ASSIGNMENT DRIVE - SUMMER 2016

PROGRAM - MBA
SEMESTER 4TH
SUBJECT CODE & NAME - MB0052- Strategic Management and Business Policy
Book ID B1699
Credit and Max Marks 4 credits; 60 marks

Q. No 1 Briefly discuss concept of strategy? Explain the various levels of strategy in an

organization.

Meaning of strategy
Levels 4+6=10

Answer:Meaning of strategy:The word strategy comes from

Q2 How strategic planning and strategic management are interrelated to each other. Which
comes first? 10

Strategic Planning and Strategic Management 10

Answer:Plan or planning should precede action. And, strategic planning should precede strategic management.
Strategic planning (also called corporate planning) provides the framework (some call it a tool) for all major
decisions of an enterprise
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Q3 What is a mission statement? Differentiate between a mission statement and a

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vision statement. 10

Mission Statement
Mission and Vision 4+6

Answer:Mission Statement:A business is not defined by its name, statutes or articles of incorporation. It is defined by the business
mission. Only a clear definition of the mission and the purpose of the organization makes possible clear and
realistic business objectives

Q4 What is SWOT analysis in terms of Internal & External Analysis? Explain SWOT analysis
in the form of a matrix?

SWOT Analysis 10

Answer:SWOT Analysis
ETOP and EFEM focus only on the opportunities and threats from the environment. But, to exploit an
opportunity or to consider a threat, a company should have required strengths or competence. A company
also needs to know its weaknesses in terms

Q5 Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround.

Explain with some examples? 10

Turnaround Strategy
Surgical turnaround and Nonsurgical turnaround 4+6=10

Answer:Corporate turnaround may be defined as organizational recovery from business decline or crisis. Business
decline for a company

Q6 What are the major characteristics of an effective strategy evaluation system?

Analyse these characteristics.

Characteristics of an Effective Evaluation System 10

Answer:-

Characteristics of an Effective Evaluation System:

First, strategy evaluation process or measures should be meaningful

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