`

Submitted To:
Mam Adila Hussain ,Head of English Department, PUGC

Submitted by:
Husnan abbas
.
BB15346
Junaid Tariq
.
BB15330
Musab Nawaz
BB15319
Hamza Saeed
.. BB15329
Hassan Asfaq ..
BB15354

Date:
August,2016

LETTER OF AUTHORISATION

Dear Madam,

We hear by except the order to write the report on the topic of Adidas
Company .We accept to obey all terms and conditions that are settled by
the authorizer.

Summary of report

Content

illustrations

Summery(1-2 pages_)

According to the authorizer We select Adidas company for our business report. In
which we select their sports products. these days sports are going popular so
sports product demands increase day by day.
In Pakistan there are some distribution channels and a branch is also available.
We visit the office of addidas which is in Sialkot. The main big office in Faisalabad
and Karachi.
Main office located at herzogenaurach, Germany

Introduction
Established in post war Germany in 1949(in its current form) by Adolf Dazzler, the
adidas group has been synonymous with sports and sport wear for the last 60 year. The
company part of many significant sporting moments, including but not restricted to the
1954 and 1974 German victories in the football world cup ,the recently in news Boston
and Vancouver marathons ,and all world cup and
Europe Cuo Footballs since 1970.
The phenomenal growth of the company has been primarily off the back of clever
sponsorships of key athletes and teams, and also through the design of innovative new
techonologies,for example, adidas was the first footwear brand to develop football
boots with removable students in the 1954 world Cuo ,and more recently in 2005 ,the
design of the first shoe with an in-built micro process that can adjust itself as per the
runner needs alongside this, their revenues have been growing roughly at 11% year on
year with the latest financial reports of 2012 showing revenues of 14.9 billion and Net
income of 526 million adidas Group count amongst its brands the flagship adidas
marquee, adidas originals and Taylor Made adidas (golf range) amongst many
others in 2005 adidas acquired Reebok for $3.8 billion, thus bringing it closer to its
largest rival Nike in terms of sales , and making it the number tow athletic shoemaker in
the the world apart from Nike ,other competitors for adidas incinclude puma ,deckers
crocs and Callaway golf (competing with adidas golf range tailor-made). The operating
environment of adidas is the sportswear and fashion industry, which has seen
outstanding growth since the economic recession, worth less than $200 billion in 2008;
it is projected to grow to $300 billion in 2017. This growth provides tremendous
opportunities for sportswear firma, both large and small, to expand and establish their
business in this area. Most of the growth in this segment is provided for by the United
States, Brazil, China and Russia, who together account for 60% of the total growth,
however, challenges for the industry still remain in the form of market saturation in
developing countries and the subdued economic environment.
In the following report, they analyze the corporate structure if adidas AG, and look at the
firms structure, dividend policy and the firm Valuation. They use their analysis to
determine the stock value of the firm and they compare that to the actual price at which
the stock is trading.

HISTORY
Adidas (German pronunciation): is a German multinational corporation that designs and
manufactures sports shoes, clothing and accessories headquartered
in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe and the
second biggest in the world. Christophe Von Wilhelm Dazzler was a worker in a shoe
factory, while his wife Pauline ran a small laundry in the Franconian town of
Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their
son, Rudolf "Rudi" Dazzler, joined his father at the shoe factory. When he returned from
fighting in World War I, Rudolf received a management position at a porcelain factory, and
later in a leather wholesale business in Nuremberg.
Adolf "Adi" Dazzler started to produce his own sports shoes in his mother's wash kitchen
in Herzogenaurach after his return from World War I. In July 1924, his brother Rudolf
returned to Herzogenaurach to join his younger brother's business, which
became Gebrder Dassler Schuhfabrik (Dazzler Brothers Shoe Factory) and prospered.
The pair started the venture in their mother's laundry,[7]:5 but, at the time, electricity
supplies in the town were unreliable, and the brothers sometimes had to use pedal
power from a stationary bicycle to run their equipment.
By the 1936 Summer Olympics, Adi Dazzler drove from Bavaria on one of the world's first
motorways to the Olympic village with a suitcase full of spikes and persuaded
U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American.
Following Owens' haul of four gold medals, his success cemented the good reputation
of Dazzler shoes among the world's most famous sportsmen. Letters from around the
world landed on the brothers' desks, and the trainers of other national teams were all
interested in their shoes. Business boomed and the Dazzlers were selling 200,000 pairs
of shoes every year before World War II.

