PROJECT REPORT

PATANJALI AROGYA KENDRA

INTRODUCTION
Patanjali Arogya Kendra Is a proprietor concern unit represented by its Proprietor T.Raju. We all
know that Baba Ramdev Ayurvedic products has got tremendous response from the people and it
had stood up to the people's expectation in both quality wise and cost wise. Patanjali ayurvedic
products which we used to get only in Patanjali Ayurvedic stores located in rare cities fewmonths
ago got available into every town today. Today you can buy Baba Ramdev Patanjali products inBig
Bazaar too. You can get them from many sources like Divya Patanjali Ayurvedic Stores,
Averagesuper markets, Big Bazaar and from many other. People can also order Patanjali products
& medicinesthrough online from almost all major eCommerce websites along with official
Patanjali Ayurveda onlinestore.

Almost all products available at Divya Patanjali Stores are manufactured with natural herbs and
resources under the surveillance of expert Ayurveda gurus like Swami Baba Ramdev ji, Acharya
Balkrishna ji and many other trained masters from Patanjali Yogpeeth. And in Patanjali Ayurvedic
stores you can get products and medicines for almost all health problems. Patanjali Ayurvedic
stores also sell beauty care products, food snacks, sharabats, drinks, spices, ayurvedic herbs, home
utilities, So for all those who are searching for the Baba Ramdev Patanjali products list along with
price, I have researched the products and medicines from official Patanjali Ayurveda online store
and mentioned almost all of those below along with the product weight and price updated for the
current year of 2016.

You can get wide range of products from Patanjali Ayurvedic store from Ayurvedic herbs to
completely natural and healthy cookies. Besides being completely natural one other reason for
Divya Patanjali products being popular is it's price. Yes, almost all Divya Patanjali products are
very cheap at price and high in quality and quantity. Every middle class person can afford the cost
of Patanjali products. All these reasons made Patanjali products a huge hit.

Patanjali Yogpeeth in Haridwar, Uttarakhand is one of the largest Yoga institutes in India. Named
after the Ancient Yog Guru Patanjali, the Institute is Ramdev's flagship project & has been set up
for treatment, research & development in Yoga and Ayurveda, as well as the manufacturing of
ayurvedic medicines.

It is a center of Yoga and Ayurveda activities in India built on the name of Maharishi Patanjali who
invented Yoga 5000 years ago. The ashram is run under the guidance of Swami Ramdev Ji
Maharaj who has revived Yoga and spreading it all over the world. Patanjali Yog peeth is open to
everybody. Located on the Haridwar-Delhi highway at Kankhal, very near to Roorkee, Patanjali
Yogpeeth offers treatment for all and has residential accommodation.

At Mahatma Dharamveer's Gurukul in Kisangarh Ghasera where Baba Ramdev met philanthropist
Archarya Balkrishan. With the help of Balkrishan, Baba Ramdev has established Divya Yog
Mandir in 1995. Archarya Karamveer was also one of the pillars of Divya Yog Mandir. In almost 3
years, Divya Yog Mandir and Baba Ramdev have galvanized the world into turning ardent
practitioners of Yoga. Baba Ramdev and trust run spearhead, all his activities which include Yoga
camps, manufacturing ayurvedic medicine and treatment of patients with help of Yoga and
Pranayama. Baba Ramdev TV programmes and Yoga camps have proved to be immensely popular.
Swami Ramdev put lots of emphasis on teaching Pranayam as compared to Yoga. According to
Shri Shri Ravi Shankar, a world-renowed spritial leader "If an individual can be credited with
reviving Yoga in India, it is solely Baba Ramdev". Millions of people all over the world attend
Baba Ramdev's free Yoga camps (shivir). Ramdev Baba has also conducted Yoga camp at
Rashtrapati Bhavan - the residence of the President of India.

