A Report on the Industrial Visit of Mother Dairy

Semester-II
By

Name : Chauhan Chetan N.

Roll No. : 5

Under the Guidance of:

Prof.
Khushbu Mehta

Submitted To:
Rudra College of Business Administration
Gujarat University
Ahmedabad

March , 2013

CERTIFICATE BY THE GUIDE

This is to certify that the contents of this report entitled Chauhan Chetan N. submitted to Rudra
College of Business Administration for the partial fulfillment of the Degree of Business
Administration (BBA Sem-II) is original research work carried out by him under our supervision.

Name : Chauhan Chetan N.

Exam Number : 5
Date : 19/3/2013

CANDIDATES STATEMENT

We hereby declare that the work incorporated in this report entitled Chauhan Chetan N. in
partial fulfillment of the requirements of degree of Becharal of Business Administration
(Sem.-II) is the outcome of original study undertaken by us and it has not been submitted
earlier to any other University or Institution for the award of any Degree .

Name : Chauhan Chetan N.

Exam number : 5

Signeture

PREFACE

Todays age is an age of management. It is the backbone of any organization, management is

the critical factor. A which determines the success or failure of the business unit. Success in
management depends on through understanding the principals of management. The sell
success of management dies in applying professional management in all management
activities. The B.B.A. degree course has its own distinguished & unique salidauty like other
professional courses. One of its basic requirements during the terms for the student of B.B.A.
is to undertake a visit to any industry to take such training. It is an important part of syllabus
and study. The objective behind this type of practical training at first year is to develop
among students feeling of industrial environment & consciousness of business partners.
Students of B.B.A. must be well informed by industrial activity because its a university
criteria. I am also B.B.A. student so, I had an opportunity to visit industry. In our
programme , we had visited a dairy industry namely MOTHER DAIRY at Gandhinagar.
We were welcomed by them & given us necessary information about Mother Dairy. I have
prepared this report, which contains all the details of each department. I have studies in
detailed the various process & operations taking place in this unit general information about
is also included.

ACKNOWLEDGEMENT

First of all I am very thankful to God for giving me this opportunity to visit MOTHER
DAIRY and I believe that anything that happens is only by God. I am also thankful to
following persons.
Prof. in charge of our visit: - Prof. Khushbu Mehta and Bharti Patel being very helpful on
visit with us.
I am very thankfull to Prof. Khushbu Mehta to give me guidance to make this report.
Employees of the company & specially Ms Bijal Bhatt to provide us such important things &
information about their firm (industry).
I am also very thankful to my parents for giving me permission allow me took admission in
B.B.A. and also very thankful to B.B.A faculty allow me to go for visit.

INDEX

S.L.NO.

PERTICULARS

PAGE
NO

I
II
III
IV
V
1

TITLE PAGE
CERTIFICATE
CANDIDATE STATEMEN
PREFACE
ACKNOWLEDGEMENT
COMPANY PROFILE

1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8

REGISTER ADRESS
INTRODUCTION
HISTORY
VISION & MISSION
PRODUCTS
FORM OF ORGANIZATION
ORGANIZATION STRUCTER
AWARDS & ACHIVEMENT

2
2.1
2.2

2.3
2.4
2.5
2.6
2.7
2.8
3
3.1
3.2
3.3

4
5
6
7
8

PRODUCTION
INTRODUCTION
PRODUCTION RANGE
PRODUCTION PROCESS
CAPASITY
PLANT LOCATION
PLANT LAYOUT
RAW MATERIALS
WAY TO HANDLE WASTAGE

MARKETING
INTRODUCTION
BASICS DATA ABOUT PRODUCTS
PLACE , PROMOTION , COMPETIONS

HUMAN RESOURCES
SOCIAL RESPONSIBILITY
FUTURE PLAN
CONCLUSION
BIBLOGRAPHY
6

1
2
3
4
5
8-29
8
9
10
13
14
24
25
27
30-45
30
31
32
41
42

43
44
45
46-58
46
47
58
59
60
63
64
65

COMPANY PROFILE

MOTHER
DAIRY
MP LOT NO. :

35 ,

NEAR INDIRA
BRIDGE,

GANDHINAGAR , AHMEDABAD 382021,

GUJARAT,
INDIA.

PHONE NO. : (079)-23969055

(-91)- 9376977261

WEB SITE : WWW.MOTHER DAIRY .COM

INTRODUCTION OF COMPANY

Mother Dairy was set up in 1974 under the operation flood programme. It is now a subsidiary
company of National Development Board (NDDB).
Mother Dairy sources its entire requirement of liquid milk from dairy cooperatives. Similarly,
Mother Dairy sources fruits and vegetables from farmers/growers associations. Mother Dairy
also contributes to the cause of oilseeds grower cooperatives that manufacture pack the Dhara
range of edible oils by undertaking to nationally market all Dhara products. It is Mother Dairy's
constant endeavor to ensure that milk producers and farmers regularly and continually receive
market prices by offering quality milk, milk products and other food products to consumers at
competitive prices and uphold institutional structures that empower milk producers and farmers
through processes that are equitable.
At Mother Dairy, processing of milk is controlled by process automation whereby state-of-theart microprocessor technology is adopted to integrate and completely automate all functions of
the milk processing areas to ensure high product quality/ reliability and safety. Mother Dairy,
8

Delhi has been awarded ISO 9001 :2000 (Quality Management Systems), HACCP,2002 RvA
(Food Safety Management Systems) and ISO 14001 :2004 (Environmental Management
Systems) Certifications. Moreover, its Quality Assurance Laboratory is Accredited as per
ISO/IEC 17025:1999 by National Accreditation Board for Testing and Calibration
Laboratories, Department of Science and Technology, Government of India.
Mother Dairy markets dairy products like Liquid Milk, Ice Creams, Flavoured Milk, Dahi,
Lassi, Mishti Doi, Ghee, Butter, Cheese, Dairy Whitener, UHT Milk, Dhara range of edible oils
and the Safal range of fresh fruits & vegetables, frozen vegetables and fruit juices at a national
level, through it's sales and distribution networks, for marketing food items. In times to come,
Mother Dairy shall strive to become a leading player in the food industry in India.

