Michael Herman - Portland, OR

715-252-6051
mhermanovich@gmail.com
Summary

4+ total years in account management and sales with LeisureLink, selling and growing
SaaS streamlining services to optimize specialty lodging visibility on major travel sites.
o Brought on at least 10 new contracts per month, contributing over $300k worth of
revenue producing accounts within 6 months of hire
o Increased territory revenue by 280% from 2007-2008
o Achieved a minimum of 10% monthly YoY increase in territory revenue from 2014
-2016
o Obtained a customer retention rate exceeding 90% from 2014-2016
o Won award for top territory growth 2015
7+ total years in sales and account management with Travel Guard / AIG selling travel
insurance to vacation rental property managers
o Built a territory that went from producing $400K in annual revenue to over $3M in
annual revenue
o Achieved a customer retention rate of 90%
o Won sales award for highest producing account in 2010

Work Experience
LeisureLink, Salt Lake City, UT
October 2014 July 2016
Account Manager West Coast, Midwest and Hawaii
Worked from home in Portland, OR to manage approximately 70 clients in multiple markets
worth $4M in booked annual revenue.
Responsible for optimizing the merchandising of condominium, hotel and timeshare
lodging on major retail travel websites like Expedia, Booking.com, Airbnb, Travelocity and
Orbitz to increase product visibility, customer engagement, booking conversion and
revenue.
Achieved a minimum of 10% monthly YoY increase in territory revenue, meeting or exceeding expectations.
Successfully retained 80% of accounts wanting to terminate contract, maintaining an overall customer retention
rate exceeding 90%.
Cut time from closing the sale to revenue production for newly signed accounts by an average of one week.
Achieved by leading a cross functional effort to coordinate the onboarding process with the sales rep who sold the
account, implementation team and accounting.
Selected to participate in a panel discussion on electronic lodging distribution with panelists from Expedia and
HomeAway at an industry tradeshow in spring of 2016.
AIG Travel Guard, Stevens Point, WI
February 2009 - October 2013
Director of National Accounts
Managed over 100 leisure lodging and ski resort accounts in the U.S. West Coast and
Hawaii prioritizing the incoming needs of clients and balancing the demands of new
business development on a daily basis.
Created and maintained strategic plans for new business acquisition and account growth building a territory that
went from producing $400K in annual revenue to over $3M in annual revenue.
Led development and implementation of strategy to penetrate the neglected and underperforming territory of
Hawaii, increasing significant revenue producing accounts from 2 to 13.
Closed sale to large ski resort and managed all implementation, strategy and training to integrate our travel
insurance product into their business. Acted as a consultant to implement use of our product to change their core

customer refund policy, improving customer service and retention while adding a brand new revenue stream
generating $600K additional revenue annually.
Developed and executed a co-marketing plan for one of my largest clients resulting in increased annual revenue
from sales of my product by over 90% within a year of implementation. Maintained similar growth year over
year with ongoing consultation, trainings and review with the client.

LeisureLink Inc., Pasadena, CA

July 2006 - November 2008
Senior Account Market Manager & Account Executive
Recruited by the founder of the company to join as employee number 12.
Met or exceeded monthly sales goals of 10 new contracts per month contributing over $300K worth of revenue
producing accounts within 6 months of joining.
Increased sales efficiencies and shortened average sales cycle by 2 weeks by co-creating messaging and
marketing for a cutting-edge web-based lodging distribution and yield management product brand new to market.
Led the development and implementation of the best practices and job functions of the LeisureLink Account
Manager position detailed above, creating consistency and clarity pertaining to the role and establishing KPIs that
led to the team exceeding ongoing revenue goals and increasing territory revenue 280%.
Travel Guard International (same company as above prior to acquisition by AIG)
June 2003 - June 2006
Team Leader & National Accounts Manager
Promoted from Team Leader to National Accounts Manager for a newly formed business
segment focused on selling travel insurance to the Vacation Rental industry. Position
activities and responsibilities the same as Director Of National Accounts position listed
above but had lower revenue goals and territory was nationwide.
Negotiated and closed an exclusive deal to strategically partner with a software company as a distribution channel
for bundling Travel Guard products within the software product projected to be worth over $2M annually.
Selected by CEO to join him on a small team tasked with starting a new business venture. Accountable for
identifying opportunities to integrate the new luxury concierge product into existing product offerings and make it
appealing to existing customers.
Consistently attained monthly customer satisfaction survey ratings of 90% or above as Team Leader, supervising,
reviewing, and coaching a team of 6 call center representatives for the American Express Global Assist Program
from June 2003 February 2005.
Education
University of Wisconsin Stevens Point, Stevens Point, WI
Bachelor of Arts degree in Psychology
Additional Qualifications
Won sales award for largest producing account 2010
Won award for top territory growth 2015
Seven Habits of Highly Effective People seven-day intensive training while at Travel Guard.
Systems efficiency with MS Outlook, Word, Excel, PowerPoint, SalesForce, remote office communication tools,
and JIRA