PROFILE OF PEOPLE | PHILOSOPHY | EXPERTISE | SERVICES

The Promise of service delivery the modern day paint point

Agencies and communication firms talk of The Big Idea The masterful innovative campaign set
out to achieve big communication targets but the ifs and buts crop up as campaigns move along
and service delivery falters, client satisfaction averages or bottoms out and then it becomes a battle of
expectations vs deliverables

The question is do clients get what they are promised? Do agencies and firms deliver on what they
promise?
Afterall, just about every firm under the sun professes underpromise and overdelivery but does it really
happen?
Firms promise personalized attention from the senior folks but does that happen?
Almost all firms talk of fewer clients, quality work, until they all fall prey to the lure of the race

Aegean StratComz has beens set up to make a differentiated offering and

provide customized solutions to customers, by addressing common pain points
and deliver what is promised i.e. what you see is what you get (WSYWSG)

but we all say that, dont we ?

Who are we and what are we about

We are one of Indias youngest communications consultancy firms born as of this month and
already having bagged a few clients

Our team comprises the most experienced, diverse and creative minds in the fields of several
advocacy, learning and creative communication aspects
We bring practicality, realism and simplicity to our communication ideas and campaigns put
together by a healthy of experienced heads and young effervescent minds
The novelty of our servicing will lie in truly committed and if required embedded resources or fully
involved resources as the account may require, besides bringing in a pool of subject matter /
sector experts (a combo of business analysts, retired journalists and experts of public diplomacy
engagement)
To save the best for last Aegean is committed itself to niche bouquet of clientele (service limited
numbers of clientele) so as to ensure higher client focus, work yield /productivity and outcomes

Communication process and methodology

Communications based on needs assessment, research and business intelligence

In-campaign communication risk assessment and vulnerability audits to steer clear of potential
communication crises and perception risks
Not just performance tracking but client /market determined periodic monitoring and
evaluation
Situation driven course correction as and when required based purely on research based
empirical evidence
Situation driven communications risk management leading to effective crisis communications