HISTORY

Mother Dairy was set up in 1974 under the Operation Flood Programme. A whole owned
company of the National Dairy Development Board (NDDB).
9

Mother Dairy manufactures, markets & sells milk and milk products under the Mother Dairy
brand (Milk, Cultured Products, Ice Creams, Paneer and Ghee), Dhara range of edible oils,
Safal range of fresh Fruit & vegetables, Frozen Vegetables, Processed Fruit & Vegetable
Products, Fruit Pulps & Concentrates in bulk aseptic packaging and fruit juices at a national
level through its sales and distribution networks for marketing food items.
Mother Dairy sources significant part of its requirement of liquid milk from dairy
cooperatives. Similarly, Mother Dairy sources fruits and vegetables from farmers / growers
associations. Mother Dairy also contributes to the cause of oilseeds grower cooperatives that
manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all
Dhara products. It is Mother Dairys constant endeavor to ensure that milk producers and
farmers regularly and continually receive market prices by offering quality milk, milk
products and other food products to consumers at competitive prices and uphold institutional
structures that empower milk producers and farmers through processes that are equitable.
At Mother Dairy, processing of milk is controlled by process automation whereby state-ofthe-art microprocessor technology is adopted to integrate and completely automate all
functions of the milk processing areas to ensure high product quality/ reliability and safety.
Mother Dairy is an ISO 9001:2008 (QMS), ISO 22000:2005 (FSMS) and ISO 14001:2004
(EMS) certified organization. Mother Dairy has Certificate of Approval from Export
Inspection Council of India also. Moreover, its Quality Assurance Laboratory is certified by
National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of
Science and Technology, Government of India.
Mother Dairy markets approximatley 3.2 million litres of milk daily in the markets of Delhi,
Mumbai, Saurashtra and Hyderabad. Mother Dairy milk has a market share of 66% in the
branded sector in Delhi where it sells 2.5 million litres of milk daily and undertakes its
marketing operations through around 1400 retail outlets and over 1000 exclusive outlets of
Mother Dairy.
The company derives significant competitive advantage from its unique distribution network
of bulk vending milk booths, retail outlets and mobile units. Mother Dairy ice creams
launched in the year 1995 have shown continuous growth over the years and today boasts of
approximately 62% market share in Delhi and NCR. Mother Dairy also manufactures and
markets a wide range of dairy products that include Butter, Mishti Doi, Paneer, Dahi, Ghee,

10

Cheese, UHT Milk, Probiotic Products, Lassi & Flavoured Milk and most of these products
are available across the country.
Safal is the market leader in the organized fruit & vegetable retail business in Delhi NCR
where it sells an average of 300 MT/day through a network of 350+ exclusive retail outlets
under brand name Safal Pure Veg, supported by a state-of-the-art large and ultramodern
Central Distribution Facility located in Delhi with an annual capacity to handle and process
2,00,000 MT of fresh fruits and vegetables. Safal today operates the largest number of F&V
Stores in Delhi NCR and has further expansion plans in place. Retail Outlets are also present
in Bangalore under the brand name Safal Daily Fresh.
Safal has a prominent presence in Export market spread across 40 countries viz., USA,
Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits & Vegetables (Grapes,
Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc. A
state-of-the-art fruit processing plant of fruit handling capacity of 15,000 MT annually, setup
in 1996 at Mumbai supplies quality products in the international market. With increasing
demand another state-of-the-art fruit processing plant has been set up at Bangalore with fruit
handling capacity of around 50,000 MT annually.
The Dhara range of edible oils is marketed by Motherdairy. Today it is one of the leading
brand of edible oils and is available across the country in over 2,00,000 outlets. The brand is
known for its PURITY and focuses on the indigenous oil. The brand is currently available in
the following variants: Refined Vegetable Oil , Refined Soybean Oil, Refined Sunflower Oil,
Refined Rice Bran Oil, Kachi Ghani Mustard Oil and Filtered Groundnut Oil.
Mother Dairy has over the past 3 decades, harnessed the power of farmer cooperatives to
deliver a range of delicious products and bring a smile on your face.

11

VISION & MISSION

Vision

12

Provide quality food and beverages to consumers at affordable prices while ensuring fair
returns to the producers.

Mission
Mother Dairys heritage is intrinsically linked to the cooperative movement in India. With
determination & pride we will continue to serve our farmers, rural India & our consumers.
Our values reflect who we are & what we firmly believe in.

Products

Token Milk

Standardized Milk

Full Cream Milk

Toned Milk

Double Toned Milk

Skimmed Milk

13

Cow Milk

Probiotic Dahi

Sweet Lassi

UHT Toned Milk

Mishti Doi

Plain Dahi

Mango Lassi

Strawberry Lassi

14

Salted Lassi

Mango

Plain Chach

chocolate

Strawberry

Fresh Paneer

Butter

15

Cheese Slice

Cheese Cubes

Cheese Spread

Buffalo Ghee

Cow Ghee

16

Kathiawadi Ghee

Mango Marvel

Lichi Surprise

Strawberry Crush

Shahi Meva Malai

Firdausi Kaju Kishmish

Zafrani Kesar Pista

Chocolate Bar

Mango Bar

Choco Treat

Mega Bar

Raspberry

Guava

17

PRODUCT OF AMUL
LIST OF PRODUCTS MARKETED :
Bread spreads :
Amul Butter
Amul Lite Low Fat Breadspread
Amul Cooking Butter
Cheese Range :
Amul Pasteurized Processed Cheddar Cheese
Amul Processed Cheese Spread
Amul Pizza (Mozarella) Cheese
18

