Social Media Assessment: Overall Facebook Page

Maintaining a Facebook page can be a great way to keep current cusotmers interested in the organization, and can also serve as
a touch point with potential customers who may be looking for recreational services. Considering the overall look of your page and
general information it provides will help you assess whether you are poised to get the most value from your Facebook efforts.

Overall Page Assessment

Excellent

Very Good

50-99

100-299

1. Company name and logo are displayed prominently.

2. Cover and profile photos accurately represent the organization.
3. Featured views and apps accurately represent the organization.
4. Photos are high-quality and properly sized.
5. Correct business category is displayed.
6. Contact information is easy to find.
7. Contact information is accurate and complete.
8. Company info/About section is complete.
9. Photos and bios of key staff are provided.
0-49

10. Currently, how many "Likes" does the practice have?

Overall Page Tips

Your company logo is perhaps the most important image on your Facebook page, as it helps site visitors quickly identify who
you are. Your logo should be of premium quality and, if necessary, resized with proper software. Most businesses use their
logo as their profile picture since that image will represent the practice on posts, news feeds, and in messages.
Prospective customers may come to your Facebook page to get a sense for the practice. Be sure that your page design,
features, and displayed images convey a look and feel that is consistent with the reputation you want to build and maintain.
Social media sites may be viewed as extensions of your practice website, or if your practice does not have a website, may
be seen as a website substitute by visitors. Taking care to include your logo, business category, contact information,
profile information, staff bios, practice photos, etc., will add to the value of your social media site.
Page design and colors should be consistent with practice branding, with all other social media sites the practice employs,
and with any practice websites. By using consistent design and color schemes, you will help ensure customer identification
with your brand.
There are differing opinions as to which is better for businesses: a large quantity of followers versus a smaller number with
whom you are able to more deeply connect with your brand. We recommend that you focus equally on the quality and
quantity of your relationships in the social media community.

You can customize the web address for your Page by selecting a unique username which will appear in the browser address
bar when you view your Page. A custom username can make it easier for people to find and remember your Facebook Page
Choose a username carefully, as it is not transferable and can only be changed once.
Notes
<<Insert any notes>>

ssment: Overall Facebook Page

interested in the organization, and can also serve as

rvices. Considering the overall look of your page and the
o get the most value from your Facebook efforts.

Area of Opportunity
Average

300-499

ook page, as it helps site visitors quickly identify who

ed with proper software. Most businesses use their

e for the practice. Be sure that your page design,

with the reputation you want to build and maintain.

e, or if your practice does not have a website, may

ogo, business category, contact information,

h all other social media sites the practice employs,

hemes, you will help ensure customer identification

quantity of followers versus a smaller number with

mend that you focus equally on the quality and

e username which will appear in the browser address

or people to find and remember your Facebook Page.

N/A

500-999

1000+

Social Media Assessment: Facebook Content

Aside from promoting your brand and making general information available to your Facebook page visitors, posting
up-to-date content that both current and prospective customers may find compelling is paramount to the success of your social
media campaign.

Content Assessment

Excellent

Very Good

1. Page contains current and relevant information.

2. Page is free of controversial or offensive materials.
3. Content communicates relevant and appropriate information for audience.
4. Content communicates interesting and compelling information for audience.
5. Content can be easily scanned and understood.
6. Posts/updates encourage conversations.
7. Content is free of typographical, text spacing, and grammatical errors.
8. High-quality, appropriate and meaningful photos are used.
9. High-quality, appropriate and meaningful videos are used.
10. Page includes external links to other pertinent sites.
Content Tips
Good content requires good planning. It may be helpful to determine ahead of time (and provide to your staff in writing) some
guidelines for maintaining your Facebook content, such as who will post updates, what writing style will be adopted, how
often posts will be made and what information will (and will not) be shared.
Make sure it is clear to your audience who is posting content.
Posts do not have to be limited to facility information orprogram updates. Including a variety of topics that may be of
interest to your audience may help encourage more frequent interactions.
Though social media is a deliberately informal communication channel, it is important that all posted content maintain the
level of professionalism that you want to be associated with your organization.
Utilizing a variety of media such as photos and videos in addition to text updates will help engage your followers and
may encourage them to check your page more frequently for updates.
Including links to external sites that your followers may find interesting is a great way to keep people engaged and share
knowledge about your particular field or interests without needing to write extensive new content.
What you choose not to say can be just as important as what you do say. Remember to strictly uphold all privacy rights
and follow all legal regulations associated with your facility in your particular region.
Notes
<<Insert any notes>>

