APPAREL DQ & IMAGE GUIDE

ASPE C T S O F D Q
1. Image guide
a. Ethnicwear
b. Intimatewear
c.

Kidswear

d. Westernwear
2. Catalogue Quality
a. ICR, P1, P2 attributes
b. Bullet points
c.

Titles

3. Refiner coverage
4. Data accuracy and completeness (across all attributes and keywords)
5. Accurate and honest product description + bullet points
6. Right title formats
7. Correct and honest pricing
IMA GE S
Product images are displayed on the search page and the product detail page. A professional image helps customers
discover your product and can drive traffic to your product listings. Show customers what they will receive in their
shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image
displaying exactly what you're offering.

Imaging Guidelines

The product should occupy 90% of the image area, and the background must be 100% white

Images must be a with a resolution of 1000 DPI to allow the zoom function to be enabled

The product image must be free of text or watermarks

For a model shot, the model must be facing the camera standing with arms on the side or waist strictly

No mannequins. A product shot is however acceptable such that is shows the item in entirety with a neat crop

Each product must compulsorily have a main and back product image complying with the above standards

Only professional models to be accepted; else pls crop the face of the model

Include only what the customer will receive; no accessories like sunglasses, extra jewellery, belts, scarves, flowers
unless they are accompanied with the product

No celebrity images to be used; also the original product must be imaged no representative images permitted

The images need to be cropped at the nose for all intimates products.

Images of intimate apparel, lingerie, and swimwear products should not be sexually explicit or obscene, as determined
by Amazon

All kidswear products to be shot on flats

The product shown in image must be recognizable, in focus and well lit

Multi-products need to be shot flat without models for all categories

A third image should only be added in case of special features, which need another image to enable the customer to
clearly see and understand that feature. For example: Sweatshirts with detachable hoodies, nursing bras, bras with

detachable moulds/cups, embroidery or similar features on the sleeve, which are not visible in the front/back view
and are capable of influencing purchase decisions:

IMAGING EXAMPLES: ETHNICWEAR

IMAGING EXAMPLES: INTIMATE A PPAREL (INNER, SLEEP, SWIM, & SHAPE WEAR)
Images of intimate apparel, lingerie, and swimwear products should not be sexually explicit or obscene, as determined by
Amazon. In addition, images of such products must comply with the following rules:
Images of live models that use poses that could be interpreted as indecent, excessively erotic, or lewd are not
permitted.
Images that display full nudity (breasts, genitalia, bare bottoms and so on) are not permitted. No bars or other
types of graphics are permitted to cover exposed body parts.
Thongs and panties must use front views for the main product image. Back views can only be uploaded as
alternate views.
For all underwear images, the models hands should not be included in the image and the image should be
cropped at the waist and the knee. For all bra images, the face should be cropped at the nose and body
cropped at waist. For shapewear, crop at the knee if its a body suit

Main

Alternate

Main

Alternate

Main

Alternate

Main

Alternate

When using sheer garments, use either cutlets or matching undergarments as needed.
If thong or sheer, shoot main view and showing just enough of the rear cheek to give an indication
of the top rear fabric area, without shooting directly into the cleft of the model's rear.

For innerwear, all images need to be cropped eyes below as shown below:

Mannequin images acceptable provided they are on white background only

Examples of wrong images:

Erotic wear products are not permitted on the platform. A product that is not functional innerwear or sleepwear
will be removed from the site (includes costumes)

IMAGING EXAMPLES: KIDS

The product should occupy 90% of the image area, and the background must be 100% white
Images must be a with a resolution of 1000 DPI to allow the zoom function to be enabled
The product image must be free of text or watermarks
Each product must compulsorily have a main and back product image complying with the above standards
Images on model not accepted
No mannequins permitted
No props permitted
The product shown in image must be recognizable, in focus and well lit
Multi-products need to be shot flat without models for all categories
Flat images acceptable with white background only. Ref image below:

Do not use wrinkled/unclear table top images.

