Persuasive Speech Outline

I.

II.

III.

IV.

V.

Introduction
a. Attention-grabber
b. Address to the audience (Why should the audience listen?
Why should they believe what you say? Establish ethos)
c. Thesis statement
Building of Argument (Establish a need. What is the problem?
Describe the extent of the problem. Include examples, statistics or
authoritative testimony)
a. Topic Sentence (stating what the problem is):
b. Claim 1 to support TS
i. Supporting information*:
ii. Supporting information:
c. Claim 2 to support TS
i. Supporting information:
ii. Supporting information:
Main Argument
a. Topic sentence (stating how to avoid the problem):
b. Claim 1 to support TS:
i. Supporting information:
ii. Supporting information:
c. Claim 2 to support TS:
i. Supporting information:
ii. Supporting information:
Counter-Argument
a. Topic sentence (why someone would disagree):
b. Counter to the topic sentence:
i. Supporting information:
ii. Supporting information:
Conclusion/Call to action
a. Wrap up your main claims
b. Call to action (should be actually doable and should be able to
be executed as soon as possible):

* Supporting information includes: examples to illustrate how it impacts the

audience, statistics (facts, figures), expert witness testimony. Remember to
cite your sources.

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II.

III.

Persuasive Speech Outline Example

Introduction
a. Attention-grabber: Let's be honest, we lead an easy life:
automatic dishwashers, riding lawnmowers, T.V. remote controls,
automatic garage door openers, power screwdrivers, bread
machines, electric pencil sharpeners, etc., etc. etc. We live in a
time-saving, energy-saving, convenient society. It's a wonderful
life. Or is it?
b. Address to the audience (Why should the audience listen?
Why should they believe what you say? Establish ethos):
While today's luxuries have been welcomed by the masses,
they have also been accused of turning us into passive, lethargic
couch potatoes. As a reformed couch potato myself, I know how
easy it can be to slip into an inactive lifestyle. I also know how
sluggish and apathetic such a lifestyle can make me feel.
c. Thesis: Today I want to urge you to move off that couch and
get your body moving by walking.
Building of Argument
a. Topic sentence stating what the problem is: Americans
lead a sedentary lifestyle at the expense of their health.
b. Claim 1 to support TS: Adults watch between 15 and 18 hours
of TV a week. (statistic - Carey 82)
i. Supporting information: This means we spend
approximately 40% of our leisure time in front of the TV.
(statistic - Carey 82)
ii. Supporting information: Ironically, it is also reported
that we really don't like many of the shows we watch.
(factual example - Carey 83)
c. Claim 2 to support TS: An article in the March, 1994 issue of
Walking reports that there is evidence that our sedentary
lifestyle is bad for our mental and emotional state of mind.
i. Supporting information: Studies today indicate that
people are experiencing higher bouts of depression than in
the 18th and 19th century when work and life was
considered more difficult. (factual example - McAuliffe 43)
ii. Supporting information: The article reports that 12.6%
of Americans suffer from anxiety and another 9.5% suffer
from serious depression. (statistic - McAuliffe 42)
Main Argument
a. Topic sentence stating how to avoid the problem:
Fortunately, there is a simple, effective exercise that we can all
do.

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V.

b. Claim 1 to support TS: This exercise is walking.

i. Supporting information: Walking for 20 minutes at a
moderate pace 3 - 4 times a week is good for our physical
and mental health. (factual example - Ullman 9)
ii. Supporting information: Walking is an inexpensive
form of exercise that requires no training.
c. Claim 2 to support TS: Regular walking can reduce our risk
for heart disease.
i. Supporting information: A 1994 article in Prevention
reported that walking can curtail our risk for heart disease.
(factual example - Ullman 9)
ii. Supporting information: Walking enhances an enzyme
that removes triglycerides (blood fats) from our
bloodstream. (factual example - Ullman 10)
Counter-Argument
a. Topic sentence why someone would disagree: Some people
believe that walking takes too much time.
b. Counter to the topic sentence: However, these people are
only losing time on their lives by not becoming healthier.
i. Supporting information: 30 mins of exercise five days a
week can add 3.4 years on your life (Radcliffe).
ii. Supporting information: The findings held true, even
for people who are overweight or obese (Radcliffe).
Conclusion/Call to action
a. Wrap up your main claims: We can take shortcuts in life and
cut our life short. Or we can choose to lessen our risk for heart
disease and improve our mental health by making an effort to
walk.
b. Call to action (should be actually doable and should be
able to be executed as soon as possible): In closing, I urge
you to start walking more. A simple, easy activity. Park at the
back of parking lots and walk. Walk, don't drive, to your local
convenient store. Walk past the bus stop and let your two feet
carry you across campus. Take 20 minutes and enjoy a walk
around your neighborhood. Hide the T.V. remote control, move off
the couch, and walk -- for your heart's sake.