Social Media Assessment: Facebook Content

ssment: Facebook Content

o your Facebook page visitors, posting

mpelling is paramount to the success of your social

Area of Opportunity
Average

head of time (and provide to your staff in writing) some

st updates, what writing style will be adopted, how

, it is important that all posted content maintain the

s a great way to keep people engaged and share

ay. Remember to strictly uphold all privacy rights

N/A

ssment: Facebook Content

Social Media Assessment: Facebook Interactivity

While not all posts will generate a response from your followers, it is important that the organization monitor daily activity, respond
to comments, and participate in conversations. These types of interactions will help you develop and maintain relationships
with your followers.

Interactivity Assessment

Excellent

Very Good

0-9

10-19

20-29

Yes

No

N/A

1. Page contains recent posts and pictures.

2. Organization actively participates in discussions.
3. Organization responds appropriately to posted comments (positive or negative).
4. Organization promotes events on their page.*
5. A link to the organization website is provided.
6. Approx. number of posts by organization in last month.
7. Approx. number of visitor posts to organization wall in last month.
8. Current number of people "talking about" the organization page.
9. Current number of people who "were here."
10. Page contains views/apps for:
Videos
Links
Events
Notes
Polls
Mailing List/Newsletter Sign-Ups
Recommendations
Other
Interactivity Tips
Frequently check your page to respond to comments and post new content including photos and videos. Your efforts to build
relationships with current and prospective customers will have a greater chance of success if you are consistently involved in
discussions on topics that are relevant to your business.

Each interaction that you have on your page, be it with customer or a potential customer, is representative of the level of custo
service that is offered in your organization. Demonstrate to your followers that you care about their feedback.

Regularly monitoring your Facebook page will help you identify trends in the types of posts that engage your followers, thereby
directing your efforts toward that which will produce the most interaction with potential and current customers. Facebook make
available an internal reporting function, Insights, which provides details about activity on your Page. Evaluation of this informati
may help you decide where to concentrate your efforts to improve your social media campaign.

Promoting your Facebook page on your other marketing and communication materials, including the website
and other social media pages, is considered to be a best practice. The more exposure you bring to your Facebook page, the
more engagement and followers you are likely to have. Ideas for cross-promotion include adding a link to your Facebook page
on your website, inviting email newsletter subscribers or direct mail recipients to "Like" the organization on Facebook,
and including mentions of your Facebook page in print ads, in-office marketing materials and on-hold phone messages.
* Review Facebook's guidelines on event hosting and promotion prior to launching a contest or event on your Facebook page.
Notes

Social Media Assessment: Facebook Interactivity

<<Insert any notes>>

sment: Facebook Interactivity

that the organization monitor daily activity, respond

help you develop and maintain relationships

Area of Opportunity
Average

30-39

nt including photos and videos. Your efforts to build

hance of success if you are consistently involved in

ential customer, is representative of the level of customer

he types of posts that engage your followers, thereby

ith potential and current customers. Facebook makes
out activity on your Page. Evaluation of this information

ore exposure you bring to your Facebook page, the

omotion include adding a link to your Facebook page

eting materials and on-hold phone messages.

a contest or event on your Facebook page.

N/A

40-49

50+

sment: Facebook Interactivity

Social Media Assessment: Overall Twitter Page

Maintaining a Twitter page allows practices to post 140-character messages to followers, as well as seek
pertaining to their industry. Considering the overall look and general aspects of your Twitter page will help yo
you are poised to get the most value from your Twitter efforts.

Overall Page Assessment

Excellent

Very Good

50-99

100-299

1. Page contains a profile picture that appropriately represents the

organization (logo or other).
2. Organization description/bio is accurate and compelling.
3. Organization location is displayed and accurate.
4. Page provides clear explanation of the practice (who they are).
5. Organization has a customized background and color scheme.
6. Design and colors are consistent with practice branding.
7. Organization contact options are provided and easy to locate.
8. Recent images are represent the organization appropriately.
0-49

9. Currently, how many "Followers" does the organization have?

10. Currently, how many accounts is the organization "Following"?
Overall Page Tips

Your profile picture is perhaps the most important image on your Twitter page, as it helps site visitors quickly identify who you
are. This picture is also the thumbnail image that appears beside each of your Tweets. Many organizations choose to use the
practice logo as a way to help further their brand identification.