Yoga has ability to cure even fatal diseases and Baba Ramdev has proved it many times. Ramdev
Baba has spread Yoga to such an extent that sooner or later, everyone has to embrace it. Patanjali
YogPeeth Trust is the dream project of Baba Ramdev. It was inaugurated on August 6, 2006. Baba
Ramdev's aim was to build the world's largest center of Ayurveda, Yoga and Pranayama. Patanjali
YogPeeth provides facility for treatment for diseases, research and a teaching University for Yoga
and Ayurveda. This trust is located 13kms from Haridwar. The estimated cost of the project was 10
billion. During inauguration, Sudarshan Agarwal, Governor of Uttrakhand, said "Patanjali Yog
Peeth will soon be the ambassador of Yoga for entire world.
According to associated news press, The Patanjali YogPeeth project was divided into 3 phases.
Phase one was basic construction. The second stage comprises of serviceable guesthouses, herbal
gardens, yajnashala, meditation caves and many other facilities. It will be the biggest Yoga and
Ayurvedic center in the world. Third stage is opening a University of Yoga and Ayurveda. Baba
Ramdev wants to flow river of Yoga in each and every region, whether in a village or city. The
confidence which Baba Ramdev exuberates compels people to at least give his Yoga a try. Millions
of people practice Baba Ramdev's Yoga and Pranayama. Ramdev Baba's TV programs broadcast in
several countries including America, Europe, Australia, Asia and Africa. Viewership is quoted as
being 20 millions regular viewers. Followers of Baba Ramdev have claimed relief from a variety
of ailments such as Diabetes, Blood Pressure, Hepatitis, Spondylitis and Obesity. He is the real
hero who devoted his whole life to help people by giving them unknown knowledge of Yoga and
Pranayama.
Swami Ramdev medicines are manufactured in branches well equipped with modern equipments,
certified by the international standards GMP, GLP & ISO 9001. Swami Ramdev's pharmacy makes
the medicines pure and rich in quality. Medicines manufactured go through quality control and
quality assessment tests. Patanjali Yogpeeth is operating Patanjali Hospitals in every nook and
corner of India, where one can get life saving Swami Ramdevs medicines which are affordable to
all rich and poor.

Patanjali Yogpeeth medicines are also available for health care, oral care, hair care and skin care.
Many of the critical ailments such as Cancer, Diabetes, arthritis etc. can be cured by Swami
Ramdev's Medicines. These medicines are low cost, very effective and available at Ramdev
Chikitsalaya. Some of very effective Ramdev medicines are Mukta Vati for high blood
pressure, Madhunashini Vati for Diabetes, Medohar Vati for Obesity.
Swami Ramdevji Maharaj is a historic personality. He has written new history in the areas of yogaprananyam and ayurvedic treatment methods. In this regard the work done by the organization
established by him namely Patanjali Yogpeeth (Trust), Divya Mandir (trust), Patanjali Yog

Samitis, Divya Yog Pharmacy Trust and branches, will be written in golden letters on the pages of
history. The ambition of these establishments are to reach yoga and Ayurveda to the 700 crore
global population along with Indian culture and words of the sages. To encourage the use of
Ayurvedic medicine, Swamiji manufactures superior quality and proven medicines in Divya Yog
Pharmacy.

Swami Ramdev's medicines are manufactured in branches well equipped with modern equipments
mostly in Haridwar and other places, certified by the international standards GMP, GLP & ISO
9001. Swami Ramdev also has a botanical garden near Patanjali Yog Peeth where the herbs and
medicinal plants are grown. Here research is carried out on rare herbs and they are grown here by
putting in great efforts. Under Swami Ramdev's guidance an industrial unit is also established
called Patanjali Ayurved Limited which produces pure and high quality minerals and plants
products through scientific methods. Swami Ramdevji and Acharya Balkrishna ji have tried to
combine the ancient knowledge with ultramodern technology.

Some people could not digest the increasing fame of Swami Ramdev and they started negative
campaigning against Swami Ramdev with the help of media. The qualities of Swami Ramdevs
medicines were doubted. When these medicines were tested in the lab all the allegations proved
baseless and Swami Ramdev came out spotless amidst the acid test. This resulted in unexpected
increase in the demand of medicine of Swami Ramdev. Baba Ramdev's pharmacy puts in all the
efforts to make the medicines pure and rich in quality. All the medicines manufactured go through
strict quality control & quality assessment tests, Toxicological study - Animal trials, clinical tests.

Swami Ramdev is working towards the goal of establishing the ayurvedic products at par with the
international standards and to make it known across the world. To encourage the use of Ayurvedic
medicine and amongst Swami Ramdev's revolutionary thoughts, one is that the farmers of India
should adopt the cultivation of medicinal herbs and plants along with fruits and vegetables.