Amul Shredded Pizza Cheese

Amul Emmental Cheese
Amul Gouda Cheese
Amul Malai Paneer (cottage cheese) Frozen and Tinned
Utterly Delicious Pizza
Mithaee Range (Ethnic sweets) :
Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom)
Amul Amrakhand
Amul Mithaee Gulabjamuns
Amul Mithaee Gulabjamun Mix
Amul Mithaee Kulfi Mix
UHT Milk Range :

Amul Taaza 3% fat Milk

Amul Gold 4.5% fat Milk
Amul Slim-n-Trim 0% fat milk
Amul Chocolate Milk
Amul Fresh Cream
Amul Snowcap Softy Mix
Amul Taaza Double Toned Milk
Pure Ghee :

19

Amul Pure Ghee

Sagar Pure Ghee
Amul Cow Ghee
Infant Milk Range :
Amul Infant Milk Formula 1 (0-6 months)
Amul Infant Milk Formula 2 ( 6 months above)
Amulspray Infant Milk Food
Milk Powders:
Amul Full Cream Milk Powder
Amulya Dairy Whitener
Sagar Skimmed Milk Powder
Sagar Tea and Coffee Whitener
Sweetened Condensed Milk :
Amul Mithaimate Sweetened Condensed Milk

Fresh Milk :
Amul Taaza Toned Milk 3% fat
Amul Gold Full Cream Milk 6% fat
Amul Shakti Standardised Milk 3% fat

20

Amul Smart Double Toned Milk 1.5% fat

Curd Products:
Amul Masti Dahi (fresh curd)
Amul Butter Milk
Amul Lassee

Amul Icecreams :
Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti Frutti)
Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar Carnival, Badshahi
Badam Kulfi, Shista Pista Kulfi)
Utsav Range (Anjir, Roasted Almond)
Simply Delicious Range (Vanilla, Strawberry, Pineapple, Rose, Chocolate)
Nature's Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry, Black Currant)
Sundae Range (Mango, Black Currant, Chocolate, Strawberry)
Millennium Icecream (Cheese with Almonds, Dates with Honey)
Milk Bars (Chocobar, Mango Dolly, Raspberry Dolly, Shahi Badam Kulfi, Shahi Pista Kulfi,
Mawa Malai Kulfi, Green Pista Kulfi)
Cool Candies (Orange, Mango)
Cassatta
Tricone Cones (Butterscotch, Chocolate)
Megabite Almond Cone
21

Frostik - 3 layer chocolate Bar

Fundoo Range - exclusively for kids
SlimScoop Fat Free Frozen Dessert (Vanilla, Banana, Mango, Pineapple)

Chocolate & Confectionery :

Amul Milk Chocolate
Amul Fruit & Nut Chocolate
Amul clairs
Brown Beverage :
Nutramul Malted Milk Food
Milk Drink :
Amul Shakti Flavoured Milk

Ready to Serve Soups :

Masti Tomato Soup
Masti Hot & Sour Soup

22

FORM OF ORGANIZATION
The Mother Dairy is co-operative Organization

Meaning of co-operative organization :

A cooperative is an autonomous association of persons who voluntarily cooperate for their
mutual, social, economic, and cultural benefit. Cooperatives include non-profit community
organizations and businesses that are owned and managed by the people who use its services
(a consumer cooperative) or by the people who work there (a worker cooperative) or by the
people who live there (a housing cooperative), hybrids such as worker cooperatives that are
also consumer cooperatives or credit unions, multi-stakeholder cooperatives such as those

23

that bring together civil society and local actors to deliver community needs, and second and
third tier cooperatives whose members are other cooperatives.

ORGANIZATION STRUCTURE

Managing director

Director

24

General Manager

Material

Grinding

Handing dept.

dept.

Manager.

Packing

Sales

dept.

Officer

Officer

Heat treatment

Officer

Assemble department

Department officer

Officer

Workers/Subordinates

Workers/Subordinates

Gujarat Cooperative Milk Marketing Federation (GCMMF) is an Indias largest food product
marketing organization. It is a state level apex body of milk cooperatives in Gujarat, which aims to
provide remunerative returns to the farmers and also serve the interest of consumers by providing
quality products, which are good value for money.

Members :

12 district cooperative milk producers' Union

No. Of Producer Members :

2.28 million

No. Of Village Societies :

11,132

Total Milk handling capacity :

6.7 million liters per day

Milk collection :

1.86 billion liters

25

Milk collection (Daily Average) :

5.08 million liters

Cattle feed manufacturing Capacity :

1450 Mts per day

AWARDS & RECOGNITION

3rd Best Employer of India - World HRD Congress (Apr-2010)

26

Dhara - Winner of National Quality Excellence Award

SAP Ace Award 2010 - Best Run Award in Consumer Products

27

Business Leadership (Fruit & Vegetable)

Best Maintained Plant Award :2007

28

Safety Innovation Award :2005

Rajeev Gandhi Quality Award :2

PRODUCTION DEPARTMENT

INTRODUCTION
29

In any industry, the production department is a sour of unit. It affects all the departments of a
unit. It affects all the departments of the unit of company main goal are to earn more profit so
that the handling of production must be efficiently.

Production means collect the raw material and done the process on its so that the product can
be use by human resources.

Explosion of the production technology and changes in the field is going to bring out
revolution in the industry sector which eventually gives stand to study and favor the come
baking subject i.e. production and operation management.

Production and operation management is planning organization stating diverging and

controlling of all the production system that portion of organization that convert inputs in to
produces and services. In the general production system take raw materials products and
services.
The cure of production system is its conversion sub system where in workers materials are
used to convert inputs in to products and services. This production department is at the heart
engaged and it is able to produce law cost products and superior quality in timely manners.

