Documenti di Didattica
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Documenti di Cultura
Introduction
hello
Contents
Our
brand
Our promise
Our brand
elements
Our logo
Bringing
it to life
40
Online Advertising
Logo variations
41
Website
Logo positioning
43
Press advertising
46
Adshell
10
47
Bus
11
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
our
brand
our brand
Elements
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Our Logo
Our logo is very central part of our identity.
Its important to use our primary logo wherever possible.
Weve created a set of secondary logos, to be used where
various restrictions dont allow the primary full colour
logo to be used.
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Logo variations
PRIMARY - Full Colour
Our primary logo consists
of four block letters sitting
on the RLSB cloud. There is
one layout of this logo and
it should be used whenever
possible.
Artwork for print
RLSB_FinalLogo_v1_cmyk.ai
Artwork for digital work
RLSB_FinalLogo_v1_rgb.ai
SECONDARY - Greyscale
Our greyscale logo has
been specially designed
for greyscale print. Please
dont convert the full
colour logo to greyscale.
Example applications:
Greyscale Newsprint
Artwork for print
RLSB_FinalLogo_v1_bw.ai
Small use
Artwork
RLSB_Finallogo_v1_special_use.ai
Small Use Artwork
RLSB_Finallogo_v1_special_use_smalluse.ai
Our brand
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Logo Positioning
Primary logo
On white
Our preferred logo usage is on white.
On general collateral the logo sits smaller in
the corners - but on poster communications
the logo can be used centrally and larger.
On images
Our logo can sit on images. Our logo should
be used bigger on images to stand out and
provide more white to the layout.
Example: A5 Leaflet
Example: Magazine
Example: A4 Poster
Example: A4 Poster
Secondary logos
Greyscale
Our greyscale logo has the same usage
rules as the primary, full colour version.
11.10.12
0090
POSTAGE PAID
ENOAK
EV
Return Address:
Dorton House
TN15 0EB
GREAT BRITAIN
Our logo
Bringing it to life
Our brand
Our logo
Logo variations
Logo positioning
Bringing it to life
10
11
12
Colour
13
The Cloud
14
Full Colour
Special use
15
Typography
20mm
20mm
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Greyscale
20mm
10mm
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Full Colour
version
For use
wherever
possible
Black and
white
version
Only for use
on greyscale
applications
Positioning
The Life without limits
button should be positioned
to the right side of the
application defining a border.
As a general rule the border
should be 5mm for both A5
and A4 applications and sit
nearby the RLSB logo.
10
Bringing it to life
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
0.2X
0.2X
0.7X
11
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Colour
The RLSB colour palette is very distinctive when used
correctly. It is not only the correct colours that are
important to us, but the proportion of each colour
used. It all adds up to create our distinctive identity.
Colour proportions
Drop-in-days
AT DORTON HOUSE
WWW.RLSB.ORG
2m
Technology
LIFE
WITHOUT
LIMITS
FOR BLIND
YOUNG
PEOPLE
INTERNET
Kick back at one of our
events and see first hand
the great work weve been
doing. Download our brand
new app from the website
and browse all our events
and activities.
I CAN
ALWAYS
BLIND OR PARTIALLY
SIGHTED IN THE UK.
COME
ROUND
Lorem ipsum dolor
sit amet dolor sit
amet dolor slorem
ipsum ipsum dolor
sit amet
VOICE APPLICATIONS
With the new iPhone Siri
technology - innovations in
the field of voice technology
are becoming more and more
a mainstream reality.
Colour values
Black
C 0
M0
Y0
K 100
R 0
G 0
B 0
RLSB Red
White
C 0
M0
Y0
K0
R 255
G 255
B 255
The Cloud
C 0
M 100
Y 60
K0
R 245
G 20
B 80
The Cloud is
artwork only.
The colours are
not specified.
12
Our brand
Our
logo
Introduction
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
putting it
together
The cloud
The cloud is the visual representation of
the aspirations and dreams of blind young
people. Our logo sits on top of it, but can also
be used without the logo to add emphasis
and colour to brand applications.
Artwork for print RLSB_Cloud_v1_cmyk.ai
Artwork for digital work RLSB_Cloud_v1_
rgb.ai
13
Our brand
Bringing it to life
Our logo
Logo variations
Logo positioning
Page bleed
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
Boxed cloud
22
Illustration themes
24
Illustration principles
25
27
32
35
Pink 10%
Orange 10%
LETs
TALK!
AS MUCH AS THE REST
OF THE POPULATION,
YOUNG PEOPLE WHO
CANT SEE STRIVE ON
SOCIAL INTERACTION AND
FIGHTING CONFINEMENT
AND LONELINESS IS A TOP
PRIORITY FOR US.
14
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Typography
Typography is very important to the RLSB brand.
The typefaces we use allow us to convey messages with
better emotional impact. Together with the language we
use in our tone of voice we can create striking headlines
that connect more effectively with our audiences.
RlsB
Hand drawn
clan pro
black clan
15
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Typography
Bringing it to life
Headings
FONT
When we want to write headlines from the point of
view of young blind people we use RLSB Hand drawn.