Prospective customers may come to your Twitter page to get a sense of the organization. Be sure that your page design and
images visible convey a look and feel that is consistent with the reputation you want to build and maintain.

Social media sites may be viewed as extensions of your organization website, take care to include your logo, bio information
which will add to the value of your social media site.

A customizable background can be considered prime real-estate for showcasing information about your organization that is n
otherwise readily available via the standard Twitter interface, such as staff photos, contact options, or upcoming events.

If you have not done so already, taking advantage of Twitter's header photo option is another great way to brand your organiz
It is important to choose an image that will represent you accurately while keeping legible the white font from your bio/locatio

Page design and colors should be consistent with branding, with all other social media sites theorganization employs,
and with any organization websites. By using consistent design and color schemes, you will help ensure customer identificat
with your brand.
There are differing opinions as to which is better for businesses: a large quantity of followers verses a smaller number with
whom you are able to more deeply connect with your brand. We recommend that you focus equally on the quality and
quantity of your relationships in the social media community.

It is considered good practice to begin seeking out and following other applicable Twitter accounts as soon as you get your o
Twitter page up and running. To build your Twitter following, look for Twitter accounts that relate to your organization such as
companies, other rec facilities, industry news outlets, people you know and people who work with you.
Notes
<<Insert any notes>>

<<Insert any notes>>

essment: Overall Twitter Page

140-character messages to followers, as well as seek out information

k and general aspects of your Twitter page will help you assess whether
the most value from your Twitter efforts.

Area of Opportunity
Average

300-499

r page, as it helps site visitors quickly identify who you

of your Tweets. Many organizations choose to use their

of the organization. Be sure that your page design and any

website, take care to include your logo, bio information, etc.

owcasing information about your organization that is not

taff photos, contact options, or upcoming events.

hoto option is another great way to brand your organization.

hile keeping legible the white font from your bio/location.

her social media sites theorganization employs,

lor schemes, you will help ensure customer identification

e quantity of followers verses a smaller number with

mmend that you focus equally on the quality and

applicable Twitter accounts as soon as you get your own

itter accounts that relate to your organization such as

N/A

500-999

1000+

Social Media Assessment: Twitter Content

Aside from promoting your brand and making general practice information available to Twitter page visitors, Twe
content that is relevant to both current and prospective patients is paramount to the success of your social me

Content Assessment

Excellent

Very Good

1. Organizatin Tweets contains current and relevant facility or research information.

2. Account page is free of controversial or offensive materials.
3. Tweets communicate relevant and appropriate information for audience.
4. Tweets communicate interesting and compelling information for audience.
5. Tweets can be easily scanned and understood.
6. Content is free of typographical, text spacing, and grammatical errors.
7. Organization Tweets high-quality, appropriate and meaningful pictures.
8. Organization Tweets high-quality, appropriate and meaningful videos.
9. Organization Tweets links to other pertinent sites.
Content Tips

Good content requires good planning. It may be helpful to determine ahead of time (and provide to your staff in writing) some
guidelines for maintaining your Twitter page such as who will post Tweets, what writing style will be adopted, how often Tweets
will be posted, and what information will (and will not) be shared.
Make sure it is clear to your audience who is posting content
Tweets do not have to be limited to facility information or program updates. Including a variety of topics that may be of interest
to your audience may help encourage more frequent interactions.
Though social media is a deliberately informal communication channel, it is important that all posted content maintain the
level of professionalism that you want to be associated with your practice at all times.
Utilizing a variety of media such as photos and videos in addition to text updates will help engage your followers and may
encourage them to check your page more frequently for updates.
Including links to external sites in your Tweets that your followers may find interesting is a great way to keep people engaged
and share knowledge about your particular field or interests without needing to write extensive new content.
What you choose not to say can be just as important as what you do say. Remember to strictly uphold all privacy rights
and follow all legal regulations associated with your type of organization in your particular region.
Notes
<<Insert any notes>>

sessment: Twitter Content

actice information available to Twitter page visitors, Tweeting up-to-date

patients is paramount to the success of your social media campaign.