The Product Range

Breadspreads

Amul Butter, Amul Lite, Delicious Table Margarine

Cheese Range

Amul Pasteurized Processed Cheddar Cheese, Amul Processed

30

Cheese Spread, Amul Pizza (Mozarella) Cheese,Amul Emmental

Cheese, Amul Gouda Cheese, Amul Malai Paneer (cottage cheese),
Utterly Delicious Pizza
Amul Gold Full Cream Milk 6% fat, Amul Shakti Standardised Milk
Fresh Milk

4.5% Fat, Amul Taaza Toned Milk 3% fat,Amul Slim & Trim, Amul
Cow Milk

UHT Milk Range

Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, Amul Taaza
1.5% fat Milk, Amul Lite Slim-n-Trim Milk, Amul Fresh Cream
Amul Full Cream Milk Powder, Amulya Dairy Whitener, Sagar

Milk Powders

Skimmed Milk Powder, Amulspray Infant Milk Food, Sagar Tea and
Coffee Whitener
Amul Kool Flavoured Milk, Amul Kool Cafe, Amul Kool

Milk Drink

Koko,Amul

Kool

Millk

Shaake,

Amul

Kool

Chocolate

Milk,Nutramul Energy Drink

Health Drink

Stamina Instant Energy Drink

Brown Beverage

Nutramul Malted Milk Food

Amul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul

Curd Products

Lassee, Amul Flaavyo Yoghurt

Pure Ghee

Amul Pure Ghee, Sagar Pure Ghee

Sweetened
Condensed Milk
Mithaee

Amul Mithaimate

Range Amul Shrikhand, Amul Mithaee Gulabjamuns, Amul Basundi,Avsar

(Ethnic Sweets)

Ladoos

Ice-cream

Sundae Range, probiotic,,sugarfree and probiotic

Production Process
MILK
PROCUREMENT
Mother Dairy procures milk and conserved commodities exclusively from the state cooperative dairy.

31

Federations of Gandhi agar, Ahmedabad, Surat, Baroda, Rajlkot, Banaskantha, Bhuj, etc
The federations in procure milk through the district cooperative unions and the village cooperative
societies.

PROCESSING OF MILK :
The initial capacity of 10 lakh liter per day was enhanced from time to time to meet demand
and present capacity of the plant is 8 lakh liter per day. The present sale of milk through bulk
vending system is around 12-lakh liter per day. BVM is fortified with vitamin A and is
processed and handled using the state of the art facilities after pasteurization it is stored in
silos and further chilled to about 30 C by deep chillers and then dispatched to retail outlets in
insulated road wheel tankers.

Processing of milk is controlled by process cumation, which is based on distributed control system
(DCS). State of the art microprocessor based technology is adopted to integrate and completely
automate all functions of the milk processing areas based on intelligent automations system. Plant
automation ensures high product quality or reliability .

On production as the programmers carries various inter looking and checks for the optimum
temperature, pressure and flow of the plant.

Mother dairy has switched over to new

refrigeration plant with screw compressors which are more effective, energetic, efficient and
technologically advanced. In the plant environment, friendly, ammonia is used as refrigerant
in place of freon.

Ice cream production process

Year of establishment: - 1994
Capacity: - 1 lakh liter per day
Machine: - Italian catter machine
Asias one of the largest automatic plant

32

Mother dairy diversified into ice cream in October 1994. Modern ice cream plant is installed for
manufacturing wide brand of ice cream verities. Present capacity is 25,000 liters per day on two-shift
operation. High degrees of hygiene and sanitation standards are maintained. Emphasis is on the
selection of good quality raw materials; ingredients used in the product and use lf superior quality
food grade packaging materials. Ice creams are manufactured from whole milk and milk products. It
contains about 13.5% fat and a firm body because of lower air content cover-runs at 85% there by
giving the buyers value for their money starting with 5 flavors. It has gone up to 14 flavors and at on
date there ate 77 different produced combinations.

TETRA PACK
APS management plant.
1 lakh liter per day.
Ensures extended shelf life upto 3 to 4 months at room.
Most of tetra pack is exported from Gujarat to all over India.
Tetra pack easily available at any time and any place.
Packing box 1000 ml and 2000 ml.

MILK :
Over the years, Mother Dairy has not only served the daily need of milk of the consumers of
Delhi, it has also extended its milk to other States like Haryana, Uttar Pradesh, Maharashtra,
Andhra Pradesh & Gujarat and is expanding its wings rapidly to serve the masses.
Strategically located Mother Dairy booths across Delhi and NCR make it convenient for you
to pick up your daily requirement of Milk, Flavoured milk, Butter, Dahi, Lassi, Cheese,
Chaas.mouth watering Ice Creams.

TOKAN MILK :

Its fresh, its pure, its Co-operative milk with assurance of Mother Dairy. Mother
Dairy Bulk Vended Token Milk - healthy and tasty to the last drop. Homogenized
to evenly distribute the cream content, its thicker and a lot easier to digest. Its
the magic of homogenization that makes your kheer tastier and shake frothier.
Fortified with Vitamin A, which not only is good for your complexion but also
33

helps prevent night blindness. Whats more, it gives your

children the energy to stay active through work and play. So,
given them milk twice a day and say Fresh & Pure everyday.

FULL CREAM MILK :

Its fresh, its pure, its Co-operative milk with assurance of Mother Dairy.
Mother Dairy Full Cream Milk wholesome and healthy. Packed with energy
and nutrition thats essential for growing kids. It makes them stronger from within and keeps them
active and healthy.
So, before they go to bed and after they rise, give them milk and say piyo Fresh & Pure to keep
them healthy and wise and to see them Grow Faster.

STANDERDISED MILK:

Its fresh, its pure, its Co-operative milk with assurance of Mother Dairy.

34

Mother Dairy Standardised Milk tasty and malaidar. Enjoy its richness as it has balanced amount of
cream neither more nor less just right at affordable price.
So, your whole family needs to piyo Fresh & Pure malaidar milk daily.

TONED MILK :

Its fresh, its pure, its Co-operative milk with assurance of Mother Dairy.
Mother Dairy Toned Milk a perfect blend of good health and wholesome taste. Its an ideal choice
for people in search of a nutritive balanced diet that does not compromise on taste. It is the right way
to stay fit and fine, jolly and cheerful.
So piyo Fresh & Pure after meals or before.

