Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Concept Screening
After looking for several existing concepts and generate new concepts, we create
various concepts. We tend to choose the only one and the best concept as concept of our
product. The next step that we do is screening the concepts. The main goals of screening
the concepts are to pursing the number of concept quickly and develop the best concept.
In this step, we should compare the concept with many criteria such as subjective and
technical that comes from need of the respondent. In screening the concept, we have to
do the steps below:
From looking existing concepts and new concepts, we get 31 product concepts.
Its all based on work principle. Microfiltration, ultra filtration, nano filtration are
concepts that come from different filter media pore size. On the other hand, membrane
filtration, sand filtration, ceramic filtration, and hollow fiber filtration are concepts that
come from filter media material. Here is the list of product concepts.
Table 2.1. Product Concepts.
Concept
Number
1
2
3
4
5
6
7
8
Product Concept
Micro filtration
Ceramic filtration
Hollow fiber filtration
Membrane filtration
Ultra filtration
Nano filtration
Sand filtration
Reverse osmosis filtration
Concept
Number
Product Concepts
1
Universitas Indonesia
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Screening I
Several concepts that already been listed above comes from both of existing
product concepts and new product concepts. After we do brainstorming for generating
new ideas, we got several new concepts that we think good to be applied. The concepts
that comes from our brainstorming may be logic, redundant, foolish, or vague. Now, we
need to eliminate some of the concepts before going to the next step. We can make
classified like redundant (R), foolish, or vague (V). Here is the new table of product
concept for screening I.
Table 2.2. Product Concepts For Screening I
Concept
Number
Product Concept
2
Universitas Indonesia
7
10
11
15
16
Sand filtration
Cotton
Sedimentation
Screening by hand
Absorption (Silica gel)
F
F
V
F
V
Based on our group discussion, there are many reason why we tend to eliminate
concepts number 7, 10, 11,15, and 16. For concepts number 7, sand filtration it will
contaminating water because of the particle soluble in water. For concepts number 10,
cotton cant filtrating very small size particle like virus or bacteria. For concepts number
11, the process time for sedimentation of water contaminant like sand or etc take long
time. For concepts number 15, screening by hand only eliminate big particle like rock.
And the last eliminate concept number 16, absorption by silica gel only removes gas
phase of water not the contaminant.
Screening II
2.2.1
screening. The first thing to do for second screening is to prepare the selection matrix.
In selection matrix, we choose the selection criteria and reference concept. The selection
criteria should consider the consumer needs and enterprise needs. The most important
thing about criteria are that it should differentiate the concepts. There are six
Table 2.3. Criteria in Water Purifier Product Concept Screening
Number
1
2
3
4
5
6
Criteria
Effectiveness
Portability
Simple Maintenance
Health And Safety
Process Time
Easy To Use
(Source : Authors Personal Data)
3
Universitas Indonesia
The first criteria is effectiveness. It such a must for our concept to be effective in
purify water into water that is safe to drink by human. The water that used as the feed
water to be purify by our product is water that still contain several contaminant, not the
dirt water. Based on our survey conducted in first assignment to determine needs tend to
choose water from tap water or ground water as feed water to be purify by our product.
It also because our costumer target is like to adventuring or traveling around place.
Based on our product discussion, effectiveness is the most important criteria which it
means it will be weighted more than other criteria.
The second criteria is portability. We should consider this criteria as important
criteria because our product will used while consumer traveling around. It means that
consumer needs portable product that can be used anywhere without feeling of
heaviness because of the product weight and size. The third one is simple maintenance.
All existing water purifier offers product which easy to maintenance. Consumer need
water purifier that easy to maintenance some component so they dont have to be
confused because of maintenance. The fourth is health and safety. We want to make
concept of product not only fulfill the regulation from MENKES regulation but also
safer and healthier than existing product concept.
The fifth criteria is process time. Most of existing water purifier offers product
which can purify water in a very short time or less than two minutes. Consumer needs
water purifier product which is fast to produce drinking water. We should choose
concept which has quick purifying process time. Our group think that its better if our
product process time can be faster than any existing product process time. The last
criteria is easy to use. It means that our product should have simple standard operation
procedure so they wont get confused when they want to use our product.
The concept that will used as reference concepts for this concept screening step
is the best existing concept product that we make it as benchmark or new concept
product. We choose LifeSaver from UK as reference concept because its the best water
purifier product nowadays. The product concept of LifeSaver is combination of
microfiltration, UV purification, and activated carbon adsorption. Though the reference
concept uses combination of two work principles, at this concept screening step we
4
Universitas Indonesia
dont combine work principles to get our listed product concept because it will be
carried out in combining concepts step.
5
Universitas Indonesia
Criteria
Concept
1
1
2
13
14
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Effectivenes
s
Portability
Simple
Maintenance
Health And
Safety
Process
Time
Easy To Use
Amount +
Amount Total
Amount
Ranking
Result
(Source : Authors Personal Data and gather from any sources)
6
Universitas Indonesia
7
Universitas Indonesia
8
Universitas Indonesia
Criteria
Effectivenes
Concept
1
1
2
13
14
17
18
19
20
2
1
22
23
24
25
26
27
28
29
30
31
s
Portability
Simple
Maintenanc
Easy To Use
Amount +
Amount Total
Amount
Ranking
-1
-1
-2
-2
-2
-2
-2
e
Health
And
Safety
Process
Time
9
Universitas Indonesia
Result
Yes
Yes
Yes
Yes
No
N
o
N
o
No
No
Yes
Yes
Yes
No
No
No
No
No
No
No
No
Yes
No
No
No
No
No
10
Universitas Indonesia
Concept
Combinati
Product Concept
on
A
B
11
Universitas Indonesia
Concept
Combinati
Product Concept
on
C
D
E
F
G
H
12
Universitas Indonesia
This matrix contains concept ideas, criteria, weight factor, and rating. The concept
ideas is the one we choose after concept screening and combining concept. Criterias is
quite different from concept selection, because its more detailed and specific. Weight
factor is how importance the criteria for the product.