Patanjali Yogpeeth is a renowned name in the field of medical science, rendering free services to
millions of people across the globe through Yoga and Ayurveda.

3.1.

HERBAL PRODUCTS IN PATANJALI YOGPEETH

Divya Yog Mandir (Trust), started Brahamkalp Chikitsalaya at Kripalu Bagh Ashram, Kankhal
in 1995 where patients suffering from various diseases were cured using Ayurvedic medicines and
practices of Yoga. Need was felt to provide quality Ayurvedic medicines to the patients to seek
optimum results as results of Ayurvedic treatment are directly proportional to the quality of
prepared medicines. Hence a small scale manufacturing unit of Ayurvedic medicines was
established in the campus of Kripalu Bagh Ashram, Kankhal. This was the beginning of Divya
Aushadhi Nirmanshala (Divya Pharmacy), which was totally based on traditional methods.

Divya Pharmacy has had the exalted vision to bring Ayurveda to society in a contemporary form
and to unravel the mystery behind this haloed and revered, Indian system of medicine by exploring

and selecting indigenous herbs, ancient Ayurvedic literatures and subjecting the formulations to
modern pharmacological, toxicological safety tests and clinical trials to create new drugs and
therapies.

Divya Pharmacy tries that medicines should possibly be available to common man at the minimum
cost price. In the year 2002-03, modernization of the pharmacy has been done. A new expanded
unit of the pharmacy has been established well equipped with machines based on modern
techniques.

PLC controlled herbal extraction plant commissioned in the pharmacy is used for extracting from
the various parts of the medicinal plant like the leaves, The salient feature of this plant is the
production of medicine using latest SCADA technology under controlled environmental conditions
of temperature and pressure. The extract concentration is achieved under vacuum drying
preserving the maximum valued contents of the herbs.

Quality of the medicines so produced is of the highest level. This unit has the capacity of
extracting from 10,000 kgs. of raw herbs. The desired fluid component is added to this extract in
the process of making the medicines.

For the manufacturing processes in Divya Pharmacy automatic high speed spray drier unit, for
quick liquification a fluid wed processor, tablet compressing device with the capacity for preparing
one lac tablet per hour, high speed auto-coater for coating the tablets, high speed mixer-grinder,
fluid wed driers and cleaning, crossing & pulverizing units have been established.

In the modern packing section of Divya Pharmacy PLC controlled packing equipment having the
capacity of 300 volts per minute with automatic blister packing equipment has been installed. A
utility center has been set up in this production unit which has two 500 KVA generators, softeners
& cooling towers including boilers & air compressors having the capacity to produce 300 ton
steam.

As a result of this Divya Pharmacy has become the first medicine manufacturing unit of
Uttarakhand to get ISO-9001 and WHO-GMP certifications. In the Pharmacy the international
standards like Good Manufacturing Practices (GMP), Good Packaging Practices (GPP), Good
Agricultural Practices (GAP) and Good Harvesting Practices(GHP) are being strictly followed.

Under the learned guidance of H. H. Yogrishi Swami Ramdevji, Vaidyaraj Acharya Balkrishna and
Swami Muktanand, Patanjali Herbal Garden & Agro Research Department has been established at
following few sites- Patanjali Herbal Garden site Nursery, Patanjali Herbal Garden site Gurukul
Gaushala Farm, situated nearby Patanjali Yogpeeth at Maharishi Dayanand Gram, Bahadrabad,
Delhi-Haridwar highway. These Herbal Gardens have beautiful collections of more than 200

medicinal herbs, shrubs, trees, climbers and ornamental plants. Since, 1997 it was a great effort
with high spirit to collect the valuable medicinal plant and to ensure to grow in Garden, a Divya
Vanaushadhi Vatika has been earlier established in the Ashram at Kankhal. Thereafter, to explore
more possibilities of a large number of wide collections, exposition and research of medicinal,
aromatic and ornamental plants in a organized way in the Patanjali Herbal Garden has been
established. A team of Scientists from Botany and Agriculture and a number of swayam sevak are
engaged for research and management.

It is all about economically processing organic farm produce into daily use consumables ranging
from Ayurvedic health supplements to Foods and cosmetics and then supplying them largely to the
urban world. The produce will be picked up right from the farms, thereby increasing the effective
income of the farmers. The health based products will then be made available to a large population
in the urban areas that is reeling under the scourge of polluted food items and artificial drinks that
make them vulnerable to a variety of cronic diseases. And all this at a cost that is unmatched in the
market.

