Nissan Case Study

Group 2

Alessandra Brigitte Anonas

Maria Rosario Campos
Niel Brian Dusaran
Allan Dominic Mendoza Jr.
Ruth Sarong
Ma. Eleonor Trazona

1. Enumerate and describe, with examples, the Critical Components Of

Total Quality Management In Operations.
-Understand Customer Requirements to create maximum satisfaction from
the customer. Nissan Studies their demands in order to make sure
customers demands are met. They, like all successful firms, study their
customers in order to find out their likes and dislikes in order to
incorporate it in their products.
-Consider the processes involved in providing quality, not just the end
result.
Nissan has 3 main production shops: The body assembly, the painting and
the Final assembly.
Nissan also has some support manufacturing areas: The press shop that
produces panels for the vehicles. The plastics shop that makes bumpers
and fenders on site and casting shop that makes the engine parts.
The engine shop that assembles the engine, installs oil and coolant fuels
and an axle plant that produces axles that are joined to the engines in final
assembly.

They have a process of generating different jobs across 3 main broad

areas:
Direct manufaturing/Assembly, which has 63 percent of the proportion of
workforce.
Maintenance and Quality assurance, which has 23 percent of the
proportion workforce.
Administration, which has 14 percent of the proportion workforce.

-Prioritize and standardize tasks to deliver quality. Nissan's plant in

Sunderland is technically highly advanced. It uses sophisticated robotics
and computer integrated manufacturing techniques to create a carefully
monitored production process that reduces error to an absolute
minnimum.

-Educate all employee to work in this way. Nissan expects and requires
their employees to become milti-skiolled decision makers. They train them
to develop their skills, encourage them to make decisions, to participate in
teams, to place quality at the heart of flow production, to have flexible
working practices and to provide their employees variety in their roles.
Nissan also practices the JIT (Just-in-time) approach which minimizes, if
not, eliminates the percentage of waste and defects.
2. Research Nissan's Vision and Mission. How do they incorporate these
in the company?
Vision:
Nissan, Enchancing people's lives
Nissan's vision translates to how their company wants to improve the
automative industry in order to give their customers a better product,
better service and a better, eazier life o the road.
Mission:
Nissan provides unique and innovative automative products and services
that delivers superior measurable values to all stockholders in alliance
with Renault.

The aim to innovate the bests automative technology drives Nissan to take
care and invest in their employees in oreder to provide the best products
and services possible.
3.What are the core values that have seen Nissan's total quality in it's
products?
Their core values are:
-Going for quality. Build good quality rather than inspecting for poor quality
out.
-JIT (Just-in-time) a process wich eliminates waste and defects that
greatly improves total quality.
4. Describe how Nissan used JIT (just-in-time) management to ensure
quality in its products.
Every vehicle is monitored automatically throughout each stage of
production. a transponder attatched to the chasis leg contains all of the
vehicle's production data, its required color, specifications and trim.
When a transponder sends a message to the production system at a
supplying company to produce a seat in a particular color and trim, this
triggers the relevant response abd a seat to that required specification is
produced and arrives to meet the vehicle to which it belongs-just in time.
5. Based on the case, how does Nissan define quality?
- Nissan Expects and requires its emplyees to become milti-skilled. Nissan
Trains their employees to develop their skills. They include a daily face to
face meeting between management and employees having a company
council, employee surveys and employees having ready to the company's
intranet systems. so in short, Nissan defines quality by having the best
skilled workers to produce the best quality.