Area of Opportunity
Average

head of time (and provide to your staff in writing) some

ets, what writing style will be adopted, how often Tweets

tes. Including a variety of topics that may be of interest

it is important that all posted content maintain the

t updates will help engage your followers and may

ind interesting is a great way to keep people engaged

ay. Remember to strictly uphold all privacy rights

N/A

Social Media Assessment: Twitter Interactivity

While not all posts will generate a response from your followers, it is important that the practice monitor daily a
with visitors and regularly Tweet relevant up-to-date news and information to keep followers engage

Interactivity Assessment

Excellent

Very Good

50-99

100-149

1. Organization profile/timeline contains recent Tweets by the practice.

2. Organization Tweets include identifiable and relevant hashtags (#).
3. Organization Tweets include appropriate mentions (@username).
4. Any responses to follower Tweets (positive or negative) are appropriate.
5. Organization profile/timeline contains appropriate Retweets by the practice.
6. Organization promotes events through Tweets.*
7. Link to the organization's website is provided.
0-49

8. Total number of Tweets by practice.

Interactivity Tips

Regular Tweets will help to keep your followers engaged and may serve to increase the visibility of your organization on Twitter
Hashtags (#) can be used to mark keywords or topics in a Tweet and allows that specific Tweet to be searchable. Adding
hashtags can help those who seek similar content find your Tweets, and can be a great way to increase your Twitter visibility.
Hashtags should mark identifiable words and phrases, and Twitter recommends using no more than 3 hashtags per Tweet.
When tweeting, consider mentioning other Twitter users (such as societies or well-known researchers) by their Twitter
username (@username). This can draw more attention to your message, start new conversations, and you may receive a
response from the person or organization you mentioned.
Regularly check your Twitter timeline as well as your Mentions and Interactions tabs on the Connect page for comments
posted by your followers and/or mentions of your practice. Consider retweeting relevant content, replying to comments, and/or
thanking individuals/organizations for mentions. Remember that each interaction you have on Twitter is representative of the
level of customer service that your practice provides.

Retweeting Tweets that contain interesting and compelling content relevant to your community or industry, or those that may be
of particular interest to your followers, is a great way to bring variety to your own postings.

Regularly monitoring your Twitter page will help you identify trends in the types of Tweets that engage your followers, thereby
directing your efforts toward that which will produce the most interaction with potential and current patients. You can see which
of your own Tweets have been retweeted by clicking on Connect from the top navigation bar, and then selecting Interactions.
Twitter ranks search results for every user by name, username, and profile information. For your Twitter account to appear
in the Twitter search results, all information in your profile must be complete and contain relevant keywords.

Including your Twitter URL (which also contains your username) on your promotional and marketing materials will help
promote your presence on Twitter and may help drive visitors to your page. The more exposure you bring to your Twitter page
the more engagement and followers you are likely to have. Cross-promotion ideas include adding a link to your Twitter page on
your organization website, inviting email newsletter subscribers or direct mail recipients to "Follow" the practice on Twitter and
including mentions of your Twitter page in print ads, in-office marketing materials and on-hold phone messages.
* Review Twitter's guidelines on event hosting and product promotion prior to launching a contest or event on your Twitter page.
Notes

Social Media Assessment: Twitter Interactivity

<<Insert notes here>>

ssment: Twitter Interactivity

ollowers, it is important that the practice monitor daily activity, interact

-to-date news and information to keep followers engaged.

Area of Opportunity
Average

150-199

e to increase the visibility of your organization on Twitter.

lows that specific Tweet to be searchable. Adding

d can be a great way to increase your Twitter visibility.
mmends using no more than 3 hashtags per Tweet.

e, start new conversations, and you may receive a

ractions tabs on the Connect page for comments

weeting relevant content, replying to comments, and/or
nteraction you have on Twitter is representative of the

vant to your community or industry, or those that may be

e types of Tweets that engage your followers, thereby

n with potential and current patients. You can see which
he top navigation bar, and then selecting Interactions.

ofile information. For your Twitter account to appear

age. The more exposure you bring to your Twitter page

otion ideas include adding a link to your Twitter page on
t mail recipients to "Follow" the practice on Twitter and

nching a contest or event on your Twitter page.

200-249

N/A

250+

ssment: Twitter Interactivity

Social Media Assessment: Overall YouTube Page

YouTube allows members to host their own channel and post videos that pertain to a particular interest. Cons
look and general aspects of your YouTube channel will help you assess whether you are poised to get the mo
YouTube campaign efforts.