Headings
Digital
For all web and other digital
applications we use Verdana.
Verdana
Verdana
from
rlsb
Sub headings
FONT Clan Black Upper and lowercase
We use Clan Black upper and lowercase for
formal and general headings from the RLSB
Body titles
FONT Clan Black Upper and lowercase
We use Clan Black upper and lowercase
in black for body copy titles.
Body copy
16
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Typography principles
1
3
5
e bold with
B
RLSB Hand
drawn headlines
When using RLSB
Hand drawn typeface
it works more nicely
when larger and not
set uniformly, but
instead each word
sits at differing sizes.
Keep paragraphs
short and accessible
Page spreads should
look clean and clear:
avoid large blocks
of text and where
possible run the text
onto another page.
verlap the
O
special use logo
Only when using
the special use
logo should text
be allowed to
overlap the mark.
2
4
6
Use predominantly
black text on white
background
RLSB uses black text
with highlights of RLSB
red. Resist turning every
headline RLSB red.
17
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Image style
Our image style is defined by the people we work with the energy they have: the embodiment of life, lived to the
full. Our imagery is the most powerful tool to connect with
our audience on an emotional level.
18
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Image style
Cutout
Our cutout images should
be energetic and have a
lot of dynamism to them.
People are positive and
reflect living life to the full.
Full Bleed
Our full bleed images are tonally
warm. Our people are shot
candidly enjoying life. Happy and
approachable, but real and not
obviously posed. Sometimes they
are active sometimes not, but
always full of life.
Celebrity
When using celebrity
endorsement images
select shots that
demonstrate energy
and a fun attitude.
19
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Always expressive
and uplifting: the
embodiment of life
lived to the full
People in our images
must reflect this.
Naturally bright
and colourful
Full bleed images
should feel naturally
sunlit with little or no
dull colours.
Consider colours
for the layout
Here the lack of colour
helps the logo colours
shine through - but it
still feels fresh because
the white space around
the cutout image.
Warm approachable
Rememeber the
people in our images
should feel warm and
approachable never
cold, aloof or sad.
20
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Illustration
We have developed a unique illustration style that
reflects the energy of living life to the full. It should feel
free and be fun to create, but there are a few simple
points to consider that can help make it distinctly RLSB.
21
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Illustration themes
We have four themed master illustrations that
include a variety of elements and life to layouts.
Sports Team
6.30
am
XX
Creative Society
Emotional Wellbeing
life
skills
22
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Illustration themes
Our illustrations contain many themes linked together, representing
the variety of experiences to be had at RLSB, but sometimes specific
themes maybe more useful; for example, a music class leaflet or a
cooking contest event flyer may benefit from specific imagery.
In these cases cropping the main illustrations is possible.
Creative Society
23
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Illustration principles
Applying the master illustrations
Apply boldly
Dont be afraid
to crop sharply
on the edge of
the page.
life
skills
3
5
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Use scale
Some big, some small
elements - it helps
to add energy to the
illustrations.
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Keep lineweights
consistent
All white and
black keyline
strokes should
feel consistent.
Keep geometric
relationships
between objects
When positioning
customised
ilustrations there
should be a sense of
energy, but also try
to align with other
objects repeat space
between them.
24
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
OUR TONE OF
VOICE
25
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Less formal
More formal
Beneficiaries
Parents
Donors
Partners
Local
authorities
26
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
so what is
OUR
TONE
OF VOICE
27
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
Typeface
28
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
should sometimes:
-Use colloquial language (where
appropriate.)
E.g. Itll be a right laugh
-Use superlative descriptions - but dont
go over the top.
E.g. a hugely unforgettable day
-Use interesting, varied, humorous
language.
E.g. magazine headline:
Skills, thrills and belly laughs.
-Avoid relying on clichs, where
possible.
-Use playful language techniques,
but sparingly rhyme, alliteration,
wordplays are all ok as long as they
feel fresh. The key is not to overdo any
of this, as it will sound forced.
29
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
the voice of
Bringing it to life
30
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
If I try I could be
the next Stephen Spielberg.
E.g.
-M
ake sure theres a clear
point of view or opinion.
E.g.
-P
ose questions, especially rhetorical
ones which echo the natural patterns
of speech and create a certain
dramatic effect.
E.g.
-T
hink about the child-like view of
the world; its often quite considered,
stopping short of being overtly
innocent.
E.g.
Bringing it to life
-K
eep the language positive and
aspirational. Listen to RLSBs children
and young people for inspiration.
Use this tone sparingly for maximum
impact. And confine it to headlines
and the highest profile channels ATL
advertising, posters and web banners.
It may be a compelling quote on a
door-drop leaflet, or a great point of
view that draws the eye towards a web
banner. It should convey a perspective
that the voice of RLSB, as that of an
organisation, couldnt give. This will
show itself not just in the actual content,
but in a rawness or naturalness in the
tone as well. And it should always be
written in the hand drawn font.
