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I N F O B R I E F
DIGITAL UNIVERSE
- -
- - - - - - - - -
E M C
D I G I T A L
UNIVERSE
of
OPPORTUNITIES
RICH DATA
& the Increasing
Value of the
INTERNET OF THINGS
- - - - - - - - - - - - - - - - - - - - - - - - -
GET STARTED
APRIL 2014
With Research
& Analysis By
E M C
4.4
---------------
ZETTABYTES
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
In 2013, there
were almost as
many bits in the
Digital Universe
as stars in the
physical universe
IDC
44
---------------
ZETTABYTES
S o u rce: I D C, 2 0 1 4
* i Pa d Ai r 0 .2 9 t hic k, 128 GB
2013
If the Digital Universe were
represented by the memory in a
stack of tablets, in 2013 it would
have stretched two-thirds the
way to the Moon*
2020
By 2020, there would be 6.6 stacks
from the Earth to the Moon*
E M C
----
-- --------Emerging Markets
Mature Markets*
* U S , We s t e r n Euro p e, Ja p a n ,
C anada, Aus t r al i a , NZ
S ourc e : I D C , 2 0 1 4
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
IDC
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
E M C
----
----
>
EN O U C H N O T TER E D
PRI B Y
SES
T
RA
TED
UNIVERSE
I N F O B R I E F
With Research & Analysis by
201
3T
BY
2.9
ZB
-----------------
----
NE
D I G I T A L
---- .6 ZB
---- (15%
---)
------
>
2.3
ZB
(85
%)
E
TO
---N-TERCPH E D B Y
---- RISE
----S
-
>
IDC
O TA
4.4
ZET
1.5
ZB
TA
BY
So
GE
TES
urc
e: I
DC
, 20
14
E
---E-NTER A T E D
---- RPR B Y
---- ISES
----
E M C
200
150
100
(20
13)
187
(20
20)
212
50
0
------------------------------------------------------------
250
IDC
---------------------------------------------
In 2013, connected
BILLION
-------
I N F O B R I E F
---------
Total
Number of
Connectable
Things
UNIVERSE
----------------------------------
D I G I T A L
S o u rce: I D C, 2 0 1 4
E M C
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
IDC
12%
10%
8%
6%
4%
2%
0%
2013
2014
2015
2016
2017
2018
2019
2020
It includes:
Things is characterized
by automatic provisioning,
Connectivity enablement
management,
and technology
TRILLION
-------------------------------------
E M C
UNIVERSE
I N F O B R I E F
$ 10
$9
$8
$7
$6
$5
$4
$3
$2
$1
$0
2
-------------
times as fast as
IDC
201
D I G I T A L
201
201
technology and
201
201
business benefits
IoT Specific
Traditional ICT
S o u rce: I D C, 2 0 14
201
201
201
2020
E M C
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
IDC
-----------------------
2014
18%
-----------------------
2020
27%
In 2020,
the figure
grows to 27%
E M C
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
IDC
-------------------------------------------------------------------------------------------------------------------------------------
New business
models
The IoT will help
companies create
new value streams
for customers, speed
time to market, and
respond more rapidly
to customer needs.
Real-time
information on
mission-critical
systems
Enterprises can
capture more data
about processes and
products more quickly
and radically improve
market agility.
Diversification of
revenue streams
The IoT can help
companies monetize
additional services on
top of traditional lines
of business.
Global visibility
The IoT will make it
easier for enterprises
to see inside the
business, including
tracking from one end
of the supply chain to
the other, which will
lower the cost of doing
business in
far-flung locales.
Efficient, intelligent
operations
Access to information
from autonomous
endpoints will allow
organizations to make
on-the-fly decisions on
pricing, logistics,
and sales and
support deployment.
Five Criteria
to Extract
Maximum Value
from Data
E M C
Easy to access.
Can you obtain the data, or is
it hopelessly locked away on
end-user PCs, shuttling about
on closed-end data processing
systems, or trapped in
proprietary embedded systems?
Real-time.
The Digital Universe is too big and
too varied for companies to make
sense of all the data it contains.
Fortunately, that isnt necessary.
Footprint.
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
IDC
Transformative.
Could this kind of data,
properly analyzed and acted
upon, actually change a
company or society in a
meaningful way?
Intersection
synergy.
Could this kind of data
have more than one of the
above attributes?
10
E M C
High-Value Data Is a
Manageable Subset of the Total
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
IDC
1.5%
The size, diversity, and rapid growth of
the Digital Universe can be daunting.
Companies face the challenge of
implementing predictive analytics,
self-service business intelligence
2014
1.5
At
% of the total, target- rich
data is a much more manageable
area of discovery
S o u rc e : IDC , 2014
11
E M C
2014
IDC
2020
21%
-------------------------------
10%
----------------------
33%
------------------------------------
8%
-----------------------------
17%
------------------------
I N F O B R I E F
Surveillance
--------------------------------------
UNIVERSE
5 3%
4 2%
D I G I T A L
16%
12
E M C
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
IDC
-------------------------------------------------------
Portion of DU
Not Needing
Protection
EXAMPLES:
Camera phone photos
Digital video streaming
DIGITAL
UNIVERSE
57%
Open-source data
-----------------------------------------------------------------------
Portion of DU
Needing
Protection
EXAMPLES:
Corporate financial data
Personally identifiable information (PII)
Medical records
43%
Portion
Protected
48%
-----------------------
Portion
Not Protected
--------------------------------------------------------------------------------------------------------
52%
So u rce: I DC , 20 1 4
13
E M C
D I G I T A L
UNIVERSE
I N F O B R I E F
70
60
50
40
30
20
16.5
20
0.7
0.3
10
0
-------------------------------------
62.5
IDC
PERCENT
16.5
20
14
E M C
230
UNIVERSE
I N F O B R I E F
With Research & Analysis by
1,231
PER
IT PRO
28
GB
---------------------------------
GB
IDC
------------------------------------------
-----------------------------------
D I G I T A L
PER
IT PRO
36
-------------------------------------
------------------------------------------
MILLION
IT PROS
WORLDWIDE
MILLION
IT PROS
WORLDWIDE
Sourc e : IDC , 2014
-----------------------------------------------------------
2014
---------------------
2020
15
E M C
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
Assess and
select the right
software tools.
------------
------------
IDC
Define the skills and expertise you need today and will need
tomorrow and establish the right processes, programs, and
incentives to upgrade your workforce.
16
E M C
Methodology
D I G I T A L
UNIVERSE
I N F O B R I E F
With Research & Analysis by
---------------------------------------------
This is the seventh time IDC has conducted the Digital Universe
study for EMC. It wasand still isthe only study to estimate and
forecast the amount of digital data created annually. It has used
the same methodology since its inception, allowing the size of
the Digital Universe to be traced all the way back to 2005, when
only 132 exabytes of data were created and replicated.
IDC
AVAILABLE STORAGE
IDC routinely tracks the terabytes of disk storage shipped each
year by region, media, and application.
17