e-Solution Business Suite for the

Food Industry
Yong Shen Food Industries Pte Ltd
Yong Shen Food Industries Pte Ltd markets its abalone products under the ‘Family
Fortune’ label. The company also deals with products such as sea asparagus,
mushroom, black moss, oyster source and pepper powder.

Yong Shen implemented the e-Solution Distribution and Financial solution and made
use of the following features:

Multiple Units of Measure

The support for multiple units of measure in the e-Solution Business Suite is an
important criteria for Yong Shen as this is part and parcel of the food industry. With
this feature, Yong Shen was able to pack and sell products in different packaging. For
example, canned abalone can be sold in single cans as well as cartons of 24 cans.
Pepper products are purchased in bulk, measured in kilograms and re-packed and sold
in bottles and 75-gram packs. The software handles automatic conversion of the
different buying and selling measures as well as calculates the appropriate cost of
sales.

Price Management
Complementing the Multiple Buying & Selling Measures function, e-Solution
Distribution’s Price-Management function provides Yong Shen with a lot of flexibility in
setting multiple selling prices for different units of measurement offered to different
groups of customers.

Product Kitting (Bundling)

Yong Shen’s canned abalone and dried mushroom products are highly in demand
during the Chinese New Year season. During the festive season, Yong Shen markets
its ‘Family Fortune’ hampers made by bundling different products together. e-
Solution’s kitting feature enables Yong Shen to manage its hampers business with
flexibility in defining and changing hamper components. Being integrated to the
inventory module, the system automatically deducts the components and calculates
the cost of the hamper sold. It also comes with a query that shows the number of
hampers they can make with the existing stock on hand.

Multiple Delivery Addresses

Yong Shen also make use of the multiple customer address
when selling to restaurants and supermarket chains. With
this feature, Yong Shen is able to store the addresses of
every outlet in the customer master. It provides Yong Shen
with the ability to bill the customer and yet deliver goods to
different outlets

Bilingual Language Support

As Yong Shen deals with traditional Chinese food products,
the software’s ability to support both English and Chinese
languages is important Yong Shen. The e-Solution Business The “Family Fortune”
Suite comes with a unique Bi-lingual Language Toggle Abalone by Yong Shen
capability to switch between English and Chinese on-screen
display at the click of a button.

Lim Kee Food Manufacturing Pte Ltd

Lim Kee Food Manufacturing Pte Ltd is in the food manufacturing business, focusing
on traditional Chinese dim sum (snacks) such as steamed pau (buns), siew mai
(dumplings) and lor mai kai (glutinous rice with chicken).

Lim Kee uses the following features in the e-Solution Business Suite:

Integrated Distribution and Accounting Modules

e-Solution Business Suite’s integrated distribution and accounting modules eliminate
manual data entry as sales transactions are update and are shown in the sales ledger
in the accounting module. Lim Kee’s accounts staffs no longer need to work overtime
to get its monthly statement of account out to customers at the end of the month.

Bilingual Language Support

Lim Kee operates in a Chinese oriented
environment, selling traditional Chinese dim sum to
food businesses that are mostly owned by Chinese-
speaking towkays. The bilingual toggle feature in
the e-Solution Business Suite suits all of Lim Kee’s
needs. The scope of its bilingual support covers
both user interface and important fields in the
database such as product description and unit of
measure, available in a single copy of the software.
Users can toggle between the English and Chinese
interface with a click of a button. In addition, this
feature allows Lim Kee’s business documents such Lim Kee manufactures buns and
other dim sum.
as delivery order and invoice to be designed and
printed with both English and Chinese descriptions
where appropriate.

Sin Hwa Dee Foodstuff Industries Pte Ltd

Sin Hwa Dee Foodstuff Industries Pte Ltd is the manufacturer of the famous “Chng
Kee’s” label. The company implemented the e-Solution Distribution and Financial
system as its backend system, and the Field Sales Automation solution for its van
sales operation.

Benefits of the backend system

The back-end systems enabled Sin Hwa Dee to have better control over its finance
including its accounts receivables. Distribution management system provided order
management and stock tracking. Its analysis reports have also facilitated the
company’s periodic sales forecasting.

In addition, Sin Hwa Dee benefited from more efficient process flows through the use
of batch order conversion, batch document printing and regular orders. The
availability of customer and vendor profiling also enabled Sin Hwa Dee to better
analyze buying and purchasing patterns of customers and vendors with different
characteristics. The built-in report writer in the system has also enabled Sin Hwa Dee
to have monthly and weekly sales reports available on a timely basis. These reports
would take its admin staff weeks to produce in the past.

The back-end system has therefore improved the efficiency of the operation staff and
at the same time provided management with better understanding of the business.

Benefits of the Field Sales Automation System

With biz-e-Motion MobileSales, every van salesmen is equipped with a HP PDAs that
enables them to check customer and product information anytime and anywhere. Van
salesmen synchronize their PDAs with the server in the morning when they load up
the vans. During the day, sales transactions are entered and stored in the PDAs. biz-
e-Motion MobileSales program on the PDAs updates the stocks available in the van as
sales transactions are being entered. The salesmen therefore have a clear picture of
what is available in their vans on their PDAs. In addition, they are able to check stock
availability on company level through wireless synchronization should there be a need
to make a sales commitment.

