Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Introduction
This movie is about an American baseball agent who is in search of talented players from
places which hadnt been tapped before. The agents name is J.B Bernstein, who then goes
about creating a reality contest in India in quest to find players who he can then get trained and
convert them into professional players. As the most popular sport in India is cricket and cricket
is in certain ways similar to the game of baseball but still is a very alien concept to the Indian
audience. The crowd is attracted by the offer that is the prize money and also by the
opportunity to go to America and get trained professionally. The cultural shock is when the
two selected players are asked to move to America. As they both are from a small town and
never been anywhere outside their villages/towns, they are hesitant and reluctant to go.
India as a culture is very inclined towards group orientation with big families and tightly knit
relationships. Also as it is shown in the movie, the level of poverty also results in many
families staying together. This is very well shown in the scene when J.B and his colleague visit
the boys village. They are shocked by the differences in the state of living, houses, streets and
people. These boys have no idea about how life outside India was, for example they are seen
shocked when they get to know that they could order food(pizza) just sitting in the house and it
would be delivered at their footsteps.
Overall this movie is a very good example of how some basic issues interrupt
communication and work when interacting with people from different countries. It shows
how learning to accommodate and learn other cultures and their nuances is always handy and
helpful.
Here are some of the dialogues from the movie that depict the cultural shock encountered by
J.B on his first day of visit in India
Vivek(Indian worker): You know, here in India, we do things a little differently than in the US.
J.B : Okay, Vivek, I need things to run on time and smoothly, but actually run on time and
smoothly, not Indian on time and smoothly.
Vivek: Indians love honking and bypassing the system.
Vivek : Don't lose patience, JB. You are going to need it in India. Indians are very good at
spreading the word.
1)
H
J.B or express any discomfort in front of him due to this power difference concern in their
minds.
2)
Collectivism-Individualism
America is one of the highest ranker on the scale of individualism with a score of 91 whereas
in India families are rather closely knit and they generally work in groups and give importance
to the immediate family and society than just themselves. India has a lower score of
individualism that is 48. India as a collectivist culture is shown in many scenes of the movie.
When the contest is announced and J.B along with his team reaches to the first stop, he is
shocked at the number of people that turn up for the event asks the Indian in his team if all of
them are actually there for his event. Another instance is when the two selected boys have to
fly to America, the scene shows how collectivist culture it is and how the mother of the boy
cries that he is leaving instead of being happy for him to be taking such an unexpected
journey. Also when the finals of the contest are being held, again there is huge crowd of
audience and Ray make a statement that is it something to do with baseball or some kind of a
circus. Many other instances in the movie, its shown how the boys miss their village and
family even though they are in America and are free to do anything without nobody to
question them. This shows the high collectivist culture among the Indians. This also brings
about the face-saving attitude of the Indians and as they are a collectivist culture, their status
in the society and what people think about them becomes very important to them. The scene
when J.B goes to offer bribe to the Indian worker, the worker denies and becomes aggressive
at first as he is in his work area. But then he meets him outside his office so that people dont
judge him and that his reputation in the society is not spoiled.
5
4) Masculinity-Femininity
The higher the score of a particular country on this dimension implies that the society is a
highly success driven one and that a persons accomplishments are given more importance.
India has a score of 56 and US scores an even higher score of 62. Traits of a high masculinity
culture is that they are more work oriented and money and things are important. Whereas a
feminine culture is mostly relationship and ties oriented. The transition of J.B is clearly seen
in the movie. Before his visit to India, he is shown as a person who is more goal and work
oriented but after his work with the two boys, he understands how he has to slow down and be
there for them and support them to build a relationship and to make them comfortable. Also
J.Bs girlfriend Brenda tells him how he has changed and become more considering and that
she likes him better now.
feel very much out of the place in between the Americans. They are shown to just mind their
own business rather than indulge in conversations, dance or meet new people at the party.
Indians as I mentioned in the first part of the report. But later on he meets them outside to
accept the offer. This confuses and makes it difficult for J.B to make sense of the ambiguous
talks.
Conclusion
This movie is an adaption of a real life story of two boys who were chosen to be coached
professionally in baseball by an American agent. The movie depicts cultural shocks on J.Bs
first visit to India as well as when the boys first travel to the U.S. It shows very well how both
of them find it uncomfortable and strange out of their country and cultures and how during the
course of the movie, they forgo of the differences, become more adaptable and
understanding of the other culture.
10
Introduction
The plot of the movie Gung Ho runs around the cultural differences and clash between two
countries when Michael Keaton who plays the role of an American employee goes about
convincing a Japanese automobile company to open their factory in America. The movie
beautifully shows how such cultural issues can impact the whole business of the company.
Lets now analyse the different dimensions of Hofstedes theory based on this movie.
