INTERSHIP REPORT

ON
PEPSI SHAMIM & CO.LTD MULTAN

MASTER OF BUSINESS ADMANISTRATION

SUBMITTED TO:
Dr. Imran Hanif
Assistant Professor & Internship Coordinator

SUBMITTED BY:
KOMAL NAVEED
PROGRAM # MBA (HRM)
ROLL NO # MBH-13-39
SESSION# 2013 TO 2016
E-mail ID: komalnaveed321@gmail.com
Contact No. 03166463162
SUBMISSION DATE 09-09-2016
DEPARTMENT OF AL-FALAH INSTITUTE OF BANKING & FINANCE,
BAHAUDDIN ZAKARIYA UNIVERSITY,
MULTAN

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EXECUTIVE SUMMARY
This report motioned on different aspect of beverages .beverage industry in whole world is very
establish and also in Pakistan .There are different beverage like coca cola, gournment, Amrat
coca .Pepsi cola is world famous company and also has market leader in the market Pepsi has
monopoly in different cities .As for as the Shamim & Co. beverage in Multan is concerned, it
creates its monopoly in its target market,Shmaim and co has fulfill their customer requirement
Shamim and co has own offices and they work on different departments which is include human
resource department management information technology, marketing department each
department has own task and have conventional of employees in every department Pepsi cola
focus on marketing they make own different strategies to fulfill the requirement of customer as
well as company employees .
First fortnightly report consist on the basic introduction of the company and Mr. Fahad tell us the
about the company polices Mr. Fahad tell us the co current project as well as future projects. I
learnt about recruitment of order bookers, sales officers, and executives came across the cvs of
new applicant
In general, I had the chance to apply my learning into work, and in turn learn by working.
Friendship was established between me and my colleagues in my department and the department
next door. It was really a marvelous experience working as a summer intern in shamim and co.
Pepsi.
In 2nd fortnighty report I gained very much kwoledge about administration work and as well as
about the manufacturing Shamim and co Multan provides a great opportunity to learn about the
corporate culture and provides an intern the great knowledge about the company and the work as
well. For me, it was more like on job training which will help me in professional life as well in
my rest of the student life.

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3rd fortnightly report Shamim is working& co on different projects in there company so, there are
different projects where I was work like HR area and Different projects. It was entirely two
different experience for me as an intern because there was kind of work place and working
atmosphere due to nature working tools, techniques and method. I was also work with human
resource department, sale department, information technology department, finance department
and security department in Shamim and co Multan

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ACKNOWLEDGEMENT

First of all in very humble I thanks to dear my who give me this opportunity and billion off
blessing on what I am .There is no things on my hand if my Allah Almighty not blessing on me
especially in my whole life and in my all study carriers and I really acknowledge of all my time
supporting and apprising me and giving confidence in every part of life. Second I really thinks to
all my teachers specially Dr. Imran Haneef who improve my learning skills knowledge and
academic life day by day. during my internship I also acknowledgment my HR Manger mam
Maheen and my HR executive mister Muhammad Fahad guiding me in every time I feel very
comfortable under his supervision he supporting and guiding me in every difficulty occur during
internship. And my parents and friends who supporting and prey for me.

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Table of Contents
CHAPTER NO. 1................................................................................................1
Introduction of Shamim &co. (pvt) Ltd Multan.................................................1
1.1

Background of the Pepsi Company.......................................................1

1.2

Vision Statement..................................................................................2

1.3

Mission Statement................................................................................2

1.4

Objectives:...........................................................................................3

1.5

Organization Culture............................................................................3

1.6

Competitors..........................................................................................3

Chapter No 2....................................................................................................5
Department of the organization.......................................................................5
2.1
2.2

Scope of the Organization....................................................................6

Organization Organogram.......................................................................6

2.3

Product and services provided by the company...................................7

2.4

Functions of HR department.................................................................9

2.5

Employee career path........................................................................11

2.6

Project, Responsibility and Activities..................................................12

2.7

Learning and Experience....................................................................13

2.8

Study & work Environment.................................................................13

2.9

Comparison of study &work...............................................................14

2.10 Improvement of knowledge and skills................................................14

CHAPTER NO. 3..............................................................................................15
FINANCIAL ANALYSIS......................................................................................15
3.1

MANAGEMENTS ACCOUNTS DEPARTMENT.........................................15

3.2

Coordination Accounts department....................................................15

3.3

COLD ASSETS Department.................................................................15

3.4

TOT WORKSHOP.................................................................................16

3.5

TYPES OF FREEZERS...........................................................................17

Chapter 4.......................................................................................................18