DOUBLE TONED MILK:

Its fresh, its pure, its Co-operative milk with assurance of Mother Dairy.

35

Mother Dairy Double Toned Milk tasty and nutritious, with low fat content. A dream come true,
especially for all calorie conscious people who love the taste of milk but are wary of its cream
content. Mother Dairy Double Toned Milk complements your daily workout perfectly.
So, to maintain complete harmony between your body and soul youve got to Fresh & Pure.

SKIMED MILK:

Its fresh, its pure, its Co-operative milk with assurance of Mother Dairy.
In Skimmed Milk, as much of the fat as is possible is removed, yet it continues to supply all the
nutrients that Full Cream Milk does. The young at heart would particularly find it a tempting option.
So, piyo Fresh & Pure daily to remain young and energetic.

COW MILK:

Its fresh, its pure, its Co-operative milk with assurance of Mother Dairy.
36

Mother Dairys Cow Milk has a yellowish tinge due to presence of an element called carotene and is a
good source of Vitamin A, B-12 and Vitamin D. Cow Milk is considere to be easily digestible.
So, piyo Fresh & Pure Cow Milk daily. Whether poured on breakfast cereal or enjoyed alone as a
cold glass of milk, this can be enjoyed year round.

ICE CREAMS:

Real milk. Abundant toppings. And an utterly delectable taste. That's the secret of Mother Dairy's
fascinating range of rich and creamy ice creams - a lip-smacking array of ice candies, milk lollies,
bars, cones, real fruit ice creams, Sundaes, low fat desserts and take-home packs.
Mother Dairy ice creams are now being enjoyed across the markets of Delhi/ NCR, Mumbai, Kolkata,
Punjab, Rajasthan, UP & Uttaranchal.

BARS :
A mouth watering range of delicious ice cream bars available in a wide variety of
flavors...from the ever popular Chocolate and Mango Bar to the more exciting and unique
Hawaiian Break, Frozen Flames, Chocolate Affair and Choco Orange Bar.
Also available, the special 100 ml. Mega Bar to satisfy those sudden hunger pangs any time,
any place. The range also includes the Chocolate Treat Bar which is undoubtedly the
37

ultimate treat for all the chocolate ice cream lovers out there - with a rich chocolate core
covered with sumptuous chocolate ice cream coated with smooth chocolate coating with a
sprinkling of crispies.

CONES :
A crisp waffle cone filled with rich, creamy ice cream, topped with smooth chocolate sauce or
brimming over with nuts. It comes in four yummy flavours: Chocolate, Choco Vanilla, Coffee and
Butter Scotch. Also enjoy the Mini Chocolate cone in the in-between times!

GHEE :
Mother Dairy Ghee is pure ghee made from buffalo milk and has every quality that you would look
for while purchasing ghee - just the right off-white colour and the typical daana-daana feel. The
formulation developed delivers superior flavour and aroma to the food you prepare making it the best
choice in ghee. Mother Dairy Ghee is available in one litre and half litre cartons (known as Ceka and
having a special type of lining) and also in one litre tins. All the packs are carefully packed to ensure
that the rich flavour and aroma of Mother Dairy Ghee gets sealed in and remains intact for you to
savour and enjoy.

UHT MILK :
38

Now you can enjoy the same great taste of Mother Dairy
Milk in a convenient new pack with the launch of
Mother Dairy UHT Milk, also known as Long-Life
Milk.
Mother Dairy UHT Milk is thick, tasty & completely
natural, containing no preservatives. Regular milk is put
through a process known as UHT (Ultra Heat Treatment)
that makes the milk completely germ-free. The milk is
then packed in a special six-layer package that preserves
the milk for up to 120 days without refrigeration.

BUTTER :

39

Its delicious. Its creamy. And its so easy to spread. Available in 100 and 500 gram packs, Mother
Dairy Butter is produced under totally hygienic conditions using Mother Dairys wholesome milk. No
wonder Makkhan Singh loves it!
In case youre wondering who Makkhan Singh is well, hes this really cool guy who loves Mother
Dairy Butter its his favourite. Along with his gang of friends, Makkhan Singh is always up to a
bunch of crazy stunts to get his hands on Mother Dairy Butter.

CHEESE :
Mother Dairy presents yummy Cheese made from freshly collected cow's milk.
Mother Dairy Cheese with its great taste and creamy, soft texture lends itself well to be used
in a variety of foods.
It's made with calcium rich milk and each slice of Mother Dairy Cheese offers approximately
20% of a growing child's everyday Calcium requirement
It's made with calcium rich milk and each slice of Mother Dairy Cheese offers approximately
20% of -growing child's everyday Calcium requirement
Bring your food alive with taste and health with Mother Dairy Cheese
Currently, available in three formats:Individually Wrapped Slices (IWS): 200gms (10 slices)
Cubes: 200gms (10 cubes) Spreads: 200gms

CAPACITY

Milk Processing : 20 LLPD

Pouch Packing : 11.5 LLPD
Powder Plant : 100+60 LLPD
Ghee : 75 LLPD
UHT Milk : 4.0 LLPD

40

Ice cream : 1.0 LLPD

Gulabjamun : 24 LLPD

LOCATION
Mother Dairy, Gandhinagar has witnessed a steady decline in specific energy .
PLANT LOCATION

The plant location of Mother Dairy is as under: -

Mother Dairy
41

Nr. Apollo hospital,

Ahmedabad.
Gandhinagar highway.

If the available things are not supplied, it affects the industry negatively. Therefore, the
layout should there where all things are available easily

ADVANTAGES OF LOCATION
The Mother Dairy is situated at Gandhi agar, which is well-developed area from the
viewpoint of starting of an industry. It is near by National High-way no. 8.

So the

transportations services are cheaply available. The unit can be easily obtaining petrol, diesel
and other important fuel like oil, coal, electricity, etc.

Every facility, which are essential and important for the development of the industry like
power, electricity, fuel, raw material, transportation, communication, main power at cheaper
rate.