World War II and company split

During the war, a growing rift between the pair reached breaking point after an Allied
bomb attack in 1943, when Adi and his wife ran into a bomb shelter that Rudolf and his
family were already in: "The bastards are back again", Adi said, referring to the Allied
war planes, but Rudolf was utterly convinced that his brother had been referring to him
and his family. After Rudolf was later picked up by American soldiers and accused of
being a member of the Waffen SS, which he was not, he felt certain that his brother had
turned him in.

The Dolbury factory, used for production of anti-tank weapons during the war, was
nearly destroyed by US forces in April 1945, but was spared when Adi Dazzlers wife,
Kthe, convinced the GIs that the company and its employees were only interested in
manufacturing sports shoes. American occupying forces subsequently became major
buyers of the Dazzler brothers' shoes.
The brothers split up in 1947, with Rudi forming a new firm that he called Ruda
from Rudolf Dazzler, later rebranded Puma, and Adi forming a company formally
registered as Adidas AG from Adi Dazzler on 18 August 1949. Although it is a
popular urban myth that the name is an acronym for All Day I Dream About Sports, that
phrase is a "backronym"; in reality the name is actually a portmanteau formed from
"Adi" (a nickname for Adolf) and "Das" (from "Dazzler"]

Early years and rivalry with Puma

Puma and Adidas entered into a fierce and bitter business rivalry after the split. Indeed,
the town of Herzogenaurach was divided on the issue, leading to the nickname "the
town of bent necks"people looked down to see which shoes strangers wore. Even the
town's two football clubs were divided: ASV Herzogenaurach club was supported by
Adidas, while 1 FC Herzogenaurach endorsed Rudolf's footwear. When handymen were
called to Rudolf's home, they would deliberately wear Adidas shoes. Rudolf would tell
them to go to the basement and pick out a pair of free Pumas.[8] The two brothers were
never reconciled and although both are now buried in the same cemetery, they are
spaced as far apart as possible.
In 1948, the first football match after World War II, several members of the West
German national football team wore Puma boots, including the scorer of West
Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer
Olympics, 1500 meters runner Josy Barthel of Luxembourg won Puma's first Olympic
gold in Helsinki, Finland.

The original trefoil Adidas logo until 1998, it is now used on Adidas Originals.

At the 1960 Summer Olympics, Puma paid German sprinter Armin Harry to wear Pumas
in the 100 meter sprint final. Harry had worn Adidas before and asked Adolf for

payment, but Adidas rejected this request. The German won gold in Pumas, but then
laced up Adidas for the medals ceremony, to the shock of the two Dazzler brothers.
Harry hoped to cash in from both, but Adi was so enraged he banned the Olympic
champion.

Tapie affair
After a period of trouble following the death of Adolf Dazzlers son Horst Dazzler in
1987, the company was bought in 1989 by French industrialistBernard Tapie,
for 1.6 billion (now 243.9 million), which Tapie borrowed. Tapie was at the time a
famous specialist of rescuing bankrupt companies, an expertise on which he built his
fortune.
Tapie decided to move production offshore to Asia. He also hired Madonna for
promotion He sent, from Christchurch, New Zealand, a shoe sales representative to
Germany and met Adolf Dazzlers descendants (Amelia Randall Dazzler and Bella Beck
Dazzler) and was sent back with a few items to promote the company there.
In 1992, unable to pay the loan interest, Tapie mandated the Crdit Lyonnais bank to
sell Adidas, and the bank subsequently converted the outstanding debt owed
into equity of the enterprise, which was unusual as per the prevalent French banking
practice. The state-owned bank had tried to get Tapie out of dire financial straits as a
personal favour to Tapie, it is reported, because Tapie was Minister of Urban Affairs
(minister de la Ville) in the French government at the time.
In February 1993, Crdit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend of
Bernard Tapie for a much higher amount of money than what Tapie owed, 4.485 billion
(683.514 million) francs rather than 2.85 billion (434.479 million). They also purposely
bankrupted Tapie's company that owned Adidas, because only the company had the
right to sue them.
Robert Louis-Dreyfus became the new CEO of the company. He was also the president
of Olympique de Marseille, a team Tapie had owned until 1993
Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits,
notably related to match fixing at the football club. During 1997, he served 6 months of
an 18-month prison sentence in La Sant prison in Paris.