IMAGING EXAMPLES: WESTERN WEAR

IMAGE QUALITY (over & above the larger guide on page 2)

Please maintain crops as per table below:

PTD
ACCESSORY
BLAZER/
OUTERWEAR
DRESS
HAT
PANTS &
CAPRIS/JEANS
SHIRT
SHORTS
SKIRT
SUIT
SWEATER

IMAGE SPECIAL INSTRUCTIONS (Front + Back)

Clean product images on a white background
No model shots required
Image to be cropped to include length of the blazer/coat/ jacket
Image should contain the full product and not be cut off mid way
Full Model Image
Only product image
No model required
Image to be cropped at waist - representing only jeans/pants/other bottoms
No full model image
Image to be half cropped representing only shirt/t-shirt/other upper
No full model image
Image to be cropped at waist representing only bottoms
No full model image
Image to be cropped at waist representing only bottoms
No full model image
Full Model Image
Additional images of the separate parts recommended
Image to be half cropped representing only top half
No full model image

DO S A ND DO N T S

MANDATORY MAIN & SECOND IMAGE

o Main Image: Full front (No sideways/sitting etc) please use images below as reference
o Second Image: Full Back - please use images below as reference
o Third Image: Only to display special features (eg: detachable collar, shrug)

IMAGE GUIDELINES FOR COMBINATIONS/PACKS OF MULTIPLE PRODUCTS- ADDITIONAL TO ABOVE

1. Image Guidelines for Uppers-(Shirts, Tops & Tees, Sweaters) - additional to above
Images should highlight the product being sold-images should be cut off mid-thigh level
No full model shots-please see images below for reference

2. Image Guidelines for Bottoms(Skirts, Pants & Capris, Jeans) - additional to above
Images should highlight the product being sold- images waist downwards only
No full model shots-please see images below for reference

3. Image Guidelines for Dresses/ Overalls - additional to above

Full model shots required- entire length of dress/outfit should be covered
No accessories unless part of the outfit

4. Image Guidelines for Outerwear - additional to above

The image should always display the full length of the outerwear. Image should not be cut off to display only
a portion of the product. For long coats, jackets and blazers, full model images are required.

MANDATORY ATTRIBUTE COVERAGE

PTD: ETHNICWEAR
Attributes
ICR
P1
P2
P3

Number
13
16
5
1

Coverage
100%
95%
75%
60%

Products included: Sarees, salwar suits, kurtas, dress materials, chudidar, Patiala, dhoti, ethnic skirts, blouses,
Islamic clothing, Lehenga-cholis
100% coverage ICR- brand, collection name, color map, colour name, department, item name, outer material,
part number, recommended browse nodes, style, external product id, external product id type, item price, Size
map, Size name, bullet points, PTD, image, relationship type
90% coverage P1- Care instructions, embroidery type, number of items, occasion type, pattern, target gender,
main image url, other image url, parent child, item length description, chest size,
80% coverage P2- sleeve type, weave, swatch image url, neck, neck style
Product description: to be kept simple and focused only on the product. A good example is: This Coral Pink
black bodice floor length net anarkali has tailored kalis and black raw silk bodice with sequinned full sleeves. It
has a scoop neck and open back with drawstrings and tapers at the empire waist ending with a wide flare at the
hemline. Includes Black Net Dupatta with floral embroidery on all sides; Black Italian Crepe Leggings. Front Neck
- 8 inches; Back Neck -12 inches; Anarkali Length - 57 inches darted cut bodice ending at the waistline with built
in cups with double lining for a perfect form fit.
Fabric: Imported soft net Fully Lined in Italian Crepe Concealed Side Zip Entry
A bad example is: Look ravishing in this blue chikankari kurta this summer and catch everyones eyes at the
party. This suit is tailored to perfection to make you look beautiful and elegant.
Note: Please remove all references to Designer Replica and Bollywood from the feed.
Please check keywords: there should be no abuse eg saree keyword added for lehenga, using brand words like
BIBA for other products that are not from BIBA,
Follow Title style guide: brand+department+material+style+sub-cat (part_number+col+size name) parenthesis
to be added only for child asins
Bullet points must include:
o Style details: Eg: pre-pleated saree, A-line kurta etc
o Accompaniments: Eg. comes with unstitched blouse piece of 0.80 meters; comes with dupatta of 1.5
meter; Sold with sleeve separates
o Embroidery and weave details if any
o Total number of items sold: 3 for SKD, 2 for saree+blouse piece, 3 for SKD dress material etc
o Detailed wash care instructions. Eg: Wash separately in cold water; do not bleach; dry in shade; medium
to hot iron
o For all fabric, semi stitched, dress material products: fabric measurements are mandatory

