Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Interference Processes
Retroactive interference occurs when
later learned material interferes with the
recall of information learned earlier.
1. Proactive interference occurs
when earlier learned material
interferes with learning and recall
of information learned later.
Time and Forgetting
The recall of verbal information
decreases over time. Rapid forgetting
that occurs immediately after learning
has been shown to occur in advertising
as well.
Affect and Memory
People are better able to recall
information that has the same affective
quality as their mood state.
Affect refers to the feelings,
emotions, and moods that consumers
may experience.