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Q1.Now suppose that the local government invests in a new, very efficient fleet of
buses. Now, it is easy and affordable to get from one place to another without
having your own car. What change in the graph shown above is most likely to result
from the new bus service
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Q2.Beginning from the price of $5000, which of the following events would be
predicted by the theory of market adjustment
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Q3.When the price of cars is $5000, which of the following terms is not an accurate
description of the situation
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Q4.Assume that sofas and arm chairs are substitute goods. The graph shown
illustrates the demand curve for sofas. Which of the following events could have
triggered the shift in demand from D1 to D2, as shown
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Q5.The graph shown depicts two possible supply curves for production of handmade
rugs. S1 is the initial supply curve, and S2 is the new supply curve after a change
has occurred in the market. Which of the following events could have caused this
shift.
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Q6.In the scenario depicted in Figure, up to ten apartments may be available for
sale. Suppose that ten more apartment owners enter the market, for a total of
twenty available apartments. These new entrants into the market would be willing
to sell their apartments for any price above $90,000. Which of the following
statements accurately describes the resulting change in the supply curve.
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Question 2: from above question, how many apartment owners would be willing to
sell their apartments for $91,000?
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Q7.Based on Figure, how many apartment owners would be willing to sell their
apartments for $91,000.

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Q8.Starting with one or two areas and then adding new regions to the distribution
area is called
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Q9.A new model of a popular car would be considered
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Q10.What does BOGOFF stand for
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Q11.Demographic segmentation refers to
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Q12.To be successful, a segment must be
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Q13.Selling fishing equipment to Icelanders is an example of
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Q14.Selling vodka to Icelanders is an example of
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Q15.Selling warm coats to Icelanders is an example of
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Q16.What is reach
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Q17.What is copywriting
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Q18.What is institutional advertising
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Q19.Advertising used in the early stages of the PLC is called
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Q20.Bundle pricing is

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Q21.Ending prices with 99p is called
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Q22.Calculating prices on the basis of what the market will pay is called
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Q23.A profit calculated on the basis of a percentage of the selling price is called
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Q24.A profit calculated by adding a percentage to the costs of production is called
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Q25.Setting a price below that of the competition is called
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Q26.What is price skimming
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Q27.Which of the following is NOT a marketing objective
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Q28.An increasingly large number of firms are changing their organizational focus
from___ to___
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Q29.Most companies today enter a new market by serving a___, and if this proves
successful, they___
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Q30.Greater consumer control means that companies must rely more on marketing
by___than by___
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