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PREFACE
One should always work with an objective in its mind. To accomplish that
objective efficient management of material, time and financial resources
is very important. Above coordination is must that determines the degree
of success.
Awareness at each level of life is necessary for a human being keeping all
this is in view this report on TOTAL QUALITY MANAGEMENT is
prepared by me. The rounded encouraging support by Mr. Tejas Parekh
towards this report has created in me confidence regarding the approval
of the subject matter.
The present report is well arranged in coherent manner. An attempt has
been made to provide the general public the necessary information about
the Private and Public Banks. The main intention behind this report is to
compile the subject matter in such way that even a layman could get the
knowledge.
So I would like to say that this report is a result of an assignment, to
improve and gain confidence.
Acknowledgement
2
CERTIFICATE
This is to certify that JAY GIRISHKUMAR PADALIA has
done the Major Research Project report entitled TOTAL QUALITY
MANAGEMENT under my supervision for the fulfilment of the degree
of Master of Business Administration of Sikkim Manipal University.
The work done by him is a sole effort and has not been submitted as or its
part for any other degree.
Mr.
VEER Enterprises
(SEASONZ ICE CREAM)
Table of Contents
Contents
Introduction of TQM
Aspects of TQM
What is Quality?
Introduction about Enterprise
Veer Enterprises SEASONZ Ice Cream
4
Practical Experience
Types of Machinery
Packing material
Conceptualization
Principles of TQM
Four Cs of TQM
Factors effecting the commitment of employees
Operationalization of the concept
Quality Management
History of Quality Management
Quality Improvement ProcessTools & Techniques
TQM Improvement Methodology
Objectives
Research Methodology
Limitations
Conclusion
Recommendations
INTRODUCTION OF TQM
Total Quality Management is an approach to the art of management that
originated in Japanese industry in the 1950's and has become steadily
more popular in the West since the early 1980's.
Total Quality is a description of the culture, attitude and organization of a
company that aims to provide, and continue to provide, its customers with
products and services that satisfy their needs. The culture requires quality
in all aspects of the company's operations, with things being done right
first time, and defects and waste eradicated from operations.
TQM is the way of managing for the future, and is far wider in its
application than just assuring product or service quality it is a way of
managing people and business processes to ensure complete customer
satisfaction at every stage, internally and externally. TQM, combined
6
if you want to be a first-rate company, don't focus on the secondrate companies who can't handle TQM, look at the world-class
companies that have adopted it
ASPECTS OF TQM
a) Customer-driven quality,
b) Top management leadership and commitment,
c) Continuous improvement,
d) Fast response,
e) Actions based on facts,
f) Employee participation, and
g) a TQM culture.
11
discovered and resolved before they can get to the next internal
customer.
Fast response
To achieve customer satisfaction, the company has to respond
rapidly to customer needs. This implies short product and service
introduction cycles. These can be achieved with customer-driven
and process-oriented product development because the resulting
simplicity and efficiency greatly reduce the time involved.
Simplicity is gained through concurrent product and process
development. Efficiencies are realized from the elimination of nonvalue-adding effort such as re-design. The result is a dramatic
improvement in the elapsed time from product concept to first
shipment.
Actions based on facts
The statistical analysis of engineering and manufacturing facts is
an important part of TQM. Facts and analysis provide the basis for
planning, review and performance tracking, improvement of
operations, and comparison of performance with competitors. The
TQM approach is based on the use of objective data, and provides
a rational rather than an emotional basis for decision making. The
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A TQM culture
It's not easy to introduce TQM. An open, cooperative culture has to
be created by management. Employees have to be made to feel that
they are responsible for customer satisfaction. They are not going
to feel this if they are excluded from the development of visions,
strategies, and plans. It's important they participate in these
activities. They are unlikely to behave in a responsible way if they
see management behaving irresponsibly - saying one thing and
doing the opposite.
Product development in a TQM environment
Product development in a TQM environment is very different to
product development in a non-TQM environment. Without a TQM
approach, product development is usually carried on in a
conflictual atmosphere where each department acts independently.
Short-term results drive behavior so scrap, changes, work-arounds,
waste, and rework are normal practice. Management focuses on
supervising individuals, and fire-fighting is necessary and
rewarded.
Product development in a TQM environment is customer-driven
and focused on quality. Teams are process-oriented, and interact
14
15
WHAT IS QUALITY?
A frequently used denition of quality is Delighting the customer by
fully meeting their needs and expectations. These may include
performance,
appearance,
availability,
delivery,
reliability,
whom they have responsibility. Only then will the right attitudes spread
throughout the organisation.