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ANALYSIS........................................................................................................18
4.1

SWOT ANALYSIS..................................................................................18

4.1.1

Strengths.........................................................................................18

4.1.2

Weaknesses.....................................................................................18

4.1.3

Opportunities..................................................................................19

4.1.4

Threats............................................................................................19

4.2

PESTANALYSIS....................................................................................20

4.2.1

Political............................................................................................20

4.2.2

Economical......................................................................................20

4.2.3

Social...............................................................................................20

4.2.4

Technological...................................................................................20

4.3

Market Share......................................................................................21

4.4

Market share of different products 2016............................................22

4.5

Suggestion & Recommendations.......................................................23

4.5.1

Suggestion......................................................................................23

4.5.2

RECDOMENTATIONS........................................................................24

4.5.3

Innovativeness................................................................................24

4.5.4

Final Conclusion...............................................................................24

4.6

Letter of Recommendations...............................................................25

4.9

Letter of Completion..........................................................................30

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CHAPTER NO. 1
Introduction of Shamim &co. (pvt) Ltd Multan
Shamim&company (put) Ltd.is a franchise of Pepsi Cola International The company is
establish is 1964.MR.Allah Nada Khan Tareen was the founder of the company and also
chairman. It ibis a great pleasure of Shamim & Company that is second beverage company of
Pakistan that time ,and this time one of famous Beverage Company of South Asia.
There are 9 franchises Pepsi cola international in Pakistan. Shamim&co.is one of them that is
situated at District jail road Multan. Other franchise of Pepsi cola situated in Lahore, Faisalabad,
Karachi, lslambad, Rawalpandi,Gujranwala,Sakhar,Peshawar,and Baluchistan, that describable
above. The comment was 1st production 1967 that time brands was 7-up 270ml that is why it is
also known as 7-up factory .Pepsi cola international franchise Shamim& Company covering 11
districts. Shamim co. was much commuted staff and this is the reason that it capture more
than80% share of market share. Company has now serviced new experienced & competent sales
staff &increase this share 90% share and above.

1.1 Background of the Pepsi Company

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In 1928, Pepsi was reorganized as National Pepsi cola company by Roy C .Megargel who
bought the Pepsis trademark. But in 1931, US district court declared Pepsi bankrupt
which was the second bankrupts in Pepsi history.
Charles G. Goth of The Loft candy acquire Pepsi and changed the formula of its syrup in
1934. The chain
Fed formula was a hit. In 1941, the NY stock exchange traded the stocks of Pepsi for the
first time. Pepsi cola acquire mountain Dew from Tip corporation in 1964PepsiCo was
formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay Inc. She was
merged in the state of Delaware and Headquarter

was established in Manhattan,

NewYork which late relocated in Purchase, Network.

Pepsi Company is well reputed multinational company which is doing business in almost
every country of the world. Different business units were established by PepsiCo all
around the world to expand their business. But all the franchises

need to follow the

standards given by the company in order to maintain their goodwill and international
standard

1.2 Vision Statement

To become the leading bottling company by sustaining the interest of all stakeholders;
ambitious to provide quality and standard to retain our prestigious customer, because we believe
in PEPSI
P- People
E-Ethics
P-Performance
S-Sustainability
I-Innovation

1.3 Mission Statement

To delight all we serve by providing greater variety of taste, superior customer service innovation
and commitment

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1.4 Objectives:

To raise the standard of life

Assessing human recourse need by organizations strategies & future program

To maximum increase in market share

Continuous change or refine in our food and beverage products to satisfied our
customers.

1.5 Organization Culture

Pepsi Company many has also developed its culture among children and next generation and its
solons .Now the Pepsi become has become the need of everyone and it is only possible due to
his strong e promotion
Two ways that Pepsi cola is used

BTW (Below the line)

ATL(Above the line )

Below the line company use advertisement tools like billboards, outdoorsbanners, ads in
different shops with Pepsi colure different colored the corners shoes for advertisement of the
Pepsi.

Above the line company use the electronic media ,print media, radio, adds with
different actress which is present the Pepsi and support the Pepsi through different
ways .above the line strategy use in upper Punjab

1.6 Competitors
Following are the competitor of the Shamim &company.

Coca cola one of the major competitor of the Shamim&co.