Overall Channel Assessment

Excellent

Very Good

50-99

100-299

1. Channel contains a profile picture/avatar that appropriately

represents the organization (logo or other).
2. About channel information is complete and compelling.
3. About this user information is accurate and complete.
4. Channel provides clear explanation of the organization (who they are).
5. Channel contains a custom background.
6. Channel design and colors are consistent with practice branding.
7. Featured video appropriately represents organization.
8. Organization contact options are provided and easy to locate.
0-49

9. Currently, how many subscribers does the practice have?

10. Currently, how many video views does the channel have?
Overall Page Tips
Your profile picture, or avatar, is perhaps the most important image on your YouTube channel, as it helps site visitors quickly
identify who you are. This picture is also the thumbnail image that appears beside your posted comments and in YouTube
search results. Manys organizations choose to use their practice logo as a way to help further their brand identification.

Social media sites may be viewed as extensions of your organization's website, taking care to include an appropriate profile
picture, complete the profile information, easy to find contact options, a well-chosen featured video, etc., will add to the value
of your social media site.

The customizable YouTube background can be considered prime real-estate for showcasing information about your organiza
that is not otherwise readily available via the standard YouTube channel interface, such as staff photos, practice contact
options, or upcoming facility events.

Prospective customers may come to your YouTube channel to get a sense for the organizaztion. Be sure that your page desig
videos convey the look and feel consistent with the reputation you want to build and maintain.

Page design and colors should be consistent with branding, with all other social media sites the practice employs,
and with any organization websites. By using consistent design and color schemes, you will help ensure customer identificatio
with your brand.
Notes
<<Insert notes here>>

ssment: Overall YouTube Page

d post videos that pertain to a particular interest. Considering the overall

help you assess whether you are poised to get the most value from your
Tube campaign efforts.

Area of Opportunity
Average

300-499

our YouTube channel, as it helps site visitors quickly

ars beside your posted comments and in YouTube
s a way to help further their brand identification.

website, taking care to include an appropriate profile

well-chosen featured video, etc., will add to the value

state for showcasing information about your organization

l interface, such as staff photos, practice contact

nse for the organizaztion. Be sure that your page design and

or schemes, you will help ensure customer identification

N/A

500-999

1000+

Social Media Assessment: YouTube Content

Your YouTube channel can invite viewers into your practice with the click of a mouse, and can give them a
practice atmosphere. Interacting with your visitors and uploading relevant up-to-date videos is one of the ke
with your YouTube campaign.

Content Assessment

Excellent

Very Good

1. Channel pages are free of controversial or offensive materials.

2. Videos communicate relevant and appropriate information for audience.
3. Videos communicate interesting and compelling information for audience.
4. Content is free of typographical, text spacing, and grammatical errors.
5. High-quality, appropriate and meaningful videos are used.
6. Videos can be easily viewed and understood.
7. Videos are organized into playlists.
8. Video thumbnails are high-quality and compelling.
9. Videos have clear and accurate descriptions.
10. Videos are displayed in the appropriate category.
11. Videos are labeled with appropriate tag words.
Content Tips
Providing interesting and compelling videos is a foundational component of the success of any YouTube campaign. While
it is advised that you uphold a professional tone at all times in your videos, coming up with fun,
unique and creative ideas for introducing visitors to your facility, products and services, etc. is encouraged.

It is considered good practice to organize your video content to be viewer-friendly rather than a linear stream of video uploads
Organizing relevant videos together into playlists, either by topic or for set timeframes, may promote a more user-friendly cha
These playlists can then be highlighted in the "Featured Playlists" box on your YouTube channel.

Video descriptions should be seen as another important way to connect with YouTube video viewers aside from the video itse
Depending on the content of your video, you can use this section to set-up the video topic, credential your practice and provid
or educate on a specific product or procedure.

Content on YouTube is organized on a tag word basis. It is important to take time to correctly tag your videos and brainstorm
around what search terms people will likely use to find your video. Be specific; for example, a popular search term on YouTub
is "funny." Videos with generic tags are more likely to be buried in the search results than videos with more unique tag words.

YouTube allows you to place annotations (comments) that display over the top of your video footage, add music to your video
and even edit video segments. It is generally a good idea to rely on your video content to impress your viewers, as opposed t
these video extras. While they may have application in some specific video types, they can tend to be distracting to viewers.
Be sensitive to the fact that not all video content may be appropriate for all viewers. Take care when posting videos that
include nudity or images that could be considered graphic in nature. While YouTube does allow these types of videos for
educational purposes, you may choose to not include these types of images as video thumbnails. Additionally, you may want
to make clear the presence of any sensitive content in the video title and/or description.
Remember to strictly uphold all privacy rights and follow the legal regulations associated with similar organizations in your
region. Never use customer images or information without their consent.
Notes

 <<Insert notes here>>

sessment: YouTube Content

ractice with the click of a mouse, and can give them a sense for your
uploading relevant up-to-date videos is one of the keys to succeeding
our YouTube campaign.

