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I. Introduction
Mission
To provide our country with world-class products and services, by innovating and
adapting to changing customer needs, while helping to protect our environment.
Vision
For our country to have its own steel industry.
Corporate Profile
In 1995, Steel Asia was established to put up the country's first modern steel bar mill.
It was a quantum leap in technology and manufacturing capacity, intended to bring the
Philippine steel industry to world class levels of quality, service and manufacturing efficiency.
With innovation and continuous improvement as mantra, Steel Asia quickly established and
entrenched itself as the Philippines' preferred supplier of rebar. With a majority share of market
that continues to grow, its capacity has expanded to 2.0 million metric tons per annum.
Steel Asia Manufacturing Corporation, a joint venture with TATA Steel from India, is
located in Bulacan in the Philippines and produces reinforcing steel bars (also referred to as
rebar) for use in construction. The plant was commissioned in 1996 and currently has 400
employees. Annual production is 360,000 tons of steel bars compared to its 400,000 tons annual
designed capacity, which is mostly consumed by the domestic market. The company
participated in the project to sustain their effort to improve the operation, cut down on production
cost through energy efficiency and cleaner production and prepare for an application for
Integrated Management System (ISO 9001, ISO 14001 and OSHAS 18001) certification.
Technical Description
Steel Asia supplies rebar to around 70% of the Philippines' infrastructure, high-rise,
commercial mall, school, factory and power plant construction. The responsibility entails
ensuring that it's rebar of the highest quality and are always available. Steel Asia makes
determined effort to bring down its cost to help lower the cost of construction and support
economic development. Steel Asia innovates to add value to its product, increase delivery speed
and reliability, and make the buying of rebar easier for its customers.
As part of its philosophy to give the best value to customers and spur construction development,
Steel Asia is correcting the incongruity of the locations of supply and demand. Over 95% of steel
bar manufacturing capacity is located in and around Metro Manila. The Visayas and Mindanao
customers have to pay for the cost of freight to ship steel bars from Metro Manila, and suffer as
well
the
lengthier
lead
times
and
shipping
delays.
Steel Asia is correcting this incongruity by relocating manufacturing capacity closer to its
markets by establishing high capacity modern steel bar facilities in South Luzon, Visayas and
Mindanao. Customers in these regions enjoy timelier deliveries from Steel Asia at the same cost
as
a
Manila-based
buyer.
Steel Asia partners with government efforts to enforce safety and product standards and is a
vigilant advocate against smuggling and other illegal trade practices. Steel Asia supports the
Philippine Iron and Steel Institute as well, to help make the Philippine steel industry a real
contributor to economic development.
Steel Asia operates 3 straight line automated rolling mills. The company manufactures 10mm,
12mm, 16mm, 20mm, 25mm, 28mm, 32mm and 36mm rebar in Grade 230 (33,000 PSI), Grade
275 (40,000 PSI), Grade 415 (60,000 PSI) and Grade 520 (75,000 PSI).
Plant
Facilities
-This facility is home to the first modern rebar mill in the Philippines
-Italian design and technology
-Automated 12-meter walking hearth furnace
-Automated 18-stand straight line, no twist horizontal-vertical rolling mill configuration for high
quality and productivity
-Temperature quenching box to increase bar yield and tensile strength
-Slit rolling to increase productivity on sizes 10mm to 16mm
-Cartridge rolling stands for quick size changing to minimize down time
-84 meter cooling bed to minimize bar ends for multiple lengths
-Automated counting and bundling
-Quality laboratory equipped with spectrometers and UTM
Finished Product
The cut and bended rebars are embedded with the company initials (SA) and the
dimensions of the bar.
VI. Recommendations
Industrys top priorities is the improving safety regulations and encouraging safer
building practices, especially as the industry continues to be one of the main contributors to
severe and sadly sometimes fatal accidents in world.
The cold deformation in other countries with a rebar industry has shown dramatically
improved strength.
The microalloyed rebars can give rebars unique properties that can be applied to different
construction purposes.
VII. Appendix
Documentation
Bibliography
Rebar reinforced steel bars
http://www.steelasia.com/fac.htm
http://www.philstar.com/business/2015/03/09/1431427/bulacan-host-philippines-biggest-steelplant