SEMI-STITCHED SALWAR SUIT (additional to the above guide):

Semi-stitched items to be classified as Free Size under Size_name but the detail page MUST give details of width
(chest size, hip size) and length in inches
DP should clarify that the product on display is for representation only and should call out if anything in the image
is different or does not come with the product (matching leggings, dupatta etc)
Share a swatch of the embroidery if any
The Title MUST state that the item is semi-stitched
The image uploaded could be that of the stitched suit on body (compliant with the overall image guide as
mentioned above)
Note: Please remove all references to Designer and Bollywood from the feed.

DRESS MATERIAL (additional to the above guide):

Dress materials/ unstitched items to be classified as Free Size under Size_name but the detail page MUST give
length and width of the fabric for the kurta, lehenga, bottom and the dupatta
The Detail page bullets MUST give details of the colour and fabric type for the bottom, kurta and dupatta and
neck details (round or V); DP should clarify that the product on display is for representation only and should call
out if anything in the image is different or does not come with the product (matching leggings, dupatta etc)

Share a swatch of the embroidery if any

The Title MUST clarify that the item is unstitched / dress material
The image uploaded could be that of the stitched suit on body (compliant with the overall guide as mentioned
above). The ideal image is that the kurta be wrapped (as shown below) to indicate that this is fabric being sold.
Note: Please remove all references to Designer and Bollywood from the feed.

PTD: BRA

Products included: Everyday bras, sports bras, maternity/nursing bras, shapewear bra
100% Coverage of ICR: Band_Size, Brand, Colour name and Colour Map, Cup Size, Size Name, size map,
Department, Item Name, Part Number, Recommended Browse Node, Special Feature, External Product ID,
External Product ID type, Item Price, MRP, Support Type, Bullet Points, PTD, Image, Material
o Special features: Please include multiple values eg same bra can be multiway, padded and
underwired pls add all 3 values under three different columns
90% coverage of P1: Relationship type, Variation Theme, Control type (only for shapewear bra)
Detail page bullet points must include:
o All Special Features of the bra. Eg. Pushup bra, underwired, multi way straps
o Material composition Eg 98% cotton with 2% spandex
o Wash Care instructions
o Any accompaniments: Eg. Comes with detachable spare set of straps
Title: Brand+special feature+type of bra Eg: Lovable multiway non wired maternity bra

PTD: UNDERWEAR

Products included: briefs, thongs, hipsters, tangas, boxers, and shaping underwear, shorts & suit
100% coverage ICR: Brand, Colour name and Colour Map, Size Name, size map, Department, Item Name, Part
Number, Recommended Browse Node, External Product ID, External Product ID type, Item Price, MRP, Bullet
Points, PTD, Image, Material
90% Coverage P1: Relationship type, Variation Theme, Control type (only for shapewear)
Detail page bullet points must include:
o Type of underwear Eg: high waist, multi pack, maternity, tummy tucker, bikini brief
o Number of total units: Eg. 3 units for pack of 3
o Material composition: Eg 98% cotton and 2% spandex
o Wash care instructions
o Call out that Underwears cannot be returned or exchanged if opened or tried for hygiene reasons This
does not apply to shapewear
Title: Brand+department+type of underwear Eg. Triumph women multipack hipster underwear

