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What's the key to winning over consumers today?

Business experts will cite


everything from a strong loyalty program to a personalized, mobile-friendly
shopping experience. These offerings are certainly important, but one thing
that may tip the scales in business favor is using their profits to do well in the
world.
I was given the rare opportunity to participate in a one-day Lakbay Aral last
April 21, 2016 at Davao City sponsored by Department of Trade and Industry
Regions XI and XII. The trip wished to encourage members of Koronadal City
Consumer Association (KOCICA) to advocate healthy lifestyle among business
and consumers as starter group where our organization MCM Villamor
Koronadal Branch is a member.
We went to a number of sites where we were exposed to best practices of
Consumer Action Network (CAN). This network focuses on FEWW principles
to ensure that business organizations give emphasis on consumers welfare as
to Food, Energy, Water and Waste Management.
We visited the Department of Trade and Industry Field Office, Davao City and
ended our trip at Balik Bukid Sawangan Organic Farm at Calinan, Davao City.
As private sector, it is also our calling to help educate our community to a
sustainable healthy lifestyle. Organic farming is one of the promoted steps to
ensure that consumers nowadays are health conscious. Food is one of our
basic needs, it is just right to prepare healthy meals for each of our families.
As part of a growing company in our locality, it is one of our Corporate Social
Responsibilities (CSR) to involve ourselves in initiatives that benefit society.
CSR is becoming more main stream as forward-thinking companies embed
sustainability into the core of their business operations to create shared value
for business and society.
I believe that "Sustainability isn't just important for people and the planet, but
also is vital for business success. Communities are grappling with problems
that are global in scope and structurally multifaceted. It is my belief that the
business case for engaging in corporate social responsibility is clear and
unmistakable.
When the importance of social responsibility is recognized as part of a
business's foundation, the impact of such endeavors can have life-changing
consequences for recipients of aid and, equally, instill a sense of pride in the
people who support and work toward its growth. A business can grow with or
without social responsibility, but doing good for others allows a business to
reap rewards in many ways.
As a member of this sector, as an employee of MCM Villamor Marketing, I am
pro in campaigning healthy lifestyle as part of our Corporate Social
Responsibility.

Novie C. Cabuguason
Branch Manager
MCM Villamor Koronal