Blog Management Media Plan - Phased-wise approach - Aug-Nov 2016

Phase One
Blog Creation and Content Development (upto 10 blogs)
Phase Two
Content Management (Upload and SEO optimization)
Amplification and Sustainance

roach - Aug-Nov 2016

Timeline

Property
Edelman/BOSCH

Timeline

Property
Edelman
Edelman/BOSCH

Responsibility

BOSCH

Activity
Phase One_Setting up blog and its equivalent social m

Setting up the blog

Phase Two_Content Management (Upload and SEO

BOSCH and Edelman

Blog Content Management

Amplification and Sustainance

Amplification of Blog via LinkedIN

BOSCH

Amplification of Blog via Twitter

BOSCH and Edelman

Sustainance

Requirements
equivalent social media properties
Approval and webmaster access for blog hosting
Recommended: Wordpress CMS platform
Design guidelines
About section (Includes a brief on starting the blog)
Topic for the blog posts (TBD)
Client to share data pointers basis which the
advisory plans to draft the blog post
Advisory to send the blog post for client approval

(Upload and SEO optimization)

Blog post to be published
Moderation of Blog
nd Sustainance
Establishing industry peer and co-employee
connections
Recommending co-employees and peers about the
blog
HR to internally share the link of the company blog
to maximize employee participation
External stakeholders to participate in the long run
Setting up a separate Twitter handle for Blog
(OPTIONAL)
Finalizing content themes
Following influencers across various fields - Peer
groups, Big Data influencers, Entrepreneurs, Media
influencers and journalists.
Moderation and Pushing out relevant information in
long-form content (Eg. whitepapers, infographics,
reports, surveys, HR and innovation driven content)

Timeline

Activity
Content Development
Keyword strategy (SEO and SEM optimization)
Blog Management
Total annual estimate:
Additional costing: Tracking and Evaluation
Measurement parameters:
Reporting formats:
LinkedIN:
1.Tracking mechanism
2.How do we showcase our efforts:
a.Weekly (Standard format) 4 weeks
b.Fortnightly
c.Monthly
Twitter:
1.Tracking mechanism
2.How do we showcase our efforts:
a.Weekly (Standard format) 4 weeks
b.Fortnightly
c.Monthly
For all the social media platforms:
Parameters Quantitative and Qualitative (excel or ppt)

mate:

) 4 weeks

) 4 weeks

Time investment

Cost
INR XXXX / month OR INR XXXX/annum
INR XXXX
INR XXXX