A fundamental requirement is a sound quality policy, supported by plans
and facilities to implement it. Leaders must take responsibility for
preparing, reviewing and monitoring the policy, plus take part in regular
improvements of it and ensure it is understood at all levels of the
organisation.
Effective leadership starts with the development of a mission statement,
followed by a strategy, which is translated into action plans down through
the organisation. These, combined with a TQM approach, should result in
a quality organisation, with satised customers and good business results.
The 5 requirements for effective leadership are:
Developing and publishing corporate beliefs, values and
objectives, often as a mission statement
Personal involvement and acting as role models for a culture
of total quality
Developing clear and effective strategies and supporting plans
for achieving the mission and objectives
Reviewing and improving the management system
Communicating, motivating and supporting people and
encouraging effective employee participation
The task of implementing TQM can be daunting. The following is a list
20
of points that leaders should consider; they are a distillation of the various
beliefs of some of the quality gurus:
The organisation needs a long-term commitment to
continuous improvement.
Adopt the philosophy of zero errors/defects to change the
culture to right rst time
Train
people
to
understand
the
customer/supplier
relationships
Do not buy products or services on price alone look at the
total cost
Recognise that improvement of the systems must be managed
Adopt modern methods of supervising and training
eliminate fear
Eliminate barriers between departments by managing the
process improve communications
and teamwork
Eliminate goals without methods, standards based only on
numbers, barriers to pride of
workmanship and ction get facts by studying processes
Constantly educate and retrain develop experts in the
organisation
Develop
systematic
approach
to
manage
the
21
implementation of TQM
Culture change
The failure to address the culture of an organisation is frequently the
reason for many management initiatives either having limited success or
failing altogether. Understanding the culture of an organisation, and using
that knowledge to successfully map the steps needed to accomplish a
successful change, is an important part of the quality journey.
The culture in any organisation is formed by the beliefs, behaviours,
norms, dominant values, rules and the climate. A culture change, e.g,
from one of acceptance of a certain level of errors or defects to one of
right rst time, every time, needs two key elements:
Commitment from the leaders
Involvement of all of the organisations people
There is widespread recognition that major change initiatives will not be
successful without a culture of good teamwork and cooperation at all
levels in an organisation, as discussed in the section on People.
The building blocks of TQM: processes, people, management systems
and performance measurement
Everything we do is a Process, which is the transformation of a set of
inputs, which can include action, methods and operations, into the desired
outputs, which satisfy the customers needs and expectations.
In each area or function within an organisation there will be many
22
is imperative that the leaders take responsibility for the adoption and
documentation of an appropriate management system in their
organisation if they are serious about the quality journey. The Systems
section discusses the benets of having such a system, how to set one up
and successfully implement it.
Once the strategic direction for the organisations quality journey has
been set, it needs Performance Measures to monitor and control the
journey, and to ensure the desired level of performance is being achieved
and sustained. They can, and should be, established at all levels in the
organisation, ideally being cascaded down and most effectively
undertaken as team activities and this is discussed in the section on
Performance.
24
ABOUT THE
ENTERPRISE
25
VEER ENTERPRISES
SEASONZ ICE CREAM
26
After the discussion of TQM in detail now we will discuss about TQM in
a particular manufacturing plant. Here we will discuss that due to
production which problems can be decrease the quality of product. We
will discuss that how we can be maintain the quality.
Every production procedure is differ than another. Every product is
shifted from one to next department where quality is the main thing to
produce a product.
Now we will discuss about the particular product which is produced in
manufacturing plant that is ICE CREAM, it is called also frozen desert.
Ice cream is food product which demand much care about quality. In ice
cream production quality is the main thing every point of production
depend upon quality. Without quality we cannot spread our product in the
market. Quality is main cause to increase the business. Due to ice cream
production we need much consistency of quality. Quality increase the
taste of ice cream.
Now we will discuss about a firm of ice cream manufacturing. The firm
name is VEER ENTERPRISES and the brand name is SEASONz ice
cream.
Firm Name
:- Veer Enterprises
Place
:- Rajkot
Prop.
:- Raviraj Patel
PRACTICAL EXPERIENCE
28
Myself Raviraj Patel. I am the owner of the plant of ice cream. I have the
practical knowledge about the quality of ice cream. I am running this
factory from last three years.
When I established this plant, the one thing was in my mind that was a
quality maintenance. I kept one thing in my mind that I will never
compromise with quality in any situation. I did not compromise with
quality thus I earn less profit.
