CASSIDYHIGGINS

OBJECTIVE
Experienced advertising student eager to find a summer internship with a company that encompasses my passions toward public
relations, advertising, fashion and the arts

EDUCATION
Purdue University, Liberal Arts College, West Lafayette, IN

May 2018

Bachelor of Arts (BA) GPA: 3.25

Majors: Public Relations and Strategic Communications; Minor: Art & Design

ADVERTISING EXPERIENCE
Midwest Industrial Tanks, Elkhart, IN

August 2016

Advertising Specialist:
Designed brochures, flyers and booklets to promote goods and services offered by company
Worked directly with CEO of the company to facilitate and create marketing materials
Created promotional advertising aimed toward a target audience
Goshen Die Cutting Inc., Goshen, IN

June 2015-August 2015; June 2016-August 2016

Advertising Specialist:
Created internal and external marketing tools for a major suppliers of automotive components
Implemented new logo designs, produced company presentations, and made sales sheets, brochures, etc.
Worked independently, relied greatly on individual work ethic, initiative, and decision-making
Often utilized photography skills for various shoots within the plant
Meridian Title Corporation, Elkhart, IN
March 2014-August 2014
Advertising Specialist
Generated marketing materials such as brochures, pamphlets, etc., for real estate agencies and agents
Worked in a marketing group who made presentations to real estate agencies across Northern Indiana
Learned to prioritize and meet deadlines
Fidelity Title Corporation, Elkhart, IN
Advertising Specialist:
Facilitated production and printing of marketing materials for real estate agents
Assisted in writing material including newsletters, correspondence and campaign materials
Pitched marketing presentations to potential clients
Worked in a cooperative setting and relied heavily on both team and individual work

June 2013-March 2014

LEADERSHIP EXPERIENCE/ACTIVITIES
Purdue Fashion Association Volunteer

Modeled for the Purdue Fashion Association fashion show for 2 years

Phi Mu Sorority Active Member

Recruitment Chairman

Chairman for entire chapter (90+ members), over saw a committee, utilized organization, delegation, event planning,
decoration, styling and public relations

Facilitated the recruitment process with 1000+ potential new members with a 3.5% return rate increase from the
previous year
Recruited 48 new members, exceeded necessary quota and assisted in the transition of new members
Purdue University Dance Marathon Marketing Committee

SPECIAL SKILLS/PASSIONS
Proficient with Microsoft Office (PowerPoint, Publisher, Word) Keynote, Pages, Photoshop, Illustrator, Wordpress, and
Weebly. Passionate about Photography, Styling, Creative Writing and all Social Media.

| 56726 Wedgewood N Elkhart, IN 46516 | higgin19@purdue.edu | (574) 612-1001 |