1.

based on my opinion, if there is a company that wants to memaski the markets of other
countries and exported its products must understand d senangan understand about the
country, the company will export goods production.Does the company have a chance to
survive and overcome market competitors or loses and cries with his inability? thing thing
that must be understood by the company if you want to export the goods, i.e. political,
economic conditions and various other things that relate to these countries. For example, the
company's luxury car called car luxury products exported lamborgini to a Palestinian State. is
this likely to happen? I think not, because the company is how stupid if you want to
mengesport their products into the kondusi market as it is, for the Palestinians could eat a day
alone was very pleased. How is it possible to have a luxury car? just going to be an easy
target by Israeli tanks. But a different story if the company firearms and heavy weapons into
the region. the Palestinian people would certainly tend to buy weapons compared to buying
luxury cars, even if they have enough money.
2.very important research carried out by market participants, why? because the research will
define the measures the company in taking decisions. Moreover, if the company wants to
export its products, definitely needed a huge cost of doing the research because it concerns
more than one State and not to mention constrained by licensing. in my opinion the better
government helped market research because of the highly influential Minister of research
policy, and it will help the market to compete with foreign countries. that need to be observed
by the market participants is the character of the socioeconomic, political, and cultural
conditions, financial conditions, etc. for instance in Palestine in particular social conditions in
gaza city its economy is very low and there a lot of turbulence in the city. Only with a GDP of
$ 876 (source wiki) does not allow for someone to buy luxury goods from other countries. for
example, Germany will now export fighter aircraft with a relatively expensive prices, then the
Palestinian society would not be possible to buy the aircraft. Before it happens it needs to be
conducted market research.
The Service Export Program (SEP) helps cover the costs for in-market meetings with
prospective partners and clients that have a high potential for benefits to the company. The
program also supports the development of proposals, presentations, or collateral materials
specific to this export application. Service exporters ready to finalize an export deal may be
eligible for reimbursement of up to 50 per cent of eligible costs. The minimum funding a
business can receive per application is $500 (for example, 50% of approved eligible costs of
$1,000).
Sumber : http://www.novascotia.ca/econ/trade/sep/
Market development is a growth strategy that identifies and develops new market segments
for current products
A market development strategy targets non-buying customers in currently targeted
segments. It also targets new customers in new segments. (Winer)

Market development strategy entails expanding the potential market through new users or
new uses. New users can be defined as: new geographic segments, new demographic

segments, new institutional segments or new psychographic segments. Another way is to

expand sales through new uses for the product.

A marketing manager has to think about the following questions before implementing a
market development strategy: Is it profitable? Will it require the introduction of new or
modified products? Is the customer and channel well enough researched and understood?
The marketing manager uses these four groups to give more focus to the market segment
decision: existing customers, competitor customers, non-buying in current segments, new
segments.
Sumber = http://en.wikipedia.org/wiki/Market_development