INTERNATIONAL BUSINESS, SCIENCE AND TECHNOLOGY

UNIVERSITY
P.O Box 8383, Kampala, Uganda
CENTRE CODE: 2532
SMU Project
SYNOPSIS FOR PROJECT TITLED

THE IMPACT OF ADVERTISING AND SALES PROMOTION

TECHNIQUES ON THE SALES REVENUE OF BOLLORE AFRICA
LOGISTIC COMPANY

SUBMITTED BY:
Name:

KETA ELSA

Course:

BBA

Semester:

Roll No:

1304001956

Date:

25/06/2016

INTODUCTION
Bollore group operates in Africa since 1927. In 2008, bollore Africa logistics was established
to consolidate the bollore group infrastructure and logistic activities across the Africa
continent/ bolore Africa logistics is present in 56 countries worldwide, including 46 in Africa.
The company has 250 subsidiaries employing 25000 permanent staff. Our main activities
cover all fields of transport and international logistics.
Bollore has 410 employees in Uganda, including only 8 expatriates. 97% of the staff is
Ugandan. 95% of their suppliers are local companies, many with whom they have good
relationships with their local competitors. Bollore is in Uganda since 1968.with our
comprehensive knowhow in all the regional corridors, and a pan-African network supporting
our teams in the neighbouring ports of Mombasa in Kenya and dare s salaam in Tanzania, we
have built tailored logistics solutions in Uganda.
With several thousand square metres of conventional and value-added warehouses, we have
also succeeded in addressing the demands of ours customers who seek to entrust their supply
chain to a full-service provider with teams dedicated to the major accounts.
Bollor Africa Logistics employs more than 25,000 professionals in 55 countries worldwide,
including 46 in Africa. Our main activities cover all the fields of Transport and International
Logistics (Port/Airport Operations, Inland Transport, Supply Chain Management ...). For over
50 years, Bollor Africa Logistics has participated in the opening of Africa to the world and
contributes daily to the growth of its trade. We are the leading transport and integrated
logistics network on the continent. By joining a group that is actively present in a market that
is growing at a steady pace and that has the means to realize its ambitions and continue to
develop, you will have the opportunity of a fulfilling international career where your
professionalism and your ability to adapt in a multicultural open and challenging environment
will be great assets. The values of receptiveness and pursuit of excellence that drive you will
help you to meet the increasingly challenging ambitions of Bollor Africa Logistics.
STATEMENT OF THE PROBLEM
A statement of the problem is a claim of one or two sentences in length that outlines the
problem addressed by the study. The statement of the problem should briefly address the
question: What is the problem that the research will address. When bringing together a team
to achieve a particular purpose, provide them with a problem statement. A good problem
statement should answer these questions:
1. What is the problem? This should explain why the team is needed.
2. Who has the problem or who is the client/customer? This should explain who needs
the solution and who will decide the problem has been solved.
3. What form can the resolution be? What is the scope and limitations (in time, money,
resources, and technologies) that can be used to solve the problem?

Here you will know the impact of advertising and sales in promoting techniques on
the sales revenue of bollore Africa logistic company has a benefit or is growing
positively.
OBJECTIVES OF THE PROBLEM
We have two types of objectives of the problem
Main objective: the main objective is to know the impact of advertising and sales promotion
techniques on the sales revenue of BAFL Company
Specific objectives:

BAFL in promoting other private sector

The relationship with the customers
How the human resource management in the company
What kind of people is BAFL employing(graduates or skilled people)

RESEARCH QUESTIONS
Here we will ask some questions which will help us to get more information about the
research. They are as following
What are the tactical used for in this company?
What is the objective of this company, the mission and the vision?
What is the study about?
What is the area of this study?
What are the sources?
What is the project talking about?
What are the statistical techniques for analysis?
RESSEARCH METHODOLOGY
a) Data collection method: Data collection is the process of gathering and meaning
information on targeted variables in an established systematic fashion, which then enables
one to answer relevant questions and evaluate outcomes. The data collection component of
research is common to all fields of study including physical and social sciences, humanities
and business.
-Primary data: this is data originally collected by the investigators
(Questionnaire method, interview method)
-Secondary data: means the data which is already available
(Internet, magazine and news paper, books and publication)

b) Data analysis method: Analysis of data is a process of inspecting, cleaning,

transforming, and modelling data with the goal of discovering useful information, suggesting
conclusions, and supporting decision-making. Data analysis has multiple facts and
approaches, encompassing diverse techniques under a variety of names, in different business,
science, and social science domains.
-Qualitative data: data that approximates or characterizes but does not measure the attributes.
Qualitative data methods are always of assembling the data, which are concerned with
described meaning relatively, rather than with drawing statically conclusion.
-Quantitative data: data can be quantified and verified, and is amenable to statistical
manipulation. Quantitative data is widely used and more analytical. The information gathered
in numbers or numeric forms can be called quantitative data
c) Data presentation method: Ultrasonic data can be collected and displayed in a number of
different formats. Each presentation mode provides a different way of looking at and
evaluating the region of material being inspected. Modern computerized ultrasonic scanning
systems can display data in all three presentation forms simultaneously.
SCOPE AND LIMITATION
Outdoor sales and ecommerce through medias motivates me especially when I win a new
client for my Company, i like challenging work and always aim at being the best in my work,
I like co-workers who teach me new things in line with my career, the most hard part of my
job is dealing with clients who may simply accept whatever you tell them but do not really
mean to implement and leaves me hopefully folk singing up what may not materialize and
rather takes longer time than i would wish. The most enjoyably part of my work is travelling
to new places, meeting new people and sharing business ideas and challenges as well as
mitigation