Now we will discuss every point where quality exist from bottom to top.
Purchasing of raw material :- The quality of every product is depend on
the quality of raw material. So the raw material should be purchased
from the good dealer and good distributor and should be branded
company.
In ice cream manufacturing raw material is very important thing. Raw
material is the base of taste. The material which is used for making ice
cream is that : Milk
Milk Powder
Sugar
29
G.M.S.
Stab
Custard Powder
Cream
Essence
Sticks
Water
1. Milk:- Milk is the main thing for making ice creams. Milk
should
be pure and full of fat. The minimum fat of milk should be 6
and
the maximum 7.5 to making ice cream. Milk should be
pure quality and should be fresh. If it is not fresh we can not
improve the quality. When, we purchase milk then milk should be
checked by the fat machine and it should be pure and fresh.
2. Milk powder :- Milk powder is also making from milk. It is
also called dry milk. In making of ice cream milk powder is
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every essence should be used till the expiry date. The expiry
date is mentioned by the company on every bottle.
9. Sticks :- Sticks are mainly used in ice candy. Sticks should be
in perfect size and every stick should be in same size. Stick
should be in smooth stuff and very clean.
10.Water :- The water is used for making ice candy must should
be filtered.
Quality of Mixture
To make the mixture every ingredient should be put in the selected ratio
because much quantity or less quantity of ingredient and become the
cause of bad quality Every ingredients like GMS, Stab, Milk Powder,
Sugar, Essence should be put in the milk accordingly to the quantity of
the milk and this mixture should be cooked on the gas burner or the boiler
till the giving time according to recipe. If it is done accordingly to the
selected ratio of ingredients we can get the best quality and delicious
taste.
Skilled Staff :- the staff should be skilled because the quality of product
is in the hand of staff.
32
The person who is appointed to make the ice cream should be skilled. He
should have the knowledge about every ingredient. He should have the
ability to produce the ice cream in any flavor. He should have the ability
to give the shape to ice cream clearly.
The other staff should be also skilled. Helper, who helps the ice cream
maker should be knowledgeable about his work. The all staff should have
the efficiency to do work continues.
The hands of every staff member should be covered with gloves and head
with cloth or cap. The head of the department should be able to produce
the quality in product and he should be able to operate the all machines
properly.
Quality of machinery
The machineries which are used to produce ice cream should be good
quality and should be purchased from well know company. The machine
should be purchased from branded company.
TYPES OF MACHINES
33
34
35
36
37
38
PACKING MATERIAL
39
40
Storage
The packed ice cream should be stored in the freezer. Ice cream should be
stored in rows and columns so that it remain safe and in original shape.
The temperature of the freezer should be in minus (-) degree. It should be
near about of minus -20 to -26. The door of the freezer should be properly
closed and the freezer should be switched on continues 24 hours. And
generator should be available in the factory.
Cleanliness
Cleanliness is the main cause to increase the quality .the all side of
factory should be clean the floor of the factory should be washed daily.
Garbage of the factory should placed in separate place. cleanliness is
must to produce the better quality. Every thing which is used to produce
ice cream like steel bucket, steel jar, tubs etc should be washed before and
after using. Every tub and jar in which material is kept should be covered
with net. Do not keep the material without cover. There should be proper
ventilation in the factory. Cleanliness is must for the customers specially
for children health even it is must quality maintenance. Cleanliness is
also checked by the health department. It is must for getting quality.
41
CONCEPTUALIZATION
This is Total Quality Management Project Report. Human resource is the
most important factor for any organization and success of any
Organization is depending upon its resource .If human resource of
organization is not happy with the organization. It will adversely affect
the organization.
The higher degree of commitment toward work will improve productivity
and will decrease rejection cause due to human factor.
So to make the people happy is the responsibility of the organization. So
this study is helpful to measure the level of commitment toward work and
to know the factor affecting the commitment level.
QUALITY:1. Quality means fitness for use.
2. Quality means productivity, competitive cost, and timely delivery, total
customer satisfaction.
3. Quality means conformance to specification and standard.
4. Conformance to requirements.
42
43
44
PRINCIPLES OF TQM
1. Delight the customer
2. Management by fact
3. People based management
4. Continuous improvement
5. Strong leadership
6. Quality system measure& record
7. Team work, Team accountable, correct problem
8. People oriented technology, speed.
FOUR CS OF TQM
1. Commitment
2. Competence
3. Communication
4. Continuous improvement
45
47
OPERATIONALISATION OF THE
CONCEPT
I have studied on impact of employees commitment toward. I have
explained earlier. In the company, they already have implemented TQM
so through this study, I measured the degree of implementation in the
organization and what are the factor that are affected the commitment
lever and to check how much they are satisfaction with the TQM
implement.
