Discuss the role of marketing in the following context : Preview not available

1. Branded packaged product Preview not available

2. Social marketing program Preview not available
Ans i)role of marketing in branded packaged product
Branded Packaging means wrapping, compressing, filling or creating of goods for the
purpose of protection of goods and their convenient handling. Bulky materials like cotton
and jute are compressed into bales, liquid materials likewise and squash are placed in
bottle and cans. Heavy goods are crated and fragile goods are placed in boxes or special
containers. Packing is essential for placing various kinds of goods in appropriate
packages. Good packing not only means greater attention of the customers but also
increase the durability of the product. Preview not available

Branded Package means a case, container, wrapper or other receptacle for packing goods.
It can be made metals, plastics, wood, paper, glass, laminates, polyster or HDPE.
Branded Packaging is the designing and producing of the container or wrapper for a
product in order to prepare the goods for transport, sale, and usage. Preview not
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There are two parts of this definition: one, physical transpiration and sale for ultimate
usage of the product and two, the science and technology as well as art part of the
package. The science and technology refers to functional part of the product. For
example, Dettol liquid comes in a package which facilitates easy pressing of the top
portion by thumb and ultimate release of the liquid Dettol. If this function cannot be
performed, the package would be useless for the consumer. Thus, properly designed
package would enhance the value of its contained product. Preview not available

branded Packaging can play an important role in the marketing of a product or service.
In the physical sense, the packaging is the wrapping of a product and can be used to
display product information, promote the brand, protect the product from spoilage, and
can be used as a vehicle to display sales promotions.

If we extend the idea of packaging to a service, it could mean how the service is
presented in relation to the letterheads used in its communications or how professional
reports are presented to give a couple of examples.

Product
The social marketing "product" is not necessarily a physical offering. A continuum of
products exists, ranging from tangible, physical products (e.g., condoms), to services
(e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healthy diet)

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and finally, more intangible ideas (e.g., environmental protection). Preview not
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Price
"Price" refers to what the consumer must do in order to obtain the social marketing
product. This cost may be monetary, or it may instead require the consumer to give up
intangibles, such as time or effort, or to risk embarrassment and disapproval. Preview
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Place
"Place" describes the way that the product reaches the consumer. For a tangible product,
this refers to the distribution system--including the warehouse, trucks, sales force, retail
outlets where it is sold, or places where it is given out for free. Preview not available

Promotion
Finally, the last "P" is promotion. Because of its visibility, this element is often
mistakenly thought of as comprising the whole of social marketing. However, as can be
seen by the previous discussion, it is only one piece. Preview not available