Organizational Culture of Adidas

Before 1993, that is when Louis-Dreyfus joined as the CEO of Adidas, Adidas was a
very formal and centralized company. All the top management was German and as
Louis-Dreyfus recalls, it was a very self-centered German company which was
absolutely sure that it was right. There was a lot of bureaucracy in the company which
had built up over several generations. Louis-Dreyfus realized this fact on the very first
day when he joined as the President of Adidas, when he was asked to approve a
salesman expense account for $ 300. He soon realized that this was the companys
biggest enemy.
Adidas more or less tried to follow the lines of its rival Nike. Nike has a strong sportsoriented culture and is promoted through company practices such as paying employees
extra for biking to work instead of driving. Nike is recognized worldwide as an athletes
company which, hire former college, professional and Olympic athletes to design and
market its shoes and clothing for sports enthusiasts. Employees are called players,
supervisors are coaches and meetings are huddles.
Nike has been striving towards an inner culture that reflects this mantra. Employees are
given an hour and a half for lunch to play sports or simply workout. The new Nike is
not just about shoes and slam-dunks, but about promoting a lifestyle. All new
employees view a video of sports highlights accompanied by a soundtrack that
discusses the soul of the athlete and the competitive spirit. In addition, management
sends weekly emails to update employees on the recent successes of Nike-sponsored
athletes, and often hosts spokespeople to motivate and thank its staff for contributions
to the sports world.
Adopting a new culture is not an easy job. The primary steps taken by Louis-Dreyfus
were, that as soon as he joined Adidas as its CEO, he replaced nearly all of the seniors
managers and brought in young managers. He slashed the companys bureaucracy,
adopted American accounting rules and brought in international management talent. In
a matter of weeks, the entire German senior management had been fired. The
companys chief financial officer was Australian and the international marketing
manager is a Swede. English became the official language of the head office and no
German remained on the managing board of the company other than himself and some
others trusted aides.
In another break with the traditional German workplace, corporate life was made almost
gratingly informal. Unlike other German managers, the managers of Adidas show up for
work wearing sweatshirts and sneakers. A lot of freedom is now given to the employees

working there. None of the decisions are interfered with and no complaints are made
about any decision.
The culture of Adidas does not only care for the internal environment but also the
external environment. Its culture now emphasizes on socially responsible, safe and
environmentally.

Top Adidas Competitors

From famous athletes to school kids, adidas wants to help everyone get in the
game. The company sells sports shoes, apparel, and equipment sporting its
iconic three-stripe logo in 160 countries. The #3 sporting goods manufacturer
(behind NIKE and Under Armour) focuses on football, soccer, basketball,
running, and training gear and apparel as well as lifestyle goods including
SLVR and Y-3 fashion brands. adidas' wholesale division gets adidas
and Reebok products to retailers while the retail group runs its own 2,445
Reebok and adidas shops. Other businesses include TaylorMade-adidas Golf,
and Reebok-CCM Hockey. Founder Adi Dassler, brother of PUMA creator Rudi,
began making shoes in the early 1920s

Nike
Nike overtake Adidas in Cup
Umbro
This is boring and unoriginal, and yet Evertons third kit
(which is plain white) is great.
PUMA

Why is puma better than Adidas?

Kappa
Feyenoord's kits are currently produced by Kappa,
which replaced Adidas in 2000.
Li Ning
Li Ning also competes with Adidas and Nike.
Warrio
r

In 2012 Warrior Sports took over from adidas for the

Sports

club's shirt suppliers.

Ecco

In the latest round of litigation Green keepers takes on

Adidas, Taylor Made, Callaway, and Ecco.

Millen
nial

Adidas Gains on Nike in China By Balancing Perform...

Meet Lee and Marty Kaufman: Sniffers Golden

Prada
The Steinway Limited Edition Lagerfeld compares with
your average baby grand the way Prada compares
Sony
Microsoft copies Apple, MS copies Sony, Nike copies
adidas and so on.
Russel
l
Alta
Gracia

Russell Corporation is smaller than Adidas and Nike.