The Communication Strategy Framework

The Dynamics of tools used for standalone and integrated

communications

Portfolio of Service Offerings

PR and Media Relations

New Media Digital, Social, Mobile

MEDIA /JOURNALIST OUTREACH AND

ENGAGEMENT

DIGITAL MEDIA ENGAGEMENT SEARCH ENGINE

OPTIMIZATION, SEARCH ENGINE MARKETING

MEDIA INTELLIGENCE AND ANALYSIS

NEWS ANALYSIS, IMPACT AND OUTCOME

SOCIAL PLATFORMS SUCH AS FACEBOOK, TWITTER,

REPORTS

INSTAGRAM, PINTEREST, LINKEDIN, SLIDESHARE

DEVELOPMENT OF PR-ABLE AND NEWSWORTHY

MEDIA TRAINING SPOKESPERSON TRAINING,

CRISIS COMMUNICATIONS

BLOGGER ENGAGEMENT AND OUTREACH | BLOG

CONTENT CREATION

MEDIA SENSITIZATION, MESSAGE DEVELOPMENT

WORKSHOPS

ONLINE ADVERTISING AND MARKETING PLANNING,

DEVELOPMENT AND EXECUTION

CONTENT

SOCIAL MEDIA MONITORING AND ENGAGEMENT

WEBSITE, MICROSITE AND BLOG CREATION /

DEVELOPMENT AND MARKETING

Ancillary and Value Added Communications

Public Affairs & Cause Advocacy

STAKEHOLDER MAPPING AND ENGAGEMENT

YOUNG/STUDENT /COLLEGE GROUPS THROUGH

NGOs, SOCIAL SCIENTIST GROUPS, ECONOMISTS,

EVENTS

SPECIALIZED CONTENT DEVELOPMENT CREATED BY

A VERY SENIOR TEAM OF CURRENT AND FORMER

PAPERS, CORPORATE NOTES, POSITION PAPERS

CORPORATE & SOCIO-ECONOMIC RESEARCH -

MARKET SCANS, COMMUNICATIONS RISK EVALUATION

REPORTS | MEDIA AND NON-MEDIA PERCEPTION
STUDIES

CORPORATE, PRODUCT, BRAND AND CAUSE

ADVOCACY EVENTS, ROADSHOWS

JOURNALISTS AND BUSINESS EXPERTS WHITE

GEN-Y OUTREACH DYNAMICS ENGAGING

INTEREST GROUPS, FOCUS GROUPS, ACADEMIA, GOVT,

THINK TANKS

Events, Forums, Engagement

SPORTS AND CULTURAL ORIENTED EVENTS AS AN

INSTRUMENT OF ADVOCACY

RURAL MARKET OUTREACH

TEAM BUILDING EVENTS AND OFFSITES

People @ Aegean

SUDEEP SENGUPTA
PARTNER & COMMUNICATION STRATEGIST
KNOW MORE-

https://in.linkedin.com/in/sudeep-sengupta5021387

A communications professional with nearly 21 years of

experience in Communications Counsel and Strategic
Communications advisory across Media Relations &
Issues Advocacy, Knowledge & Content Development,
Corporate Citizenship Programming, Online Reputation
Management & Social Media Engagement.
Has worked leading corporate entities & brands
including the Tata Group, Singapore Airlines, GMR
Group-(Delhi International Airport), AES Corp, Airtel, CK
Birla Group etc
Experience in sectors such as Aviation, Telecom,
Technology, FMCG /Consumer Lifestyle and
Infrastructure.
Headed the Corporate Communications at COAI, BK
Modis Spice Group and at Amway India Enterprises.

People @ Aegean
RAHUL VYAS
SENIOR CONSULTING PARTNER WEST |
MEDIA & INVESTOR RELATIONS EXPERT

Know more:

https://in.linkedin.com/in/rahul-vyas-04123112

Mumbai based Corporate and Financial

communications professional with nearly 25
years of experience in Communications
advisory across Media Relations & Issues
Management, Investor Relations & Content
Development
Former Head of Communications for TRICOM,
Bank of Rajasthan and other SME Corporate
entities, Rahul brings more than 20 years of
experience as a Corporate Communications and
Media Professional
His knowledge of Financial Communications
and astute sense of business economics helps
enterprises and entities strategize their
communications in line with their financial
goals

People @ Aegean
CALEB DAVID
SENIOR CONSULTING PARTNER -SOUTH |
MEDIA RELATIONS EXPERT

Know more:

https://in.linkedin.com/in/rahul-vyas-04123112

Bangalore based Corporate and Media

communications professional with nearly
18+ years of experience in Communications
advisory across Media Relations & Issues
Management, Community Relations &
Content Development

Former Head of Communications at Nitesh

Estaates and as Branch & SBU Head at
various leading Indian and global PR
agencies, Caleb brings deep market
knowledge and insights helping business
and private enterprises to strategize their
communications in line with their business
goals

People @ Aegean
KAUSTUV SIRCAR
CONSULTING PARTNER -EAST & NE|
PR & COMMUNICATIONS CONTENT
Know more:

https://in.linkedin.com/in/kaustuv-sircar6562bb14

Kaustuv is a qualified communications professional

with 8 years of experience in corporate
communications and public relations disciplines. A
post-graduate in Mass Communication from
Jadavpur University, Kolkata;
Kaustuv has, over the years, handled a prestigious
portfolio of clients including Coca Cola, CREDAI,
Mercedes Benz, Skoda, Diageo, Godfrey Phillips,
Marico, etc. during his tenure with Perfect
Relations Ltd.,
Kaustuv is an expert at aligning media
communications with company/brand vision and
values, experienced in networking with media
outlets to get the right messages out, to create
positive images and dialogue.
Earlier, Kaustuv has worked with Perfect Relations
Ltd., Techcom Technologies Pvt. Ltd. and Cellular
Operators Association of India (COAI)

Senior Advisory and Expert Team @ Aegean

MR. R. KRISHNAN SR ADVISOR - CONTENT AND EDITORIAL (FMR SR EDITOR HINDUSTAN TIMES)
MR. ROHINTON COMMISSARIAT MARKETING AND BUSINESS CONSULTANT
(FMR DIRECTOR SALES & MKTG- TAJ LUXURY HOTELS & FMR HEAD OF MKTG MERCEDES BENZ INDIA)
MR. AMITABHA ROYCHOWDHURY SR ADVISOR CONTENT AND LEARNING (EDITOR AT LARGE PRESS
TRUST OF INDIA)

EXTERNAL TRAINING CONSULTANT AND PARTNER MR. DEVDARSHAN CHAKRABORTY,

(FOUNDER, STRONG KOFFEE COMMUNICATIONS)
EXTERNAL CREATIVE CONSULTANT & PARTNER MR. SHASHWAT DASH, MENSA DESIGN
EVENT PARTNER AND ADVISOR MR. HARISH KHATRI, REDWOOD EVENTS

Thanks for hearing ours! Now lets build your

story Of success, growth, leadership