Finally, because were focused on
providing a life without limits for
RLSBs young people, in communications
they should be referred to as young
people who cant see everything. The
labels blind and VIP should be avoided
as much as possible, as they can be
stigmatising.
E.g.
as opposed to
31
Our brand
Bringing it to life
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Reason for
communicating
TO RAISE
AWARENESS:
To generate enthusiasm
across audiences for an event;
to capture the possibilities
available to young people
who cant see everything.
E.g. in advertising, the highest
level pages of the website,
web banners, DMs etc.
Audience
32
Our brand
Our logo
Logo variations
Logo positioning
Bringing it to life
Reason for
communicating
Audience
TO MOTIVATE/ EXCITE
To encourage someone
to donate/ give up their
time/ get involved; to get
young people to sign up for
a course; to announce the
next stage of a course or
project.
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
TO INVITE/WELCOME
24
Illustration principles
25
27
E.g. To an event
whether a family fun day
or a black-tie event.
32
35
TO INFORM
i) Donors
33
Our brand
Our logo
Logo variations
Logo positioning
Reason for
communicating
10
TO REPORT:
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
TO INFLUENCE
AND PERSUADE
E.g. To pitch ideas to
a potential business
partner; to secure funding;
communicate new projects/
changes.
TO REASSURE
E.g. To justify to LAs why
RLSB is a good partner
for a project; to convey
changes/decisions to key
stakeholders.
TO DELIVER A SERIOUS
MESSAGE
E.g. To relate difficult or
sensitive information to
young people and their
parents.
Bringing it to life
Audience
E.g. Blind
young people,
their parents
Almost wholly the voice of RLSB. Clear and to-thepoint; unpatronising when relating the message;
then a practical focus on positive next steps.
Voice of blind young people could perhaps be used
as a compelling quote to create a feeling of affinity,
but approach cautiously.
34
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
35
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
A leaflet
Fundraising
36
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
37
Our brand
Our logo
Logo variations
Logo positioning
10
11
12
Colour
13
The Cloud
14
15
Typography
17
Typography principles
18
Image style
20
21
Illustration
22
Illustration themes
24
Illustration principles
25
27
32
35
Bringing it to life
38
Bringing it
to life
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Online advertising
LIVE LIFE
WITHOUT LIMITS
LIFE
WITHOUT
LIMITS
FOR BLIND
YOUNG PEOPLE
40
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Website
41
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Website
42
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Press advertising
43
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Press advertising
44
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
45
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Adshell
46
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Bus
47
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Information leaflets
48
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Information leaflets
49
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Information leaflets
50
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Mailer
51
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Mailer packaging
52
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
T-Shirts
LIVE LIFE
WITHOUT LIM IT S
E
LIF T
H O UTS
T
I
W L I M I IND
L
RB
E
F O EO P L
GP
N
YOU
GET
E
LIF T
OU S
H
T
W I L I M I TIND
L
RB
E
F O EO P L
GP
N
YOU
BLIND KIDS
OUT OF
THEIR HEADS
53
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Bag
54
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Events
55
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Events
56
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
members Magazine
57
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
members Magazine
58
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Internal signage
59
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Internal signage
WELCOME TO
DORTON HOUSE
RECEPTION DESK
>
60
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Internal signage
61
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
Business Cards
62
Our brand
40
Online Advertising
41
Website
43
Press advertising
46
Adshell
47
Bus
48
Information leaflets
51
Mailer
52
Mailer Packaging
53
T-Shirts
54
Bag
55
Events
57
Members magazine
59
Internal signage
62
Business card
63
Business plan
64
Annual report
65
Formal invitation
66
Co-branding
Moleskine
67
Co-branding
London college of fashion
68
Co-branding
Pandora
Bringing it to life
business plan
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PARTNERSHIP PROPOSAL
VISION AND INDEPENDENCE
FOR BLIND AND PARTIALLY
SIGHTED CHILDREN, YOUNG
PEOPLE AND THEIR FAMILIES
MARGARET MCCULLOCH
FUNDING PARTNERSHIPS MANAGER
TEL: 020 7808 6183
FAX: 020 7860 6171
E-MAIL: MARGARET.MCCULLOCH@RLSB.ORG.UK
RY FUND
BIG LOTTEOD
LOCAL FO
ALTH AND
PPING, HE
L FOOD, SHO FOR VIP
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C U I N G
R A W
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C R E A T I V I T Y
B E Y O N D
L K S
1 7 . 0 6 . 1 2
1 8 H
I m p e cca b l y d es i g n e d a n d u n i q u e l y
T
F E L
ta ct i l e, t h i s o n e - off co l l e ct i o n
re d efi n es t h e s e n s o r y ex p e r i e n ce
T F LE LE T F
of t h e we a re r. Co n st r u cte d w i t h t h e
i n s i g ht of b l i n d a n d p a r t i a l l y s i g hte d
st u d e n t s , t h es e p i e ces co m b i n e
tex t u re d fa b r i c s b ot h co n ve n t i o n a l
a n d a va n t-ga rd e i n n ew,
i n t r i gu i n g wa ys .
IN PARTNERSHIP WITH
6 . 1 2
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