... who is convinced his Alta Gracia collegiate

sportswear subsidiary can compete with Adidas

Products of addidas
Post-Tapie era

An Adidas shoe, with the company's distinctive three parallel bars.

In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main
beneficiary.
In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its
official corporate name was changed to Adidas-Salomon AG. With this acquisition
Adidas also acquired the Taylor made Golf Company and Maxfli, which allowed them to
compete with Nike Golf.
In 1998, Adidas sued the NCAA over their rules limiting the size and number of
commercial logos on team uniforms and team clothing. Adidas withdrew the suit, and
the two groups established guidelines as to what three-stripe designs would be
considered uses of the Adidas trademark.
As CEO of Adidas, Louis-Dreyfus quadrupled revenue to 5.84 billion Euros ($7.5 billion)
from 1993 through 2000.[14] In 2000, he announced he would resign the following year,
due to illness.
In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Tracings use
of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the
simplicity of the mark, Fitness World 's use was infringing because the public could
establish a link between that use and Adidas's mark.[15]
In September 2004, top English fashion designer Stella McCartney launched a jointventure line with Adidas, establishing a long-term partnership with the corporation. This
line is a sports performance collection for women called "Adidas by Stella McCartney",
[16] and it has been critically acclaimed.[17]
Also, on May 3, 2005, Adidas told the public that they sold their partner
company Salomon Group for 485m to Amer Sports of Finland. In August 2005, Adidas
declared its intention to buy British rival Reebok for $3.8 billion (US$). This takeover

was completed with partnership in January 2006[1] and meant that the company would
have business sales closer to those of Nike in North America. The acquisition of Reebok
would also allow Adidas to compete with Nike worldwide as the number two athletic
shoemaker in the world.[18]
Adidas has global corporate headquarters in Germany, and many other business
locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England,
Japan, Australia, and Spain. Mainly sold in the U.S., Adidas makes lots of assets from
these countries and is expanding to more overseas countries.
In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use
a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it
features a microprocessor capable of performing 5 million calculations per second that
automatically adjusts the shoe's level of cushioning to suit its environment. The shoe
requires a small, user-replaceable battery that lasts for approximately 100 hours of
running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an
increased range of cushioning, allowing the shoe to become softer or firmer, and a new
motor with 153 percent more torque.[19]
On April 11, 2006, Adidas announced an 11-year deal to become the
official NBA clothing provider. The company has been making NBA, NBDL,
and WNBA jerseys and products as well as team-colored versions of the "Superstar"
basketball shoe. This deal (worth over $400 million) took over the previous Reebok deal
that had been put in place in 2001 for 10 years.
On November 2011, Adidas announced that it would acquire outdoor action sport
performance brand Five Ten through a share purchase agreement. The total purchase
price was $25 million USD in cash at closing.[20]
By the end of 2012, Adidas was reporting their highest revenues ever and Chief
Executive Herbert Hainer expressed optimism for the year ahead.[21]
In January 2015, Adidas launched the footwear industry's first reservation mobile app.
The Adidas Confirmed app allows consumers to get access to and reserve the brand's
limited edition sneakers by using geo targeting technology[22]
On March 24, 2015, Adidas and McDonald's unveiled the 2015 McDonald's AllAmerican uniforms. For the third year in a row, players will be wearing short-sleeved
jerseys, made with the same lightweight and breathable material as the ones used in
the NBA.[23]
In August 2015, Adidas acquired fitness technology firm Runtastic for approximately
$240 million.[24]

Products
Apparel
The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967.
[1]

Running

Adidas currently manufactures several running and lifestyle shoes, including the
Energy-boost, and the spring-blade trainers. The brand has built a strong runners'
network within big European capitals, such as Paris' "Boost Energy League". In 2016
the 3rd season will be launched. In Paris, the Boost Energy League gathers 11 teams
representing different districts of Paris.[25]

Association football

Jersey of the Spain national football team that was manufactured by Adidas for the 2014 FIFA World Cup

One of the main focuses of Adidas has always been football kit and the associated
equipment. Adidas remains a major company in the supply of team kits for
international association football teams and clubs.
Adidas makes referee kits that are used in international competition and by many
countries and leagues in the world. The company has been an innovator in the area of
footwear for the sport, with notable examples including the 1979 release of the Copa
Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the
best selling boot of all time. The soft-ground equivalent was named World Cup and it too
remains on the market, timeless and iconic.