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Am art cola

Gourmet

Mecca cola

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Chapter No 2
Department of the organization
There are following departments in SCL:

Managing director

Generalmanager technical
General manager sale
General manager finance
General manager operations
Manager production
Manager sale or marketing
Manager MIS
Manager Admin
Manager Quality control
Manager research or SIS
Manager finance
Manager account
Manger personnel
Manager shipping

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2.1 Scope of the Organization

Shamim&CO main focused on sales and marketing which is help full other company in market
share and also it is FMCG company so the product avavibality in market is much important for
the organization promotions and also help full the customer satisfaction .in future they wants
increase shares in market and also wants increase sales overall the world .they work on different
marketing and sales promotions activities for development of the organization as well in
pakistaion and over all the world.

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2.2 Organization Organogram

2.3 Product and services provided by the company

There are many types of product provide by the company which is satisfied by the customers like
different type of bottlers.
Pepsi
7up
marinade
sting
Pepsi twist and Pepsi diet

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 Aquafina

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Pepsilogons
The Pepsi logo has changed many times over the years .Heres a
chronoigical history of various logos

2.4 Functions of HR department

HR department in Shamim and co. ltd consists of the following structure:

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HR Manager

HR Executive
officer

HR assistant

HR department works on three major heads:

compensation and benefits

recruitment and talent technician
team tracking

These heads are further explained in detail later in this report.

Recruitment
There recruitment is done for two levels:
1. order booker
2. officer/ executive level
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For booker level, the requirements are:

metric/ FA
person must have some experience of the market

For executive level, the requirements are:

masters (MBA is preferred)

bachelors with past experience in beverages

Normally, 3 interviews are conducted for executive level in which

Team tracking
There are a few employees who works at field and re needed to be tracked:

sales officers
key account executives
marketing executives
trade activation executives

2.5 Employee career path

Most of the work done in SCL is in sales. Thus their sales department has the following career
path:

Officer

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Area sales
manger
Manager

Regional
manager

Divisional
Manager

Head of sales

The employee career path for the HR department is as follows:

Assistant

Executive officer
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Assistant
manager

Manager

Director HR

2.6 Project, Responsibility and Activities

I workwith sirFahad in this departmentactivity in a company I matianted books of accounts,
order bookers lists of attendance record, producer of how hire the order bookers which
documents necessary for hiring the order bookers .I matinted bill of statement which company
spend on the different activity perform I record the list of internship of candidates I keep the
records of expense which company doing.I sitting there interworks are conduct and observing
the how the company recruit and which types of questions asked during interviewees I done my
work with my officer he tell me each and every step which they hire and selection of people .
how the tracking the employee in their area which they perform or not I make the list of all
allowance which company giving their employees I make the final list of the which select in
interview.

2.7 Learning and Experience

As internee I work in different departments and gain more knowledge about Pepsi company how
they operate how they records their documents how they work in different and difficult situation

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I also visit the operational Pepsi plant which situated near MDA district jail road Multan me and
my others internee also visited the Pepsi plant we see the different operations planhow they uses
the formula how they pack the boltless employee of the Pepsi were very corporative and helpful
for each others they support their other members they work in according to the instructions
which there supervise provided I also learnt how companyhandle their employee with different
incentive and bonuses Pepsi cola international and remaining activates are performed by itself. I
learn how the recruitment and selection process which things are important when any candidates
wants to get job in Pepsi cola I observe qualification and experience are more impatnatnt in Pepsi
co also mange employee data sheet where employee personal data and area where employee are
working in it all information in it. Practical and study life have more different and difficult and
so many other things are I learn and gain experience for 6weeks internship.

2.8 Study & work Environment

My business administration study is very helpful for my internship carrier because all the
Subjects and work environment is closely related but the classroom application and business
Approach use in a Pakistani market is different from what we study because we study the
Foreign books and general approach use by in books. After this problem as a student of
Business administration we are able to understand the nature of work particle life is so much
difference in study life I learnt many subjects related to human resources management like
compensation recruitment and selection training and development performance management
marketing management and so on which is in the organization are use in different angles in
Shamim and company they training and development in this which is on the job training
provided in practical life more responsibility arises but in study life we have no more
responsibility.

2.9 Comparison of study &work

When we compare the study and work application then there is a huge difference because the
Practical approach use in to run the business is different in a different environment and the
Study of subject are general aspect cover by the study. But the study gives the basic theme of
Understanding and then we are able to go from general to specific.

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2.10 Improvement of knowledge and skills

Duration of my internship the skills use in practical ground or in corporate world and the
Knowledge I improve by taking the hard task in the work and I use to talk to my subordinate
And with my manager very much that give me the real experience and knowledge they help
Me in future and in classroom study to understand the business realities.