Area of Opportunity
Average

t of the success of any YouTube campaign. While

er-friendly rather than a linear stream of video uploads.

et timeframes, may promote a more user-friendly channel.

with YouTube video viewers aside from the video itself.

up the video topic, credential your practice and providers,

take time to correctly tag your videos and brainstorm

pecific; for example, a popular search term on YouTube
earch results than videos with more unique tag words.

he top of your video footage, add music to your videos,

r video content to impress your viewers, as opposed to
deo types, they can tend to be distracting to viewers.

all viewers. Take care when posting videos that

ile YouTube does allow these types of videos for
ages as video thumbnails. Additionally, you may want

tions associated with similar organizations in your

N/A

Social Media Assessment: YouTube Interactivity

While not all videos posted will generate viewer comments or likes, it is important to regularly check your YouT
viewer and subscriber feedback, and to continue to post new, up-to-date video content.

Interactivity Assessment

Excellent

Very Good

10-19

20-29

1. Organization channel contains channel comments.

2. Organization channel contains recent video uploads.
3. Videos contain "likes" and/or viewer comments.
4. Organization responds appropriately to posted video and/or channel
comments (positive and negative).
5. Organization feed shows recent subscriptions to relevant industry channels.
6. Organization feed shows recent "likes" and/or "favorites" for other YouTube videos.
7. Organization promotes events on their YouTube channel.*
8. Link to the organization website is provided.
0-9

9. Currently, how many videos does thorganization have posted?

10. Approx. how many videos were uploaded in the last month?
11. Channel video with the most views:
Interactivity Tips
Promoting your YouTube channel on your other marketing and communication materials, including the website
and other social media pages, is considered to be a best practice. The more exposure you bring to your channel, the more
engagement and subscribers you are likely to have. Ideas for cross-promotion include adding a link to your YouTube channel
on your website, inviting email newsletter subscribers or direct mail recipients to "Subscribe" your YouTube channel,
and including mentions of your YouTube channel in print ads, in-office marketing materials and on-hold phone messages.
Regular posts and updates on your YouTube channel will keep people interested in your page and increase the likelihood they
will "Subscribe" to your channel. Subscribers receive automatic updates about activity, potentially generating even more views
for your videos.
Responding to any comments made to your channel or to your videos is a good way to stay engaged with your viewers.
Remember that each interaction you have a YouTube viewer is representative of the level of customer service that your
practice provides.
Investigating other content on the site and choosing to subscribe to other channels that are of interest to you or that you think
would be of interest to your viewers is a great way to increase your organization's visibility on YouTube. Additionally, consider
clicking "like" or adding relevant videos that you find interesting to your "favorites."
YouTube has a "Promoted Videos" feature that is similar to an online pay-per-click campaign, but runs only on YouTube. You
can select one of your videos, write some promotional text, and identify the keyword searches that you would like to
trigger your promotion. Once activated, YouTube will display your video as a Promoted Video when relevant searches
are run on the site. The practice then pays a fee for any video view triggered by the promotion.
YouTube has built-in reporting and analysis features that provide details about the activity on your channel as well as activity
related to a particular video, such as: number of total "Likes," number of views, popularity, how viewers are finding your videos,
demographics, and the ups and downs of viewership at any given point in your video. Evaluating this information may help
direct your YouTube efforts toward specific types of videos that seem to produce the most engagement from viewers.
* Review YouTube's guidelines on event hosting and promotion prior to launching a contest or event on your YouTube channel.

Social Media Assessment: YouTube Interactivity

Notes
<<Insert notes here>>

sment: YouTube Interactivity

nts or likes, it is important to regularly check your YouTube account for

to continue to post new, up-to-date video content.

Average

Area of
Opportunity

N/A

30-39

40-49

50+

# of views:

re exposure you bring to your channel, the more

otion include adding a link to your YouTube channel

rketing materials and on-hold phone messages.

erested in your page and increase the likelihood they

bout activity, potentially generating even more views

channels that are of interest to you or that you think

zation's visibility on YouTube. Additionally, consider

per-click campaign, but runs only on YouTube. You

bout the activity on your channel as well as activity

ews, popularity, how viewers are finding your videos,
your video. Evaluating this information may help

contest or event on your YouTube channel.

sment: YouTube Interactivity

<<OTHER>>

OTHER>>