Lionel Messi, who is sponsored by Adidas, prepares to shoot with his dominant left foot during the final of the2014
FIFA World Cup.

FIFA, the world governing body of football, commissioned specially designed footballs
for use in its own World tournaments to favour more attacking play. The balls supplied
for the 2006 World Cup, theTeamgeist, were particular noteworthy for their ability to
travel further than previous types when struck, leading to longer range goals.
Goalkeepers were generally believed to be less comfortable with the design of the ball,
claiming it was prone to move significantly and unpredictably in flight.[26]
Adidas introduced another new ball for the 2010 World Cup. The Jabulani ball was
designed and developed by Loughborough University in conjunction with Bayern
Munich. The Adidas Brazuca was the match ball of the 2014 World Cup.[27]
Adidas has numerous major kit deals with clubs worldwide, including Bayern
Munich, Real Madrid, Manchester United, Chelsea, Milan andJuventus. Moreover, their
sponsored national teams include Argentina, Germany and Spain; to name a few.
Adidas has either sponsored or sponsors several players, including Lionel
Messi, Zinedine Zidane, David Beckham, Arjen Robben,Thomas Muller, Frank
Lampard, Luis Surez, Xavi, Gareth Bale, Kak, Mesut zil, James Rodrguez, Toni
Kroos, Iker Casillas, Paul Pogba,Manuel Neuer and Steven Gerrard.[28] [29] [30] [31]
Adidas is one of the official sponsors of the UEFA Champions League, and the Adidas
Finale is the competition's official match ball.[32] Along with the aforementioned Adidas
Predator boot, Adidas manufactures the adiPure range of football boots. Adidas
provides clothing and equipment for all teams in Major League Soccer.
In April 2013, Adidas and Opta Sports announced the introduction of a new football
player type - the Engine.[33] The Engine' is the archetypical box-to-box footballer who
covers every blade of grass, seeks goal scoring chances, tracks down his opponent and
displays relentless energy from the first minute to the final whistle.
In July 2014, Adidas and Manchester United agreed to a ten-year kit deal, starting with
the 2015-16 Premier League season. This kit deal has a guaranteed minimum value of
750 million ($1.29 billion), which made it the most valuable kit deal in sports history,
and replaced rival Nike as the club's global equipment partner.[34]

Tennis[edit]

Andy Murray endorsed Adidas from the start of the 2010 season until the end of the 2014 season, a period during

which he was the company's highest paid individual athlete sponsorship, receiving
US$4.9 million per year.
Adidas has been involved with tennis equipment since the mid 1960s and has
historically sponsored many top tennis players, beginning with two of the most dominant
male tennis players at the start of the professional era in the late 1960s, Stan
Smith and Ilie Nastase. During the 1980s and 1990s, not only were they exclusive
apparel and footwear sponsors of world number one men's tennis players Ivan
Lendl andStefan Edberg and ladies' world number one Steffi Graf but each player had
their own, exclusive graphic styles designed for their use during play, which were in turn
marketed to the general public. Ivan Lendl even spent the vast majority of his dominant
career playing with several different models of Adidas tennis racquets, primarily using
the legendary Adidas GTX-Pro and then later the Adidas GTX Pro-T. The company
recently introduced a new line of tennis racquets. While the Feather is made for the
"regular player", and the Response for the "club player", Adidas targets the "tournament
player" with the 12.2 oz Barricade tour model.[35]
Adidas sponsors the following professional players with mainly clothing and
footwear: Ana Ivanovic, Maria Kirilenko, Caroline Wozniacki,Justine Henin, Jo-Wilfried
Tsonga, Daniela Hantuchov, Alicia Molik, Fernando Verdasco, Gilles Simon, Fernando
Gonzlez, Flavia Pennetta,Garbine Muguruza, Kristina Mladenovic, Francesca
Schiavone, Melanie Oudin, Angelique Kerber, Simona Halep and Sorana Crstea.
Adidas tennis clothing contains the ClimaCool technology found in other athletic jerseys
and shoes.[36]