PTD: SLEEPWEAR
Attributes
ICR
P1
P2

Number
14
15
2

Coverage
100%
100%
90%

Products included: night suit sets, pyjamas, sleep shorts, sleep tees and vests, night dresses, baby dolls,
negligees, chemises
100% Coverage ICR: Band_Size, Brand, Colour name and Colour Map, Size Name, Department, Item Name,
Part Number, Recommended Browse Node, External Product ID, External Product ID type, Item Price, MRP, Bullet
Points, PTD, Image, Material
90% coverage P1: Relationship type, Variation Theme, Sleeve Type
Detail Page bullets must have:
o Material composition Eg 98% cotton and 2% spandex
o Type of nightwear eg night dress with gown, shorts & vest set etc
o Washcare instructions
o No. of units - eg 2 for a top and bottom set
Title: Brand+department+product specialty+type of nightwear Eg. July Women mickey print pyjama & top set

PTD: ACCESSORIES
Attributes
ICR
P1
P2

Number
18
10
1

Coverage
100%
95%
90%

100% coverage ICR: brand, collection name, color, department, item name, outer material, part number,
recommended browse nodes, external product id, external product id type, item price, size map (if free size,
bullet point should mention the same), main image url, other image url, parent child, relationship type, variation
theme, product type
90% coverage P1: bullet point, care instructions, number of items, occasion type, product description,
target gender, pattern, belt length, material composition, dimensions/ item length
TITLE: [Brand] + [department] + [node name in singular eg belt not belts]
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exception to titles: Arm warmers & muffs, scarf, hat & glove sets, scarves & wraps for these nodes please
mention the specific product mentioned by brand in their item name. Eg: Forever New Womens Scarf
Bullet Points:
Material
Wash Care if applicable
Style- if applicable
Free Size- if applicable
Dimensions/ Item length
No of pieces in pack (eg: set of 3 pashmina stoles)
Any extra products included
If accessory is for representation only, then the same needs to be clearly mentioned .eg: belt on model for

representation only

Special instructions by brand

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: This colourful scarf is 100% cotton. Team it with a pair of jeans or a summer dress. Please do
not add descriptions like best scarf, will make you look beautiful. Please do not call the product Bollywood,
replica or designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976,
TrendsBlue is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They
offer products that are manufactured using premier fabrics and the latest in international trends & styling.
Please do not add descriptions like best western wear maker, most fashionable products etc.
PTD: BLAZER/OUTERWEAR
Attributes
ICR
P1
P2

Number
23
10
3

Coverage
100%
95%
90%

Includes products: Jackets, shrugs, gilets, coats, waist coats, outerwear vests (no woolens, knits sweaters or

100% coverage ICR: brand, collection name, color, department, item name, outer material, part number,
recommended browse nodes, style, external product id, external product id type, item price, size map, chest size,
sleeve type, item length, main image url, other image url, parent child, relationship type, variation theme,
product type, bullet point, care instructions
90% coverage P1: collar style, number of items, occasion type, product description, target gender, pattern,
closure type, fit type, neck style, special size type(if applicable), inner material
TITLE: [Brand] + [department] + [style] + [product name] Eg: Chemistry Women mandarin collar jacket
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exceptions: Ponchos & Capes please mention one of the two which is correct as identified by brand

cardigans)

Bullet Points:
Outer material composition
Wash Care instructions
Inner material composition (lining)
Style/Pattern/Fit
Closure Type
Any extra products included eg belt, spare buttons
Special instructions by brand
Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: With high peaked lapels and a center back vent, this Calvin Klein's Single Button suit jacket makes for
comfortable office wear. The jacket has acetate lining. Can be teamed with trousers or skirts. Please do not add
descriptions like best blazer, will make you look beautiful. Please do not call the product Bollywood, replica or
designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, Calvin
Klein is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They offer products
that are manufactured using premier fabrics and the latest in international trends & styling. Please do not add
descriptions like best western wear maker, most fashionable products etc.
PTD: DRESS
Attributes
ICR
P1
P2

Number
22
7
3

Coverage
100%
95%
90%

Includes products: all western wear dresses long or short. Please do not add anarkali salwar suits to this PTD