When the salesmen return to the office at the end of the day, the stored transactions
are uploaded and merged into the back-end system, with the relevant modules
updated. This eliminates the need to key-in van sales transactions which will
otherwise require additional manpower had they relied on manual recording.

The salesmen use biz-e-Motion MobileSales to

record different types of transactions such as
cash sales, cash collection, sales orders, etc.
Mobile receipt printers installed in the vans
enable the salesmen to print presentable
source documents for each transaction.

Other features that are useful to Sin Hwa Dee

include the ability to check customer credit
status on the PDAs as well as the use of regular
Kee’s sauce manufactured by Sin Hwa
orders to speed up order entry. Dee

Field Catering and Supplies Pte Ltd

Field Catering and Supplies Pte Ltd (FCS) is the distributor of the well-known Polar and
Aqua mineral water along with other food and beverages such as Snapple fruit juice,
Sportade sports drink, Orangina sparkling drink, Mr. Brown coffee, Shark energy drink
and Mister Potato chips, etc

Benefits
The immediate benefits FCS saw upon implementation of the e-Solution Business Suite
is the elimination of manual work as the system is fully integrated with sales,
purchase and inventory modules linked to the financial modules including payables,
receivables, general ledger and cash management. Staffs no longer need to rectify
data entry errors as the system updates the relevant modules when transactions are
entered. They can now focus on more productive activities.

The distribution module tracks stock at multiple warehouses and deducts stocks
according to the selected warehouse. In addition, FCS made use of the system’s audit
and approval feature to set up controls in its process flows.

The inventory module in the e-Solution Business

Suite supports tracking of serial number for
inventory items. FCS made use of this feature
to track water dispensers that are rented to
customers. The system keeps track of the serial
numbers all dispenser at customers’ premises.
When entering dispenser movements, FCS is
able to select the serial number of the
equipment from a list of serial numbers. With
this feature, FCS has better control of the
movement of its water dispensers. Dispenser
maintenance staff know exactly which dispenser
is at which location with a few mouse clicks,
enabling them to provide better monitor routine
maintenance of the dispensers.

With the implementation of the system, the Aqua Mineral water distributed by FCS
management of FCS now has access to timely
reports and information, allowing identification of business trends and decision-
making on a timely basis. This proved to be beneficial compared to the past when it
had to make decisions based on out-dated information.

Pakary Foodstuff Private Limited

Pakary is in the business of distributing preserved fruits, beverages and chocolate to
supermarkets, convenience stores, mini-marts, petrol kiosks, provision shops and
candy stores. Its customers include household names like Fairprice, Shop ‘N’ Save, 7-
Eleven, Cheers Stores, petrol stations, etc. Faced with keen competition, Pakary
implemented the e-Solution Business Suite and the Field Sales Automation solution to
enhance efficiency and reduce operating cost.

Benefits of the Field Sales Automation Solution

Pakary’s primary objective of increasing sales was met by the implementation of the
biz-e-Motion MobileSales, a useful mobile sales tool for field sales. Pakary’s field sales
representatives are equipped with the HP PDAs when they visit their customers.
These handheld devices exchange data with the back-end server through wireless
modems or connected cradles to allow access to information stored in the PDAs while
the sales reps are out in the field. biz-e-Motion MobileSales helps to maximize sales
and improve efficiency of the mobile sales reps with features that are designed to aid
sales acquisition and on-site order entry. With their PDAs, sales reps are able to query
product availability, prices and customer credit status, issue orders and perform
exchanges, returns and payment collections from the field. This allows them higher
flexibility to provide customer with accurate information and prompt service.

With biz-e-Motion MobileSales, Pakary was able to achieve operational efficiency.

Transactions entered in the PDAs are uploaded to the server for processing without
the need for manual entry. Sales reps are able to schedule customer visits and
reminders with their PDAs.

Overall, the mobile sales automation tool has freed the sales reps of paperwork and
the need to liaise with the head office, resulting in increase in sales as sales reps are
able to visit more customers than before. Sales and delivery cycle has been
shortened due to automation of order entry.

Back-end Solution
With the incorporation of efficient process flows in various functions, Pakary was able
to built an efficient back-end to support its operations and at the same time increase
productivity and reduce manual processing. For example, sales coordinating has been
made easy with the ability to monitor outstanding orders, partial delivery and billing.
Pakary was able to exercise better control over its inventory including tracking of
consignment goods to avoid stock losses. Efficiency is also achieved in its delivery
department through better management of delivery scheduling. This is attributed to
the system’s ability to store multiple addresses per customer as well as availability of
delivery address selection and delivery date and time entry during order entry.

Besides improvement in its operations, the e-Solution Business suite has also provided
Pakary with information for better-informed decision-making. This includes both
operational and financial reports generated on a timely basis. In particular, with the
use of customer and product profiles, Pakary is able to analyze sales performance
based on customer and product
types. Knowledge of sellable
product types will certainly be
useful in helping Pakary identify
and introduce new products into
the market.

Pakary’s Preserved Fruit

Implementation of the biz-e-Motion MobileSales and e-Solution Business suite has
transformed Pakary’s operations from manual-based chores into fully automated and
integrated processes at only a fraction of the cost of a big-scale ERP system its foreign
counterparts would pay.