Blogging Checklist for A2 - 2016

Youll find the link to the Advanced Portfolio (A2 coursework) blog by visiting our website:
www.candimedia6.com
Your login details will be provided by your teacher. If you forget your
login you can also get the details from Rebecca in room 315.
You MUST remember to log out of the blog after youve finished as
each class has a different password.
Important:
To get an A grade your blog must contain around 60 quality blogs, which must
include all of the following:

products for the main and ancillary tasks

Detailed and relevant pieces of target audience research for the main and ancillary tasks
Detail around choices of location for the main and ancillary tasks
Detail around choices of costume for the main and ancillary tasks
Detail around choices of props and performer for the main and ancillary tasks
A shot list
A draft and final storyboard
Draft and final flatplans for both ancillary texts

Detailed and relevant pieces of research into similar

Task

Blogging Task Activity

Technology
used

Introduction to your blog

1

Introduce the group post a (sensible) picture.

Embed a link to your music video re-make from June. Identify the base tracks used.

Post your summer holiday homework storyboarding activity.

Research for Music Video:

4

What is the function of a music video? Add in an analysis of a music video that you consider to be
the best example of the music video form, clearly explaining why you feel it's a great example.

A summary of the main points of Andrew Goodwin's theory (Dancing in the Distraction Factory),
including clips from examples of videos that follow his main ideas.

Carol Vernallis research: find examples from music videos of slow motion, jump cuts, obvious
edits and multiple use of close-ups. Think carefully about how to present this.

A short summary demonstrating what you understand about Laura Mulveys theory on
representation. Explain with reference to clips from music videos that illustrate her ideas.

Complete the individual YouGov Profiler activity researching typical target audiences for music
videos.

A review of your favourite previous student video. Include a link to it and some screen shots of
elements that you particularly liked. See Hall of Fame.

10

Post an account of the costume, prop and setting activity completed in class.
Embed the TimeToast link analysis of one video.

Date due

11

Post the findings of your research into the differences in appeal to target audiences of mainstream v
independent

12

Post the synergy activity homework with links and screen shots to illustrate your findings.

13

Reflection on Progress. How well do you feel you are progressing with your blogging compared
to last year? What mark out of 20 would you give yourself at this point for use of different ICT and
level of detail in your blogging? What three things do you need to do to improve?

Planning
15

Short-list of potential songs !

16

Pitch Task 1: Final song choice and letter requesting copyright clearance for final song choice.
!

17

Pitch Task 1: Post an analysis of the original video for your song choice (if there is one!) stating
clearly how your video will differ.

18

Additional task: Post an analysis of the digipak/CD for your final song choice.

19

Additional task: Examine the website for the original artist and discuss how they use it to
promote their brand image and songs. Use an ICT app to annotate the webpage and post an image
of this.

20

Pitch Task 2: Embed your ThingLink mood board / brand image for your artist(s) that you
worked on in class. Brand your blog to match !

21

Pitch Task 3: Show where you got your final ideas for your music video from. Post screen shots
from influential videos with annotations. You must refer specifically to editing, camerawork and
mise-en-scene.

22

Pitch Task 4: Audience research 1 (who is the audience)

23

Pitch Task 5: Audience research 2 (profiling your audience)

24

Additional task: Psychographic profiling Post an overview of the audience task you were set
in class about psychographic profiling. This must be posted in addition to the two audience tasks in
the pitch.

25

Pitch Task 6: Post a detailed account of the choice of setting and location with justification for
these decisions. Include images and any that youve discounted (stating why). !

26

Pitch Task 7: Post test-shots and footage of potential performers !

27

Pitch Task 8: Post a detailed account of the choice of costume with justification for the reasons for
the costume choices. Include images of your costumes or your performer wearing the costumes.

28

Pitch Task 9: Briefly describe how you will incorporate synergy into your three productions.

29

Pitch Task 10: Special effects planning: post your reasons for needed to use either green screen
technology, colour grading or After Effects techniques.

30

Pitch Task 11: post production ideas, including how many base tracks, when slow-motion will be
used and how you will use ideas of discontinuous editing.

31

Pitch Task 12: Industry: who will your artist be signed to and why?

32

Pitch Task 13: Post your shot-list

33

Pitch Task 13: Post your draft storyboard !

34

Pitch Task 13: Post your final photo storyboard/animatic with a brief account of the differences
between the draft and final storyboards !

31

Pitch Task 14: Animatic (final storyboard digitised) !

32

Additional task: Technical run-through using lyric sheet pictures or video from technical runthrough !