In November 2009, World Number 4 Andy Murray was confirmed as Adidas's highest
paid star with a 5-year contract reported to be worth US$24.5m.[37]
Players sponsored by Adidas can take advantage of the Adidas Player Improvement
Program, where the company provides coaches, fitness trainers and sports
psychologists to players in order to further their careers. The program includes
legendary coaches such as Darren Cahilland Sven Groeneveld.
In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored
the ball-boy and ball-girl uniforms. Adidas is also partners with Malibu Tennis Camp,
Green Fitness GmbH, and with Schler & Micke Sportartikel Vertriebs GmbH.[38]

Golf[edit]
Adidas Golf is part of Adidas, a German-based sports clothing manufacturer and part of
the Adidas Group, which consists of Reebok sportswear company, and Taylor Made golf
company. The Adidas Group is one of the global leaders in the sporting goods industry
offering a wide range of products around the three core segments of Adidas, Reebok,
and Taylor Made-Adidas Golf. Adidas Golf sells and manufactures Adidas-brand golf
clothing, footwear, and accessories.
Company timeline[edit]

In 1997, Adidas AG acquired the Salomon Group who specialized in alpine ski wear,
and its official corporate name was changed to Adidas-Salomon AG because with this
acquisition Adidas also acquired the Taylor Made Golf company and Maxfli, which
allowed them to compete with Nike Golf. Salomon sold its controlling interest in Taylor
Made and its other sports equipment companies to global giant Adidas AG.
In 1998, Adidas Golf USA moved its business operations from Tualatin, Oregon, to
the Carlsbad, California headquarters of Taylor Made Golf, acquired by AdidasSalomon. Adidas Golf USA had thirty employees to relocate. Carlsbad is also the
headquarters of one of its primary competitors, Callaway Golf Company.
In 1999, Taylor Made and AdidasGolf USA, were merged into a new companycalled
Taylor Made-Adidas Golfwith world headquarters in Carlsbad. Mark King was named
president of the company he had begun his career with in 1981 as a sales
representative after a short stint as vice president of sales and marketing at Callaway
Golf Ball Co. in 1998.
In November 2008, Ashworth (clothing) became a wholly owned subsidiary of Taylor
Made-Adidas Golf, complementary to the synthetic performance fabrics of Adidas Golf.
Golf[edit]

Adidas Golf sells clothing, footwear, and accessories for men, women, and youth. Men's
equipment includes footwear, shirts, shorts, pants, outerwear (wind suits), base layer
and eyewear, Women's equipment includes footwear, shirts, shorts, skirts, pants,
outerwear, base layers, and eyewear. Youth equipment includes both boys and girls
footwear, clothing, and eyewear.

Cricket[edit]

Indian cricketer Sachin Tendulkar, batting with his personalized Adidas Cricket Bat

Adidas began manufacturing cricket footwear in the mid 1970s, with their initial target
market being Australia. Their shoes were a radical departure from traditional leather
cricket boots which had remained basically unchanged for decades, being lighter and
more flexible but also offering less toe protection, so that it became not uncommon to
see batsmen who had been struck by the ball on the foot hopping around in pain.
Having continued to manufacture cricket footwear for many years, in 2006 the company
finally entered the field of bat manufacture in 2008 and currently their bat range includes
the Pellara, Incurza, Libro and M-Blaster models.
In the 1990s, Adidas signed the superstar Indian batsman Sachin Tendulkar and made
shoes for him.[39] From 2008 till his retirement, Adidas had sponsored the cricket bat
used by Tendulkar. It created a new bat, 'Adidas MasterBlaster Elite', personalized for
him.
In 2008, Adidas made a concerted move into English cricket market by sponsoring
English batting star Kevin Pietersen after the cancellation of his lifetime deal
with Woodworm, when they ran into financial difficulties.[40] The following year they
signed up fellow England player Ian Bell,Pakistan opening batsman Salman Butt and
Indian Player Ravindra Jadeja.
Currently the sponsored cricketers include Virat Kohli, Lasith Malinga, Kieron
Pollard and Dwayne Bravo.
Adidas currently manufactures kit for the England cricket team. Adidas signed
with Cricket South Africa in 2011 and the kit worn by South African Cricket Team during
and after the Cricket World Cup 2011 will be manufactured by the German giant.
[41] The Australia cricket team were previously sponsored by Adidas until late 2011.

