ASHLEY

FA N G ) - C
JORDA
B E N N E T T,

HICKS, (DANIEL
H O O S E N P R O J E C T,
N W H I T E , RYA N
TREVOR WILLIAMS

Leader: Ashley Hicks

System Request

Project Name:

Website Consult http://www.stripersoup.com/

Project Sponsor:

Daniel Fang

Name:

Striper Soup

Course:

3155-02

Department:

Striper Soup Bait & Tackle LLC

Organization: Striper Soup Bait & Tackle LLC

Business Need:
After reviewing the structure and organization of Striper Soup Bait & Tackle LLCs website, the
home page needs some modification. Additionally, the store subsection needs some
reorganization to increase sales. A search function also needs to be added to the sales portion of
the site. Another modification that is needed is to increase web traffic is to improve upon search
engine results. Improving the websites organization will make it more aesthetically pleasing, but
will also improve sales and web traffic and visitor dwell times. These changes deal with both
functional and nonfunctional requirements. Specifically, these changes include navigation,
organization, security, fonts, search functions, as well as a nonfunctional requirement of
improving visibility in search engines.
Business Requirements:
1. Nonfunctional Requirements
a. Operational Requirements
i. The website should improve its search engine results by being more
closely aligned with search engines such as Google or Yahoo. Since it is a

Georgia Company, it would be good to have search engine results keyed in

on certain words, such as Georgia Striper Fishing.
ii. Organization of the sales section should be improved to make it easier to
locate different items.
b. Performance Requirements
i. Increases in web traffic will require additional resources to keep the
functionality of the website reliable.
c. Security Requirements
i. The increase in web traffic may mean that attacks may be more likely to
occur. Improving the security of the website will help prevent or mitigate
attacks from occurring.
2. Functional Requirements
a. Search Bar
i. The website should implement a search system within its sales page. This
can help customers to locate items that they want to purchase, which can
help to increase sales. The website itself should have an overall website
search function to help locate different sections of the website.
Business Value:
Tangible:
1.
2.
3.
4.
5.

Increased web traffic.

Internal search engine.
Overall website search function.
Potential improved sales due to improved web traffic.
Better overall organization of website.

Intangible:
1. Increased user friendliness.
2. Self-advertisement through use of search engines and use of similar key words.
3. Improving overall visual appeal.
Special Issues or Constraints:

1. Advertising with Google on similar fishing websites can also help to improve web traffic
and potential sales revenue.