvency.

Alok Arora