SAMANVAY 2015

Sponsorship Proposal

Department of Management Studies

Indian Institute of Technology Madras

Contents
About
DoMS IIT-M

About
Samanvay

Page 3
Title
Sponsorship

Page 5

Page 4
CoSponsorship

Page 6
Other Events

Page 10

Events
Sponsorship

Page 7
Contact
Us

Page 13

Department of Management Studies

Indian Institute of Technology Madras

About DoMS
The roots of management studies at IIT Madras has been in place since early 70's,
offered as M.Tech, MS and PhD programme.
The Department of Management Studies (DoMS) was founded in the year 2004 in
order to nurture and develop the budding MBA programme which started in August
2001. It has been more than 15 yrs and the program has seen a lot of growth.
DoMS offers exchange programmes which are facilitated by MoUs with various
Universities around the World.
Every Semester, DoMS has about 40 foreign students on campus, and at least
30 students go abroad in exchange programmes.
DoMS has an average strength of 75 students per batch. The batch is a perfect
blend of freshers and professionals with work-experience in varied backgrounds.
DoMS have been positioned consistently in the top slots in the rankings by various
independent ranking agencies:
- Ranked 6th in the top b-schools ranking 2015, by careers360.com
- Ranked 49th in the QS Asian university rankings of 2013
- Ranked 4th by India Today in 2012
- Ranked 5th by Outlook India in 2012
- Ranked 2nd by Dataquest in 2011

Faculty
The experienced and internationally renowned faculty with one of the best
students to faculty ratio are things that make DoMS stand out. The faculty at
DoMS offer their expert services in general and specialized areas, applicable to a
wide variety of large, medium or small scaled businesses and organizations.
Faculties also spend a couple of months abroad/in industry for sabbatical, as
visiting professors/scholars, every year.

SAMANVAY 2015

About Samanvay
Samanvay, as the name suggests, is the confluence of thoughts and ideas,
coordination of knowledge and skill and synthesis of prowess and brilliance. This
event is synonymous with passion, frenzy, enthusiasm and lots of fun. It is a fourday event away from the otherwise hectic schedule of assignments,
presentations and quizzes.
The four-day management phenomenon is DoMS IIT-Madras's annual b-school
festival. It showcases a 'close encounter' among the most astute and
accomplished business brains of the country when they pit their wit against each
other in events that challenge their diverse managerial capabilities in the field of
marketing, finance, analytics and operations.
Samanvay offers a chance for the students to interact with notable personalities
from the industry through its lecture series and panel discussion. Last year
Samanvay hosted speakers from fields such as public administration, sports
analytics and movie industry. Also, a panel discussion by eminent corporates on
risk management trends and perspectives was conducted to shed light on
perspectives of risk management in various businesses.

Statistics 2014
IIT Madras population: 20,000
IIT Madras student population: 8,000
Samanvay website views: 57,000
Samanvay website users: 4,800
Samanvay physical reach (in other campuses): 8,000
Number of participants: 8,200 (Online events included)
Number of corporate professionals invited this year: 40
5 samurai: 123 teams and 615 players
Krunch: 349 teams and 914 players
Finnix: 230 teams and 690 players
Buzzar: 252 teams and 753 players
Optio: 182 teams and 546 players
HrIITh: 233 teams and 466 players
La rascasse: 213 teams and 690 players

SAMANVAY2015

Title Sponsorship
Title sponsor will be the top sponsor of the event. Following are the major
opportunities that we intend to offer to the title sponsor:
1. Conclave Coverage in conclave, a panel discussion.
2. Lecture Series Coverage in lecture series
3. Marathon - Coverage in marathon A run for a social cause
4. Extensive Coverage through following medium:
a. Media Advertisements
b. Samanvay 2015 Website
c. Samanvay Facebook Page, Twitter Page
d. Banners and Flex Inside and Outside IIT Campus
e. Popular Websites such as Pagalguy.com
f. Samanvay Apparels
5. 365 days Experience
Following are the detailed advertisement spaces for the title sponsor:

SAMANVAY2015

Co Sponsorship
Co-sponsorship makes a company second to chief sponsor of the event.
Following are the major opportunities what we intend to offer to the co-sponsor:
1. Lecture Series Coverage in Lecture Series
2. Marathon - Coverage in Marathon A Run for a Social Cause
3. Extensive Coverage through following Medium:
a. Media Advertisements
b. Samanvay 2015 Website
c. Samanvay Facebook Page, Twitter Page
d. Banners Inside and Outside IIT Campus
e. Popular Websites such as Pagalguy.com
f. Samanvay Apparels
4. 365 days Experience
Following are the detailed advertisement spaces for co-sponsorship:

SAMANVAY2015

Event Sponsorship
Flagship Events
1) 5 Samurai - The competition throws challenge to the participants on their ability to run a
mock company in challenging situations by putting themselves in the shoes of 5
CXOs, viz. CEO, COO, CFO, CMO & CIO.
2) La Rascasse - La Rascasse is a sports franchise management event and also the flagship
event of Samanvay. It calls for application from areas of marketing, finance,
operations and strategy.
Following are the major opportunities what we intend to offer to the Flagship Event Sponsors:
Event will be known as "<Sponsor> presents <Event>".
1. Extensive Coverage through following Medium:
a. Media Advertisements (print and video coverage by our media partner)
b. Samanvay 2015 Website
c. Samanvay Facebook Page, Twitter Page, Pagalguy.com etc
d. Banners
e. Samanvay Apparels
2. Talent evaluation/ acquisition opportunity
3. Other Media: the sponsor can provide their products or merchandise for selling inside
DoMS
4. 365 Days Experience
5. Judges: the organization sponsoring the event will have an opportunity to judge the
event themselves
Following is the detailed ad space package for Flagship event sponsor:

SAMANVAY2015

Event Sponsorship
Events
1. Optio - Optio is designed to test the acumen of the participants in the field of
operations management. It also gives them the privilege to apply their
theoretical knowledge into practice.
2. Buzzar - This is a new format of the marketing event. It challenges the
participants to put their theoretical knowledge of marketing into practical
application, by building promotional strategies, developing campaign ideas and
sales pitches.
3. HrIITh - HrIITh is an event pertaining to the HR domain. It evaluates the
contestants' experience, skills, innovation and their ability to apply certain HR
concepts to solve the issues faced in people management.
4. Udyami - This is the newly launched entrepreneurship event and is in line with
DoMS's entrepreneurial heritage. Its primary objective is to imbibe the spirit of
entrepreneurship in student community from various b-schools across India in
order to inspire and encourage them to take on challenges through business
ventures.
5. Finnix - This event will give the competitors a chance to test their financial
knowledge to evaluate a private company. It will test the participants' ability to
utilize information about the company, competitors, news and other
developments to come up with a price tag. It's one of the few financial events
which offer the participants to value an actual upcoming company.
6. Kruunch - The event would involve an online data analytics/consultancy
competition that requires participant teams to provide a robust statisticsbased/analytical solution for a real world business problem.

SAMANVAY2015

Event Sponsorship
Events
Following are the major opportunities what we intend to offer to the Event
Sponsors:
Event will be known as "<Sponsor> presents <Event>".
1. Extensive Coverage through following Medium:
a. Media Advertisements (print and video coverage by our media partner)
b. Samanvay 2015 Website
c. Samanvay Facebook Page, Twitter Page, Pagalguy.com etc
d. Banners
e. Samanvay Apparels
2. Talent evaluation/ acquisition opportunity
3. Other Media: the sponsor can provide their products or merchandise for
selling inside DoMS
4. 365 Days Experience
5. Judges: the organization sponsoring the event will have an opportunity to
judge the event themselves
Following is the detailed ad space package for event sponsor:

SAMANVAY2015

Event Sponsorship
Other Events
Apart from being a confluence of events and interactions with the corporate
world, Samanvay celebrates the spirit of youth with Marathon - A run for a
cause, Panel Discussion, Lecture Series, Corporate Outbound Activity and onthe-spot fun activities like AdZap. A plethora of events set to the scenic
backdrop of IIT madras form an ideal setting for the amalgamation of creativity,
skill, enthusiasm and euphoria.
.
Events Under Pipeline:
1. Cultural Night - An event dedicated to renowned artists in India. A new
beginning, coupled with the foray of events at Samanvay, this promises to make
Samanvay an event to be remembered.
2. Stock trade - An event lasting for a week, a couple of weeks before
Samanvay 2015, providing a virtual platform for the young budding minds to
have a live experience of stock trading.

Major Participating Colleges

IIM Ahmedabad
IIM Bangalore
IIM Lucknow
IIM Indore
IIM Trichy
IIM Kozhikode
NMIMS, Mumbai
XLRI, Jamshedpur
Xavier Institute of Management, Bhubaneswar (XIMB)
S. P. Jain Institute of Management & Research (SPJIMR), Mumbai
Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of
Technology Bombay (IITB)
T. A. Pai Management Institute (TAPMI), Manipal
National Institute of Industrial Engineering (NITIE), Mumbai

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Previous Key Note Speakers

M Damodaran,
Ex-Chairman, SEBI

N Gopalaswami,
Ex-Chief Election
Commisioner

Pawan Aggrawal,
CEO, Mumbai
Dabbawalas

C K Ranganathan,
CEO & Founder,
CavinKare

Gurcharan Das,
MD (Strategy),
P&G Worldwide

CharathNarsimhan,
CEO,IndianTerrain
SAMANVAY2015

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Glimpse of Samanvay 2014

SAMANVAY2015

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Previous Sponsors

CRAFTS
SAMANVAY2015

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Contact Us
Abhish Devasia - +91 9176489165
Balaji Venkatesh - +91 9493411719
Alok Singh - +91 9566138655
Rohan Samria - +91 8754724212
samanvay@iitm.ac.in
sponsorship.samanvay2015@gmail.com