100% coverage ICR: brand, collection name, color, department, item name, outer material, part number,
recommended browse nodes, style, external product id, external product id type, item price, size map, sleeve
type, item length, main image url, other image url, parent child, relationship type, variation theme, product
type, bullet point, care instructions, product description
90% coverage P1: number of items, occasion type, target gender, pattern, neck style, special size type (if
applicable), inner material
TITLE: [Brand] + [department] + [style] + [node name] Eg. Vanca Women pencil dress
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exceptions: Please do not mentioned other as value in title
Bullet Points:
o Outer material composition
o Wash Care instructions
o Style
o Sleeve Type
o Any extra products included (shurgs/belts/scarves/bows/sash)
o If accessory is for representation only, then the same needs to be clearly mentioned eg: belt on model for
representation only)
o Special instructions by brand if any

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: This well fitted, strapless patterned maxi dress has a smocked back, side slits, a concealed size
sipper and a cotton lining. Team with a scarf for a weekend brunch look. Please do not add descriptions like best
dress, will make you look beautiful. Please do not call the product Bollywood, replica or designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, Alice
& Trixie is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They offer
products that are manufactured using premier fabrics and the latest in international trends & styling. Please do not
add descriptions like best western wear maker, most fashionable products etc.

PTD: HAT
Attributes
ICR
P1
P2

Number
18
8
0

Coverage
100%
95%
NA

Products included: all hats and caps

100% coverage ICR: brand, collection name, color, department, item name, outer material, part number,
recommended browse nodes, external product id, external product id type, item price, size map, main image url,
other image url, parent child, relationship type, variation theme, product type, bullet point, care instructions,
product description,
90% coverage P1: number of items, occasion type, target gender, pattern
TITLE: [Brand] + [department] + [type of hat] Eg. Puma Women Fedora Straw hat
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exceptions: Please do not mentioned other as value in title; for node name hats & caps pls pick one of the
two as identified by brand
Bullet Points:
o Material
o Style
o Free Size- if applicable
o Any extra products included (shrugs/belts/scarves/bows/sash)
o If accessory is for representation only, then the same needs to be clearly mentioned .eg: belt on model for

representation only
o

Special instructions by brand

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: This classic fedora straw hat is free size and available in different band colours. Team it with a pair
of jeans or a summer dress. Please do not add descriptions like best dress, will make you look beautiful. Please do
not call the product Bollywood, replica or designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976,
TrendsBlue is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They offer
products that are manufactured using premier fabrics and the latest in international trends & styling. Please do not
add descriptions like best western wear maker, most fashionable products etc.

PTD: PANTS & CAPRIS/JEANS

Attributes
ICR
P1
P2

Number
22
9
2

Coverage
100%
95%
90%

Products included: Jeans, pants, capris, formal and casual trousers, western wear leggings (not chudidars)
100% coverage ICR: brand, collection name, color, department, item name, outer material, part number,
recommended browse nodes, style, external product id, external product id type, item price, size map, leg style,
waist style, waist size, main image url, other image url, parent child, relationship type, variation theme, product
type, bullet point, care instructions, product description
90% coverage P1: inseam length, number of items, occasion type, target gender, pattern, closure type,
special size type (if applicable)
TITLE: [Brand] + [department] +[leg style] + [specific product category] Eg DKNY women slim fit trousers
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exceptions: Please do not mentioned other as value in title
Bullet Points:
o Outer material composition
o Wash Care instructions
o Leg Style

o
o
o

Waist Type
Any extra products included eg belt
If accessory is for representation only, then the same needs to be clearly mentioned .eg: belt on model for

representation only
o

Special instructions by brand

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: These regular fit summer trousers has five pockets, zip fly and button closure. Easy to wash and
lined with 100% rayon, the trousers offer a solution for office daily wear. Please do not add descriptions like best
jeans, will make you look beautiful. Please do not call the product Bollywood, replica or designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976,
NYDJ is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They offer products
that are manufactured using premier fabrics and the latest in international trends & styling. Please do not add
descriptions like best western wear maker, most fashionable products etc
PTD: SHIRT
Attributes
ICR
P1
P2