The consequential benefits are no less crucial to the mankind. Backed by a robust preaching and
promotion on the popular Astha channel by the world renouned Yog Guru Swami Ramdevji and an
international authority on Ayurved and traditional herbs Acharya Balkrishanji, it is all about
reinventing our traditional knowledge of Yog and Ayurved, rejuvenation of rural economy,arrest of
the flight of rural job seekers to the more demeaning urban slums, strengthening the health grid of
the nation and the world, mending the environmental imbalanceand finally fighting the tirade of
western culture on Indian panorama.

PATANJALI AYURVED Ltd. is a company that functions like all other companies under the
regulations of the company law affairs, yet is constantly striving for nation building more than the
profit accumulation.
At micro level the challenge is no less herculean. Along with PRANAYAM, the wisdom of our
ancient sages, the organic food products and herbal medicines churned out of this unit, undertake
to fight out the dreaded and incurable diseases like CANCER and AIDS. Claim for having found a
lasting cure for many other relatively more rampant but equally tormenting diseases like Diabetes,
Arthritis and Thyroid is already established with thousands of patients cured with satisfaction.
Superior quality of our products at a fair price is not the only concern that we have. Getting our
patients rid of their diseases is again too limited a goal for us to seek. A holistic approach to
improvement in the quality of life of all beings, world over, is the purpose behind our being.
Getting rid the food we consume of the pollutants in the form of poisonous pesticides and chemical
fertilizers that our farmers use, is a goal that we strive to achieve by providing our people the
eatables that are cultivated in organic and natural manures and pest repellents.
Amalika- also known as amala or Aavla (Latin Emblica officinalis) is Indian gooseberry. It is
probably the most famous Ayurvedic herbs used in dozens of classical Ayurvedic formulae & in
hundreds of patent Ayurvedic formula. The herb of Amalaki is used for many purposes such as
delaying the aging cycle, rejuvenating the body, revitalizing body systems & top of all, building
immune levels. The herbal fruit of Indian gooseberry (amalaki) contains active levels of tannins
that help in rejuvenating the body cells & concerned organs. Amalaki contains abandon amounts of
Vitamin C ascorbic acid & is likely to possess richest amounts of it as compared to any edible on
this planet.

Avipattikar Churna is recommended for complete cure of your acidity, burning stomach and
indigestion problems. This is natural digestive tonic which helps in regularizing digestion process
& cures acidity problem. A regular course of this ayurvedic medicine gives good results &
generally no further medication is required. Avipattikar acidity remedy control acid secretion from
stomach walls and helps in easy and timely movement of food from stomach to intestines.
Avipattikar Churna is traditionally used to remove excess Pitta (Fire) from the stomach and small
intestine. This ayurvedic remedy alleviates acidity, Heartburn and Indigestion. High Pitta (Fire)
produces the problem of Acidity or Hyper Acidity. To reduce High Pitta (Fire) in the abdomen,
Avipattikar Churna is very good. For hyper acidity and abdominal aches being a mild laxative it
makes the stool soft, helps to check mild constipation and improve the appetite.
These days most of the people are suffering from constipation. The failure to excrete the feces
from the intestine is termed as constipation. There are many reasons for this disease, like shortage
of fiber in diet, insufficient intake of fluid, stress, wrong food habit, appetite, inadequate exercise,
use of too much laxative, enema abuse etc. Constipation can affect digestion, the clearing of toxins
from the system is hampered, energy levels and the absorption of nutrients will get altered.
3.2.

PRODUCT LINE AND PORTFOLIO OF PATANJALI YOGPEETH

Products of patanjali are as follows:

Divya Amla Churna for Eyes, Digestion and General Health

Divya Arogyavardhani Vati

Divya Arshakalp Vati for Piles

Divya Ashmarihar Ras for Kidney Stones

Divya Ashwagandha Churna for Stress, Fatigue and General Health

Divya Chandraprabha Vati for Urinary Disease

Divya Churna for Constipation

Divya Dant Manjan Tooth Powder

Divya Gashar Churna for Removal of Gas

Divya Giloy Sat for Swine flu, Bird flu, Pyrexia of unknown origin (fever)

