ICDI2016

Conference
Handbook
1st International Conference on Disruptive Innovation

Page |1

Prof. Dr. Premkumar Rajagopal

PhD (USM), MBA (UUM), BBA (RMT, Melbourne),
Dip. Management (MIM), FSCM (BEM)
President and Vice-Chancellor,
Malaysia University of Science and Technology
It is our pleasure to organize a productive and meaningful conference this year,
unlike any other conference out there, our conference is made out of industry
experts that would put up valuable input for our participants. This year, the
conference committee has decided on the theme "Disruptive Innovation", a term
known by many but understood by only a handful of veteran managers. We believe
that innovation is today a weak term as it happens almost every second in some
corner of the world and prove to produce less ripple effect than it used to in the past
centuries. Thus in order to create the "ripple effect" in the market, we ought to
rethink what we know and recognize the paradigm shift and identify where the
market consensus is heading. However, this schematic restructure cannot be done
through self-realization. It can only be achieved through sharing and discussion with
the expert, the scholars and those who own the experience of creating such
impact. With such strong reason at the back of our head, we decided to organize
this conference.
It was not all easy for our university, to have gone through the tedious process.
Thanks to the organizing committee headed by Dr. Seyed Mohammadreza Ghadiri
and Dr.Atif, the conference has been realized. I would also like to thank the panel
and all the scholars who have submitted their drafts for this conference. We believe
that through this conference, the academic and industry gap will be filled and
hopefully, in such amazing collaboration, a real disruptive innovation will be born.
Together, let us look forward to that moment. Thank you.

Page |2

Introduction
Disruptive innovation describes a process by which a product or service completely
alter the market with a new technology, eventually getting all the players in the
industry either to adopt this technology or to disappear.
The theory of disruptive innovation was invented by Clayton Christensen, of Harvard
Business School, in his book The Innovators Dilemma.
A disruptive innovation is an innovation that creates a new market and value
network and eventually disrupts an existing market and value network, displacing
established market leaders and alliances.
Clayton M. Christensen (1995)
Christensen used the term to describe innovations that create new markets by
creating new categories of customers. They do this partly by harnessing new
technologies but also by developing new business models and exploiting old
technologies in new ways. By contrast, sustaining innovation simply improves existing
products.

Conference Objectives
The objective of this conference is to be the main academic reference on Disruptive
innovation research in South East Asia.
Our objective is to bring together the most influential researchers and experts in the
region during two days in order to discuss and exchange through workshops and
conference on the latest challenges brought by disruptive innovation in various
fields.
Researchers and academician will find here a place to present their latest papers
and theories on the topic.
The first conference will emphasize on disruptive innovations.
We will give also professional and industry leaders the opportunity to get another
vision of their market and the future of their business.

Page |3

First Keynote Speaker

Prof. Dr. Premkumar Rajagopal

PhD (USM), MBA (UUM), BBA (RMT, Melbourne),
Dip. Management (MIM), FSCM (BEM)
President and Vice-Chancellor, Malaysia University of Science and Technology
Prof. Dr. Premkumar is one of the Asia's leading Strategic Planning and Supply Chain
Trainer cum Researcher with more than 15 years of hands-on experience in an
international business environment. He was the Strategic Manager for Intel
Technology, Penang and was primarily responsible for designing and implementing
of business strategies relating to Intel's global supply chain initiatives. He has wide
management exposure in different areas of business; having held key management
positions in Logistics Operations, Inventory Management, Manufacturing Integration
and Quality.
Since year 2002, he played an active role in conducting research on SCM. A
numbers of his papers were accepted at International Conferences. Recently, one
of his research papers was accepted for the SCM Journal - a renowned international
journal. Another milestone in his academic career is being invited to contribute a
chapter in the book, Information Quality Management, Theory and Applications,
Australia. Dr. Premkumar is also a leading expert in Supply Chain Management for
Intel worldwide. Besides his work, he also actively involved himself in teaching and
training. He has conducted seminars and workshops on Strategic Business Planning
and Supply Chain in many parts of the world, including San Jose, Phoenix, Shanghai,
Vietnam, Amsterdam, Swindon, Japan, and Shenzhen.
Dr. Premkumar has the unique ability to connect with people and uses humour and
creative teaching techniques in his workshop sessions. He adopts a practical
approach and provides relevant applications in his session. He is also able to simplify
the theories and relate them to real life examples to enhance the learning process. .
He also teaches for University of South Australia, as an adjunct lecturer in the area of
Competitive Strategy. He was also spoken and delivered papers at several
international forums. In year 2014, He joined Malaysia University of Science and
Technology as a Professor in Transportation and Logistics. His remarkable skill in
operation management was immediately recognized and he was appointed as the
President of MUST in year 2015. Under the guidance of his supreme leadership, MUST
was brought to the next level of achievement, gaining number of students from both
the undergraduates and postgraduates programs. Since then, MUSTs reputation has
been echoing in the Southeast Asia region.