Number
22
8
5

Coverage
100%
95%
90%

Products included: All formal and casual shirts, vests, tops, tees, spaghetti tops
100% coverage ICR: brand, collection name, color, department, item name, outer material, part number,
recommended browse nodes, style, external product id, external product id type, item price, size map, sleeve
type, main image url, other image url, parent child, relationship type, variation theme, fit type, product type,
product description, bullet point, care instructions, collar style
90% coverage P1: number of items, occasion type, target gender, pattern, chest size, neck style, sleeve cuff
style, special size type (if applicable), inner material (if applicable)
TITLE: [Brand] + [department] + [style] + [kind of product] Eg: UCB women button down shirt
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exceptions: Please do not mentioned other as value in title
Bullet Points:
o Outer material composition
o Wash Care instructions
o Style
o Sleeve Type
o Neck Style
o Collar Style if applicable
o Any extra products included (shrugs/belts/scarves/bows/sash)
o If accessory is for representation only, then the same needs to be clearly mentioned .eg: scarf on model for

representation only
o

Special instructions by brand

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: Contrast paisley printed top with a v-neck and a relaxed fit. This top is easy-to-wash and maintain.
Team it with a pair of jeans, jeggings or linen pants. Please do not add descriptions like best shirt, will make you
look beautiful. Please do not call the product Bollywood, replica or designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976,
NYDJ is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They offer products
that are manufactured using premier fabrics and the latest in international trends & styling. Please do not add
descriptions like best western wear maker, most fashionable products etc.

PTD: SHORTS
Attributes
ICR
P1
P2

Number
22
8
2

Coverage
100%
95%
90%

Products Included: All kinds of shorts; (not swim shorts or sleep shorts)
100% coverage ICR: brand, collection name, color, department, item name, outer material, part number,
recommended browse nodes, style, external product id, external product id type, item price, size map, waist size,
main image url, other image url, parent child, relationship type, variation theme, product type, bullet point, care
instructions, product description,
90% coverage P1: number of items, occasion type, target gender, pattern, closure type, special size type (if
applicable)
TITLE: [Brand] + [department] + [material] + [node name] Eg: UCB women cotton shorts with belt
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exceptions: Please do not mentioned other as value in title
Bullet Points:
o Outer material composition
o Wash Care instructions
o Style
o Waist Type
o If accessory is for representation only, then the same needs to be clearly mentioned .eg: belt on model for

representation only
o

Special instructions by brand

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: With five pockets, welted in back styling, zip fly and button closure these are the perfect
lightweight, pair of soft summer fitted shorts. Team with a pair of fluid t-shirt for a contemporary look. Please do not
add descriptions like best Bermuda shorts, will make you look beautiful. Please do not call the product Bollywood,
replica or designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976,
Dockers is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They offer
products that are manufactured using premier fabrics and the latest in international trends & styling. Please do not
add descriptions like best western wear maker, most fashionable products etc
PTD: SKIRT
Attributes
ICR
P1
P2

Number
27
3
2

Coverage
100%
95%
90%

Products Included: All westernwear and ethnicwear skirts (please add ethic under style refiner for ethnic skirts)
100% coverage ICR: brand, color, department, item name, outer material, part number, recommended
browse nodes, style, external product id, external product id type, item price, size map, waist size, item length,
instructions, number of items, occasion type, product description, target gender, product type, main image url,
other image url, parent child, relationship type, variation theme, bullet point, care instructions
90% coverage P1: pattern, closure type, special size type (if applicable), inner material
TITLE: [Brand] + [department] + [style] + [node name] Eg vero Moda Women pleated skirt
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exceptions: Please do not mentioned other as value in title
Bullet Points:
o Outer material composition

o
o
o
o

Wash Care instructions

Style
Any extra products included
If accessory is for representation only, then the same needs to be clearly mentioned .eg: belt on model for

representation only
o

Special instructions by brand

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: This fitted, long pencil cut skirt is the ideal for office daily use and comes with a belt. Team with a
formal shirt and blazer. Please do not add descriptions like best stylish skirt, will make you look beautiful. Please do
not call the product Bollywood, replica or designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976,
Basler is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They offer
products that are manufactured using premier fabrics and the latest in international trends & styling. Please do not
add descriptions like best western wear maker, most fashionable products etc
PTD: SUIT
Attributes
ICR
P1
P2