Divya Hridayamrita Vati for Heart Disease

Divya Kanti Lep for Increasing Skin Splendour

Divya Kayakalp Tail Oil for Skin Problems, Cracks and Burns

Divya Kayakalp Vati for Skin Disease, Acne and Pimples

Divya Kesh Tail Hair Oil for Hair Loss, Dandruff and Headache

Divya Madhu Nashini Vati for Diabetes

Divya Madhukalp Vati for Diabetes

Divya Medha Kwath for Headache and Memory Enhancement

Divya Medha Vati for Memory Loss and Improving Intelligence

Divya Medohar Vati for Weight Loss

Divya Mukta Vati for High Blood Pressure

Divya Peya Herbal Tea

Divya Pidantak Ras for Joint Pain and Arthritis

Divya Pidantak Tail Massage Oil for Joint Pain and Arthritis

Divya Punarnavadi Mandur for Kidney Problems and Anemia

Divya Sanjivani Vati for Cold, Fever and Flu

Divya Shilajeet Rasayan Vati for Impotency

Divya Shilajeet Sat for Gout and Weak Immune System

Divya Singhnaad Guggulu for Rheumatism

Divya Stri Rasayan Vati for Menstruation

Divya Swasari Ras for Lung Problems, Bronchitis and Asthma

Divya Triphala Churna for Rejuvination and Detoxification

Divya Triphala Guggulu for Joint Pain, Piles and Weight Loss

Divya Udaramrita Vati for Digestion and Stomache Problems

Divya Udarkalp Churna for Indigestion and Constipation

Divya Vatari Churna for Arthritis

Divya Yauvanamrita Vati for Weak Bodies and Impotency

Divya Yograj Guggulu for Joint Pain

3.3.

PRODUCT MIX OF PATANJALI YOGPEETH

Swami Ramdev's Divya

ashtavarga healing plants
all forms of sickness and
also adopt the practice of
healing process.

Medicines are 100% natural, made from potent herbs such as the
of the Himalayas. They have proven extremely effective for combating
disease. Along with these medicines, Swamiji recommends patients to
Pranayama, which will strengthen the immune system and quicken the

Abhrak Bhasm - Divya

Ajamodadi Choorna - Divya

Aloevera Gel

Aloe Vera Juice - Patanjali 1 Lt. or Aloe Vera 30 Capsules

Amla Churna - Divya (for Eyes, Digestion and General Health)

Amlki Rasayan - Divya

Amrit Rasayan - Divya(for Brain, Eyes, Strength and over all nourishment)

Anti Wrinkle Cream - Patanjali Tejus

Arjuna Kvath - Divya(for Coronary Artery Disease)

Arshakalp Vati - Divya(for Piles)40 grams

Arshkalp Vati - Divya(for Piles) 20 Grams

Ashmarihar Kvath - Divya / Vrikkdosh Har Kwath - Divya

Ashmarihar Ras - Divya

Ashvagandha Capsule - Patanjali

Ashvagandha Churna - Divya (for Stress, Fatigue and General Health)

Ashvashila Capsule - Patanjali

Avipattikar Choorna - Divya

Awala Choorna - Divya

Amla / Awala Juice 1 Liter - Patanjali (Juice of Emblica Officinalis) / Divya Amalki

Rasayana 100 gm

Awala - Divya (Amla) Murabba - Divya(Dry Spicy)

Awala - Divya (Amla) Murabba - Divya (Dry Sweetened)

Awala / Amla Murabba Wet - Divya

Badam Pak - Divya

Badam Rogan - Divya

Bael Candy - Divya

Bael Murabba - Divya

Balm - Patanjali

Bang Bhasma 5gm - Divya

Bavaci Choorna - Divya(for Leucoderma)

Beauty Cream 50 gm - Patanjali Tejus

Bilwadi Churna - Divya

Body Lotion - Patanjali Tejus

Body Massage Oil 100ml - Patanjali

Chatpata Choorna

Chandraprabha Vati - Divya (for Urinary Disease & diabetes)

Churna - Divya (for Constipation)

Chyawanprash - Divya with Ashtavarga Healing Plants (1 Kilogram)

Crack Heal Cream - Patanjali

Daliya : Patanjali Arogya Daliya

Dant Manjan - Divya (Tooth Powder)

Dant Kanti - Patanjali (Tooth Paste)