According to the theory, The US is a low PDI country with the power distance index of 40
which means that there is not much dominance from the higher authorities on the lower
employees. Coming to the dimension of individualism, the US scores a 91 which means that in
such a society importance is given towards individual needs. Comparing these two dimensions,
we can say that the work conditions in the US are such that the hierarchies are created for
convenience which create an informal yet a very participative structure wherein both the
employers and the employees have a say in decisions and that the managers generally take
decisions after consulting with the employees. Now if we compare this to the culture of
Japan: Japan scores a power distance index of 54 and 46 on the aspect of individualism (more
towards collectivism). Which shows that in the Japanese culture, importance is given to the
hierarchical position and the employers or the higher managers get more say in making
decisions. As it is more of a collectivist culture, most of the decisions are highly group
oriented and mostly paternalistic.
These measurements were demonstrated in the film for example, Hunt Stevenson (American
worker) is shown to have a very informal and a casual relationship with the employees,
11
involves and consults them for the decision making and does not hesitate to question his senior
employees. Also it shown how the American employees are more individual and are
concerned with their personal time and not place the company as their top most priority.
Whereas the Japanese manager has a rather formal relation with the other employees and fears
or hesitates to question his boss. We will also discuss about the impact that these difference in
values create on the HRM practices of the companies. Analysing this movie seems like an
innovative and an entertaining way of better understanding the aspects of cross cultural
differences and how to overcome them to smoothly run such a firm.
12
Collectivism-Individualism
This aspect measures the extent to which people of a particular culture/society tend to give
importance and attention to their immediate self, families or if they tend to mostly integrate in
groups of larger size. In a collectivist society, people act and give importance to groups than
individuals. America with low power distance and high individualism (91), gives emphasis to
13
This dimension measures the preparedness and a cultures planning and ability to deal with
uncertain situations. The US has a score of 46 on the uncertainty avoidance index, which is
below average and implies that they dont stick to a certain thing and are mostly accepting to
new innovations and ideas and have a willingness to try out new/different things. Whereas on
the other hand, Japan is one of the highest scorer on this dimension with an index of 92. This
implies the well planned, long and detailed contracts and decision processes that they follow.
The whole movie is based on the uncertainty which keeps us wondering if indeed they will
succeed in delivering the results or not after handling all the cross cultural and
communicational differences.
Masculinity-Femininity
14
The US scores high on the dimension of masculinity (62) which implies that the society is
highly driven by success and achievement and also indicated that high importance is given to
ones personal accomplishments. And japan on the other hand is one of the highest scorer on
masculinity in the world with a score of 95. But japan is a collectivist economy rather than an
individualistic economy, which makes it shift towards giving high importance to work and
perfectionism. We can encounter this aspect at the ending of the movie when they American
plant workers mange to reach the goal but the Japanese counter parts find a few of the cars not
up to their expectations and perfection and decide to fire them. After which Hunt, the
American manager convinces them for another chance by using symbolism and using the
success story of winning basketball which again gives a glimpse on the individualistic and
masculine aspect of their culture.
The US ranks low on the long term orientation aspect with a score of 26 which implies that it
does not believe much in maintaining links to the past but rather is a present day oriented
culture which draws its values and performances on a short-term scale or basis. Whereas on
the other hand, Japan is a very pragmatic culture with a score of 88 and is highly future
oriented and tends to measure values and performance on a long-term scale. This aspect can
be understood from the movie as Hunt, expects rapid and immediate action for the plant
workers whereas the Japanese are shown planning for the future, by following future-oriented
Japanese peoples trends.
15
On indulgence factor, Japan has a low score of 42 implying that they have a restraint culture
and dont give importance to the leisure time in their lives which makes them make work as
their only main priority. Whereas the US ranks higher than japan which a score of 68 which
implies their work hard but play hard too aspect of their society. In the movie we can see how
Oishi Kazihiros family shifts from the restraint culture to the more indulgence one. On the
first visit of Hunt to Oishis family, the house is very well organised without his family
indulging in American leisure fares but later on we can see that Oishis wife shifts to the more
indulgent culture and is seen serving sausage and punch for dinner and their children are seen
watching MTV and play around with action movie figures which is very different from their
earlier style of living.
Differences in various HRM practices that effected business between the two
cultures:
The movie also depicts the differences between the two nations in terms of their workflow and
process development. American workers and managers generally follow what is called as Best
practice and stick to it to obtain results whereas the Japanese mangers continuously tend to
work on improving the practices and innovating new ones. As we can see in the movie, among
the plant workers, everyone has a job which they stick to and do not believe in knowing what
the others are doing. There is also a scene where the Japanese manager asks the workers to be
trained in every task but the refuse to do so. This again links back to the High PDI and high
collectivist culture of the Japanese which makes them obey their superiors without questioning.
16
17
Conclusion
From the analysis above, we can see that even small cultural differences can result in major
business and societal clashes. And even though it was depicted in a comical manner in the
movie, in real life it would lead to major offenses and drawbacks in business. This movie is a
classic example of how we all need to come out of our comfort zones and become more
18
adaptive and learning towards different cultures when meeting or working with counter parts
from different parts of the world.
19