A Case study Figure 1 :

Marketing
100
80
60
Management

40
20

Production
Focus

Accounting

Trend

Finance

Figure 1
70
60
50
40

Mass Quantity

30

Loyalty

20

Investment

10
0

A company need to reorganization. Top executive change

policy on business sector. There are 2 points for run their
business. Focus on marketing strategies but poor trend.
Furthermore, trend of the global is production that close to
mass quantity. However, management equilibrium between
focus and trend depend on factor decision. Internal factor
environment are policy, research and development, cultural
and vertical communication. External factor environment are
political, economic, behavioral consumer and global
investment.
Sense of Figure 2 :
Highest marketing on mass quantity focus. Opposite to narrow
range management on habits focus. Risk on demand must to
intervention factor on investment.

Profit

Habits

Figure 2

Outstanding of Business Administration by Apaporn Boonrawd