Divya Dhara

Drishti Eye Drop - Patanjali

Gangadhar Choorna - Divya (for Diarrhoea , Sprue Syndrome, Ama)

Gashar Churna - Divya (for Removal of Gas)

Giloy Ghan Vati - Patanjali 40gm

Godanti Bhasm - Divya (for Migraine, Chronic Headache, Depression & Hernia)

Gokshuradi Guggulu - Divya (for Chronic Renal Failure)

Gulab Jal - Divya

Honey - Divya (Pure Himalayan Honey)

Hridayamrita Vati - Divya (for Heart Disease) 20 Grams

Hridayamrita Vati - Divya (for Heart Disease) 40 Grams

Kachanar Guggulu - Divya

Kaisara Guggulu - Divya (Psoriasis & Eczema)

Kanti Lep - Divya (for Increasing Skin Splendour)

Kayakalp Kwath - Divya (for Skin Problems)

Kayakalp Tail - Divya (for Skin Problems, Cracks and Burns)

Kayakalp Vati - Divya (for Skin Disease, Acne and Pimples) 20 Grams

Kayakalp Vati - Divya (for Skin Disease, Acne and Pimples) 40 Grams

Kesh Tail - Divya (Hair Oil for Hair Loss, Dandruff and Headache)

Lavan Bhaskar Churna - Divya

Lauki Juice - Patanjali

Lauki - Amla Juice - Patanjali

Madhu Nashini Vati - Divya (for Diabeties)

Madhukalp Vati - Divya (for Diabetes)

MahaYograja Guggulu - Divya (for Osteoporosis)

Medha Kwath - Divya(for Headache and Memory Enhancement)

Medha Vati - Divya (for Memory Loss and Improving Intelligence) 40 grams

Medohar Vati - Divya (for Weight Loss)

Mukta Pishti - Divya

Mukta Vati - Divya (for High Blood Pressure)

Mukta-shukti Bhasm - Divya

Ojas Multani Mitti - Patanjali

Nimb Ghan Vati - Patanjali 60 Gr.

Panchakol Choorna - Divya

Peedantak Cream 50 gm - Patanjali

Peya (Herbal Tea) - Divya 100 Grams

Peya (Herbal Tea) - Divya 300 Grams

Pidantak Kwath - Divya (for Joint Pain and Arthritis)

Pidantak Ras - Divya (for for Joint Pain and Arthritis)

Pidantak Tail - Divya (Massage Oil for Joint Pain and Arthritis)

Praval (branch) Pisthi- Divya

Praval Panchamrit- Divya

Punarnavadi Mandur - Divya (for Kidney Problems and Anemia)

Sanjivani Vati - Divya (for Cold, Fever and Flu)

Saptavimshati Guggulu - Divya

Sarvakalp Kwath - Divya (for Liver Problems and Jaundice)

Shadbindu Tail - Divya

Shatavar Choorna - Patanjali

Shampoo - Patanjali

Shankh Bhasm - Divya

Shilajit Capsule - Patanjali

Shilajeet Rasayan Vati - Divya (for Impotency)

Shilajeet Sat - Divya (for Gout and Weak Immune System)

Shilajeet Sat - Divya (for Gout and Weak Immune System) 50 gm

Singhnad Guggulu - Divya

Sitopaladi Choorna - Divya

Soap Kanti Aloevera Body Cleanser - Patanjali

Soap Gomutra Kanti - Body Cleanser - Patanjali

Soap Somya - Body Cleanser - Patanjali

Soap Ojas Aquafresh - Body Cleanser - Patanjali

Soap Ojas Aquafresh - Mogra Body Cleanser - Patanjali

Soap Patanjali Somya Haldi Chandan Body Cleanser - Patanjali

Stri Rasayan Vati - Divya

Swasari Ras - Divya (for Lung Problems, Bronchitis and Asthma)

Tejus Tailum For Women

(Tooth Powder) Divya Dant Manjan

(Tooth Paste) Dant Kanti Patanjali

Trayodashang Guggulu Divya

Trikuta Choorna Divya

Triphala Churna Divya (for Rejuvination and Detoxification)

Triphala Guggulu Divya (for Joint Pain, Piles and Weight Loss)

Tulsi Ghan Vati Patanjali 40 Gr.