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CHAPTER NO. 3
FINANCIAL ANALYSIS
Finance department
This is one most important departments of this organization. This department made the financial
plans of the organization, they analyze their resources and then concise other reports and gives
the whole budget the organization can afford. Mr.Tahir Amin is general manager and looking
after these departments. The departments which come under Finance department are
Managements Accounts Department.
Coordination accounts departments.
Banking and insurance department.
Supply chain management department

3.1 MANAGEMENTS ACCOUNTS DEPARTMENT

This department is working very efficiently under the leadership of CH. TAHIR AMEEN. He is a
manager of this department. This department is very well established, having devoted workers.

3.2 Coordination Accounts department

Mr. Khuram Shah ad is assigned the task of payment in the form of voucher.
The payments make to facilitate the customer and Employees. These department payments on
the basis of Banners, posters, signings, gifts, discounts, schemes counters and general and
department expenditure. These payments subtracted from annual expenditure and Publicity
budget.

3.3 COLD ASSETS Department

TOTs means list of items available in a shop, which helps to sell our product conveniently on
priority basis. It is one of the major investments being made by the company. TOTs
management completely depends upon the Sales force.

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The main work of this department is to maintain the record of freezers and visi coolers. This
department was come in to being 2009.Before; this was work under SIS department. To supply
the deep freezer visa coolers to the shops, canteen and all the point of Pepsi in their core function

Data collection about the sale, volume, growth, profitability, size and place of the shop

Record of the entire TOTs given to the shopkeeper.

Further plan for the injection of TOTs

This department has two sub-departments

TOT Issuance

TOT work

TOT IISSUANCE

The duties of TOT Issuance are:

Schedule Census/Tracking

In tracking process the sales officer notes down the regular sales of shop. He also checks the
functioning of freezers and write down about their performance. If any freezer is out of order, he
recommends it to be repaired.

3.4 TOT WORKSHOP

The duty of this department is to repair the out of order freezers. This department is dealing with
the shops of only Multan base. The shops outside the Multan base are handled by outsourcing.
For inside complaints, the company has launched a UAN number, when shop keeper calls on this
Number for his complaints; the office note downs the name of shop
Number for his complaints; the office note downs the name of shop, deep freezer number and
name of distribution.
The office allot a complain code to the shop keeper. And send a team to the shop. If the problem
is minor then the team repairs the freezer at the spot, otherwise the team picks up the freezer and
takes it to the workshop. For outside the Multan base, the company has agreement with

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distributor and local mechanic who repairs the freezer of the shop and gets payment from the
company

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3.5 TYPES OF FREEZERS

There are two types of freezers:

Deep Freezers

Visis Chillers

CHIILLER INJECTIION

This

is the first step of TOT department. The demand of freezers generated by sales

officers is notified by this department. After a certain amount of demand, the TOT
department gets the full documentation of all the requiring shops and verifies it. After
verification of documents the head of TOT department, Sir Omer gets the signature of
GM and issues the freezer.
PHYSIICAL VERIIFIICATIION
After the issuance of freezers, the MEM goes himself to the market and verifies from the shops
either they have got the freezers on right time or not. If there is any complain then the MEM calls
back his subordinates and try to eliminate the proble

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Chapter 4
ANALYSIS
4.1 SWOT ANALYSIS

4.1.1

Strong image of Pepsi which keeps employees motivated.

Proper compensation plan
Strong history
High market share
Customer loyalty
Effective and efficient management distribution channels
Strong sales and marketing department
They provided direct delivery on CSD
Strong coordination between all department
Positive environment

4.1.2

Strengths

Weaknesses

insufficient advertisement for recruitment

no proper training and development programs
no infrastructure
no attractive salary packages
top level no compensate employees
contextual environment supportive
Recording keeping mostly done by manually

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Lower level employees not involvement in decision making

Not proper feedback from employees
Proper communication only done by formal

4.1.3

can provide more compensation (such as medical) to the employees to motivate them
Can introduce proper department for employee training and development.
Provide proper awareness about products
There is highly market growth for opportunity
They are increase more production plant which will increase productive capcitivy
Training of sales officer and salesmans
Expanding markets through strong advertisement

4.1.4

Opportunities

Threats

introduction of new entrants in the industry thus applicants can apply there
increase in competition
Coca-Cola is on its way to get market share
Low graded Pepsi rate in market
There is a continuous threat from Coca Cola and other new entrant
more attractive compensation and salary packages by the competitors

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4.2 PESTANALYSIS

4.2.1

Political

There are potential penalties set by the government if the company is not meeting the standards
given by the law. Changes in law & regulations, including changes in accounting standards,
taxation requirements, change or revision in tax rates and environmental laws in domestic and
foreign jurisdiction have tremendous impact on the companys policies and practices.

