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Environmental sustainability
On the other hand, environmental sustainability is also a very important aspect in helping the OVOP
concept to be implemented sustainably. It is defined as responsible interaction with the environment
to avoid depletion or degradation of natural resources and allow for long-term environmental
quality. The practice of environmental sustainability is to ensure that the needs of todays
generation are met while at the same time the ability of future generation to meet their needs is not
jeopardized. Since this is an OVOP concept, the products resources will certainly originate from
the village itself. Thus, the local communities have to wisely harvest the resources so as to
maximize the production without creating negative impact such as soil degradation, greenhouse
effect, air and water pollutions or even resource depletion so as to preserve the green environment
and the natural resources can still be harvested in a long-term plan. As an example, sustainable
agriculture is one of the farming techniques to achieve environmental sustainability. All of us know
that the industrial agriculture could greatly increase the production of food at affordable prices.
However, it can be detrimental to the environment if this method is beyond control. High usage of
chemical fertilizers, pesticides and water resources would deplete and cause bad effect to the soil.
Excessive chemicals run off into rivers would cause water pollution while soil quality would drop
gradually when growing single crop year after year. Thus, with sustainable agriculture, farmers
could minimize the usage of water and lower the dependence of chemical fertilizers and pesticides.
Higher quality can also be achieved by using the rotate crop planting method.
Monitoring method
A special supervisor team has to be formed to monitor and carry out supervision on the quality of
the environment from time to time. They will have to take samples periodically from the
surrounding such as soil, air and water to be tested for contamination so as to ensure that high
quality green environment in unaffected from the OVOP programme. All the results and data are
recorded and kept so that any incident such as pollution of air or water can be identified as soon as
possible before it continues to become more serious. In addition, voluntary codes and schemes are
to be used to help establish systems for measuring, managing and monitoring potential impact on
environment and local ecosystems. Every entrepreneur in the local communities is encouraged to
employ specialists or upskilling existing personnel to undertake sampling, measurement and
calculations of environmental indicators for monitoring, remediation and mitigation activities.
Economic sustainability
While for economic sustainability, it is defined as the use of various strategies for employing the
existing resources optimally so that a responsible and beneficial balance can be achieved over the
longer term. In the context of OVOP programme, economic sustainability involves using the natural
resources of the village efficiently and wisely with the initial financial aid from government in
order to allow it to continue functioning profitability over time. Government organizations such as
MARA (Majlis Amanah Rakyat), Institusi Keusahawanan Negara (IKN), Standard and Industrial
Research Institute of Malaysia (SIRIM) and many other organizations are readily to help the local
communities either in technological aid professional consultation or even financial aid so that
the residents are able to set up and start their business. After a certain period of time, the local
product has been improved in terms of creativity, innovative, appearance, quality so that it achieves
higher competency to compete with other products in the market. Their local product is able to be
exported to overseas for sale and thus, increasing the profit and income of the local communities.
With this profit as new capital, the local communities are able to sustain their business by
themselves with their own products and effort and this business is then able to be continued from