For this purpose, I have made the questionnaire which consisting of
multiple-choice questions. I have collected the data from them and after
that I have tabulated them and interpreted them and give the
recommendation.
Focus of the problem:
The main emphasis will be on to find out quality employees commitment
toward their work as a result total quality implementation.
Review of Existing literature:
Many people have work on this topic. They sum up various finding. They
found that apply TQM has directly increased their morale; increase the
48
satisfaction lever and commitment toward their work. These are the
finding of various researchers.
Several articles have been published in different journals, magazines and
newspaper such as HARVARD BUSINESS REVIEW, THE ECONOMIC
TIMES, VIKALPA etc.
But the effect of TQM on employees commitment in the company has so
far not undertaken. This project has been done first time in the company.
TQ(S)M Squared
In May's issue of Focus, Paul Varga of Service Graphics wrote an article
entitled TQ(S)M= Total Quality (Sales) Management. While many total
49
50
measurement criteria, while others had their unique programs. The sales
organization wanted to comply with our customers' needs and continue to
be recognized as a quality business partner, but did not know where to
begin. We had several challenges:
The first was getting our own company to recognize that quality is
defined by the customer. Like our customers, our corporation had
defined and implemented an aggressive quality program. However,
no one had spoken with the salespeople or with the customers.
Many of the tough goals the corporation had set for itself were
non-compliant when compared to those goals our customers were
setting for their suppliers (us!!).
The first step was relatively easy. We mapped the 44 customer driven
quality programs and compliance requirements against our corporate
quality goals. (These 44 customers represented a significant amount of
business.) Frankly, the job became fairly easy at that point. I had the
opportunity to present our customers' quality requirements to our
corporate quality council. It helps when the Chairman of the Board chairs
that council. Once it became obvious that meeting our internal quality
goals would not meet our customers' quality requirements and that we
faced losing business, we caught the attention of our chairman and the
rest of the corporation. It was one step in becoming customer focused.
Our process forced us to focus on the way the world was, not the
way we wanted it to be. We drove a fact base approach to
managing the organization, the selling process and each sales
situation.
Our results were tremendous. We were no longer "blacklisted" as noncompliant by our customers. Our customers started looking at us as a
valued business partner. Our company was becoming much more
customer focused. The productivity of the sales organization was
54
QUALITY MANAGEMENT
Quality Management history, gurus, TQM theories, process improvement,
and organisational commitment
56
57
HISTORY OF QUALITY
MANAGEMENT
The roots of Total Quality Management can be traced to early 1920's
production quality control ideas, and notably the concepts developed in
58
59
culture
is
essential
for
effective
Total
Quality
60
QUALITY PROCESS
8IMPROVEMENT TOOLS AND
TECHNIQUES
A wide range of tools and techniques is used for identifying, measuring,
prioritising and improving processes which are critical to quality. Again
these ideas and methods feature prominently in modern interpretations of
Total Quality Management methodology, such as Six Sigma. These
process improvement tools and techniques include: DRIVE (Define,
Review, Identify, Verify, Execute), process mapping, flow-charting, force
field analysis, cause and effect, brainstorming, Pareto analysis, Statistical
Process Control (SPC), Control charts, bar charts, 'dot plot' and tally
charts, check-sheets, scatter diagrams, matrix analysis, histograms..
A summary of quality tools is below Developing people and teams
People are a fundamental component within any successfully developing
organization. Take away the people and the organization is nothing. Take
away the people's motivation, commitment and ability to work together in
well-organised teams, and again, the organization is nothing. Conversely,
inspire the people to work well, creatively, productively, and the
organization can fly. Logically therefore, the development and proper
61
(see
the personality
Tuckman's
AND
THE
EUROPEAN
QUALITY
MANAGEMENT MODEL
The European Foundation for Quality Management (EFQM) Excellence
Model is a useful framework for developing quality and excellence
within an organization.
TQM SELF-ASSESSMENT AND AWARDS USING THE EFQM
MODEL
Any organization can assess itself provided it has the commitment to so
so, and a framework for the self-assessment... Here are some ideas, and
a process for quality and excellence self-assessment.