In the Indian Premier League (IPL), Adidas sponsored the team Mumbai Indians from
2008 to 2014 and Delhi Daredevils from 2008 to 2013.[42] They were the official
sponsors ofPune Warriors India in 2011 and 2012, however the team was banned from
IPL due to payment issues. In 2015 Season, Adidas sponsored Royal Challengers
Bangalore.

Basketball[edit]
Adidas has been a longtime basketball shoe manufacturer and is one of the leading
basketball brands in the world. They are most famous for their late 1960s iconic
Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized
hard rubber toe box.[citation needed] Fueled by, among others, coaches such
as UCLA's John Wooden,[43]Adidas drew about even with Converse in basketball by
the mid 1970s before both started to fall behind then-upstart Nike in the early 1980s.
[44] Subsequently Adidas Superstar became very popular in the 1980s hip hop street
wear scene alongside Adidas's stripe-sided polyester suits.[citation needed]
Adidas is also the current outfitter of all 30 franchises in the National Basketball
Association (replacing the Reebok brand after the merger) and sponsors numerous
players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well
as Chauncey Billups, Derrick Rose, Brandon Knight, Eric Gordon, Josh Smith, Damian
Lillard, Andrew Wiggins,Tim Duncan, Jeremy Lin, Iman Shum pert, John Wall, and Nick
Young. Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first
signature shoe until July 2002.[45]The company also endorsed Kevin Garnett until he
opted out of his contract in 2010.[46] Gilbert Arenas was an Adidas endorser until 2010.
[47] In August 2015, James Harden left Nike for Adidas by signing a 13-year contract
reportedly worth $200 million.[48]

Lacrosse[edit]
In 2007, Adidas announced the future production of lacrosse equipment, and will
sponsor the Adidas National Lacrosse Classic in July 2008 for the top 600 high school
underclassmen lacrosse players in the United States.[49] Recently Adidas Lacrosse has
wanted to make their self into their own brand such as "adidas_Lacrosse" and they
have been successful in doing it. Adidas_Lacrosse have also been able to get a lot of
school scholarships, such as stated in adidas_lacrosse website "Becknell (men and
women), Bryant (men), Delaware (men and women), New Jersey Institute of
Technology (men), and D3 powerhouse Lynchburg (men and women in fall of 2016 with
soft good only)". Materials that adidas will be providing are jerseys, shorts, shoes,
shafts, heads, gloves, and protective pieces.[50]

Volleyball[edit]

The national volleyball team jersey Poland and Cuba provides.

Jiu Jets[edit]
Clark Gracie endorses for Adidas BJJ (Jiu Jets). The three times world champion joined
the Adidas team as the ambassador for the Brazilian jiu-jitsu line.

Rugby[edit]

All Blacks rugby jersey

Adidas makes rugby boots, balls and other rugby gear. They are the current kit and ball
supplier to the New Zealand All Blacks, Irish Munster Rugby, Harlequins Rugby Club,
the French National Team Les Bleus, the Italian national rugby team and the South
African Stormers and Western rugby union teams among others. Adidas is also the New
Zealand Rugby Union clothing sponsor and supplies clothing to allSuper
Rugby franchises, a selection of domestic teams and national referees. Adidas are also
the official match ball supplier to the Heineken Cup. Adidas was the British and Irish
Lions kit supplier from 1997 to 2013. They are the jersey manufacturers of the Gold
Coast Titans Rugby League club in the Australasian National Rugby League. Dual
rugby and league international and former boxer Sonny Bill Williams is a global
ambassador for Adidas.

Gymnastics[edit]
From 2000 to 2012, Adidas has provided men's and women's gymnastics wear for Team
USA, through USA Gymnastics. USA Gymnastics and Adidas sponsorship concluded at
the end of 2012. In 2006, Adidas gymnastics leotards for women and Adidas men's
competition shirts, gymnastics pants and gymnastics shorts have been available in the
USA, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Adidas
previous collaborated with GK Elite, since Spring 2013, Adidas gymnastics products
have been available worldwide through Elegant Sports. USA Olympic team
members McKayla Maroney, Jordyn Wieber,Jake Dalton and Danell Levy are all
sponsored by Adidas gymnastics.

Skateboarding[edit]
Adidas Skateboarding produces shoes made specifically for skateboarding, including
the redesign of previous models for skateboarding. The brand also releases signature
models designed by team riders.[51]