Assignment 1

Lin Sun
For the 10 points about innovative companies mentioned in the video, I found that SAP matches
most of those criteria. SAP is a German software company that makes enterprise software to
manage business operations and customer relations. And Ill illustrate what SAP shows under the
10 innovation company criteria.
1. make meanings
In 1972, five young engineers resigned from IBM and formed their own company which is SAP.
Their objective was to produce a unified enterprise software. So they got the meaning of their
company democratize business. Under their unremitting efforts, SAP has now became the
leader of worlds enterprise software industry.
2. make mantra
SAPs mantra is Live Business. A live business can act upon a massive amount of data in an
instant. Unlike its old mantra, Run Simple, the new mantra keeps up with the trend of information
age. It reveals SAPs objective, which is aiming to create a seamless digital business that enables
customers to sense, respond, learn, adapt, and predict to create value in the moment and Run
Simple.
3. jump to the next curve
The most typical example of jump to the next curve for SAP is the production of their mySAP
business suit. It is a bundle of business applications that provide integration of information and
processes, collaboration, industry-specific functionality and scalability. mySAP Business Suite is
formed by three parts, which are the cross-industry solutions , industry solutions and integrated
platform. The best part in mySAP Business suit is the SAP NetWeaver. mySAP Netware gives
companies that are trapped in information silos situation a very good solution. It gives flexible
options to those who have implemented and ready to implement ERP. They can either choose to
use the existing application functionality provided in R3, or can also choose to add value through
mySAP Netware. mySAP Netware implements SAP and non- through mySAP Netware SAP
software to integrate non- SAP software and non-SAP software. It perfectly solve the information
silos problem.
4. roll the dicee
There are 5 characters of great innovation: deep, intelligent, complete, empowering and elegant.
And for SAP, theirs no doubt that it is empowering. Its products make business easier, raise the
production efficiency and make your employers more productive.
5. dont worry be crappy
There are defects in each generation of SAPs ERP software. However, SAP still release those
versions and keep optimizing their products. So it meets the criteria of dont worry be crappy.
6. let 100 flowers blossom
During my internship in SAP Shanghai, China. I found that SAP is a very cosmopolitan company. It
has Hacker Day every quarter of a year. In Hacker Day, every staff can submit a new idea and
implement it. Once your idea is chosen to be the best one, it may be added as a new function into
the ERP software in next release. So SAP encourages everyone to speak his or her idea out aloud.
7. polarize people
I think SAP doesnt meet the criteria of polarize people. I do have seen some companies love
SAPs products. But I havent seen any company hate SAPs products right now.

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8. churn baby, churn

Everyone will meet denial during the lifetime. It is important for us to learn to ignore those denial
and stick with ourselves. The company culture of SAP is different from most of the computer
companies in Silicon Valley. It forces more on the benefit in the long run, while most companies
focus on the benefit in the short run. So many opposite voice raise. However, SAP adheres to its
original company culture, keeps seeking the profit in the long run. And time proves its correctness.
9. niche yourself
SAP found the information silos problem in most companies, and create a great solution mySAP
NetWare. It niche itself.
10. perfect your pitch
mySAP Business Suit also matches perfect your pitch. It supports customized configuration.
Each company can customize its own suit that perfectly matches current situation of the company.
In conclusion, SAP matches 9 in 10 points about innovative companies mentioned in the video. It
dose well in jump to the next curve and doesnt match polarize people. I think the most difficult
criteria in innovation is let 100 flowers blossom. Because as a software company, there will
always have a kind of self-confidence on products they release. So its difficult to let them change
their mind and convert the products into what customers like.

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