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Markets.
Philosophy.
Employee.
Changed Mission:
To focus on our customers all over the world, market challenges and needs by providing
excellent ICT solutions and services, in order to leading technology and consistently
create maximum value for our customers.
We aim to work as a tear wipe employees and achieve a win solution with our suppliers
and partners.
External Factor Evaluation for Huawei (EFE Matrix):
Opportunities
Domestic Political
Stability.
Acquisition With
Other Companies.
International
Expansion.
New
Product
Extension.
Labor
Cost
Weights
0.15
Rating
2
WR
0.30
0.05
0.15
0.05
0.10
0.05
0.10
0.20
0.80
Advantage.
= 0.50
Threats
Intense
Competitors.
Substitute
Products.
Re-shuffling
of
Telecom Industry
In China.
Security Issues.
Low
Awareness
and
Confused
Pronunciation.
= 1.45
Weights
0.20
Rating
2
WR
0.40
0.05
0.10
0.05
0.05
0.10
0.10
3
4
0.30
0.40
= 0.50
= 1.25
4 = Super Response.
3= Above Average.
2= Average.
1= Poor average.
Critical
Success
HUAWEI
Lenovo
Rating
WR
Rating
WR
Rating
WR
Factors
Advertising 0.30
Technology 0.20
Customer
0.15
3
3
2
0.90
0.60
0.30
4
4
4
1.2
0.80
0.60
3
3
2
0.90
0.60
0.30
Loyalty
Price
Market
0.10
0.20
3
2
0.30
0.40
3
3
0.30
0.60
3
3
0.30
0.60
Share
Global
0.05
0.15
0.20
0.10
Expansion
Weight
Samsung
= 01
=2.6
3.7
2.8
Interpretation:
Huawei has some of the key competitors which are used for CPM analysis. Lenovo and
Samsung are the major competitors. The weighted score for Huawei is 2.65 whereas,
Samsung has a weighted score of 3.7and Lenovo has a score of 2.8. The major
weakness that is identified by the CPM analysis can result in its success more than that
of Samsung in its market share.
Strengths of Huawei:
Weakness of Huawei
1
2
3
4
5
6
7
8
1
2
3
4
5
6
weight
Ratings
WS
0.2
0.1
0.05
0.05
0.05
0.05
0.05
0.05
4
3
4
4
3
3
3
3
0.8
0.3
0.20
0.20
0.25
0.25
0.25
0.25
0.1
o.o5
0.1
0.05
0.05
0.05
1
1
2
1
2
2
2
0.1
0.1
0.1
0.1
0.1
0.1
207
Opportunities of HUAWEI:
No acquisition.
Perception is weak.
Substitute products.
Security issues.
Low awareness.
Strengths
They are long and
short term financing.
High quality and
updated software.
Low price strategy
and
low
labor
wages.
Heavy
advertisement
on
internet.
SO Strategy
Weaknesses
Bad software and
access to hackers.
Lack of publicity.
Intense competition.
Low profit margin.
Rely on western
engineers.
The
domestic 1 Build
strong
relationship
with
politics is stable and
government.
(S1,
favorable.
O1)
Low cost advantage
over
the 2 Intense product line
and supply chain.
competitors.
(S3, O2)
New and highly
innovative
technology.
New
product
extension.
International
expansion.
Threats
ST Strategy
1
Provide features
that are attractive to
customers to remain in
competition. (W3, O3)
1
Secure software
and provide customer
service (W1, T2)
2
Provide
awareness on media.
(W2, T1)
Opportunities
Increase awareness
on different media.
E.g TVC , Print Ads
(S4, T1)
WO Strategy
WT Strategy
Space Matrix:
Internal Analysis
(FP)
External Analysis
(SP)
1
Cash flow.
+2
2
Revenue.
+2
3
ROI.
+3
Average
2.3
(CP)
1
2
3
1
2
3
1
2
+1
3
Customer loyalty.
-4
Quality of product. -3
Service quality.
-5
Average
Technology changes.
Competitive pressure.
Pricing challenges.
Average
-3.6
(IP)
-5
-4
-2
Profit potential.
+2
Ease of entry in new market.
Market penetration.
-4
Average
+3
+1