PLANT LAYOUT

42

RAW MATERIALS
State Marketing Federation
All dairies in a State (GCMMF in Gujarat)
22 State Federations in India

District Milk Processing Unions

Every district in the state
12 district unions in Gujarat
43

170 unions all over India

Village Co-operative Societies

All villages in a district
72,774 villages in India

Milk Producers
All milk producers in a village]
2.1 million in Gujarat

After collect milk from the district union dairy by tenkers the milk come into process
plant from the pipelines.
The plastic materials mainly provide from The Reliance Industry.

WAY TO HANDLE INDUSRIAL WASTE

MOTHER DAIRY USE BOILED WATER TO CLEAN THEIR MACHINERIES AND
DUMP THE DIRTY WATER IN THE SURROUNDING GARDEN
AND THE REMAINING SOLID WASTE IN THE DUMP YARD

44

MARKETING
INRODUCTION

Marketing management is one of the functional areas of business management which is concerned
with marketing of product & service. It is the process by which goods & service produced are taken
away from the production centre in order to be sent to consumption centre. It involves planning,
45

organizing, directing, & controlling the activities relating to the marketing of goods & service to
satisfy the needs of customers.

Marketing more then another business function deeds with customer understanding creating
communicating delivering customer value and satisfaction are at the very heart of modern marketing
thinking and practice marketing is to attract new customers by promising superior value and to keep
current customers by delivering satisfaction e.g. coca cola, long the worlds leading soft drinks deliver
on the simple but enduring promise always coca cola always thirst quenching, always good with food
always cool, always a part of life.

The importance of marketing has increase day by day. The main reason behind is the keen
competition and this competition has make the market customer oriented. Only those firms can
therefore, survive according to the needs and wants of target and deliver the desired satisfaction more
effectively, and efficiently than competitors

Marketing management is a broad concept as compared to sales activities. The sales activity refers to
the exchange of goods against money, while marketing management includes market research,
packaging, sales promotion, distribution system, transportation of goods, storage & insurance &
determining of pricing, etc. in addition to exchange of goods against money. The main object of
marketing management is to satisfy the needs of the consumer. Product, price, place, promotion are
4ps of marketing management. These are the element of marketing management.

Basic data about Products :

AMUL MILK is Pasteurised Milk

46

Composition :
Variety
Amul Gold (Whole milk)
Amul Shakti (Standardised
milk)
Amul Taaza (Toned milk)
Amul Slim N Trim

Fat
(%)

SNF (%)*
6

4.5

8.5

8.5

1.5

9.0

Every 100 parts of SNF (Solids Not Fat) contains 56 parts of carbohydrates, 34 parts of
protein and 9 parts of minerals.
Special Features :
Amul Milk is the most hygenic liquid milk available in the market. It is pasteurised in stateof-the-art processing plants and pouch-packed to make it conveniently available to
consumers.
Product Specification :
Amul milk meets the PFA standards for the respective type of milk.

Amul buttermilk :

47

Product with 1% Fat and 5.5% SNF. Available in 500ml pouch pack.

It is produced in very hygienic and clean atmosphere.

Scientific bacterial culture in Amul Buttermilk improves digestion.

It is conventionally packed in pouches and easily available at Amul Milk outlets

spread all over major cities of India.

Buttermilk is traditionally known as "Chhash" (Gujarat & MP), "Mattha" (UP &
Delhi), "Tak" (Maharastra), "Ghol" (Bengal).

AMUL PURE GHEE is made from Milk Fat

Composition :
48

Milk Fat 99.7%

Moisture 0.3%

Calorific Value :
900 kcal./100g
Special Features :
Made from fresh cream. Has typical rich aroma and granular texture. An ethnic product made
by dairies with decades of experience. A rich source of Vitamin A, D, E and K.
Product Specification :
Meets AGMARK SPECIAL GRADE specification of the Agmark scheme (1938) of Govt. of
India.
AMUL SHRIKHAND is made from Chakka, Sugar and flavouring agents/fruits (Elaichi,
Saffron, Mango pulp)

Composition :

Fat 5.5%

Milk solid-not fat 13.5%

Sugar 40%

Flavouring agent 2.5%

Mango pulp

Calorific Value :
260 kcal./100g

49

Special Features :
Shrikhand is a traditional sweet. It is the only pasteurized Shrikhand available in the country
with smooth texture and extended shelf life. Made from most modern dairy equipment.
Product Specification:
Meets BIS specification No.IS:9532-1980

Amul Basundi

Ingredients :

Amul Basundi is concentrated milk based product with added sugar, flavours and
condiments.

Fat - 11%, Milk Solids - 25%, Sugar - 9%

Calorific value :

205 Calories per 100ml

Pack options :

500 ml and 1 Liter aseptic Tetra Pack

Special Features :
50

Prepared from best quality milk and other ingredients

Rich in nutrition and Zero Bacteria

Packed in convenient aseptic pack (Tetra Pak packaging materials)

Long shelf life - 6 months from date of manufacturing

Can be stored at room temperature and does not require refrigeration till opened.

Zero wastage. Use as much you require.

Consistency in quality and available round the year.

Economically priced (Value for money)

Amul Pasteurised Butter

AMUL BUTTER is made from Butter, Common Salt, permitted natural colour- Annatto.

