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9/1/2016

Aftertariffwar,BhartiAirtelchallengesRelianceJiowith135mpsdataspeedTheEconomicTimes

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Aftertariffwar,BhartiAirtelchallengesRelianceJiowith135
mpsdataspeed
PostaComment

ByDanishKhan,ETBureau|Sep01,2016,05.40AMIST

NEWDELHI:Afterpreparingforatariffwar,India'stoptelecomoperatorBhartiAirtelis
gearinguptoengagewithnewentrantRelianceJioInfocommonanotherfront:dataspeed.
ThecompanysaidonWednesdayithasdeployedtechnologyknownas"carrier
aggregation"inMumbaiandKeralatocombinedifferentbandsofspectrumandcreate
largerblocksofairwavestoofferfasterandmorestable4Gdataservicesformobileusers.
Theenhancedserviceenablespeakdownloadspeedsofasmuchas135mbps,whichis
fasterthanwhatusersgetonanormal4Gnetwork.
ExpertssaidAirtelhasvirtuallythrowndownthegauntletatJio,whichhastouted4080per
centfasterbroadbandspeedsasabigdifferentiatingfactorwithincumbenttelcos.InJio's
ongoingtrialphase,arelativelyemptynetworkhasofferedpeakspeedsof8090mbps.
Fasterspeedsachievedthroughcarrieraggregationwilltransform4Gintoabetterproductfor
consumersandwillgivecarriersanadditionalmarketinghandle,saidRohanDhamija,head
IndiaandSouthAsiaatAnalysysMason,atelecom,mediaandtechnologyadvisoryfirm.

InJiosongoingtrialphase,arelativelyemptynetworkhas
offeredpeakspeedsof8090mbps.

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BhartiAirtel

"Potentially,they(carriers)canpubliciseitanditcouldbeapartoftheirmarketingstrategyastheywouldwanttohighlightittoconsumers
asadifferentiatingfactor,"Dhamijasaid.
Thespeedbattlecomesonthebackofananticipatedtariffwar,givenJio'scommentsthatitwillofferservicesat"substantiallylower"rates
thanrivals.BhartiAirtel,VodafoneIndiaandIdeaCellularhavealreadyslashedeffectivedatatariffsby67percentforprepaidcustomers.
MarketleaderAirtelhasstartedofferingfreeandunlimitedvoicecallswithsomepostpaiddatapacks.Airtelhasalsooffereddataatrock
bottompricesinsomeplans,aimingtoretainhigherpayingusers.ThiscomesamidJio'songoingthreemonthpreviewofferoffreevoice
anddataforusersofmostsmartphonebrandsavailableinIndia.
Airtelplanstowidenthewaronthespeedfrontbydeployingthetechnologyinotherareasinthecomingmonths.Withthehelpof
spectrumacquiredfromAircelthroughatradingdeal,Airtelcanpotentiallyofferenhancedspeedsin13circlesinIndia.
Jioconductingtrials
RelianceJioisalsocurrentlyconductingtrialsoncombiningspectrumacrossthecountry,apersonfamiliarwiththemattersaid.In
addition,ithasstartedtalksfortrialsofanotherversionofcarrieraggregationtechnologydesignedtouseunlicensedspectrum,whichis
opentoeverybody,alongwithlicensedairwavestoeasetheburdenonnetworks.
Withvideobecomingamajordriverofdatagrowth,anytechnologythatisabletohandlelargerthroughputandgivebetterspeedisa
preferredtechnology,saidHemantJoshi,apartneratDeloitteHaskins&Sells.
"Thecustomerisveryimpatientandslowspeedscanimpacttheoverallexperience.Thedeploymentofthesetechnologiesisavery
positivesign,"Joshisaid.
Alleyesonauctions
Forthemoment,theclashisbetweenAirtelandJio.VodafoneandIdeacan'tleveragethistechnologybecausetheydon'thavemultiple
http://economictimes.indiatimes.com/news/company/corporatetrends/aftertariffwarbhartiairtelchallengesreliancejiowith135mpsdataspeed/articlesho

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9/1/2016

Aftertariffwar,BhartiAirtelchallengesRelianceJiowith135mpsdataspeedTheEconomicTimes

4GbandsacrossIndia,althoughthatcouldchangeafterthespectrumauctionsscheduledlaterthisyear.Vodafonehasbeenconsidering
deploymentofthistechnologyandhasconductedatrialwithequipmentvendorpartners,anotherpersonsaid.
"Assumingthattheywillbuyspectrumintheupcomingauction,theyarekeepingthenetworkreadywithfeaturesandfunctionalitiesthat
cantakecareofcarrieraggregation,"thepersonadded."Withthedeploymentof4GAdvanced,wearetakingaquantumleapindelivering
asuperiormobilebroadbandexperiencetoourcustomers,"AjaiPuri,directoroperations(India&SouthAsia),BhartiAirtel,saidina
statement.
QueriessenttoVodafone,IdeaandRelianceJiodidn'telicitanyresponse.
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