Number
22
11
2

Coverage
100%
95%
90%

Products included: Skirts suit, dress suit, pant suit

100% coverage ICR: brand, color, department, item name, outer material, part number, recommended
browse nodes, external product id, external product id type, item price, size map, chest size (for blazer/jacket),
leg style (for bottoms), waist style (for bottoms), sleeve type (for blazer/jacket), waist size (for bottom), parent
child, relationship type, variation theme, main image url, other image url, bullet point, care instructions, product
description,
90% coverage P1: item length (only for dress suit & blazer/jacket), inseam length (for bottoms), number of
items, occasion type, target gender, pattern, closure type (for bottom & blazer), fit type, special size type (if
applicable), inner material
TITLE: [Brand] + [department] + [number of units] + [type of suit] Eg: Mango Women 3-piece dress suit
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exceptions: Please do not mentioned other as value in title
Bullet Points:
o Outer material composition
o Wash Care instructions
o Number of items in pack
o Item Length (trouser/skirt/dress only)
o Style (trouser- leg style/ skirt-style/ dress-style)
o Collar style (blazer/jacket/coat/waist-coat)
o If accessory is for representation only, then the same needs to be clearly mentioned .eg: belt on model for

representation only
o

Special instructions by brand

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: This fitted skirt suit with a notch collar jacket and a just-above-knee length pencil skirt is ideal for a
meeting or a big day at work. Team with a printed scarf. Please do not add descriptions like best formal suit, will
make you look beautiful. Please do not call the product Bollywood, replica or designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976, Le
Suit is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They offer products
that are manufactured using premier fabrics and the latest in international trends & styling. Please do not add
descriptions like best western wear maker, most fashionable products etc

PTD: SWEATER
Attributes
ICR
P1
P2

Number
21
6
3

Coverage
100%
95%
90%

Products Included: Sweaters, Cardigans, Shrugs, Ponchos, outerwear knitted vests

100% coverage ICR: brand, color, department, item name, outer material, part number, recommended
browse nodes, external product id, external product id type, item price, size map, sleeve type, parent child,
relationship type, variation theme, product type, main image url, other image url, pattern, bullet point, care
instructions, product description
90% coverage P1: number of items, occasion type, target gender, neck style, special size type (if
applicable), inner material
TITLE: [Brand] + [department] + [material] + [kind of knit] Eg. Monte Carlo women cotton & acrylic cardigan
CHILD: Please add [part_number] [colour_name] [size_name] in parenthesis additionally
Exceptions: Please do not mentioned other as value in title
Bullet Points:
o Outer material composition
o Wash Care instructions
o Sleeve Type
o Neck Style
o Any extra products included (muffler/scarf/hat/belt/bow)
o If accessory is for representation only, then the same needs to be clearly mentioned .eg: belt on model for

representation only
o

Special instructions by brand

Product Description: Provide a brief synopsis of the product describing its material composition, style, colour,
occasion etc. Eg: This loose fit pullover with asymmetrical hemlines and a draped construction is perfect for a casual
evening out. The sweater has eyelet pointelle graphic allover. Can be teamed with a simple pair of jeans or leggings.
Please do not add descriptions like best Bermuda shorts, will make you look beautiful. Please do not call the
product Bollywood, replica or designer.
Brand Description: Provide 2-3 lines about the brand- origin, USP, core product category. Eg: Started in 1976,
BCBGMAXAZRIA is a subsidiary of MAS Holdings, South Asias largest supplier of niche market western wear. They
offer products that are manufactured using premier fabrics and the latest in international trends & styling. Please do
not add descriptions like best western wear maker, most fashionable products etc