Composition :

Milk Fat 80%

Moisture 16%

Salt 2.5%

Curd 0.8%

Calorific Value :

51

720 kcal./100g
Special Features :
Made from fresh cream by modern continuous butter making machines. Marketed in India since 4 decades.
Product Specification :
Meets AGMARK standard and BIS specifications No.IS:13690:1992
Ingredients :
Double Toned Flavoured Milk. Manago /Strawberry/ Banana Solids. For Badam Millk
Shaake: Milk Solids and Almond Pieces.
Primary Pack :
220 ml Can and 180 ml tetra Brick pack
MRP : Rs. 22/- for 220 ml can and Rs. 15/- for 180 ml tetra brick

Product to be stored in cool & dry place and does not require refrigeration during
storage.
Shelf Life : 180 days
Amul Kool Thandai

Pack Size :
200ml Glass Bottle
52

MRP :
Rs. 12.00

Ingredients :
Toned Milk & Sugar.
Contains permitted synthetic food colours (e 127), added nature-identical and artificial
flavouring substances.
Nutrition Facts :
Serving Size : 200 ml
Serving per pack : 1
Amount per serving :
Energy 89 kcal / 100ml
Energy from fat 28 kcal / 100ml
Total Fat, g
Saturated fat, g
Cholesterol, g
Sodium, mg
Total Carbohydrate, g
Protein, g
Calcium, mg
Vitamin A, mcg

* %Daily value
3.1
1.9
0.0083
50
12
3.2
120
37.9

Not a significant source of Dietary Fiber, Vitamin C and Iron.

AMUL CHOCOLATE is made from Sugar, Cocoa Butter, Milk Solids, Chocolate mass

53

Composition:

Milk Fat 2%

Sugar 55%

Total Fat 32.33%

(Milk Fat + Cocoa Fat)

Cocoa Solids 7.5%

Milk Solids 20%

Product Specification:
Meets all requirements under the PFA for boiled sugar confectionary.

AMUL MALAI PANEER

54

Technologically, it is equivalent to Cream Cottage Cheese of western products.

Can be kept good in the deep freeze for 6 months.

Amul Malai Paneer is available in already cut cubes form which saves preparation
time of housewives as well as reduces losses due to crumbling.

The best quality Malai Paneer with quality assurance of Amul is the only national
brand of Paneer available in India since 1997. It is also exported to US, Gulf as well
Singapore & Japan markets regularly.

"Richer, Softer, Better" Paneer made out of fresh milk. Composition of Amul Malai
Paneer is as under.
Parameters

Standards

Moisture % (Max)

55.0

Fat % on Dry Matter Basis (Min)

50.0

Higher fat content (26-27%) and lower moisture content than other loose Paneer
available in the market. This gives Amul Malai Paneer smooth, uniform texture and
softness that most consumers desire.

Automated production process giving Hygienic Malai Paneer unlike the locally made
Paneer & being sold in open.

Most convenient form of diced / Block Malai Paneer which can be stored in deep
freeze for usage at any time.

Within 10 minutes of thawing in lukewarm water the Amul Malai Paneer regains its
softness.

Diced Paneer is available in three pack sizes viz. 100 g, 200 g & 1 kg pack in heat
sealed poly pouches to ensure the best quality. Recently we have launched Block
Paneer in 100g, 200g, 500g & 1 Kg packs in Aluminum foil & paper carton over it.

Plain Dahi

55

Product Description
Mother Dairy Set Curd is a delicious, creamy and well set curd which gives you the taste of Homemade curd
without the hassles of setting curd at home. Our curd is prepared using the best quality standards making it
hygienic.
Shelf Life: 7 days
Pack sizes : 90g, 200g, 400g, 2kg, 5kg
Storage: Under Refrigeration (below 80C)
Ingredients: Milk, Water, Milk solids and Lactic culture.
Nutritional Information
Energy
Protein
Carbohydrate (Sugar)
Fat
Calcium

Per 100 g
75 kcal
3.7 g
5.0g (0g)
4.5g
168mg

Refined Vegetable Oil

Product Description
Dhara Refined Vegetable Oil comes with a unique 'Low Absorb
Technology' which means that the food cooked it absorbs less oil. It
also contains the goodness of Vitamin A & D. It is a good source of
monounsaturated fatty acid with natural Omega 3. Omega 3 is one of
the Essential Fatty Acids (EFA) which cannot be synthesized by the
human body, and must, therefore, be consumed from external sources. Dhara Refined
Vegetable Oil also contains lowest saturated fatty acids amongst all edible oils.
Available in: 200 ml Tetra Brik, 500 ml PET Bottle, 1 ltr Poly Pouch, 1 ltr Tetra Brik, 1 ltr
PET Bottle, 5 ltr Jerry Can, 15 ltr Jerry Can

Fruit Jam

56

Product Description
Enjoy the wholesome nutrition of Safal Mixed Fruit Jam made from real fruit pulp. Prepared from fresh
handpicked fruits from select farms, with Safal Mixed Fruit Jam you and your family will get a healthy start to
the day. An anytime favourite with young and old alike, it will make every meal healthy and fun, so go ahead
and treat yourself to natures goodness.
Nutritional Information per 100 g: Energy 269 Kcal, Protein 0.25 g, Carbohydrate 67.1 g (Sugar 62.6 g), Fat 0 g.
Available in 200 g, 500 g and 1 kg Packs.

Powder plant :

F-35 plant is situated in Amul -2 near to the railway siding . The plant is a single stage
drying plant having a capacity of 35 TDP. The plant is not in regular use and mainly used
for the manufacturing of cheese whey powder .
F-35 CONDENSING PLANT DETAILS
Make : SSP ,Faridabad
Type : Falling film vertical tube type
No of Pre heater : 5
No of calendria : 7
No of vapor separators : 5

4ps Of Marketing
57

Once the unit has decided on its overall competitive marketing strategy, it is ready to begin planning
details of the marketing mix, one of the major concepts on modern marketing we define marketing
mix as the set of controllable, tactical marketing tools that the unit blend to produce the response it
wants in the target market. The marketing mix consists of every thing the firm can do to influence the
demand for its product. The many possibilities can be collected into 4 groups of variable known as the
4ps: - product, price, place & promotion.

PRICE :
RATES LIST OF MILK AND MILK PRODUCTS OF D.M.S.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

GHEE
TABLE BUTTER
WHITE BUTTER
PANEER
PANEER
DAHI PLAIN
SWEET DAHI
FLAVOURED MILK
CHHACH
FC MILK
----DO---TONNED MILK
----DO---DOUBLED TONNED
-----DO-----

PLACE

58

There are many parlers who provides the

products of mother dairy . The Mother
dairy is part of AMUL so we can buy the products of Amul Dairy like milk , butter milk ,
butter , Ice-cream , cold drinks , chocolates , etc. There are about 105 Amul parlers .