TQM BENCHMARKING AND QUESTIONNAIRE (READINESS
FOR BENCHMARKING)
Benchmarking is a widely used term within the field of organizational
measurement
and
management
....
Here
is
an explanation
of
TQM Processes
Performance measurement
Self-assessment
This blueprint for achieving organizational excellence is based on many
years of research, education and advisory work in the European Centre
for Business Excellence (ECforBE), and the research and education
division of Oakland Consulting plc. It is, along with the other resources
in this section, information and advice initially from the UK Department
of Industry, now replaced by the Department for Business, Enterprise and
Regulatory Reform.
KAIZEN
Kaizen is a very significant concept within quality management and
deserves specific explanation:
64
developed
and
applied
by
Japanese
industry
and
Kaizen teams use analytical tools and techniques to review systems and
look for ways to improve (see Quality Tools below).
At its best, Kaizen is a carefully nurtured philosophy that works smoothly
and steadily, and which helps to align 'hard' organizational inputs and
aims (especially in process-driven environments), with 'soft' management
issues such as motivation and empowerment.
Like any methodology however, poor interpretation and implementation
can limit the usefulness of Kaizen practices, or worse cause them to be
counter-productive.
Kaizen is unsuccessful typically where:
Training is inadequate.
its
significant
emphasis
upon
individual
and
worker
by Douglas
McGregor; Herzberg's
Motivational
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69
The '5 Whys' - asking 'Why?' at least five times to uncover root
cause of a problem.
Control/Shewhart
Charts -
standard
pattern
of
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QUALITY CIRCLES
Quality circles, similar to Kaizen teams, are a key part of any continuous
improvement programme.
In this context the word 'circle' refers to a team of people.
Teams or small groups (the circles) meet to analyse, and review working
practices with a view to making suggestions for improvement in their
work and the systems.
71
As with many Quality Tools, the specific use of Quality Circles is chiefly
concentrated among manufacturing and engineering organizations or in
technical departments of this sort.
The term Quality Circles may be found in more general use outside of
these traditional areas, in which case the name tends to imply or
symbolise that teams are working in an empowered, cooperative way,
especially focused on problem-solving and improvements, rather than a
strict adherence to technical Total Quality Management or related
processes.
This article contains a summary of implementation of TQM improvement
projects in the Manufacturing and Service Sectors over the last 5 years. It
highlights difficulties encountered in using specific improvement tools as
well as handling of the team members.
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TQM IMPROVEMNT
METHODOLOGY
Throughout these TQM improvement projects, a common methodology
was used as a systematic way to 7 QC tools are widely employed within
this methodology
1. The DEFINE phase
In this phase, team members are required to identify improvement
projects. Some tools commonly used to help members to select
improvement projects are as follows:a) Brain Storming
b) Multi Voting
c) Selection Grid
d) Problem Statement
73
Upon completion of using the tools, team members will be able to select
and agreed to a project which may be an opportunity for improvement or
problem. A Problem Statement is used as a summary of this phase to state
the nature of the project, boundaries of the process to be improved, goal
and target, resource required and potential constraints
While this is a simple phase to accomplish, often team members are faced
with difficulties for some valid reasons. Some of the common difficulties
encountered are as follows:a) Team leader cannot decide whether to use the above tools to select
project even though project is already assigned by the management
b) Team leader lack experience in directing team members
c) Lack of initial data to support decision making
d) Team members are not well verse with the subject matter
e) Lack understanding of the improvement tools
2. The ANALYSE phase
This is a critical phase where the current state of the subject matter as
well as root causes will be analysed in detail. This analysis is done
systematically and logically as follows:74
75
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g) Force-Field Analysis
h) Prevention Planner
Traditionally, when an action / solution is identified, often than not, they
are implemented without considering the risk involved. Sometime when
they are implemented, these action / solution cause different set of
problem. During my consulting projects, team leaders failed to stay
control of the "excitement of success" when action / solution is identified.
Risk analysis was not enough or lacking before they are implemented.
Some of the difficulties encountered by the team members during this
IMPROVE phase are as follows:a) Action / solution taken causes other problem (Jump into the action
without further evaluation of the risk)
b) Action / solution does not yield long term result (Member got over
exited about the action / solution and forgot about the root causes.
c) Line workers refuse to abide to the new action / solution (Focus too
much on technical aspect of the action / solution, forgot about the human
factor. New action / solution involve change. Managing the change is
often neglected)
d) Some action / solution are not carried out as expected
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e) On-job training
f) Re-certification
During this phase, least difficulties were encountered by team members.