Udaramrita Vati Divya (for Digestion and Stomache Problems)

Udarkalp Churna Divya (for Indigestion and Constipation)

Vatari Churna Divya (for Arthritis)

Yauvanamrita Vati Divya (for Weak Bodies and Impotency)

Yograj Guggulu Divya (for Joint Pain) 20 Grams

Yograj Guggulu Divya (for Joint Pain) 40 grams

Wheat Grass Powder Organic 1 Month Doses

Chatpata Choorna

For Gastric troubles and taste

Divya Jeera Goli

Divya Anardaana Goli

Divya Chatpata Chuara

Divya Nimbu Vati

From nowhere to everywhere, Brand Baba seems to be pervasive. Yoga has been there in India
since time immemorial, it has been synonymous with sadhus( saints) who usually after
relinquishing their mundane world in search of God or Nirvana used to keep them healthy, fit, let
them channelize their energy and control their inner self toward a single goal. In marketing
parlance we can think of it as a product which was restricted to a very small segment of society,
had some exclusivity attached to it, expertise of saint in performing it and a luxury which could
only be afforded by the disciples of saints.
His journey didnt stop with his Brand of Yoga, when big business houses were struggling to
launch and operate Branded Medical Stores, he was once again there bang on launching his own
Brand of Ayurvedic Medicine Stores ( Patanjali) all over IndiaFranchising model also included.
His name has become synonymous with Yoga and Ayurveda. There might be other before he
appeared on scene, there are many in his era also but no one could make an impact like him. His
presence was so infectious that people from different walks of life were cashing on his
popularity.Filmstars like Shilpa Shetty and Bipasha Basu came with their own version of Yoga
CDs but could not pose a challenge to his leadership, infact they ended up following his
footstepseven the corporate world found a big market for herbal products..the consumers were
looking for products which were close to nature. His USP is that he made himself approachable,
common man identified with him and he positioned his product as a Total Health Solution
unlike the craze generated by the Filmstars to develop bulging biceps, curved body, zero figure
which could be defined as a fad bound to fade away without notice. His product promise for a
lifelong solution ( durability), can be used anywhere anytime( operational convenience), available
through different channels based on your convenience( like T.V., Books, Shivers ), his product
emphasizes on precaution rather than cure.a feature which make his product standout from the
rest of crowd and even if any ailment need to be cured he has the natural therapies and his own
brand of ayurvedic medicine to compliment his main product. He has made his brand ambassadors
out of his own followers who very religiously vouch for his claims and motivate people who come
in contact with them to practice Yoga. He is in his unique way different from other gurus who only
give spiritual discourses. He is different in terms of the practicality and objectivity of his product
unlike the subjective nature of the discourses delivered by spiritual gurus. He run his trust as a big
corporate house generating employment, profit and his initiative has not only pumped a new lease
of life to ayurveda but has also indirectly helped people to find out an employment as yoga
instructors in schools, colleges and corporate houses. He is ubiquitous, wherever you go you find
his hoardings announcing the date of his Shivers, he has not only reached to the interiors of the
places but he is also there in the mind of the people enjoying the share of his own, which is a sign
of a big brand. People, organizations, institutions involve in any kind of traditional thing in India
can take a lesson or two from Baba, that how marketing can help in reviving the traditional form of
things that too with a handsome profit and one need not to be an American or someone from a
developed world to market a product and lay a claim on it. There has been lot of yoga gurus and
they are there today also who can challenge him in the art of yoga but there is only one Baba
Ramdev the Yoga Guru turned out to be a Great Marketing Guru. And finally look what he is
doing, he has taken the responsibility to bring back the black money to the nation and eradicate the
corruption from the country. It seem that after achieving the leadership position in his form of
business he want to diversify to the business of politics. There is always a risk of diluting your
brand if you think of entering into a totally different field and Baba has taken that risk. His Brand
seems to be in crisis these days and there is a need of second thought to be given to the
diversification. I feel he should have thought of Co-Branding with Anna, this could have made it
easy for him to diversify into the business of politics. Its still not too late , he must think
strategically on his move and rethink of launching his brand of movement again with new energy
and a new look.
3.4.

