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engage in tourism?
Md Zaker Hossin
Objectives
Introduction
Tourism demand
The motivation dichotomy
Irinsic and extrinsic motivation
Maslows Hierarchy Model and Tourist Motivation
Consumer Behaviour and Tourism.
Group Discussion
Get into groups and discussed the following questions- 15 mins
Who are the tourists?
What do tourists come here for?
What facilities are used by tourists to your town?
Where do they come from?
Where do they go?
Why do people travel?
When do people travel?
Tourism Demand
The total number of persons who travel, or wish to travel,
to use tourist facilities and services at places away from
their places of work and residence. Matheson and Wall,
1982.
Component of Demand
Effective or Actual Demand
Suppressed Demand
---Potential Demand
---Differed Demand
No Demand
Substitution of Demand
Redirection of Demand.
Allocentric
Independent
travellers
Above average
income
Seek more
adventurous
experiences
Mid-Centric
Psychocentric
Majority of
travellers
Seek well-known
established
destinations
May go to
destination
populated by
allocentrics
Typology of Tourist
Need-driven groups
Survivor lifestyle
Sustainers lifestyle
Inner-directed groups
I-am-me lifestyle
Experiential lifestyle
Societally conscious lifestyle
Self-directed lifestyle
Outer-directed groups
Belongers lifestyle
Emulator lifestyle
Achiever lifestyle