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Exploring the

Socialnomic Potential
of Augmented Reality
Mark A.M. Kramer

Wednesday, June 2, 2010


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Definitions

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Social-
L. socialis "united, living with others”

-nomics
+ nomos "managing" [-to manage]

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The ability of social media to
generate exponential returns for
individuals and businesses

- @equalman

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A future [in which] we will no
longer search for products and
services, rather they will find us
via social media

- @equalman

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Socionomics is an interdisciplinary
study of the moral, legal, and economic
aspects of our social environment

- @wikipedia

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Social Media
digital words, sounds & pictures [video]
typically shared via the internet
...cultural, societal or financial value

- @wikipedia
http://en.wikipedia.org/wiki/Social_media

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Social Media
the type of media that is based on
conversation and interaction
between people [online]

- @wikipedia
http://en.wikipedia.org/wiki/Social_media

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Augmented Reality (AR)
live direct or indirect view of a
physical real-world environment
whose elements are enhanced
by digital-media / content

- @wikipedia
http://en.wikipedia.org/wiki/Augmented_reality

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(AR)
Enhancing oneʼs current
perception of reality

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How do we perceive reality?

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Letʼs explore!

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A future [in which] we will no longer
search for products and services,
rather they
will find us
via social media

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People
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People

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Examples

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http://www.youtube.com/watch?v=5GqJHaNRlas

http://www.youtube.com/watch?v=5GqJHaNRlas

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Places

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People & Places

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Examples

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http://www.youtube.com/watch?v=TpZan96KHOM

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Google Goggles

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Augmented Places

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http://www.youtube.com/watch?v=nkPHDMVxKn0

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Traditional Visualization

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Augmented Visualization

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http://www.youtube.com/v/jFFoHEnZABo&hl=en_US&fs=1&

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AR Concept

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Things

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Examples

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http://www.youtube.com/watch?v=NxQZuo6pFUw

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http://www.youtube.com/watch?v=62fLkCZLnm0

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http://www.youtube.com/user/TissotSwissWatches#p/a/u/1/BmogH4tp0Vw

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Reflections

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Mobile is the future

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Mobile is Now!

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http://mediaconvergence.economist.com

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A decade of ICT growth driven
by mobile technologies

http://www.itu.int/ITU-D/ict/index.html
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http://www.youtube.com/watch?v=YuqiE2lukDM

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Implementing AR

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Considerations

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Social Web Involvement

http://globalwebindex.net/

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http://assets.en.oreilly.com/1/event/28/web2009_websquared-whitepaper.pdf

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Discussion

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Resources
http://mamk.net
@MAMK

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People
Wednesday, June 2, 2010

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