Situational Analysis

COLLABORATORS:
Area:
Marketing
Complementor:
Smartbro
Competitor:
Poshnail
Nailaholics
SVS
Gladiolas
Index Salon
Pinkpolish
Leo Revita Salon
Sweet and Pretty
Customer:
Addu students
Walk in customers
Climate:
Social/ Cultural Environment- (innovation) societys trends and fashion.
Technological environment- new knowledge that makes possible new ways of
satisfying needs; the impact of technology on the demand for existing products.
Flat price- may not be moving very much at all.
As a Nail Salon Business it is very important to know those updated nail colors and
innovations in order to persuade the customers to have their nails clean and make
them feel keep up with societys trend. In fact, people will surely do nail cleaning
because it is considered proper hygiene that will satisfy and boost customers
needs.
The business offers a good quality of nail equipments that by using this materials it
will ensure customers satisfaction.

Marketing and Competitive Strategy

Strategy:
Segmented or Differentiated
Target Market:
Addu students

Coffee, tea

coffee shop- nail salon

Softdrinks additional income

People can relax, pamper
Starbucks coffee bean.
Table sa gilid.. atchoupscx
Brown,white,green,white, mint green

Nail salon= second home