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Second Keynote Speaker

Prof. Dr. Hasan Sohaib Murad

PhD (University of Wales UK), MBA (Washington State University, USA),
BE (NED University of Engineering and Technology, Pakistan)
Rector, University of Management and Technology Lahore, Pakistan
Dr Hasan Sohaib Murad is a renowned scholar of philosophy, organizational science,
management, and policy. He teaches wide range of courses to doctoral students.
The most outstanding achievement of Dr Hasan is setting-up of ILM which is the
parent body of 135 ILM colleges, 200 knowledge schools and the University of
Management and Technology that has 2 campuses, at a whole teaching 40,000
students. UMT is a category W4 institution in Lahore, recently ranked as number two
in Punjab in the category of medium sized general universities of private sector.
Currently students are enrolled in 150 plus degree programs and 450 faculty
members are engaged on full time basis. UMT consists of thirteen schools, four
institutes, five journals, and seven research centres.
Dr Murad is founding chairperson of AFAQ, a leading publisher and research house
for educational resources with presence in various countries. He has been
representing Pakistan in the Executive Board of AMDISA which is a SAARC body for
management development institutions in South Asia. He was founding Secretary
General of International Business Forum-a network of prominent businessmen and
industries from 120 countries based in Istanbul, Turkey. He also serves on the Board of
Governors of International Business Forum.
Dr Murad has been also appointed for the second term as Chairperson of National
Business Education Accreditation Council, which has been set up by Higher
Education Commission, Government of Pakistan to accredit all institutions offering
education in commerce, business, and public administration. He is also recipient of
Pride of Performance award in recognition to his services for the cause of literacy by
the sitting Prime Minister Muhammad Nawaz Sharif in 1992.

Page |5

Third Keynote Speaker

Mr. Tan Yeow Kiang, Bugs

Founder of Uncle Bugs Creations Sdn Bhd,
Uncle Bugs Inventor Academy and Advisor for Ain Biomass Industry
Mr Bugs Tan was made a Fellow at the University of Technology (UTM) and was also
engaged as a Research Fellow at the Institute Sultan Iskandar. Bugs Tan was one of
the panellists to select deserving winners from a pool of Professors and members of
the academia for the prestigious National Academic Award.
He also served as an Advisor to UTMTEC - University Technology of Malaysia (UTM)
and also at the Business and Innovation Centre at UCSI University. He was also
appointed as a panellist for the Innovation Commercialization Centre at UTM.
Bugs Tan has served as a guest speaker and adjunct lecturer for several universities.
He has spent much time and effort in encouraging students to be more creative.
Some of the universities which have used his services are University of Malaya (UM),
University Technology of Malaysia (UTM), Lim Kok Wing University, Taylors College,
UCSI University, Multi Media University and Petronas Technology University. Bugs Tan
has also given lectures in foreign universities such as the University of King Abdul Aziz
in Jeddah, Saudi Arabia.
Bugs Tan has conducted many Innovation camps for primary and secondary school
students. These have been very successful as young students enjoy the interesting,
hands-on invention workshops. He has also conducted courses at the Teacher
Training Colleges and a few national schools.
Bugs Tan is currently pursuing his PhD in research by dissertation in Business
Management for Creativity and Innovation. Bugs Tan has authored 8 books on the
subject he knows best creativity and innovation. Many of these books are written
specially for children. Some are for students and one book for adults who wish to
learn the steps to bring a product from an idea to the market place.

Page |6

ICDI2016 Organizing Committee

Dr. Seyed
Mohammadreza
Ghadiri (Chairman)

Dr. Harwindar Singh

Dr. Khashayar Yazdani

Dr. Atif Hassan

Dr. Shadi Kafi Mallak

Ms. Preethi
Subramanian

Mr. Thanga Thurai

Mr. Shamsul Bahrin

Ms. Siti Zahara Mohd

Yusoff

Dr. Amir Fateh

Ms. Vikneswary
Manogaran

Mr. Nwokocha
Frankline

Page |7

ICDI2016 Technical Committee

Prof. Dr. Sellappan

Palaniappan

Prof. Dr. Christopher

Nigel Preece

Prof. Dr. Barjoyai

Bardai

Prof. Dr. Suhaiza

Hanim

Prof. Dr. Ir. Nyoman

Pujawan

Prof. Dr. Karling

Assoc Prof. Dr. Niyaz

Ahmed

Assoc Prof. Dr. Zulkifli

Mohamed

Assoc Prof. Dr.