The criteria and weight of each criteria from this scoring are:
A. Standard Level Content = 25%
Standard Level Content means how effective this portable water purifier can
produce output water which can meet standard level content of drinking water
based on regulation from MENKES before. We weight it 25% because its the
most important criteria that our product specification should have and will
become plus point of our product if our product want to compared with other
competitors.
B. Turbidity = 15%
Turbidity means how effective this water purifier can make water with
colorless or transparent. We weight it 15% because its one of our main product
specification. Most of consumer will not hesitate if fresh water that has already
been purified has colorless/ transparent.
C. Portability = 15%
Based on our product function, its not only used for purify the water but
also must have portable design to make consumer easier bring the product. Thats
why we weight it 15% because its one of our main product specification.
D. Simple Maintenance = 10%
Maintenance is one of the thing that consumer think. Consumer always
choose the product which has simple maintenance so they dont have to get
confused while maintaining the product. We weight it 10% because of consumer
needs before.
E. Health and Safety = 15%
This criteria means how health the output purified water and how safe is the
water to be consumed by human. We weight it 15% because we have to consider
13
Universitas Indonesia
health and safety criteria in terms of purifying process we select and the output of
water purifier.
F. Process Time = 10%
Process time means how long the water purifier take to purify dirt water to
become water that able to drink by human. We weight it 10% because most of
people who probably becoming our user dont like to wait for long time to process
the water.
G. Easy to Use = 10%
We weight it 10% because consumer like to use thing with easy operation. It
means that our product should have simple standard operational procedure so the
consumer will not get confused whenever they want to use our product.
2.3.2. Rating The Concept
The rating at this stage is based on group discussion and literature. Here is the
rating of the concept compared to reference product.
Table 2.7. Rating For Concept Scoring
Relative
Ratin
performance
Bad
Enough
Good
Great
Excellent
g
1
2
3
4
5
14
Universitas Indonesia
Criteria
Standard Level
Content
Cannot change water
contaminant concent
Change water
contaminant concent
very little
Can fulfill MENKES
regulation drinking
water standard
content except
microorganism
parameter
Can fulfill MENKES
regulation drinking
water standard
content
Can fulfill WHO
drinking water
standard content
Turbidity
Portability
Simple
Maintenance
Process Time
Easy To Use
Muddy
Total
volume
more than 5
L
Very
complicated
maintenance
Procedur more
than 15 point
(SOP)
Turbid
3-5 L
Quite
complicated
maintenance
30 minutes 1
hour
Procedur between
10-15 point (SOP)
Quite clear
1,5-3 L
Not to
complicated
maintenance
15 30
minutes
Procedur between
5-10 point (SOP)
Clear
0,6-1,5 L
Simple
maintenance
5 15 minutes
Procedur between
2-5 point (SOP)
Colorless/
Transparen
t
Total
volume less
than 0,6 L
Less than 5
minutes
15
Universitas Indonesia
16
Universitas Indonesia
Criteria
Weight
A
Ratin Weighted
g
Score
B
Rating Weighted
C
Rating Weighted
Score
D
Rating Weighted
Score
Score
Effectiveness
Standard Level
25%
Content
Turbidity
Portability
Simple
15%
15%
10%
4
3
3
0.6
0.475
0.3
3
3
3
0.475
0.475
0.3
4
4
3
0.6
0.6
0.3
3
3
4
0.475
0.475
0.4
Maintenance
Health and
15%
0.45
0.45
0.6
0.6
10%
10%
3
4
0.3
0.4
3.525
3
3
4
0.3
0.4
3.4
4
3
4
0.3
0.4
3.8
1
4
4
0.4
0.4
3.75
2
Safety
Process Time
Easy To Use
Sum
Rank
17
Universitas Indonesia
Criteria
Weight
E
Ratin Weighted
g
Score
F
Rating Weighted
G
Rating Weighted
Score
H
Rating Weighted
Score
Score
Effectiveness
Standard Level
25%
0.75
0.75
0.75
0.75
Content
Turbidity
Portability
Simple
15%
15%
10%
3
3
3
0.45
0.45
0.3
2
3
3
0.3
0.45
0.3
4
3
3
0.6
0.45
0.3
4
3
3
0.6
0.45
0.4
Maintenance
Health and
15%
0.45
0.45
0.6
0.45
10%
10%
3
4
0.3
0.4
3.1
7
3
3
0.3
0.3
2.85
8
3
3
0.3
0.3
3.3
5
3
3
0.3
0.3
3.25
6
Safety
Process Time
Easy To Use
Sum
Rank
18
Universitas Indonesia
2.3.5
Explanation of Scoring
For concept A, the sum of scoring is 3.525. Concept A is combination of several
Conclusion
Based on the step we do before like screening the concept and scoring the concept
21
Universitas Indonesia