4.2.2

Economical

Economic factors have a great impact on the purchasing power of the customers as well as the
firms cost of capital. After the attack of 9/11, the economy fell down. But now they have
recovered their economic level which has impacted rest of the globe. Consumers are now
resuming their normal habits for spending the money.

4.2.3

Social

It involves changes in general attitudes and lifestyle of the inhabitants of a country. In Pakistan,
people have changed their living standards a lot in a last few decades. A large number of
Pakistans population is consisted of the youth, and youth are the major consumers of Pepsi.

4.2.4

Technological

Technological changes create new opportunities for existing products improvements and new
products. The main factors which are affected by technological changes are as under:
their work become easier due to use of computer and internet,
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 they can be tracked out that whether they are on job or not,
They can do more work in less time.

4.3 Market Share

Research Assistant Manager (SaeedBhutta) analysis is a proprietary methodology developed to
help share determine whether their sale should go the market & new
Competitive products in this market. This analysis allows research supervisor to go into the
market, identify the components that establish market share, and determine which of those like
availability, Chiller, Empty stock in order to improve their share position.
Research supervisor analysis the market & visit the shops, they analysis and clicks on there
Checking share format after the completion of sample size; they come back and submit these
checking format to the Computer Section. Here information feed in the computer program and
generate the result in the form of Share Summary

Market Category
Main
Side
Village
Captive
Main Market: These are main road, high volume market, wagon stands, and commercial area.
Side Market: These are colonies, mohallah, entrails, links road, side road.
Village Market means village sides, small areas
Captive Market means parks, cinema, canteen, institute, govt. offices, kutchary, and courts.

Market Sample Size:

Main Market 40 % of Total Sample

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Side Market 25% of Total Sample

Village Market 20 % of Total Sample
Captive market 15% of total samplebasis

Market share
Company set market share on following basis:
Floor stock
Chiller stock
Fresh Stock
But the company mostly focuses to set the market share on the basis of sale. Currently the market
share of Shamim and co is more than 80% and Pepsi cola in Pakistan market share is
approximately 75%

4.4 Market share of different products 2016

Product name

Market share

Pepsi

40%

7up

20%

Malinda

8%

Mountain Due

32%

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Market share of different competitor

Brand name
Pepsi

Market share
60%

Coca cola

30%

Others

20%

4.5 Suggestion & Recommendations

4.5.1

Suggestion

The entrance of every department must have proper reception to deal the visitors.
The problem of printers in MIS department must be solved.
Internet facility must be provided to every employee in Finance and MIS department.
Lunch should be free for employees.
Proper arrangements about the cleanliness of food should be done at the canteen.
Supply chain department should be white washed properly.
Steps should be taken to ensure cleanliness in each department. Each department should be
well decorated.
The role of HR Department should be enhanced and its function should be increased to all major
departments.
Transport facility should be provided to employees. It will act as a motivation tool aand will
ensure in time presence of employees in respected departments.

Proper culture about internship should be developed and proper arrangements about
internees should be developed so that internees can get proper knowledge about almost
every department in the company.

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To increase the motivating of employees.

Given incentive to the key accounts executive on the basis of conversion of coke point in
to Pepsi point

4.5.2

RECDOMENTATIONS

Very good working environment in each department.

Very hard working and responsible staff.
Good inter relations among employees. Employees are very friendly to each other.
Each department is using available resources properly.
Each departments manager has good power to control, coordinate and communicate with its
staff. They have well organized their respective department.

4.5.3

Company should use the new software for meet the market requirement
development of the company.
Company should need to maintain the collaborateculture in the company

Innovativeness

aspart of Shamim and co before I startcompany work more formal meeting conduct in takes new
project and when company make the new strategy in the market place my innovativeness
.company take the employee involment in the company decision and take the new ideas for
employee as well as internees for betterment of the company

4.5.4

Final Conclusion

We are visited Pepsi Company. We learn more &more about every department. Assistant
Manager of information about every department. Specially, we learn about the Hr policies, sales
marketing. And we learn About HR Functions and also we learn the implementation of polices
from our visit, we learn that practical work is much different from studies. We experience from
our visit and this is possible because of our department requirement.

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4.6 Letter of Recommendations

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4.9 Letter of Completion

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