Sumiani Yusof

Dr Yeah Kim Leng

Dr. David Bobker

Dr. Harwindar Singh

Dr. Seyed
Mohammadreza
Ghadiri

Dr. Amir Fateh

Dr. Khashayar Yazdani

Dr. Atif Hassan

Dr. Rizwana Bashir

Dr. Shadi Kafi Mallak

Dr. Asiah Lokman

Dr. Mahfoudh Hussein

Mgammal

Page |8

Dr. Tatchanaamoorti

Dr. Mohd Norfian

Alifiah

Dr. Veera Pandiyan

Dr. Hashem
Salarzadeh

Dr. Javad Feizabadi

Ir. Mohd Azmi Bin

Mohd Zain

Page |9

Programme Agenda Day 1

Saturday, 24th September 2016
Day 1: First Session
8.00am

: Registration

9.00am

: Welcoming & Opening Ceremony

9.30am

Keynote Speaker1: Prof. Dr Premkumar Rajagopal - (PhD (USM), MBA

: (UUM), BBA (RMIT, Melbourne), Dip. Mgmt (MIM), FSCM (BEM) / President
of Malaysia University of Science and Technology, Malaysia

10.30am

: Tea Break

11.00am

Keynote Speaker2: Prof. Dr Hassan Sohaib Murad-Phd (University Of Wales

UK), MBA (Washington State University, USA),BE (NEUniversity Of
:
Engineering And Technology, Pakistan) Rector @ University of Management
and Technology, Lahore, Pakistan

12.00noon

: Lunch
Day 1: Second Session

1.30pm

First Session- 12
Presentations
Track 1
(Founder's Hall)

3.30pm

: Tea Break

4.00pm

: Second Session - 8 Presentations

Track 1
(Founder's Hall)

5.30pm

End of Day One

Track 2
(Room C205)

Track 2
(Room C205)

P a g e | 10

Programme Agenda Day 2

Sunday 25th September 2016
Day 2: First Session
9.15am

: Welcoming Speech

9.30am

10.30am

: Tea Break

11.00am

: Third Session - 8 Presentations

Keynote Speaker2: Mr. Bugs Tan (Inventor and Author Uncle Bugs
Creations Sdn Bhd

Track 1
(Founder's Hall)
12.30noon

Track 2
(Room C205)

: Lunch
Day 2: Second Session

1.30pm

: Forth Session- 12 Presentations

Track 1
(Founder's Hall)

3.30pm

: Tea Break

4.00pm

: Fifth Session - 8 Presentations

Track 1
(Founder's Hall)

5.30pm

: Closing Ceremony Prof. Dr. Premkumar

6.30pm

: End of Conference

Track 2
(Room C205)

Track 2
(Room C205)

P a g e | 11

Details of Oral Presentation Sessions (Day 1- Track 1)

24th September 2016

( Dr. Atif)

Date &
Chairperson

Time

Title
in

Omni-Channel

Information
Technology and
Telecommunication

Ruchira De Silva

Cyber Fraud
Banking

1.50pm - 2.10pm

Muhammad
Yousaf Jamil

Day Dreaming of Highly Effective Dean: An

Important Role Towards the Success of Higher
Educational Institute (HEI)

Corporate
Governance,
Accounting, and
Finance

2.10pm - 2.30pm

Tachanaamoorti

Coronary Plaque detection using Novel Imaging

technologies

Biosciences and
Environmental
Studies

2.30pm - 2.50pm

Phooi Wai Ho

Private Residential Parking Solution to Car Park

Space Constraint at Rail Stations

Transportation and
Logistics and Supply
Chain Management

2.50pm-3.10pm

Franklin Styne
Iyadurai

Smartphones and the Disruptive Innovation of

the Retail Shopping Experience

Management and
E-Commerce

Aroosha Qamar

Role of Employees Innovative Capabilities In the

Relationship between Strategic Human Resource
Practices & Innovative Performance A study of
the Telecommunication Sector in Pakistan

Management and ECommerce

Kazi Khaled
Shams Chisty

An Investigation on the Causal Factors of Traffic

Congestion in Dhaka City

Transportation And
Logistics And Supply
Chain Management

4.20pm-4.40pm

Elisabeta Zelinka

UMT's Academic Writing Center (AWC) a

Disruptive Instrument in Facilitating
Entrepreneurship Education in Pakistani
Universities