PROMOTION
Mother Dairy promote their products by gives an advertisement in television , newspapers ,
magazines , radio , bennars,etc.

COMPETITION OF DIFFERENT PRODUCT:

MILK :
There are many competitors of milk like private dairy , contractors , milk
distributers from the village area , etc.

BUTTER, CHEESE :
There are Britania , Private dairy competitors of the product.
ICE-CREAM :
The Havemore , Vadilal , Hindustan Lever Limited are competitors.
SWEETS :
The Hindustan Lever Limited , Nestle ,Sweet Makers are competitors of
the sweet items.
CHCOLATES :
There are number of competitors like Cataborry ,Parle-G , Nestle ,etc.

HUMAN RESOURCES

59

There are 650 members work in the company.

There are three shifts in the company.

1. The first shift runs from : 8:00 am to 4:00 pm

2. The second shift runs from : 4:00 pm to 12:00am
3. The third shift runs from : 12:00am to 8:00 am

Recruitment
Recruitment is the generating application or applicants for specific position.
According to Dalton E McFarland, Recruitment is a process of attracting potential
employees to the company.

Sources of recruitment:
The Recruitment process done threw the newspapers and magazines.

Training & Development

Training is the act of increasing the knowledge & skill of an employee for doing a particular
job. It is concerned with imparting specific skills for particular purpose.Training is the
organized procedure by which people acquire knowledge & skills for a definite purpose. The
importance of training to a business enterprise is quite obvious as employees are valuable
assets to the organization.

Training :
The training is gives to the workers at on the job .

Social Responsibility
AMUL AND BLOOD DONATION

60

Amul in association with the Indian Red Cross Society aim to

inspire, encourage and initiate humanitarian services to
minimize, alleviate and prevent human suffering at all times to
contribute for Humanity to Peace. Towards this objective Amul
initiated blood donation campaign since 1987. Blood donation
camps are organized regularly in rural areas through Village
Dairy Co-operative Societies. Similarly camps are organized in
Amul Dairy Campus wherein employees and their family
members join in donating blood. In addition, Amul organizes
donation of blood on emergency. Amul has made a trend in
donating blood to the society.

TREE PLANTATION INITIATIVE BY DAIRY FARMERS

61

In 1946, the unfair trade practises of the middle men brought the
farmers of Kaira to unite and fight against this system which
brought Amul into existence. Their relentless effort in improving
their socio-economic conditions ultimately brought their working
as a model for dairy development programme in our country
popularly known as Anand Pattern. Replication of Anand Pattern
through Operation Flood programme helped India to achieve first
position in production of milk in the world.

DAIRY DEMONSTRATION
FARM

As part of Amuls continuous effort to improve the socio-economic conditions and livelihood of dairy
farmers, Amul has come out with various schemes to increase cattle holding per farmer thereby their
income.
A Dairy Demonstration Farm (DDF) has been set up at Mogar to demonstrate scientific methods of
dairy farming. The project envisages encouraging the farmers to use high yielding animals and modern
aids to increase milk production.

62

Amul Scholarships :
To encourage outstanding children of farmers in pursuing higher studies Amul introduced scholarship
schemes in 1992. The children are given scholarships for pursing Diploma, Graduation, Post-Graduation
and Doctorate. Every year the outstanding children are identified from the villages and scholarships are
provided to fulfill their dream of achieving academic excellence. This effort has motivated greatly
children to excel in their studies and spread education in rural areas.

Amul Scholar Felicitation Programme :

Annually Amul felicitate outstanding children of employees who have
secured highest marks in 10th, 12th standards and Gold Medalist in
graduation. Amul Scholars Felicitation Programme was initiated in
2004 and has facilitated many outstanding students of Amul family.

Amul Vidya Shree Award (std-10)

Amul Vidya Bhushan Award (std-12)
Vidya Awards

FUTURE PLAN
63

In Gandhinagar the construction of powder plant is going on 21 acres .

To develop 100mtpd milk plant. They also want to construct 50 kl butter plant .
To satisfy the customer with better products and services.
To increase export in other countries.
To achieve top selling rate in all over the world.
To increase the production of auto parts and number of auto parts.

CONCLUSION
64

Mother dairy is determined to provide better services to farmer members and pay good
prizes for milk to its members and pay good prize for milk to its members and continue
supply good quality milk, ghee, etc to the consumers at a reasonable prize.The Mother Dairy
provid us many variety in the different products like milk , butter ,cheese , paneer , sweet ,
ice-cream , lassi , basundi , buttermilk , chocolates , cold-drinks.They always trys to provide
best and hygienic product to their customers. The price of their products are reasonable so
any people can buy it. They maintain their processing plant very well .They have morden
machinery and technology. The union is making reasonable profit to enable dairy to distribute
profit to farmers through society. The coordination and confidence in the management shows
the bright future go the union. Mother Dairy also present new and tastefull items. They gives
employment to many people. Because of their company many people get employment like
farmers ,workers ,etc. They provide good services and products to the people .In short
mother dairy has been able to strike a proper and effective balance between the everincreasing expenses and comparative revenues without compromising on the quality of the
product. When I went at Mother Dairy and visited ,it was wonderfull expience. I got much
kwoladge about dairy product .During make this report I knew that Mother Dairy is best
organization.

Thank you

BIBLOGRAPHY

65

Times of india newspaper

Websites :
www.amul.com
www.motherdairy.com
www.google.com
1 http://www.scribd.com/doc/17116164/Mother-Dairy
2 http://www.scribd.com/doc/79817188/A-Report-on-an-Industrial-Visit-To
3 http://www.scribd.com/doc/51543130/REPORT-ON-INDUSTRIAL-VISITTO-MOTHER-DIARY
4 http://www.scribd.com/doc/62002002/Mother-Dairy-Project
5 http://ebookbrowse.com/mo/mother-dairy .

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