Writing is a means of communication one must consciously learn.

Accuracy. Being tactful in the recording of data, statement or calculating mathematical

figures. (vs error, illogical statement, doubtful text, confusion, misunderstanding)
Brevity. Being brief in the development and organization of ideas so as to grasp the
main idea of the written report easier.
Observing brevity is courtesy to the reader.
Confidence. Being decisive or sure of what he is writing about, hence he should always
be ready to either defend/support what he has written especially when someone
questions it.
You are an authority if you finish a report.
Dignity. The ring of authority, one of the ethical standards; a courtesy to ones readers
as a professional. It refers to qualities of formal (and good) writing grammatical
constructions complete; no flowery words/high-falluted terms; the referent of pronouns
which or that explicit; avoidance of word construction like cant and dont; ideas or
information well-organized, simplified, summarized and expressed in straightforward
manner.
Emphasis. Stressing the major points and subordinating them/Indicating the most
important ones.
Facility. The devices used by the writer to make his report easy to read and
understand.
Pacing technical information in small to large quantity
Sequence familiar to unfamiliar, simple to complex, whole to parts, general to
specific
Arrangement significant details stressed and balanced to show their proper
relationship and importance
Continuity the thought of one part to another should be clearly established,
illustrated/stated
Grammatical Correctness. Whatever kind of writing a person does, the application of
grammatical rules is a must. Adherence to the conventions of standard English is a
must in writing.
Honesty. Acknowledging/Citing the source/author of the borrowed ideas/statements
within the running text. Avoid plagiarism by always attributing ideas and words that are
not yours to their source. (vs plagiarism)
Illustration. Concretizing thoughts/ideas through charts, diagrams, tables, photos and
others to elucidate, clarify and support the writers views, precept, idea/the text given.
Judgment. Qualifying data and information by judicious weighing/considering these
criteria: most ample; most relevant/pertinent; most simple in explaining the facts with
least additional evidence; most harmonious with the rest of the data and information.

Knowledge. Not limited for a mere collection of data/information because it involves

analysis, interpretation and formulation of conclusion.
Logic. A process of showing the relations among groups of things and classes of
groups.
Eight trouble spots to avoid to present logical thoughts (or eight ways to present logical
thoughts)
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statement must not contradict each other

words must be used in a consistent sense
statements must move in one direction, whether space, time, or relation
statements must make sense
judgments must not be based on too few data
cause and effect should be clearly distinguished for simple sequence
conclusions should not be inferred if they have no connection with the data
an authority should not be accepted if he is biased or he is not an expert in that
field

Mechanical Neatness. The general appearance of the report must be properly

encoded/typed; with proper margins; free from typographical errors, erasures, crossingouts and smudges; must be presentable and neat.
Normal Procedure. Following the acceptable arrangement of the different parts of a
report.
Objectivity. Using/preferring the third person point of view; writing not to impress, but to
express ideas, beliefs, or perceptions on the topic he is working out; treating the subject
matter the way he sees or observes it.
Planning. Thinking ahead of what one has to do, when to do it, how to do it and who is
to do it.
Qualification. Choosing only those statements that have direct relationship to the topic
being discussed; Evaluating the ideas/statements to be included in the development of
the report
Revision. More than checking the spelling, punctuation marks, spacing and margins; it
includes the diction, the organization of ideas and full treatment of the subject. An
effective report is one that is published and refined to perfection. The secret of good
writing is in rewriting.
Revising is not merely checking for language errors, but improving global content
and organization of ideas. (Seow, 2002)
Straight Sentences. Sentences must be limited to only one idea or two closely related
ideas.
Thoroughness. Treating well ones subject matter.

Unity. Unified when every part of it has a correlation to the main topic.
Three Suggested Ways for Checking Unity
1. Read critically the report and find out whether all the statements have something
to do with the main topic.
2. Determine whether the topic of each paragraph is related to the next paragraph.
3. Prepare a caption or heading (must have direct relationship to the main focus of
the report) for each paragraph, list them down in outline form.
The main objective of a unified report is to let the readers feel that they have read
everything essential to the subject undertaken.
Viewpoint refers to a proponent, a writer, a researcher, or an author. It is established in
the first sentence and must be maintained consistently throughout the report.
Word Choice denotes the proper choice of words to be used in writing which will fit to
the readers ability and background.
Exceptional. Give your best in every article you produce.
You Point of View
Zest. Write as if you were performing a job that only you could do it! Write only things
that are worth saying and which are invigorating. Writing should not be regarded as
something difficult but something that is enjoyable and pleasurable.