Management and ECommerce

4.40pm - 5.00pm

Shadi Kafi Mallak

Determination of barriers among food industries

that prevent them from practicing waste
minimization in Malaysia

Biosciences and
Environmental
Studies

5.00pm to 5.20pm

Preethi
Subramanian

Conspectus of Big Data Engineering: Challenges

and Directions

Information
Technology and
Telecommunication

5.20pm to 5.40pm

Uzor Tochukwu
Valentine

System Analysis And Design Towards

Development Of Mobile Appeal System In
Nigeria

Information
Technology and
Telecommunication

4.00pm-4.20pm

Prevention

Category

1.30pm-1.50pm

3.10pm - 3.30pm

24th September 2016

(Dr. Asiah)

Presenter

P a g e | 12

Details of Oral Presentation Sessions (Day 1- Track 2)

24th September 2016

(Dr. Mahfoudh)

24th Sept ember 2016

(Dr. Khashayar)

Date &
Chairperson

Time

Presenter

Title

Category

1.30pm - 1.50pm

Nooh Masaud M

History, Evolution, and Future of Process

Improvement: An Examination of SIX SIGMA,
LEAN, TOC, AND TRIZTRIZ

Industrial Engineering
and Construction
Management

1.50pm - 2.10pm

Salah Abobaker
Alrashied

Establishing Theoretical Perspectives: The

Perceived value of building information
modelling (BIM) in construction industry

Industrial Engineering
and Construction
Management

2.10pm - 2.30pm

Aiad F Mohemed
Fareg

Barriers Factors for Implementing of Green

Building Concept in Malaysia Construction
Industry

Industrial Engineering
and Construction
Management

2.30pm - 2.50pm

Magdi G. Muftah
At Tia

Elements of Sustainability Management in the

Solar Photovoltaic Industry

Industrial Engineering
and Construction
Management

2.50pm to 3.10pm

Mohamed Zaki
Krian

Risk Management of System Engineering and

Management

Industrial Engineering
and Construction
Management

3.10pm - 3.30pm

Taofig Elhasi

Important Roles and Tips of Success in

construction Projects

Industrial Engineering
and Construction
Management

4.00pm-4.20pm

Mohamed
Elwakdi

Fire Evacuation in High-Rise Building

Industrial Engineering
and Construction
Management

4.20pm-4.40pm

Mohamad Ghayth
Farhat Elghdban

Use Of Building Information Modeling Tool in

Construction Project Management

Industrial Engineering
and Construction
Management

4.40pm-5.00pm

Mohammed
Jumah Khallefah

The Effect of Health and Safety Standards on

Productivity in Malaysia Construction Industries

Industrial Engineering
and Construction
Management

5.00pm to 5.20pm

Aiad F Mohemed
Fareg

Motivators Factors for Implementing of Green

Building Concept in Malaysia Construction
Industry

Industrial Engineering
and Construction
Management

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Details of Oral Presentation Sessions (Day 2- Track 1)

25th September 2016

( Dr. Tatchanaamoorti)

25th September 2016

(Dr. Amir)

25th September 2016

(Dr. Ayesha Mohyuddin )

Date &
Chairperson

Time

Presenter

Title

Category

11.00am - 11.20am

Amir Fateh

Implementation of Total Quality Management

(TQM) fundamentals in the Construction
Industry: A Case Study of Uganda

Industrial Engineering
and Construction
Management

11.20am - 11.40am

Vikneswary
Suresh

DASH Adding Competitive Edge in Malaysian

E-Commerce

Transportation and
Logistics and Supply
Chain Management

11.40am-12.00pm

Rao Sanaullah
Khan

Qualitative exploration of innovation process of

food manufacturing industry: benchmarking for
value added innovations

Biosciences and
Environmental
Studies

12.00pm-12.20pm

Shanmuga Pillai
S/O Murutha
Muthu

An Overview Of EEG Classification- Based On

Brain Computer Interface

Information
Technology And
Telecommunication

1.30pm-1.50pm

Ayesha
Mohyuddin

Production and Analysis of Green and Energy

Efficient Biodiesel

Biosciences and
Environmental
Studies

1.50pm - 2.10pm

Mohammad
Asaduzzaman
Rasel

Features Extraction Of Skin Allergy By Digital

Image Processing

Information
Technology And
Telecommunication

2.10pm-2.30pm

Khashayar
Yazdani

2.30pm - 2.50pm

Factors Influencing the Adoption of Cloud

Systems by Technology Transfer Offices(TTOs)

