Cover Letter

Utkarsh Dubey
Acharya Bangalore B School
Bangalore
M: 8904631413
udutkarshdubey@gmail.com
12.11.2014
Ms.Bhavya.S
HR Manager/Product manager
Huawei-India

Dear Ms Bhavya,
Re: Digital Marketing Manager
This communication is in response to your advertisement in our college for the post of Digital
Marketing Manager.
I am currently pursuing my Post Graduate Diploma in Management from one of the premier
institute in Bangalore Acharya Bangalore B School. The core focus of my degree is
marketing.
Firstly marketing is a generic thing even if marketing has become generalized in this day &
age but the goal remains the same. My internship at Prism Cement Ltd helped me put things
in perspective for my future career goals. The tools will be changing but the job will be same.
Cement Industry experience gave me the basic idea about marketing. According to me
marketing has not changed ways of reaching people has changed.
Dissemination of information has become ubiquitous technically means have changed but
end never. My degree in marketing will help me analyze these technicalities specially.
It is generally accepted that the future of business lies with E-Commerce and being able to
integrate your physical business into an online reality, businesses will also need to shift their
marketing endeavours to the online world. Some of the smarter retailers are already ensuring
that digital marketing is an important part of their marketing mix. It is important to
understand that digital marketing represents the fastest growing new channels of targeted
communication, interaction, engagement and delivery for an organization's branding,
communications and products and services.

I believe that everyone needs to make the best use of technology and not let it leave us
behind. With this as a lifelong philosophy, I decided to take up my career in digital marketing
which I believe is the future of marketing globally. I am interested in a Digital Marketing
Manager position at Huawei Technologies where I am positive of my ability to provide
excellence in devising marketing strategies that go hand in hand with todays technology. It is
my pleasure to work with the company like Huawei Technologies.
I am hard working, Team player, adaptive and my credentials show that I have been a part of
e-commerce in my graduation and I am continuing to be a part of it in my Post Graduation
and I wish to work for a company in the stream of e -commerce.
My resume is attached and I look forward to discussing this position at an interview.
Yours Sincerely
Utkarsh Dubey