MARKETING AND NETWORK OF PATANJALI YOGPEETH

Human beings are governed by ideas and beliefs. Consumers of this day no longer buy
merchandise and services but experiences. Mass Customization is the new paradigm that replaces

old ideology of market segmentation; an idea which is no longer found suitable for today's
turbulent markets, changing customer needs and growing product variety. Mass customization
proactively manages product variety in the environment of rapidly evolving markets, products and
services. This study attempts to study the reasons which have lead to the phenomenal success of
Baba Ramdev's marketing strategy of Mass customization and that also in an era of high individual
customization.

The dictum of Mass Customization is "Aham Brahamasmi"; meaning that I am omnipresent and
omnipotent. Catering to the needs of all, irrespective of gender, age, caste, creed, culture, religion,
nationality the potion of mass customization is believed to work wonders. Companies choose from
mainly three value disciplines to frame their value propositions: product leadership, operational
excellence, and customer intimacy. The product leadership discipline leads to the `best product'
value proposition-an assertion that the company's products have the greatest performance impact
or experiential impact for its customers. The operational excellence discipline leads to the `best
total cost' bid- an assertion that the combination of the company's prices, product reliability, and
hassle-free service is matchless. The customer familiarity discipline leads to the `best total
solution' scheme an assertion that the company helps its customers identify their exact problem
and the best solution, and then takes charge of implementing it. Baba Ramdev addresses all the
three value disciplines and he has developed a unique blend of Ayurveda and Vedic philosophy to
cater to create value for his customers.

3.5.

PRODUCT: INTRODUCING THE VALUE DISCIPLINE

The service that Baba Ramdev is selling is the product. To deliver quality service, it is essential to
understand customers' expectations. To assess the quality of service, customers compare their
expectations with perceptions of the service providers' performance. Hence it becomes vital for the
service providers' to understand and meet consumers' needs and wants. Customer expectations of
service can be of two types; desired service and adequate service. Desired service is the service
that a customer desires and expects to get. Whereas an adequate service is one which is the
minimal level of service which a customer is willing to accept based on his perception of service
acceptability.

The service that is being provided by Baba Ramdev is well orchestrating with the desired service
expectations. Patanjali Yogpeeth, a multi-million rupee venture, Ramdev's dream project, set as a
rival to World Health Organization only on the basis of sound service that it boasts of providing.
Divya Yoga Mandir Trust in Haridwar, Uttaranchal is armed with all the latest and most
sophisticated gadgets sees a regular stream of devotees who wait to be called by a doctor in the
Out Patient Department (OPD). There are forty doctors in the OPD who deal with 2,000 people
every day. Some days the dispensary sells medicines worth Rs. 3,000 a minute. And again this can
only be possible if the waiting tie is reduced by quality service. The ambiance of Patanjali
Yogpeeth is world class. Constructed in almost 100 acres; it has been designed to have buildings,
car parks, and a landscape to rival the best of Delhi's housing projects. The entire value proposition
can be said to be a hard work and the result of determination of this one man army.

To add to this we know that looking good is everyman's dream. In the era when cosmetic surgery is
the order of the day; getting good looks by just adjusting the way one inhales and exhales is

something everyone would prefer doing. With his deep-seated credence that we all are a part of
beauty conscious world, Swamiji's unique contribution has been in helping ordinary people solve
their problems and lead a healthy life through the practice of simple breathing exercises. The
product "pranayama" is well suited for all irrespective of class, creed, culture and hence this
success.

3.6.

COMPLETE PACKAGE FOR VARIOUS DISEASES

Swami Ramdev's Divya Medicines are claimed to be one hundred percent natural, made from
potent herbs available in the Himalayas and no or very little side effects. They have proven
extremely effective for combating all forms of sickness and disease. Along with these medicines,
Swamiji recommends patients to also adopt the practice of Pranayama, which will strengthen the
immune system and quicken the healing process. Ramdev Baba opines that Pranayama Yoga is the
complete Ancient Indian Therapy, which is a Medical Science in itself that cures any Physical or
Mental medical condition completely, without any side effects. Swami Ramdev has proved and
declared on Indian & International TV Channels, "Pranayama Yoga is the complete natural cure for
all Physical and Mental Ailments". But if medicines are required they are also available and these
packages of medicines are available at a very low cost. The medicines can cure all the diseases
from a simple cold to cancer. In a bid to promote Ayurveda, Ramdev's Trust has tied up with 600
qualified Ayurvedic practitioners who are offering treatment to masses for a variety of diseases,
some of them termed incurable by the modern system.

The Bio-Data of the promoter is given below.