IT in Management Assignment

Title: Spencer - Retail Store Analysis

Submitted to Prof. (Dr.) Bharati Wukkadada

Group No. 6
Niharika Santani 48
Lipi Sathwara 30
Saumya Shrivastava 54
Ishita Avasthi 26
Rishi Shrivastava 53
Sujit Kumar Sahoo - 57

Table of Contents
1. Abstract

2. Objective of the Study

3. Methods, Results and Discussion

4. Scope of the Project

5. Introduction

6. Domain Knowledge

7. Problem Definition

8. Tables and Charts

9. Vlookup

10. Hlookup

11. Duplicate Values

10

12. Pivot Table

11

13. What if analysis Data Table

12

14. What if analysis Scenario Manager

13

15. What if analysis Goal Seek

15

16. Solver

16

17. Macros

17

Abstract
India is the fifth largest retail destination globally. The Indian retail industry has
experienced tremendous growth over the last decade with a significant shift towards
organized retailing format and development taking place not just in major cities and
metros but also in tier II and tier III cities. However, India remains a largely untapped
and unorganized retail market with several international retail companies yet to
commence operations in the country. India holds a substantial advantage over other
emerging retail destinations owing to its strong domestic consumption and low rate
of marker penetration by overseas retailers. Through this project we have tried to
analyse the sales in different months using MS Excel.

Objective of the Study

To make use of the different concepts of Microsoft excel with ease in the working of
a retail outlet Spencer.
To use various concepts of Microsoft Excel to different functions of Spencer and to
develop a user friendly application and reduce the manual efforts as much as
possible and increase the overall efficiency and accuracy of the system.
To analyse the sales of products in the year 2012 to understand the patern of
revenue in different months. This will help us to predict combination of products to
sell in the following year with respective discounts to attain maximum sales.

Methods
Charts and Graphs, HLookup and VLookup, Macro, What if analysis, Goal Seek,
Solver, Pivot Table

Results
Analyze the various outcomes as per the input and take various business decisions.

Discussion
Different business functionalities and data analysis worked successfully and can be
applied to real business scenarios.

Scope of the project

This project addresses different functionalities of Spencer with the help of MS Excel.
The different functionalities include Spencer data analysis, data interpretation,
various transactions, budget estimation/analysis and quarter sales forecast etc.

Introduction
Microsoft Excel is a spreadsheet application developed by Microsoft Windows, Mac
OS X, and iOS. It features calculation, graphing tools, pivot tables, and a macro
programming language called Visual Basic for Applications.
Microsoft Access stores data in its own format based on the Access Jet Database
Engine. It can also import or link directly to data stored in other applications and
databases.
This project tries to make use of different concepts of MS Excel into the various
functions of Spencer.
Domain knowledge
To implement the project one should have basic understanding of the Spencer
business functionalities along with the knowledge of Microsoft Excel.
PROBLEM DEFINITION
SR

PROBLEM STATEMENT

PROBLEM ANALYSIS

Records of all the sales and cost figures for

Use of MS Excel

every month

Tables

Records of all the sales and cost figures for

Graphs

NO
1

every month
3

Locating the unknown item with the help of

Vlookup and Hlookup

known data
4

Filtering out the duplicate values

Removing Duplicate

To get desired set of data from a given large set

Pivot tables, What if

of data

analysis

Budget Management

What if analysis

Tables:

Charts:

VlookUp
Agenda: To find the cost of the product when the product name is unknown

HLookUp

Duplicate Values

Pivot Table:
Agenda: To define the average price of each product separately using pivot table and pivot
chart

What if Analysis Data Table

What if Analysis Scenario Manager

Scenario summary

What if Analysis Goal seek

Solver
The store manager wants to increase the sales to 32000000. However, he has some
constraints to consider. He cannot sell more than 40000000 in December 2012 and
he cannot give discount more than 0.05 in May 2012. So to find the change in sales
that he needs to make we use solver on the total revenue.

Macros
Used Macros to change the font size to 16 and font text to Arial for the table.