Industrial Engineering
and Construction
Management

Abdul Ghaffar

The Key to Triumphant Practices of Technology

in Elections: Its Time to Reboot Electoral
Process in Pakistan

Information
Technology and
Telecommunication

2.50pm-3.10pm

Mudassar Abbas

Silver nanoparticle based textiles for advanced

biomedical applications

Biosciences and
Environmental
Studies

3.10pm - 3.30pm

Muhammad Faraz

Stack Trash Fabrics And Fire Hazards In Textile

and Garment Industry of Pakistan

Biosciences and
Environmental
Studies

4.00pm-4.20pm

Dr JC Henning

Future Library Spaces

Information
Technology And
Telecommunication

4.20pm-4.40pm

Thangathurai
Vengadasalam

4.40pm-5.00pm

Ogundare Olanike

An Efficient Algorithm For Prediction Of Cancer

Of The Kidney Using Data Analytic Technique

Information
Technology And
Telecommunication

5.00pm to 5.20pm

Zar Zar Tun

Compressed Domain Feature Analysis for

Efficient Action Recognition

Biosciences and
Environmental
Studies

Corporate
Governance,
Accounting, And
Finance

P a g e | 14

Details of Oral Presentation Sessions (Day 2- Track 2)

25th September 2016

( Dr. Riswana Bashir)

25th September 2016

(Dr. Shadi)

25th September 2016

(Dr. Koay)

Date &
Chairperson

Time

Presenter

Title

Category

11.00am - 11.20am

L. K. Pulasthi
Dhananjaya
Gunawardhana

Gender differences on Games and learning

mathematics

Information
Technology and
Telecommunication

11.20am - 11.40am

Asma Ahmed
ALsalhin Bawa

An investigation on household participation in

domestic waste segregation in Kajang, Malaysia

Biosciences and
Environmental
Studies

11.40am-12.00pm

Mohamed Asadik
Taher Soula

Determination of the Major Factors Influencing

the Delivery of Construction Projects' design in
Libya

Industrial Engineering
and Construction
Management

12.00pm-12.20pm

Khairi Amar

Risk of Oil Leaks

Industrial Engineering
and Construction
Management

1.30pm-1.50pm

Hamza Mohamed
M Flafel

Assessment Of Water Quality And Its Effect On

The Aquatic Life At The Industrial Area In Klang
River Shah Alam, Malaysia

Biosciences and
Environmental
Studies

1.50pm - 2.10pm

Amir Fateh

Flexural Performance of Reinforced Concrete

Beam Toughen By Carbon Fiber Reinforced
Polymer and Steel Plates

Industrial Engineering
and Construction
Management

2.10pm - 2.30pm

Abdalmnam A
Khalefa

Land suitability analysis for landfill site selection

in Seremban, Malaysia using GIS based AHP

Biosciences and
Environmental
Studies

2.30pm-2.50pm

Amgid Ramadan
Milad Taher

A Critical Analysis toward the Enhancement of

Safety Performance in Libyan Construction Sites

Industrial Engineering
and Construction
Management

2.50pm to 3.10pm

Salah Omar
Habberrih

Using packed bed filter filling with glass particles

to enhance the water quality of Klang River at
Shah Alam, Malaysia

Biosciences and
Environmental
Studies

3.10pm - 3.30pm

Abduanaser A Ali
Ezhani

Energy Conservation Awareness and Energy-Use

Behaviour among (MUST) Students

Biosciences and
Environmental
Studies

3.10pm - 3.50pm

Abdulkarim Taher
Mohamed
Annejjar

Using of Normal Ratio and Double Mass Analysis

Method in Estimate and Adjust the Missing
Precipitation Data of George Town, Penang ,
Malaysia

Biosciences and
Environmental
Studies

4.00pm-4.20pm

Mohammad
Asaduzzaman
Rasel

Digital Image Processing Applications In Modern

Science And Technologies

Information
Technology And
Telecommunication

4.20pm-4.40pm

Adnan Zafar

A Prototype Earthquake Prediction System

Based On Unusual Animal Behaviors

Information
Technology And
Telecommunication

4.40pm-5.00pm

Datukun Kalamba
Aristarkus

Towards Upgrading Network Facilities In Plateau

State University Bokkos

Information
Technology And
Telecommunication

5.00pm to 5.20pm

Mohammad
Hasan

Smart Tourist Security System: Bangladesh

Perspective

Information
Technology And
Telecommunication

P a g e | 15

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