ASSESSING MARKETING

OPPORTUNITIES
TARGET PARTICIPANTS
The course is designed for micro entrepreneurs in Pakistan who wants to operate their own businesses and have a desire
to expand their existing business. This course will be of great benefit to entrepreneurs whose businesses are in
manufacturing or services.
OVERVIEW
National Productivity Organization is providing training and consultancy services to help loan beneficiaries in realizing
their entrepreneurial dreams. We have designed special programs to cater the needs of loan beneficiaries and enable
them to successfully develop and manage a new business venture. The key objective is to support the beneficiaries in
minimizing/ eliminating risk factors and ensuring sustainability of their businesses.
LEARNING OUTCOMES
Market opportunity research is used when companies are developing new products and services or are considering
entering new markets. They use research to:

Identify or validate new market opportunities

Provide market size estimates
Identify market requirements and barriers to entry

COURSE CONTENTS

Session 1:
Market/Industry Situation
Customer/Application Description
Market Assessment Industry Factors
Market Assessment Structure and Attractiveness
Market Assessment Environmental Factors
Competitor Analysis Specific to Target Market
Product Positioning (Capturing Value)
Session 2:
Product Design and Pricing
Marketing Communications
Intellectual Property
Manufacturing Strategy
Financial Considerations

Course duration: One Day

Fee: PKR 5,000/- Only
(Fee includes Course Material,
Lunch & Teas)
Registration: Please Visit
Training Section of our Website
http://www.npo.gov.pk OR
http://pmybls.npo.gov.pk

National Productivity Organization

Ministry of Industries & Production, Government of Pakistan