Perhaps it was due to the fact that most action / solution are taken placed
in the work area they are in charge. However, there are cases where teams
are set up for a cross-function project in which action / solution to be
taken are in work areas not the responsibility of the team members. In
which case, team members faced with the following difficulties:a) Action and solution are not carried out consistently
b) Some of the line workers are not aware of the changes
c) Tracking is focus on results but did not extend to the action / solution
The above article is a compilation of issues in several TQM projects
facilitated by the author in various manufacturing and service sectors
from year 2001 to 2006. These projects are categorized as:Sales Improvement Projects such as:a) Customer & Market Analysis
b) Reduction in Customer Complaints
79
c) Production Uptime
d) Delivery Cycle Time
e) Loan Processing
And Cost Reduction Projects such as:a) Quality Improvement
b) Process Optimization
c) Increase Boiler Efficiency
d) Reduce Material Losses
e) Reduce Electricity Consumption
f) Reduce Machine Downtime
g) Reduce Repair & Maintenance
h) Reconcile Insurance Policy Premium etc
This article deals with some common difficulties encountered during the
implementation of improvement projects with regards to the use of tools,
implementing action and solutions, sustaining the effort and so on.
80
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82
RESEARCH METHODOLOGY
Research methodology is a way to solve the research problem in a
systematic manner. It may understand as a science of studying how the
research is done significantly. The methodology may differ from problem
to problem, yet the basic approach towards the research remains the
same. The sequence or steps followed have been explained as under:
UNIVERSE AND SURVEY POPULATION
The universe is the employee working at mill. I have selected 100
employees 40 FROM THE STAFF, 60 FROM THE WORKER for the
survey.
RESEARCH DESIGN
This research is of EXPLORATARY RESEARCH DESIGN.I have used
the questionnaire method for collecting the data.
ANALYSIS PATTERN
83
Data collection: This data is primary data, which I have been collected
with the help of questionnaire. I have prepared a questionnaire on the
basis of the factors responsible for employees commitment in the
organization
MACRO ANALYSIS (Inferences &Interpretation)
The detailed analyses of the results are explained below:
MOST OF EMPLOYEES FEELS THAT:
Most of the staff member and worker feel that organization is quality
conscious toward the employees. This also increases their commitment
toward the work and toward the organization.
Some of the employees feel that thy have proper information about the
policies, practices followed in the organization. But some of employees
feel that there is no proper communication.
Most of the facts related with the organization are hided by the
management from the employees.
Most of the employees feel that they dont get rewarded for their good
performance.
84
LIMITATIONS
1. Employees of the organization may hide the fact.
2. The management did not agree to disclose all the confidential data.
3. Numbers of respondents are very less, so clear conclusion cant be
drawn.
85
CONCLUSION
After of the discussion about quality in the particular manufacturing
plant we can say that the over all product is depend on quality. Without
quality we can not spread our product in the market and our brand name
can not be get famous without quality.
Ice cream is a food product where existence of quality is must. The food
product business like ice cream can be survive only upon quality and
originality.
Quality can raise popularity of our product on region, national as well as
international level.
In the nutshell we can say that all over business depends upon the better
quality. If the product quality is better then people would like our product.
86
RECOMMENDATIONS
The suggestions I have given for the betterment are explained below:
87
We believe that people need small moments of pleasure in their lives. Our
passion is inspired by our love for simple ingredients like milk, fruit and
chocolate, which make our products the best Pleasure Food there is.
the
fun
side
of
life
Mention ice cream and most people think of the Heart brand. The brand
with the big red heart logo is behind many much-loved ice cream classics
- from indulgent treats like Magnum and Cornetto, to the refreshing fruit
tastes of Solero and family favourites like Viennetta.
88
Making
you
happy
few foods are guaranteed to put a smile on people's faces like ice cream.
But while ice cream should always be fun, we've an ever-growing range
of lower fat, lower sugar products. Heart brand now provides lighter
versions for those watching the calories and smaller sizes for smaller
appetites, as well old favourites - there's something for everyone.
Ice
Cream
makes
you
happy
its
official!
A study carried out using FMRI brain scanners showed that eating Wall's
had an immediate effect on the part of the brain that is activated when
someone is really enjoying themselves - The pleasure areas .
So we now have scientific evidence to prove what we all already knew,
that ice cream really does make you happy!
We believe that little pleasures in life, at some point, add up to make a
huge difference. Pleasure is not a sin. It is actually oxygen for the soul.
We say that because it is a scientifically proven fact that happy people
live longer.
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