33

Pitch Task 15:TimeToast production schedule ! (*this must be updated regularly to reflect
changes in filming during production)

34

Pitch Task 16: Detailed Risk Assessment !

35

Pitch Task 17: Social Media

36

Revisions to pitch and final decisions post a clearly detailed list of the changes that you are
making to your final filming plans in light of the feedback that you got from your pitch.

37

Reflection on Progress. Look back at your Reflection on Progress blog for planning. Discuss
your progress in relation to the three things youd hoped to improve. Set yourself two more targets
and give yourself an updated mark out of 20.

Production of music video

38

Photos from filming sessions (with captions explaining where they are taken and what is happening in
them) MUST use photo-sharing app to display photos. ! DO NOT POST STRAIGHT TO
BLOG we will deduct marks if you do this.

39

Post notes and ideas for evaluation question 1.

40

Reflection on what goes well and what needs to be re-shot after each session this will require
several group blog entries. Reflect on successfulness of costume choices, locations choices and what
changes you need to make as you go along.

41

Rough cut no.1 post first 30 seconds of your video, along with feedback from your audience and
an overview of how you intend to use After Effects and Colour Grading on your finished video.

42

Rough cut no 2. post full rough edit of the video.

43

Feedback from the rough cut to include a close analysis of one sequence that you plan to change in
light of teacher comments !

44

Feedback on your rough cut from your target audience ! VERY IMPORTANT BLOG

45

Outline of improvements needed before final deadline !

46

Post initial ideas and notes for evaluation questions 3 and 4.

47

Progress review blog. Review how youre your blogging work has developed. These questions
will help: How successfully do you think your blog details the research, planning and construction
stages of your music video? How happy are you with your individual blogging so far, in relation to
the targets youve set yourself? Count up how many individual blogs are included in your overall blog
count.

Researching Ancillary products

48

Give a summary of class discussion around the importance and function of digipaks to the music
industry.

49

Ancillary text 1: Detailed analysis of three similar products that relate to your genre you must
outline how they relate to your genre and audience.

50

Ancillary text 2: Detailed analysis of three similar products that relate to your genre you must
outline how they relate to your gene and audience.

Planning Ancillary products

51

Short list of fonts, colours, layout and design ideas, including flatplans. Must be separate blog for
each ancillary text.

52

Show where your ideas have come from link to existing ancillary products. Use an annotation app
to annotate digital images and post on your blog.

53

Brief overview of the Dos and Donts of design work.

54

Post the photos that you plan to use on your ancillary products include a brief overview of the
reasons why they are in your shortlist (this should have been completed already re-post).

55

Give an overview of the costumes that your artist(s) will wear link them to your music video and
the genre (this should have been completed already- repost).

56

Digital Mock-up of ancillary task 1

57

Digital Mock-up of ancillary task 2

Production of Ancillary work

58

Screenshot of your ancillary products in production

59

Show your ancillary work to the target audience when you are half way through get feedback on
what you need to improve.

60

Upload your completed ancillary work (jpegs for advertisement/digipak and link to your website)

Evaluation of finished production work

61

Audience feedback - using survey monkey - comments on particular aspects of the editing and
sound, mise-en-scene and lighting for your music video.

62

Get specific audience feedback on both ancillary productions.

63

Completed Evaluation clearly labelled and posted

order!! Starting with 1.

64

Final blogging task: Formally close off your blog.

in the right

How your blog will be marked:

Your blog is worth 20% of your coursework and so it's really worth putting in lots of effort with it. Below is an outline of the mark scheme that your
teachers will use when they mark your work. For an A grade, you must show excellence in the following areas:

research into similar

products and a potential target audience;

organisation of actors , locations , costumes and props
work on shotlists , layouts, drafting , scripting or storyboarding ;
time management
level of care in presentation of the research and planning
skill in the use of digital technology and ICT in the presentation of the blog

Suggestions for other blogging activities:

Behind the scenes videos / director's commentary of the filming/editing process;
Piece to camera where you discuss what happened in that day's lesson and what you are going to do next;
Review of a music video that you saw at the weekend;
Your own market research into what kinds of people watch music videos and why;
Photos of inspirational locations that you encounter on your journey to college or when you are out and about;
Photos of clothes that you see when you are out shopping that would suit your artist(s) brand image;
Photo of a digipak you see when you are next in a music store (they do still exist), and state what you particularly like about it and any ideas
you could borrow for your ancillary work;
Have a look at the handout on ICT and blogging for ideas for making your blog look good.
Evaluation Questions
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancillary texts?
What you have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?